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How to do scenario planning the right way

Martech

That simple phrase reveals a depth of insight. In the 1970s, large corporations, most notably the oil giant Royal Dutch Shell , adopted and expanded it to help organizations navigate uncertain business and political environments. The matrix is where the real insight lies. That is scenario planning.

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Fueling better marketing plans with Shell by Uptempo

Martech

Planning season is one of the busiest times of the year for marketers—and at Shell Mobility, it’s no different. PT, Mindy Smith, Global Brand Strategy and Marketing Performance Manager at Shell Mobility, will share how they solved these problems. The post Fueling better marketing plans with Shell appeared first on MarTech.

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How I Use Content Scoring to Make Posts My Audience Loves

Hubspot Marketing

The tools you use to score your content will leverage incredible amounts of expertise and put data-driven insights at your fingertips. Its worth noting that some insights wont be discoverable using a content scoring method. Use the insights from your content scoring strategy to help you create high-quality content. Guess what?

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Are naming rights deals worth the investment for big brands?

Martech

many teams will play in stadiums named by sponsors who shell out big bucks for the naming rights to the venue. Surveys and feedback from attendees can also provide insights into brand perception. As the 2025 baseball season kicks off in the U.S., But how do brands know if the investment is effective?

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Fueling better marketing plans with Shell by Uptempo

Search Engine Land

Planning season is one of the busiest times of the year for marketers—and at Shell Mobility, it’s no different. PT, Mindy Smith, Global Brand Strategy and Marketing Performance Manager at Shell Mobility, will share how they solved these problems. Their team is in full planning mode from March to October. 25 at 9 a.m.

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A Guide to Inbound Lead Generation: Forget Cold Calls, Let Leads Come to You

Lusha

Think of it as becoming a trusted advisor, someone your audience can rely on for valuable insights and solutions. Keep them updated, offer valuable insights, and gently nudge them towards a purchase. Its AI-powered prospecting digs deeper, giving you insights into buyer intent (are they actually interested in what you’re selling?),

CRM
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How we save time and drive results with Optimizely Opal

Welcome Software

Marketers must harness data and insights to anticipate customer needs, stay ahead of trends, and deliver content that resonates, at scale, on every channel. It brings together the tools, workflows, and insights marketers need into a single, intuitive platform. Optimizely Opal is designed to simplify the marketer’s world.