Hootsuite

FEBRUARY 5, 2024

Instagram analytics help you understand how your strategy is performing, both on an account and individual post level. Keep reading to find out how to get started with tracking Instagram analytics, learn which metrics matter the most, and get comfortable with reporting your Instagram results to your boss. What are Instagram analytics?

Analytics 97

Analytics Social Media Marketing Management Promotion 97

Hubspot Marketing

MARCH 12, 2024

I was scrolling through the “For You” page on TikTok when something caught my eye — a TikTok from the clothing brand Foxblood showcasing a black, flowy mesh cloak. TikTok made it easy for me to check out the product and add it to my cart. While I didn’t make the purchase, TikTok put this brand (and this cloak) on my radar.

Shipping 83

Shipping Logistics User-Generated Social Media Marketing 83

Hubspot Marketing

JANUARY 3, 2023

Sometimes, it's not just what you post on TikTok but when you post. The HubSpot Blog surveyed 300+ marketers to uncover the best time to post on TikTok. Best Days to Post on TikTok. Best Times to Post on TikTok. How to Find the Best Time to Post on TikTok For Your Business. Can you post too much on TikTok?

Gen Z 108

Gen Z Analytics Marketing Marketers 108

Backlinko

FEBRUARY 15, 2024

Since its conception, TikTok has gone from being a lip-sync video app to one of the social media giants, rivaling the likes of Instagram and Facebook. As of 2023, TikTok has over 1 billion active monthly users. However, showing up in the right places on TikTok is easier said than done. What Is TikTok SEO?

SEO 93

SEO User-Generated Analytics Gen Z 93

Jeff Bullas

FEBRUARY 13, 2023

To put this into perspective, it took Facebook almost five years , Instagram two years, and TikTok nine months to reach this milestone. Predictive analytics Predictive analytics is another area where AI can help digital marketers. Predictive analytics can help marketers to optimize their campaigns and increase conversion rates.

Digital Marketing 280

Digital Marketing Transform User-Generated Analytics 280

Search Engine Land

JANUARY 29, 2024

Conducting a search universe analysis (SUA) across platforms like Google, YouTube, TikTok and Reddit is vital to benchmark competitors, identify trends, and optimize content. TikTok and Reddit now play crucial roles in users’ search journeys, marking the era of “search everywhere.” What is a search universe analysis?

Gen Z 125

Gen Z User-Generated SEO Millennials 125

Sprout Social

FEBRUARY 7, 2024

Are you consistently creating on TikTok without getting the views or engagement you’d like? Wish there was a shortcut to reaching your TikTok goals? TikTok Promote may be the answer. What is TikTok promotion? Users can leverage the feature to get more views on TikTok , website visits, followers, messages or profile views.

Promotion 117

Promotion Advertising Advertisers Price 117

Martech

OCTOBER 30, 2023

Prompt: How to market myself on TikTok. Answer: To effectively market yourself on TikTok, it’s important to understand the platform’s unique culture and audience. Here are some tips to help you get started: Embrace the informal and fun tone: TikTok is all about authenticity and entertainment.

Entertainment 111

Entertainment Social Media Marketing Fashion User-Generated 111

Search Engine Land

APRIL 17, 2024

This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.”

Whitepaper 134

Whitepaper Analytics User-Generated Key Performance Indicator 134

Sprout Social

SEPTEMBER 13, 2022

TikTok has made it as simple as having a smartphone, the TikTok app and sometimes, a tripod or ring light—your call. After all, half of TikTok users buy from brands they see on the platform. And with 1 billion active users in TikTok , there’s a good chance your future customers are on the platform. TikTok editing tools.

Analytics 122

Analytics Promotion User-Generated Influencer Marketing 122

Hootsuite

JUNE 24, 2020

And that’s why understanding TikTok analytics so important. If your brand is new to TikTok , analytics can take some of the guesswork out of content strategy. Insights available to TikTok pro accounts can inform everything from when you post to what you post. What is a TikTok pro account?

Analytics 145

Analytics Place Management Branding 145

Sprout Social

SEPTEMBER 15, 2020

While TikTok seems to be the hub for young Millennials and Gen Zers, that doesn’t mean your business should discount this platform. The home of viral sensations and short video memes, brands can also have a great presence on TikTok and reach younger demographics with fun content. How to access TikTok analytics.

