Hootsuite

APRIL 25, 2024

In the dog-eat-dog world of social media content, many marketers and creators will do anything to stay ahead. From Hootsuite’s Swiss army knife versatility to Talkwalker’s data-driven insights and Pocket’s simplicity, discover which content curation tool best aligns with your social strategy.

Management 64

Management Price Analytics User-Generated 64

Sprout Social

FEBRUARY 29, 2024

It’s about making smarter decisions, crafting more personalized strategies and understanding customer needs on a deeper level, all of which are crucial across various business units. They power AI tools that enable businesses to gain valuable insights from disparate data to help decision-making. What is AI?

Transform 121

Transform User-Generated Analytics Market Trends 121

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy.

Social Media Marketing 65

Social Media Marketing Key Performance Indicator Influencer Marketing Management 65

Search Engine Land

FEBRUARY 8, 2024

One of the great tragedies of the digital marketing world is that “ PPC ” folks and “paid social” folks don’t see themselves at the same marketing table – even as ad networks push them closer and closer. Historically, keywords have been central to PPC strategies, serving as the core of most campaigns. Yet, as paid media (i.e.,

Price 128

Price Advertising Advertisers Digital Marketing 128

Sprout Social

MARCH 7, 2024

This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape. However, beyond research, there’s the crucial task of distilling those insights into actionable strategies that’ll give your business an advantage.

Price 94

Price Market Segmentation SEO Market Research 94

Martech

MARCH 22, 2024

Insights and research Typically, an early phase of the content marketing lifecycle involves gathering data and conducting trend research to inform your content strategy. These days, they’re adding more AI features to help retrieve detailed insights more easily. Trendup AI for finding trending topics on social media.

Transform 110

Transform Content Marketing Marketing Marketers 110

Sprout Social

OCTOBER 4, 2023

How does one topic perform on social compared to another? In social media, the most important questions are often the most difficult to answer or quantify. But these are questions you have to answer; not just for your team and strategy, but for your leadership and teams beyond marketing. How are people responding to a campaign?

Branding 123

Branding Fashion Non-Profit Marketing 123

Sprout Social

FEBRUARY 1, 2024

Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. Social listening plays a vital role in this area. In this article, we explain how you can use social listening to increase customer advocacy and, in doing so, level up your brand.

Customer 110

Customer Transform Communications Promotion 110

Buffer Marketing

APRIL 24, 2024

Spoiler alert: it’s not organic vs paid social media – it’s organic and paid social media. Businesses often grapple with which to focus on, but that mindset ignores the value of both organic and paid social media to enhance the success of your overall marketing strategy significantly.

User-Generated 67

User-Generated Health Social Media Marketing Thought Leadership 67

Martech

MARCH 18, 2024

It involves collecting and analyzing data from various sources, such as customer demographics, behavior, preferences, and purchase history, to gain insights into customer needs and preferences. These insights are then used to segment the audience and deliver tailored messages and offers to specific customer segments.

Analytics 116

Analytics Email Marketing User-Generated Marketing 116

Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. These insights help cross-functional teams, such as marketing and sales, product research, human resources and PR, perform their jobs more effectively and efficiently.

Analytics 114

Analytics Transform Key Performance Indicator CRM 114

Businesses Grow

APRIL 22, 2024

It’s a little book I wrote in 2014 called Social Media Explained. A great book requires insight — something you can get nowhere else. An insight is a personal revelation. Social Media Explained 3.0 might be the most unusual and important social media book you’ll ever read. It does a great job.

Social Media Marketing 63

Social Media Marketing Education Branding Marketing 63

Sprout Social

JANUARY 9, 2024

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. Evolving your social strategy to meet consumer demands requires you to listen better, scale your customer care efforts and integrate your social and customer data.

