Econsultancy

JANUARY 27, 2022

With more adspend on digital, greater regulation, social and live commerce, and deeper levels of consumer engagement – 2022 could be the year the influencer industry grows up. One-off posts are now recognised merely as advertising rather than influencer marketing. This is only going to continue.

Gen Z 77

Gen Z Influencer Marketing Millennials Retail 77

Econsultancy

MARCH 25, 2022

Dave Murray is Managing Director Europe of global influencer marketing platform, LTK. I recently spoke with Dave to hear more about his role, how the influencer industry is evolving, and LTK’s ambition to be the driver of ‘creator commerce’ Image: Dave Murray.

Shoppers 91

Shoppers Influencer Marketing Retail Price 91

Sprout Social

OCTOBER 16, 2023

A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike. Balancing engaging content with posts that showcase your products or services in action guides consumers further along the buyer’s journey.

Gen Z 111

Gen Z Branding Millennials Transform 111

Bannerflow

NOVEMBER 16, 2021

E-commerce and online shopping saw a huge increase in sales during 2020. A survey by Deloitte in the UK found around 40% of respondents did more online shopping during lockdown than before. Grocery shopping specifically saw a huge surge in sales, with the share of e-commerce sales increasing from 7% to 15% at their peak.

Retail 98

Retail Advertising Advertisers Branding 98

Neil Patel

OCTOBER 4, 2021

30 percent of all retail sales occur between Black Friday and Christmas. Here’s your 15-step checklist to get your e-commerce site ready for Black Friday and holiday shopping. Shoppers start planning their holiday shopping ahead of time, and as a seller, you should be there to help them meet their needs. Start Planning Early.

Shoppers 120

Shoppers Retail Digital Marketing Email Marketing 120

Sprout Social

DECEMBER 14, 2022

The metaverse is the new internet frontier and popular brands are taking advantage of this evolving technology. Once companies finally understand what the metaverse is , how can they stand out among the many multiverses of metaverses (try saying that two times fast)? Metaverse brand activations: What they look like today. Real estate.

Real Estate 106

Real Estate Branding Fashion Food 106

Hootsuite

SEPTEMBER 27, 2023

The sources of monetization are: YouTube Shorts ad revenue sharing YouTube Premium subscription revenue sharing for Shorts YouTube Shopping YouTube fan funding YouTube first launched Shorts monetization through the YouTube Shorts fund in 2021. In this post, we talk specifically about YouTube Shorts monetization, a.k.a.

Affiliate Marketing 93

Affiliate Marketing Promotion Price Retail 93

Neil Patel

NOVEMBER 23, 2020

With guided content marketing, link-building, and influencer marketing, she increased her revenue by 150%. Once you know your audience, you’ll see how you should talk to them, what issues they care about, what influencers they follow, and where they are on social media. That’s exactly what Skincare by Alana did.

Gen Z 138

Gen Z Branding Marketing Marketers 138

Sprout Social

JULY 22, 2021

Gen Z prefers to build connections with their existing community and people like influencers, whose buying advice they trust over brands. So much so, 79% of Gen Zers say they would purchase after seeing an influencer recommendation. So much so, 79% of Gen Zers say they would purchase after seeing an influencer recommendation.

Gen Z 137

Gen Z Millennials User-Generated Entertainment 137

Sprout Social

OCTOBER 28, 2021

Though relatively new, this emerging trend is reshaping how consumers shop (and how brands drive revenue). Let’s familiarize ourselves with some of the big platforms’ offerings: Facebook Shops: On Facebook, brands can set up free Facebook Shops which are hosted within their Facebook business profile.

Gen Z 112

Gen Z Transform eCommerce User-Generated 112

Exposure Ninja

MAY 26, 2023

Google’s yearly I/O conference is the place to be…or at least…the live stream to watch if you want to be up to date on all the upcoming changes to Google search. And boy, were there a lot of industry-changing announcements for marketers this year. Let’s jump in with the hot topic of the conference – upcoming AI changes to Google Search.

PR 98

PR User-Generated Marketing Marketers 98

Use Insider

AUGUST 9, 2022

Statistics show that US retailers raked in $62 billion in just online sales during Cyber Week 2021. Mobile shopping was also up by 8.4% Mobile shopping was also up by 8.4% The frustration of too much choice can decrease their motivation to buy your products and reduce return visits to your website for future purchases.

