The CMO Survey

SEPTEMBER 27, 2023

Brand Activism Shifts Toward Hot-Button Issues: The top three social issues brands act for or against are LGBTQ+ equality (59.0%), Covid-19 (58.3%), and racial equality (53.2%). Within content creation, using AI tools for blogs and website content, social media, and email marketing top the list. are all weaker than one year ago.

CMO 288

CMO Transform Customer Acquisition B2C 288

Sprout Social

FEBRUARY 12, 2024

They expect a positive return on investment (ROI), incremental growth contributions and strategic alignment. 3 elements to a successful influencer marketing strategy An influencer marketing campaign uses individuals with a strong social following to promote a brand. Tracking and measuring your influencer performance is also vital.

Influencer Marketing 107

Influencer Marketing Transform Marketing Marketers 107

Hubspot Marketing

MARCH 19, 2024

Moreover, it offers the highest ROI of any other content format. While I’ve yet to buy something on social media (I’m afraid of scams), the draw is certainly there for me and my consumer peers — 56% of them say they’ve bought something based on an ad they saw on TikTok. Champion social responsibility. Image Source 6.

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Search Engine Land

APRIL 24, 2024

This comprehensive guide dives deep into LinkedIn advertising, offering expert insights and strategies to refine your campaigns and unlock exceptional results on this professional networking platform. Using this data, they optimize ad creative and targeting, reallocating the budget to the most effective ads to drive ROI. Why LinkedIn?

Advertising 88

Advertising Advertisers Thought Leadership User-Generated 88

Martech

MARCH 28, 2024

Increased ROI. Jasper will help with researching and creating copy for campaigns and social media posts. Customer data platforms (CDPs) are rapidly adding AI capabilities to provide better insight into customer preferences and activities. That means turning to any number of AI-powered tools and features regularly.

Copywriting 128

Copywriting User-Generated CRM Marketing 128

Sprout Social

OCTOBER 19, 2023

Keep reading for actionable insights that will help you meet your revenue goals and marketing objectives, head-on. AI is also helping social teams understand and respond to audiences better. Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year.

User-Generated 129

User-Generated Marketing Marketers Advertising 129

Hubspot Marketing

FEBRUARY 16, 2023

As any marketer knows, social media is an undeniably powerful tool to reach new audiences and connect with existing customers. However, while it's important to meet your audience where they are, it's equally critical to know which social media channels offer the best ROI for your business. What is social media ROI?

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145

Customers.ai

JANUARY 26, 2024

It’s no secret, with a solid strategy in place, the ROI of B2B digital marketing is significantly better in the large majority of cases. Real-time analytics: Offers insights into campaign performance and lead behavior for strategic adjustments. I certainly have, multiple times. Turn anonymous visitors into genuine contacts.

CRM 111

CRM User-Generated Analytics Marketing 111

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. Download the template 2.

Social Media Marketing 65

Social Media Marketing Key Performance Indicator Influencer Marketing Management 65

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. With social media and the marketers who use it moving at the speed of light, keeping up with new platforms, trends, and algorithm updates isn’t easy. Brands with an engaged social media community will win audiences.

Social Media Marketing 143

Social Media Marketing Gen Z Global Marketing Millennials 143

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working.

Influencer Marketing 100

Influencer Marketing User-Generated Key Performance Indicator Analytics 100

Tiecas

FEBRUARY 5, 2024

Let’s look at this problem from the perspective of an owner of a small to mid-sized manufacturing company, the Sales Manager, or the VP of Business Development, and finally, from the point of view of the Marketing Manager to understand why s/he needs outsourced help to improve their industrial marketing ROI.

Manufacturing 104

Manufacturing Whitepaper Thought Leadership Marketing 104

Marketing Insider Group

JANUARY 2, 2024

Social media isn’t the king of the castle anymore. That’s right – we’re first hand witnesses to the decline of social media as the go-to source for driving web traffic. While social media platforms are still bustling with activity, boasting billions of users worldwide, there’s a twist in the plot.