CRM 125

CRM Retail Customer Journey Analytics 125

Search Engine Land

APRIL 24, 2024

This comprehensive guide dives deep into LinkedIn advertising, offering expert insights and strategies to refine your campaigns and unlock exceptional results on this professional networking platform. Align your objectives with your overall marketing strategy to ensure cohesion and effectiveness. Why LinkedIn?

Advertising 88

Advertising Advertisers Thought Leadership User-Generated 88

Martech

OCTOBER 23, 2023

Top executives recognize the significance of social data and insights in interpreting consumer behavior, predicting trends and making informed decisions. Social data goes beyond mere numbers but produces actual, tangible business results.

Education 117

Education Health Management Branding 117

Buffer Marketing

FEBRUARY 14, 2024

  Podcasts for the social enthusiast, aspiring or professional Soulcial Scoop If you are an entrepreneur keen to manage your business sustainably and successfully, then Soulcial Scoop by Katie Tovey-Grindlay is for you. This podcast features conversations with thinkers and innovators shaping the social media landscape.

Entertainment 93

Entertainment Health Influencer Marketing Education 93

Sprout Social

FEBRUARY 12, 2024

Plus, the three critical components of an effective influencer marketing strategy you need to know. 3 elements to a successful influencer marketing strategy An influencer marketing campaign uses individuals with a strong social following to promote a brand. This also means establishing consistent messaging across all platforms.

Influencer Marketing 107

Influencer Marketing Transform Marketing Marketers 107

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. AI automation has revolutionized how brands approach their business and marketing strategies. Take for example, Sprout’s AI-driven Social Media Listening solution.

Marketing Strategy 105

Marketing Strategy Manufacturing PR Marketing 105

Sprout Social

OCTOBER 18, 2023

Social insights that give you a glimpse into the minds of your audience are often the hardest to access by traditional means. Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level.

Health 123

Health Manufacturing Thought Leadership Product 123

Search Engine Land

OCTOBER 23, 2023

Top executives recognize the significance of social data and insights in interpreting consumer behavior, predicting trends and making informed decisions. Social data goes beyond mere numbers but produces actual, tangible business results.

Education 114

Education Health Management Branding 114

Sprout Social

FEBRUARY 6, 2024

The first few weeks of a new year are the perfect opportunity to reflect on our wins—and I’m thrilled to announce one of our biggest yet: Sprout Social has been named the #1 Best Software Product by G2’s 2024 Best Software Awards. This information helps to shape our company’s marketing, sales and operational strategies.

Product 116

Product Transform User-Generated Customer 116

Martech

FEBRUARY 22, 2024

More businesses are investing in targeted strategies to capture specific market segments, but navigating the challenges and staying ahead of the curve requires a strategic approach. The rise of social media platforms, advanced targeting tools and the increased demand for personalized content have reshaped the landscape.

Target Market 120

Target Market Advertising Advertisers Neuromarketing 120

Martech

DECEMBER 20, 2023

Everyone Hates Marketers This podcast aims to challenge marketing’s status quo with practical advice, honest insights and a lot of humor. Hosted by Louis Grenier, a self-described “moody French guy,” it features conversations with experts and innovators who share insights and tips on doing marketing differently.

Marketing Ethics 118

Marketing Ethics Transform Copywriting CMO 118

Search Engine Land

APRIL 8, 2024

But here’s the thing: to make content work for your bottom line, you’ve got to align your strategies with your revenue goals. Content promotion (social ads, influencer marketing, etc.). And when it comes to marketing tools, content marketing often steals the spotlight. Staff salaries.

Content Marketing 121

Content Marketing User-Generated Customer Journey Marketing 121

Martech

APRIL 25, 2024

digital video ad spend is expected to hit $63 billion in 2024, a 16% increase from the previous year, according to projections from IAB’s “2024 Digital Ad Spend & Strategy Report.” For the first time, digital video — which includes CTV, social video and online video — will claim a higher share of budgets than linear TV.