Shoppers 52

Shoppers Price Retail Shipping 52

Neil Patel

NOVEMBER 26, 2020

What’s more, the majority (almost 80%) of purchases made in-store are influenced by digital. BCG predicts the e-commerce boom will continue in the future both for inspiration and for transactions. That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. Gucci, Rolex, Ferrari.

Marketing Strategy 145

Marketing Strategy Gen Z Marketing Marketers 145

Many Chat

JULY 15, 2022

For retail store owners and franchise owners, it’s all about being able to discover local audiences and turn them into paying customers. This guide will take a deep dive into how to find local customers on Instagram. You’re all clued into Instagram marketing methods in general, but how do you reach local communities?

Customer 98

Customer Promotion Place User-Generated 98

Hubspot Marketing

MARCH 29, 2023

With this in mind, have you adapted your marketing strategy to complement the way today's consumers research, shop, and buy? With this in mind, have you adapted your marketing strategy to complement the way today's consumers research, shop, and buy? Today's consumers have a lot of power. Enter: Market Research. Why do market research?

Market Research 145

Market Research Marketing Marketers Price 145

Sachs Marketing Group

NOVEMBER 6, 2023

Social media ad costs can vary, influenced by factors like targeting precision, ad demand, and specific platform economies. Social media ad costs can vary, influenced by factors like targeting precision, ad demand, and specific platform economies. How Much Do Social Media Ads Cost? A business might spend on average $0.97

User-Generated 52

User-Generated Advertising Advertisers Price 52

Rock Content

AUGUST 21, 2020

The need for efficiency in Digital Marketing is pushing businesses to find more intelligent, data-driven ways of planning campaigns , producing content, and managing processes and finances. The path chosen for almost all of them is a concept called Digital Transformation. Why companies need Digital Transformation? Examples of Digital Transformation.

Transform 125

Transform Finance Customer loyalty Digital Marketing 125

Hootsuite

JULY 21, 2022

Bonus : Download a free guide and checklist to help you convince your boss to invest more in social media. Each of these objectives will influence which ROI formula you use in your calculations. Knowing some basic ROI formulas will help you better recognize the impact of your marketing campaigns and how to improve them.

Promotion 113

Promotion Finance Analytics User-Generated 113

Sprout Social

JULY 6, 2020

People expect the companies they shop with and the organizations they support to take a stand—in fact, 70% of U.S. As the United States is experiencing the largest social movement in history, it’s become clear that inaction and silence are no longer options for brands. That’s all a great start. Recognize your brand’s role.

Education 144

Education Retail Communications Thought Leadership 144

Neil Patel

NOVEMBER 18, 2020

In this guide, I’m breaking down step-by-step everything you need to know about creating a powerful e-commerce business plan. As for research and development of your business plan, standard businesses need to factor in local licenses, ordinances, building codes, and other factors that may influence where and how they can conduct business.

Retail 133

Retail SEO Product Management 133

Hubspot Marketing

MARCH 12, 2020

Then, a week or so later, I was watching Instagram stories, and I saw some influencers posting reviews for the new shapewear. A few months after these events, when I was shopping for shapewear for my wedding, guess what brand I thought of? The next week, while I was watching E!, Spoiler alert: it was SKIMS.). Integrated Media Planning.

Marketing Strategy 112

Marketing Strategy Millennials Target Market Marketing 112

Search Engine Land

FEBRUARY 6, 2023

Google tests Buying Guides in mobile search results 2022: It presented users with various drop-down menu options to learn more about the product they were searching for. ” Was it Matt Cutts, John Mueller, or another prominent Googler who said this? And yet, more than a decade later, these SEO myths persist.

Search Marketers 84

Search Marketers SEO User-Generated Marketing 84

Econsultancy

NOVEMBER 23, 2021

“Over 50% of the gross market value for the top six ecommerce players in the world is on marketplaces,” Colin Lewis, CMO of OpenJaw Technologies and author of Econsultancy’s Third-Party Marketplaces Best Practice Guide , told attendees at Econsultancy Live this week. Marketplaces are rapidly growing.

eCommerce 54

eCommerce Branding Advertising Advertisers 54

Sprout Social

MARCH 13, 2017

It’s a Saturday afternoon and you’re walking down the street looking for a place to try for lunch. Eight out of ten of the restaurants have people inside eating. The other two are completely empty. Are you more likely to go to one of the restaurants with people inside, or one of the two empty ones? What is Social Proof?

