Search Engine Land

JANUARY 24, 2024

LinkedIn will discontinue lookalike audiences on February 29. Audience expansion: For Matched Audiences and LinkedIn attribute targeting, such as by skill or interest. LinkedIn is providing a 30-day grace period during which unused lookalike audiences can still be accessed before being archived. Why we care.

Advertising 115

Advertising Advertisers Search Marketers Customer 115

Search Engine Land

NOVEMBER 29, 2023

LinkedIn introduced tools and upgrades to assist marketers in measuring their ad campaigns more effectively: Conversions API (CAPI). LinkedIn’s new campaign performance measurement promises “more precision and clarity” as there is no need for cookie tracking. white papers, infographics) in the LinkedIn feed.

Whitepaper 114

Whitepaper Law Advertising Advertisers 114

Search Engine Land

FEBRUARY 13, 2024

LinkedIn launched a new solution for enhanced audience insights, making it easier to predict and improve potential campaign performance. Audience insights : LinkedIn’s Media Planning API provides detailed data on user demographics, job roles, industries, and online behaviors for more precise ad targeting. What LinkedIn is saying.

Analytics 105

Analytics Global Marketing Education Advertising 105

Customers.ai

JANUARY 18, 2024

Last month we officially launched our Semrush integration and we are happy to say we’re already seeing some exciting results! For those of you who are already seeing the benefit of this integration, we have a few tips to help you not only make the most of your inbound traffic but improve your overall marketing efforts. To 10x your ROI!

CRM 107

CRM Outbound Marketing User-Generated eBook 107

Martech

FEBRUARY 8, 2024

With enhancements across LinkedIn strategy tools, lead routing and complex team management, these updates are designed to elevate your marketing, sales and service efforts. Step up your LinkedIn strategy with documents and polls. Seamless prospecting with Dynamics 365 and NetSuite integration updates.

Law 109

Law Management CRM Education 109

Buffer Marketing

FEBRUARY 8, 2024

2023 was a big year for LinkedIn and its top creators. The LinkedIn team must have come away with many lessons as they announced some key pivots within the first month of 2024, most notably making the “Creator Mode” feature the default for every user.

Gen Z 99

Gen Z User-Generated Social Media Marketing Analytics 99

Search Engine Land

FEBRUARY 6, 2024

Advanced in-platform data integrations for Google, Facebook, and LinkedIn. In-platform data integration OK, now about that tracking and reporting. This has much the same benefits as Google’s OCT integration. Incrementality measurement. Here’s why each project is vital in a world without third-party cookies. See terms.

Search Marketers 117

Search Marketers CRM B2C Analytics 117

Adobe Experience Cloud Blog

JULY 22, 2021

Namely, B2B advertising leader LinkedIn and the #1 B2B marketing attribution application, Bizible. Each brings unique value and, now connected via an enhanced integration, their combined value has become downright mountainous! LinkedIn Ads have proven to be a powerful tool for B2B marketers. The ROI of LinkedIn Ads and Bizible.

CRM 154

CRM Thought Leadership Advertising Advertisers 154

Search Engine Land

OCTOBER 4, 2023

LinkedIn has started rolling out a new tool that leverages AI to simplify ad creation. LinkedIn’s Accelerate campaigns can help streamline the ad creation process, saving time and resources, while also enhancing ad performance through data-driven insights and optimization. What has LinkedIn said? Why we care.

Advertising 115

Advertising Advertisers Management Place 115

Hootsuite

JANUARY 23, 2024

While many social networks saw business use decline in 2023, LinkedIn saw 5% business use growth. LinkedIn is the platform of choice for many businesses looking to make deals and recruit top talent. LinkedIn marketing tools make it easier to build an effective brand presence on the platform. 1 Social Media Tool Create.

CRM 84

CRM User-Generated Marketing Marketers 84

Customers.ai

JANUARY 26, 2024

B2B Marketing Tool: Website Visitor ID X-Ray Tool Website Visitor ID X-Ray pixel allows you to identify anonymous visitors on your website, capturing names, emails, companies, Linkedin profiles, addresses, and more. Create an auto-mailing system, auto-responders, and sequenced messages to 1st connections or LinkedIn Group Members.

CRM 111

CRM User-Generated Analytics Marketing 111

Buffer Marketing

APRIL 18, 2024

We’ll delve into what they are, their ideal use cases, and how brands can effectively integrate them into their social media design to boost engagement, enhance brand perception, and increase brand reach.   Practical know-how about how to integrate these trends into your social media branding will.