Retail 66

Retail Industry Insights Advertising Advertisers 66

Martech

FEBRUARY 9, 2024

It’s hard to imagine the web as a real, tangible thing — especially in the context of social media and digital communities where a screen separates our reality from the insular worlds of the internet. They’re the secluded alleyways and hidden speakeasies of the web, offering a respite from the noise of mainstream social experiences.

Transform 119

Transform User-Generated Analytics Branding 119

Search Engine Land

MARCH 13, 2024

Create blog posts that provide solutions, answers or valuable insights related to these pain points. Write blog posts that discuss and analyze these trends, providing your unique perspective and insights. This can provide valuable insights into their interests and needs.

Real Estate 109

Real Estate SEO User-Generated Promotion 109

Buffer Marketing

FEBRUARY 5, 2024

A significant portion of our social interactions occurs in a realm unseen and untracked: welcome to the world of Dark Social. That’s dark social. Despite its ominous name, dark social is just a fancy way of referring to untrackable conversations in online spaces. What is dark social?

Analytics 97

Analytics User-Generated Digital Marketing Communications 97

illumin

APRIL 11, 2024

Undoubtedly, the social network has experienced an explosive growth trajectory over the past five years and quickly surpassed the beginnings of other social media platforms. Now, content creators can be found across all of the social platforms. Imagine the profound impact that would have. and then generate an ad tag.

Branding 127

Branding Entertainment Advertising Advertisers 127

Sprout Social

FEBRUARY 28, 2024

What is social media technology? At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. But as social media has evolved, management platforms have matured beyond this primary function, delivering much more to brands and the people behind them.

Health 103

Health Management Branding Customer 103

Customers.ai

JANUARY 26, 2024

It’s no secret, with a solid strategy in place, the ROI of B2B digital marketing is significantly better in the large majority of cases. Real-time analytics: Offers insights into campaign performance and lead behavior for strategic adjustments. I certainly have, multiple times. Turn anonymous visitors into genuine contacts.

CRM 111

CRM User-Generated Analytics Marketing 111

Rock Content

APRIL 12, 2024

So, let me present you with the top 5 insights from the newest State of Marketing Report. As Giuseppe Caltabiano, VP of Marketing at Rock Content, says, “ AI is transcending its role as a mere tool, becoming the cornerstone of innovative and effective marketing strategies.

Influencer Marketing 90

Influencer Marketing Marketing Marketers SEO 90

Rock Content

MARCH 22, 2024

Yet, it seems that just when you get going with your current strategies, something changes. As we move further into 2024, certain trends are gaining momentum, changing the way you need to think about your digital marketing strategy. First, you don’t have to throw out your entire current B2B marketing strategy.

Customer loyalty 85

Customer loyalty Marketing Marketers CMO 85

Martech

MARCH 13, 2024

Surveys and focus groups are the go-to methods for gathering customer insights to drive marketing strategy. By tapping into customer data and feedback, AI can provide deeper, more accurate insights with less bias and better predictive capabilities than surveys alone. It’s time to move beyond these outdated tactics.

Market Research 119

Market Research Customer Marketing Marketers 119

Sprout Social

MARCH 28, 2024

With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. Understanding the data behind your hashtag strategy will help you fine-tune your approach and content to reach more of your target audience.

Analytics 103

Analytics User-Generated Social Media Marketing Promotion 103

Sprout Social

APRIL 9, 2024

In October 2023, I interviewed for a VP of Social and Content Strategy role for a very well-known and established brand. I replied, “Can you give me an idea of how involved the C-suite is with the social team?” I replied, “Can you give me an idea of how involved the C-suite is with the social team?”

CMO 92

CMO Entertainment Communications Branding 92

Digital Marketer

MARCH 20, 2024

Sprout Social Sprout Social is one of the best social media marketing tools in the market. It helps you manage all aspects of your social presence. Sprout Social boosts your social media marketing efforts. Ahrefs Keyword research tools are important for any digital marketing strategy.

Digital Marketing 102

Digital Marketing Social Media Marketing User-Generated Price 102