Content Marketing 101

Content Marketing Marketing Marketers User-Generated 101

Sprout Social

OCTOBER 4, 2023

What was the ROI of your influencer campaign? How does one topic perform on social compared to another? In social media, the most important questions are often the most difficult to answer or quantify. We’re constantly impressed at the creative use cases people create for Tags—and the insights Tags help them uncover.

Branding 123

Branding Fashion Non-Profit Marketing 123

Sachs Marketing Group

NOVEMBER 22, 2023

Understanding how to measure social media marketing success involves analyzing various metrics that reflect audience engagement, brand reach, and the effectiveness of marketing strategies. Key indicators include engagement rates, follower growth, website traffic from social media, and return on investment (ROI).

Social Media Marketing 84

Social Media Marketing Non-Profit User-Generated Marketing 84

Search Engine Land

NOVEMBER 1, 2023

While SEO and PPC are well-known strategies for enhancing online visibility, it’s essential to explore emerging and overlooked opportunities like retail media and social media, including social search. Retail and social: Why should you care? Learn their mechanics.

Retail 108

Retail Branding User-Generated SEO 108

Martech

AUGUST 4, 2023

Social media management software company Sprout Social acquired Tagger Media, an influencer marketing and social intelligence platform, for $140 million. The acquisition adds the ability to discover influencers and plan campaigns around them to Sprout Social’s broad social media management and analytics offerings.

Influencer Marketing 98

Influencer Marketing Analytics Management Branding 98

Sprout Social

APRIL 17, 2023

Tying social tactics directly to revenue is easier said than done, creating tension when competing for resources and budget. At Sprout Social, we recognize the hurdles that come with understanding social media ROI. We also recognize the transformative impact social can have on a business.

Transform 103

Transform Fashion Management Analytics 103

Hootsuite

SEPTEMBER 21, 2023

It’s the perfect “meaty” metaphor for social media vanity metrics. any social metric can turn into a “vanity” metric if you’re bragging about it without any context. Social media metrics are incredibly important for a social media manager and shouldn’t be ignored. But be careful. But here’s the thing.

Key Performance Indicator 107

Key Performance Indicator Social Media Marketing Marketing Marketers 107

SocialPilot

MARCH 11, 2024

To achieve this, AI makes use of various techniques, such as sentiment analysis and machine learning algorithms that sift through extensive social media data to identify influencers who align with a brand’s objectives and target audience.

Influencer Marketing 76

Influencer Marketing Transform Marketing Marketers 76

Search Engine Land

MARCH 6, 2024

One partnership that commonly gets overlooked is between SEO and social media teams – both organic and paid – and how they can collaborate to maximize output, performance, ROI and, most importantly, customer connections. Here are 13 ways SEO and social media teams can work together to produce enhanced results: 1.

SEO 115

SEO PR Branding Customer 115

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

Analytics 140

Analytics User-Generated Key Performance Indicator Social Media Marketing 140

Search Engine Land

APRIL 1, 2024

As Google prioritizes authentic, engaging content, brands can leverage UGC to foster genuine connections with their audiences, gather valuable insights and boost visibility across multiple platforms. We’ve seen this on social platforms over the years. UGC provides valuable insights into search intent and audience demands.

User-Generated 107

User-Generated SEO Search Marketers Branding 107

Sprout Social

APRIL 9, 2024

In October 2023, I interviewed for a VP of Social and Content Strategy role for a very well-known and established brand. I replied, “Can you give me an idea of how involved the C-suite is with the social team?” I replied, “Can you give me an idea of how involved the C-suite is with the social team?” To me this was a red flag.

CMO 92

CMO Entertainment Communications Branding 92

Buffer Marketing

APRIL 24, 2024

Spoiler alert: it’s not organic vs paid social media – it’s organic and paid social media. Businesses often grapple with which to focus on, but that mindset ignores the value of both organic and paid social media to enhance the success of your overall marketing strategy significantly.