Analytics 133

Analytics Millennials Marketing Marketers 133

Hubspot Marketing

MARCH 16, 2023

Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Earlier this week, Sephora and TikTok announced a new joint venture with agency Digitas: an incubator program to help new beauty brands leverage creator content. Beauty retailer Ulta reported an 18.2%

Retail 101

Retail Analytics Advertising Advertisers 101

Hootsuite

SEPTEMBER 13, 2021

When is the best time to post on TikTok? Read on to find out when to post on TikTok to make sure your content gets picked up by the platform’s algorithm and reaches the right people. Read on to find out when to post on TikTok to make sure your content gets picked up by the platform’s algorithm and reaches the right people.

Analytics 138

Analytics Social Media Marketing Place Management 138

Search Engine Land

DECEMBER 28, 2023

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. Goodbye, Universal Analytics! New Google Analytics custom channel groups on March 15.

User-Generated 133

User-Generated Retail Non-Profit Advertising 133

Sprout Social

MAY 15, 2023

That’s why you need social listening tools to analyze what people are saying on social media and extract valuable insights. You can then analyze the data to uncover insights that will inform your marketing decisions. But the quality of your insights greatly depends on your choice of tools.

Branding 111

Branding Price Analytics Place 111

Martech

APRIL 18, 2024

This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.”

Whitepaper 117

Whitepaper Analytics User-Generated Key Performance Indicator 117

Buffer Marketing

AUGUST 14, 2023

Earlier this year, our social media manager, Mitra, published a TikTok to the Buffer account that went viral, with over two million views and more than 100,000 likes at last count. Thanks to careful analysis of which elements of our viral TikTok contributed to its success, we’ve been able to boost our metrics since then.

Analytics 52

Analytics Management Social Media Marketing Customer 52

Hootsuite

FEBRUARY 7, 2024

So where exactly can you find the hashtag analytics you need to do all of that? What are hashtag analytics? Hashtag analytics are data that provide information about the performance of hashtags on social media. 1 Analytics Tool for Growth Beautiful reports. Actionable insights to help you grow faster. Clear data.

Analytics 91

Analytics User-Generated Place Social Media Marketing 91

Sprout Social

FEBRUARY 2, 2023

In 2022, Figo Pet Insurance went all-in on their organic TikTok strategy. Practice makes perfect Bridgett Colling, Director of Marketing and Communications at Figo, saw the opportunity to expand her brand’s TikTok presence. So, that’s the approach we took to TikTok.” They get the reps in and make content all the time.

Thought Leadership 109

Thought Leadership Analytics Food Health 109

Buffer Marketing

JANUARY 22, 2024

Instead, I can provide certain themes and insights based on research, expert opinions, and raw instinct for what we might see. First is the increased focus on tools to enable sponsored content and improved analytics for tracking its performance. What else is corroborating this prediction?

Gen Z 119

Gen Z Entertainment Transform User-Generated 119

Hootsuite

APRIL 11, 2022

Do you have a trusted box of TikTok tools? As of 2021, TikTok had 78.7 The answer is likely a solid TikTok creator tool kit. So, we’ve compiled a list of Hootsuite expert-approved TikTok tools. We’ve got you covered, from scheduling to analytics, engagement, editing, and ads. TikTok scheduling tools.

Analytics 111

Analytics Promotion Marketing Marketers 111

Buffer Marketing

JANUARY 22, 2024

Instead, I can provide certain themes and insights based on research, expert opinions, and raw instinct for what we might see. First is the increased focus on tools to enable sponsored content and improved analytics for tracking its performance. What else is corroborating this prediction?

Gen Z 113

Gen Z Entertainment Transform User-Generated 113

Martech

JANUARY 24, 2022

Brand suitability company Zefr announced it has partnered with TikTok to provide marketers with brand safety and brand suitability measurement for in-feed ads on the short-form video app. The product is available for TikTok advertisers in the U.S., Read more: Optimizing for TikTok with challenges and influencers. Canada, U.K.

Branding 120

Branding Analytics Advertising Advertisers 120

Spiralytics

FEBRUARY 7, 2024

This includes processes like post-scheduling, handling customer interactions, and producing analytical reports. Today, these can be several, such as Instagram, Facebook, X (formerly Twitter), TikTok, and others. Managing social media platforms Most businesses can only thrive if they use the platform their audience is on.

