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What is Lifecycle Marketing? A Deep Dive for Marketing Managers

Litmus

Many marketers find lifecycle emails more complex to strategize and measure compared to simpler, one-off promotional emails. Metrics to watch: Net Promoter Score (NPS), referral rate, user-generated content volume, social media mentions 8. Make them feel part of something bigger, like a valued member of your brand’s community.

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16 Crucial Social Media Metrics to Track In 2024

SocialPilot

Social media metrics are the key performance indicators (KPIs) that measure the success of your social media efforts. It provides insights into the effectiveness of your content in promoting users to share it with others and amplifying its reach beyond your followers. What are Social Media Metrics?

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Moving up with marketing operational maturity

Martech

It ranks how effectively an organization executes and manages the way it does business, from internal strategies, to resources, to the structures that deliver products or services. The next step is to set up new key performance indicators or reevaluate your existing performance indicators.

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Delivering large B2B marketing events: Best of the MarTechBot

Martech

Prompt: List out in top five bullets what a martech manager would contribute for a large event. A martech manager plays a crucial role in the success of large events by leveraging technology to enhance marketing efforts. For this prompt, try selecting the marketing manager persona. Heres something somebody asked me!

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6 marketing team silos you need to break down, and how to do it

Martech

The alternative: Integrated campaign workshops with the revenue team From the beginning, you need to involve key stakeholders from sales, product development and customer experience (CX) in the campaign planning process. Marketing handles the editing, SEO optimization and promotion. Start with one upcoming, high-priority campaign.

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Creating an Event Marketing Calendar: Essentials to Include

Marketing Insider Group

It ensures you stay on top of deadlines, maintain consistency in your promotional efforts, and effectively engage your target audience. Lets break down the key elements to include in an event marketing calendar to set your campaign up for success. Key performance indicators (KPIs). Resources and staff time.

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Earned media value: How to calculate it and what to look out for in the calculating process

Sprout Social

In simple terms: Earned media means earned engagement by your “digital word of mouth,” not engagement from your own media channel or bought through paid promotions or advertising of content. It’s important to also track other key performance indicators , such as reach, engagement rate and conversion rate.