User-Generated 67

User-Generated Health Social Media Marketing Thought Leadership 67

Hubspot Marketing

MAY 8, 2023

Discover the best social media channels for your next influencer marketing campaign and what platforms to use to find a brand or creator to collaborate with. Instagram According to our survey, 72% of marketers listed Instagram among the social media platforms on which they work with influencers and creators.

Influencer Marketing 122

Influencer Marketing Marketing Marketers CRM 122

Vertical Response

APRIL 26, 2024

Key Takeaways Marketing KPIs are essential for measuring the effectiveness of marketing strategies, optimizing campaigns, making informed decisions, and ensuring responsible allocation and ROI of marketing spend. They provide a snapshot of how effectively your message is being embraced by the audience on various social media channels.

Shipping 40

Shipping Key Performance Indicator Marketing Marketers 40

Hootsuite

SEPTEMBER 14, 2023

Social media intelligence could be the answer. By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. What is social media intelligence?

Analytics 102

Analytics Social Media Marketing Law Product 102

Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. More importantly, it can only analyze a limited scope of historical data to provide descriptive, diagnostic, predictive and prescriptive insights.

Analytics 114

Analytics Transform Key Performance Indicator CRM 114

Martech

APRIL 12, 2024

Program managers can drive innovation and efficiency across the portfolio by leveraging shared technologies, customer insights, or market trends. Product managers, in turn, use these insights to shape the direction of individual products. Keeping programs aligned with long-term objectives maximizes ROI and drives sustainable growth.

Management 110

Management Product Key Performance Indicator CMO 110

Marketing Insider Group

APRIL 17, 2023

We know what it takes to share insight that makes a difference. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. Gen Z is rejecting mainstream media and quickly soaking up niche content – a stark shift from consumer preferences of the past. How Often Should You Blog?

Gen Z 134

Gen Z Content Marketing Marketing Marketers 134

Rock Content

MARCH 22, 2024

Measuring your marketing ROI may become challenging and require a different mindset to ensure you are on the right path. Content Marketing Evolution: From Information to engagement Content marketing continues to be at the forefront of any B2B marketing strategy, and calculating its ROI will remain an essential task.

Customer loyalty 85

Customer loyalty Marketing Marketers CMO 85

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. ROI is a critical proxy for gauging effectiveness, not to mention a jumping-off point for future budget asks.

Influencer Marketing 107

Influencer Marketing Customer Journey Health Marketing 107

SocialPilot

FEBRUARY 26, 2024

When we talk about AI in marketing terms, it means AI can enhance the work of marketers by providing insights and automating tasks, allowing for more creativity and personalized customer engagement. By leveraging AI, marketers can make data-driven decisions, improve customer experience, and ultimately increase ROI.

Transform 72

Transform User-Generated Marketing Marketers 72

SmartBrief - Marketing

FEBRUARY 26, 2024

According to OptinMonster , 58% of consumers check email before any other information channel, including social media. That is a 40x ROI. Litmus ) 18% of companies achieve email marketing ROI greater than $70 per $1 invested. Porch Group Media ) 42.3% That is a 40x ROI. Porch Group Media ) 42.3%

Email Marketing 110

Email Marketing Retail Communications Digital Marketing 110

Hubspot Marketing

FEBRUARY 17, 2023

According to our 2023 Marketing Strategy Trends Report , 42% of marketers leverage social media, and it has the highest ROI of any channel. With this in mind, sharing content on social media is a no-brainer. Different Types of Social Media Content 1. Audio chat and live rooms. User-generated content.

Gen Z 126

Gen Z Education Social Media Marketing User-Generated 126

DirectMail2.0

APRIL 18, 2024

. • Jules VanSant, Bubble & Hatch • Alyssa Summers, Pryntbase • Hans Eisenman, Clear Story Labs • Joanne Gore, Joanne Gore Communications This webinar will equip you with practical insights and actionable tips to enhance your marketing efforts and distinguish your brand in the marketplace.

Traditional Marketing 52

Traditional Marketing Marketing Marketers Digital Marketing 52