Gen Z 88

Gen Z Branding Transform Food 88

Buffer Marketing

MARCH 20, 2024

The big five, also known as Meta’s Instagram and Facebook, then LinkedIn, TikTok, and X/Twitter, have all integrated some form of scheduling since they came to be.  Reduce potential for failed posts : Integration issues can arise with third-party tools, leading to posts not going live as scheduled. Great question!

Management 88

Management Analytics Place Product 88

Calvyn Lee Blog

JANUARY 24, 2023

LinkedIn recommends targeting a minimum of 1,000 accounts, so using that number as a baseline is a good place to start. Shine a light on your prospects The G2 Buyer Intent + LinkedIn Matched Audiences Integration makes it easy to reach in-market buyers who are actively searching for software solutions like yours.

Whitepaper 130

Whitepaper Education CRM User-Generated 130

Hootsuite

FEBRUARY 7, 2024

Talkwalkers’ hashtag tracking tools also integrate into Hootsuite , so you can access your data in the same tool you use to create your social media content. Synaptive integrates into Hootsuite to allow you to access your hashtag analytics directly from the Hootsuite dashboard. Fedica can be integrated into the Hootsuite dashboard.

Analytics 91

Analytics User-Generated Place Social Media Marketing 91

Hootsuite

MARCH 15, 2023

LinkedIn automation is a topic of some debate in social marketing spheres. Are LinkedIn automation tools allowed? Many tools that automate activity on LinkedIn are specifically prohibited. In this post, we explain how to stay on the white hat side of the LinkedIn automation equation. What is LinkedIn automation?

User-Generated 97

User-Generated Analytics Advertising Advertisers 97

Hootsuite

MARCH 27, 2024

Other social ads are created from scratch using business tools like Meta Ads Manager or LinkedIn Campaign Manager. This allows you to take advantage of the ease of creating a boost post vs ad on Instagram, Facebook, or LinkedIn while also building specifically promotional content that might not be effective as an organic post.

Advertising 107

Advertising Advertisers Thought Leadership User-Generated 107

Lynton Web

OCTOBER 3, 2023

Integrating Sales Navigator with HubSpot is a powerful combination that can significantly enhance your sales outreach and management. Let’s dive into what Sales Navigator is, how to connect it to HubSpot, its features, benefits, and some tips for harnessing the power of integrated sales tools. What is Sales Navigator?

Management 64

Management Customer CRM 64

Martech

OCTOBER 23, 2023

LinkedIn: Tim Crawford (5.9K Her focus is on brand strategy and integrated marketing solutions, as well as leveraging social media and the web to drive growth. LinkedIn: Shelly DeMotte Kramer (14.7K LinkedIn: Maribel Lopez (2.3K LinkedIn: Daniel Newman (27.7K LinkedIn: Ted Schadler (4.6K In your inbox.

Transform 123

Transform Pharmaceutical B2C Event Marketing 123

Buffer Marketing

DECEMBER 20, 2023

We integrated ChatGPT's AI straight into Buffer, helping you generate new posts for your Buffer schedule, repurpose existing posts, and come up with endless new ideas—all for free. You can create engaging document carousels by uploading PDFs directly to your LinkedIn channel through Buffer. What's next?

User-Generated 102

User-Generated Management Analytics Place 102

Hootsuite

JANUARY 2, 2024

Wanna build your LinkedIn network fast? Turns out, maybe not as long as you think… As the world’s most popular business-focused social platform with over 950 million people , LinkedIn is the best place to build your professional network. Any comment is better than no comment when it comes to attracting new LinkedIn connections.

Social Media Marketing 106

Social Media Marketing Analytics Management Promotion 106

Search Engine Land

FEBRUARY 15, 2024

Whether you’re using LinkedIn Ads, Google Ads, or Microsoft Ads, Nicole Waddington, digital marketing manager at Cypress North, offered valuable tips on optimizing lead generation campaigns for maximum performance at SMX Next. . For this reason, Waddington described LinkedIn as a “great platform for B2B marketers.”

CRM 114

CRM User-Generated Advertising Advertisers 114

Jeff Bullas

DECEMBER 19, 2022

Lynda (now re-branded as LinkedIn Learning ) was an online course platform that was sold to LinkedIn in 2015 for $1.5 billion and Microsoft bought LinkedIn a year later for $26.2 10% transaction fees on sales Admin users Courses Coaching Digital downloads Unlimited students Integrated website and builder. #3 In the news.

Transform 226

Transform Education Price User-Generated 226

illumin

APRIL 11, 2024

As we look ahead, the future of advertising undoubtedly holds a greater integration of creator content beyond the boundaries of social media platforms, ushering in a new era of authenticity and engagement in digital advertising. And, you’ve already tested the content on social, so you know that it works and resonates with audiences.