Influencer Marketing 110

Influencer Marketing Shoppers Non-Profit Food 110

Content Marketing Institute

DECEMBER 19, 2018

A fast-food chain creates an investigative podcast into a forgotten food. A mattress company appreciates the value of print. This year, B2B and B2C brands elevated their creativity to inspiring levels. Natalya Minkovsky found and shared some of the best in each issue of Chief Content Officer magazine. Don’t write “velcro.” No, really.

B2C 86

B2C Content Marketing Food Transform 86

Hubspot Marketing

JUNE 13, 2019

In this guide to press release distribution, we’ll cover the following to help you put together a plan of action that results in coverage: What is press release distribution? But, unfortunately, coverage doesn’t just come naturally -- you need to work for it. Enter: The press release. But if nobody sees your release, you won’t get very far.

PR 140

PR SEO Analytics Price 140

Content Marketing Institute

DECEMBER 21, 2018

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. I speak from review experience, as I’ve been sharing the plusses and minuses of content marketing books since 2012.

Content Marketing 87

Content Marketing Non-Profit Marketing Marketers 87

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Power of the podcast. Click To Tweet. Click To Tweet. 1 audio source based on time of consumption (30%).

Branding 106

Branding B2C Logistics Content Marketing 106

Power Digital Marketing

MARCH 30, 2020

Increasing your digital footprint or pivoting your strategy will benefit not only your business but also your customers — they need your influence and resources now more than ever. Be a guiding light for your customers and clients by applying our tips on how to navigate Digital Marketing through COVID-19 in each digital channel below.

Digital Marketing 40

Digital Marketing Marketing Strategy Shipping User-Generated 40

On24- CMO Confessions

JANUARY 14, 2021

In today’s episode, Evy and Cheri Keith, Head of Strategy and Research at ON24, discuss Evy’s career from and back to Traackr, authenticity, and the future of influencer marketing. On today’s episode, I’m joined by Evy Lyons, CMO at Traackr, a data-driven influencer marketing platform. Table of Contents: .

CMO 52

CMO B2C Influencer Marketing Communications 52

Hootsuite

SEPTEMBER 7, 2022

Black Friday is one of the biggest days of the year for online retailers, but it can also be one of the most challenging. Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. Don’t worry!

eCommerce 105

eCommerce Shoppers Retail Fashion 105

Power Digital Marketing

MARCH 12, 2019

According to a Walker Sands Future of Retail study, a total of 84% of U.S. According to a Walker Sands Future of Retail study, a total of 84% of U.S. Amazon has solidified its position as the leader in ecommerce with astounding growth since its humble beginnings in 1997. billion consumers. billion consumers.

eCommerce 40

eCommerce Logistics Marketing Marketers 40

Customers.ai

DECEMBER 12, 2023

Online spending has skyrocketed and with online retail revenue predicted to hit $1.1 For ecommerce retailers, this opens up a huge opportunity. It’s important that the platform you choose fits not only your existing needs, but your future needs as well. trillion this year and $1.5 trillion by 2028 , there is no slowing down.

eCommerce 120

eCommerce PR User-Generated Marketing 120

Moz

JULY 16, 2019

By using her own team’s experience as an example, Heather helped us see what it takes to build a powerful, cross-functional team: Start with a mantra to guide your team. By using her own team’s experience as an example, Heather helped us see what it takes to build a powerful, cross-functional team: Start with a mantra to guide your team.

SEO 46

SEO Retail PR Branding 46

Use Insider

FEBRUARY 16, 2024

It’s not me—it’s you Like many brands worldwide, SRG and Adidas had hit a wall with their growth strategies and martech platforms. For Adidas, the issue was scalability.“Our Our traffic grew exponentially during lockdown, but we were ill-equipped to engage and retain these visitors,” explains Adidas’ Senior Ecommerce Manager. “We

Retail 105

Retail eCommerce User-Generated Product 105

Hootsuite

APRIL 21, 2022

Even if you’re an experienced retailer with a keen eye for Facebook advertising and selling — what happens if you’re not selling as many products as you’d like? Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. With around 2.9 hours each month.

Branding 100

Branding Gen Z Retail User-Generated 100

Customers.ai

DECEMBER 12, 2023

Online spending has skyrocketed and with online retail revenue predicted to hit $1.1 For ecommerce retailers, this opens up a huge opportunity. It’s important that the platform you choose fits not only your existing needs, but your future needs as well. trillion this year and $1.5 trillion by 2028 , there is no slowing down.

eCommerce 84

eCommerce PR User-Generated Marketing 84