Transform 105

Transform Analytics User-Generated Management 105

Buffer Marketing

OCTOBER 23, 2023

Build towards a climax that provides a resolution or a valuable insight. Their feedback can offer direct insights into what content you should create next. This not only fosters a sense of community but also provides valuable insights into your audience’s preferences. Use it to tease upcoming content or collaborations.

Analytics 130

Analytics Promotion Transform SEO 130

Martech

FEBRUARY 11, 2022

YouTube plans to keep adding features to its Shorts format, the platform’s answer to TikTok and Instagram’s Reels. In addition to new effects and editing tools, YouTube plans to introduce the ability to reply to individual comments by creating another Short (similar to TikTok). New insights for creators. Why we care.

User-Generated 120

User-Generated Influencer Marketing Analytics Digital Marketing 120

Martech

JANUARY 26, 2023

Data-informed insights Data and insights are often used interchangeably, but there is an important distinction between the two. For example, data in a Google Analytics dashboard might show that a paid advertisement resulted in 15K clicks to a landing page. On the other hand, insights draw actionable conclusions from data.

Marketing Strategy 142

Marketing Strategy Whitepaper Key Performance Indicator Analytics 142

Digital Marketer

OCTOBER 27, 2022

Wondering if you should use Instagram reels or TikTok? Thanks to the spontaneous and massive engagement associated with short-form video content, TikTok is seen as leading in the world of fast, creative video content. However, people are often confused about which tool works best for their business; TikTok or Instagram reels.

User-Generated 77

User-Generated Analytics Branding Place 77

Sprout Social

NOVEMBER 21, 2022

In late 2021, TikTok surpassed 1 billion monthly users , making it one of the internet’s favorite applications. Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. 5 top TikTok marketing agencies (with case studies).

Gen Z 113

Gen Z Transform Retail Entertainment 113

Hootsuite

SEPTEMBER 16, 2021

Want to know the secret to getting a lot of followers on TikTok? With 689 million global active users as of January 2021 , everyone and their grandmothers are on TikTok. The following tips will show you how to get more followers on TikTok the honest way. How to get more TikTok followers for free. We don’t blame you!

Gen Z 138

Gen Z Promotion Analytics Branding 138

Martech

JANUARY 13, 2022

CreatorIQ, the customer intelligence cloud that serves clients like H&M, Disney and CVS, has announced that it has become an official TikTok marketing partner. This will give brands that use the platform access to creator and content metrics from the TikTok Creator Marketplace within the CreatorIQ dashboard.

Analytics 114

Analytics Management Customer Branding 114

Hootsuite

NOVEMBER 9, 2020

Considering TikTok marketing for your business or organization? The video app may not be a good fit for every brand, especially if your customers and TikTok user demographics don’t overlap. But many businesses have found success marketing on TikTok—from Nike to Universal Pictures to the San Diego Zoo. Create a TikTok Ad account.

Marketing Strategy 145

Marketing Strategy Marketing Marketers Fashion 145

Martech

FEBRUARY 22, 2023

The rise of TikTok has been nothing short of revolutionary. With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. 53% of marketers expect TikTok to deliver the biggest growth in 2023, according to Reuters’ State of Marketing 2023 report.

Gen Z 122

Gen Z Millennials User-Generated Marketing 122

Buffer Marketing

FEBRUARY 5, 2024

And the ability to understand and harness it dark can provide valuable insights into what’s driving engagement, referrals, and what your audience wants out of your content. In this article, we’ll dive into why dark social matters, exploring its impact on analytics and its value for everyone who creates on the Internet.

Analytics 100

Analytics User-Generated Digital Marketing Communications 100

Hubspot Marketing

MAY 8, 2023

TikTok 61% of marketers listed TikTok among the social media platforms on which they work with influencers and creators. 14% also said TikTok is the easiest to work with when collaborating with influencers and creators. offers tools for reporting, insights, and campaign execution. Image source 7. Image source 8.

Influencer Marketing 127

Influencer Marketing Marketing Marketers CRM 127

Search Engine Land

SEPTEMBER 27, 2023

From Google’s familiar SERPs to the dynamic realms of TikTok and Instagram reels, each platform offers a unique opportunity for brands to share their stories. You will likely lean into video content if you recognize that content around a query is popular on YouTube and TikTok. However, just having a presence isn’t enough.

SEO 135

SEO User-Generated Entertainment Analytics 135