Branding 127

Branding Entertainment Advertising Advertisers 127

Martech

JANUARY 4, 2023

LinkedIn: DaveGerhardt (150K followers). LinkedIn: MattHeinz (51K followers). The CEO of Zen Media, Shama has been named “Zen Master of Marketing” by Entrepreneur Magazine, “Millennial Master of the Universe” by FastCompany and a LinkedIn Top Voice in Marketing four times. LinkedIn: ShamaHyder ( 616K followers).

CMO 122

CMO Millennials Marketing Marketers 122

Search Engine Land

SEPTEMBER 25, 2023

Even more off-base, “We’d like to spend {x} on Google, {y} on Facebook, and {z} on LinkedIn.” Instead, integrate your CRM data to understand cost per down-funnel metrics (for B2B) or cost per CLTV (B2C and ecommerce). And it’ll make you more likely to swallow high CPCs (hello, LinkedIn) if the resulting leads carry enough value.

CRM 121

CRM eCommerce B2C Analytics 121

AWeber

APRIL 23, 2024

Whether you’re looking for advanced customization, unique features and tools, more pricing options, or integrated marketing tools, this list will help you choose the best Linktree alternative for your marketing goals. #1 Linktree alternatives for LinkedIn Like Instagram, LinkedIn only allows one link per bio.

User-Generated 68

User-Generated Analytics eCommerce Price 68

Search Engine Land

NOVEMBER 20, 2023

LinkedIn collaborative articles Monthly visits : 1.5 only) LinkedIn is the most popular social networking site for people who want to build relationships, learn and figure out a way to do business online. LinkedIn collaborative articles program was launched early this year, and it reached over 1.5 million organic users.

SEO 130

SEO User-Generated Affiliate Marketing Finance 130

Marketing Insider Group

DECEMBER 18, 2023

From the targeted precision of LinkedIn Sponsored Updates to the expansive reach of the Google Display Network, each tool and tactic we’re about to dive into is a piece of the puzzle in crafting your content’s journey from creation to conversion. You’re not just looking to catch someone’s eye. Why Zemanta?

Gen Z 92

Gen Z Millennials Advertising Advertisers 92

Martech

MAY 3, 2022

Precision marketing provider Integrate has announces new capabilities for Precision Social and Cross-Channel Insights within its Demand Acceleration Platform. Precision Social includes capabilities for: Account targeting, using customer intent to prioritize accounts for social targeting on LinkedIn. What Precision Social does.

CRM 103

CRM Digital Marketing Advertising Advertisers 103

Buffer Marketing

JANUARY 22, 2024

A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time. Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn.

Gen Z 117

Gen Z Entertainment Transform User-Generated 117

Search Engine Land

APRIL 1, 2024

Christopher Bell, Head of PPC at Kelkoo, was the first to flag the VLA news and shared a screenshot on LinkedIn: Accessibility. VLA are accessible exclusively through the classic version of the Merchant Center, as they have not yet been integrated into the Merchant Center Next platform. First spotted. Eligibility.

New Markets 92

New Markets Manufacturing Shoppers Price 92

Customers.ai

MARCH 30, 2023

Integration with Existing Tools Seamless integration with your current sales and marketing tools, such as CRM systems, email marketing platforms, and social media management tools is an absolute must. Click “Integrations.” Select which integrations you need! How does it work? First, you install our software on your site.

CRM 98

CRM Price B2C User-Generated 98

Buffer Marketing

JANUARY 22, 2024

A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time. Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn.

Gen Z 110

Gen Z Entertainment Transform User-Generated 110

SocialPilot

FEBRUARY 26, 2024

With a massive user base of 1 billion , LinkedIn continues to be a powerhouse for personal and professional growth. LinkedIn expert Neil Patel once said, “ LinkedIn is no longer an online resume. Did you know that the LinkedIn algorithm determines what content appears on your feed ? What Is LinkedIn Algorithm?

User-Generated 83

User-Generated Promotion Education Analytics 83

Customers.ai

FEBRUARY 7, 2024

Antonis Kocheilas CEO, Ogilvy Advertising Twitter / LinkedIn Expertise: Advertising, Brands, AI Antonis Kocheilas, the man steering the ship at Ogilvy Advertising, is a strategist at heart with a knack for big-picture thinking. See Who Is On Your Site Right Now! Turn anonymous visitors into genuine contacts.

Transform 103

Transform eCommerce Non-Profit Advertising 103

Hootsuite

FEBRUARY 27, 2023

LinkedIn is more than just a place to go when you’re looking for work. But if you want your company to make more of a splash, you need to up your LinkedIn SEO game. Like most social networks, LinkedIn has a search engine and an algorithm , meaning you’ll be competing for attention with other businesses using the platform.

SEO 110

SEO Social Media Marketing Communications Management 110