Hubspot Marketing

APRIL 30, 2025

I know which landing page converts and which keywords influence sales, and I can quantify the monetary contribution articles had on sales. I know which landing page converts and which keywords influence sales, and I can quantify the monetary contribution articles had on sales. Keep reading to learn how.

SEO

Search Engine Land

SEPTEMBER 20, 2024

This article highlights seven practical synergies both your PPC and SEO teams can implement to drive even more revenue for your business. At our agency, we often find pages missing meta descriptions or using titles and descriptions that haven’t been well thought out or tested. Unfortunately, that’s what we see in SEO.

SEO

Marketing Insider Group

OCTOBER 21, 2024

The all-in-one system can show you exactly where your visitors are drawn when they land on each webpage. A few basic metrics to measure your website update include before-and-after bounce rates, conversion rates, time spent on individual pages and click-through rates. Competition is everywhere. Has it been a year?

Marketing Strategy

Hubspot Marketing

JANUARY 16, 2025

Table of Contents What is content scoring? How to Score Content Content Scoring Best Practices Content Scoring Tools ChatGPT For Scoring What's a good content score? What is content scoring? Guess what? These pieces of content were tracked and analyzed to gauge their success, but all using unique measuring sticks.

Analytics

Martech

JUNE 6, 2025

What does AI-powered marketing actually look like in practice? Here’s what worked — and where there’s room to grow. Here’s what I’ve learned from putting them to work — and why they need more than just a prompt to succeed. What didn’t: It couldn’t manage the nuances across tools. Email: See terms.

Customer

Buffer Marketing

OCTOBER 30, 2024

This article will teach you how you can use the Meta ad library to the best of its potential. If you want to see the ads for a specific Facebook Page , you can also find them in the Meta ad library using their Facebook account. Go to their Facebook Page 2. Go to “Page Transparency” 4.

Advertisers

Search Engine Land

AUGUST 14, 2024

If you haven’t been keeping up with the role of automation and AI in lead gen advertising, this article includes advice and experiences on: Managing your ad strategy. What AI looks like in different ad platforms. Optimizing your landing page experience. Time to focus on what you enjoy most. Lower risk of error.

Advertisers

Martech

NOVEMBER 18, 2024

Even better, conversion rate is relevant no matter what your end goal: Lead generation. The key to success is to broaden your definition of what a conversion is, define a formula for each instance, and then leverage it at all stages of your program. of people who got to the landing page went on to add the product to their cart.

Email Marketing

Hubspot Marketing

DECEMBER 16, 2024

Over the past three years, Ive written over 200 marketing content pieces from blog posts to guides to landing pages. Table of Contents What is content optimization? Table of Contents What is content optimization? It makes sense why content marketing teams are optimizing their content. How often should you update content?

SEO

Backlinko

NOVEMBER 18, 2024

A good brief helps everyone—writers, editors, and strategists—stay on the same page. In this guide, you’ll learn what to include in a content brief, see three examples, and get step-by-step instructions to create your own. What Is a Content Brief? They aren’t popular enough to deserve their own page but still add value.

Whitepaper

Hubspot Marketing

SEPTEMBER 3, 2024

Whether it’s a monthly entertainment budget or a Facebook Ads budget, ensuring you allocate only what you can afford and get the most for your money is a lot of pressure. But what should your Facebook Ads budget actually look like? Table of Contents What is a good budget for Facebook Ads? Next question. But it can.

Advertisers

Backlinko

JULY 22, 2024

This article covers how to do SEO for your website in 10 digestible steps. This turns your site from an afterthought into an asset that generates leads and sales. Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. Now it generates over 680K monthly sessions, with 74% coming from organic searches.

SEO

Hubspot Marketing

DECEMBER 24, 2024

So, the cornerstone content model isn't exactly 'Moon Landing' material. Table of Contents What is cornerstone content? Benefits of Cornerstone Content How to Make Cornerstone Content Tips for Creating Cornerstone Content from the Experts Cornerstone Content Examples What is cornerstone content?

SEO

Backlinko

JULY 15, 2025

But forget what you’ve been taught in the past. Here’s what this looks like in practice. Content that works best for this stage includes: Customer success videos Live demos and Q&As Pricing guides and ROI calculators Email campaigns with time-sensitive offers For example, Semrush has a dedicated “ Success Stories ” page.

Customer

Search Engine Land

OCTOBER 8, 2024

This article covers what Microsoft Clarity is and how to set up custom events to maximize its value for your website. What is Microsoft Clarity? Heatmaps provide a visual map of how users interact with your webpages, where they click most and how far they scroll down your page. Where their mouse gets stuck.

Analytics

Orbit Media Studios

OCTOBER 16, 2024

After thousands of hours spent writing hundreds of articles, I see a clear distinction between two approaches to content marketing and SEO. This could be a good article. The time for writing isn’t included here, but most articles take around 4 hours to write. By Andy Crestodina I’m an SEO. I’m also a content marketer.

SEO

Buffer Marketing

JULY 22, 2024

What are the benefits of advertising on Facebook? Paid advertising on social media is an immediate way to boost the reach of your content — particularly when it comes to a power platform like Facebook.   So, when it comes to social media strategy , understanding how to advertise on Facebook is a must.

Advertisers

Backlinko

JANUARY 23, 2025

Travel SEO is about turning strangers into guests. But its no small task competing with major sites like Booking.com, TripAdvisor, and Expedia. With so many players in the market, standing out in search engine results can feel impossible. Yet, small players can still succeed. 1 for search terms like waco cabins. Just look at the 89.3

SEO

Martech

NOVEMBER 8, 2024

This article discusses strategies to help you better understand your audience, develop a clear and effective media plan and explore some overlooked platforms that can give your B2B marketing a fresh edge. Identify what these accounts have in common so you can adjust accordingly. What are they discussing?

Gen Z

Backlinko

JULY 10, 2024

Case in point: Two of our articles on Backlinko had cannibalization issues. Cannibalized pages undermine your SEO efforts. What Is Keyword Cannibalization? Keyword cannibalization happens when two or more pages on your website target the same keyword(s) and fulfill a similar search intent. The result?

SEO

Marketing Insider Group

SEPTEMBER 3, 2024

This article presents a giant compendium of digital marketing checklists, guiding you through every key aspect of the field so you can confidently navigate your marketing journey and achieve success. On-Page SEO Keyword Research and Optimization: Figure out keywords your target audience searches for online.

Digital Marketing

Backlinko

DECEMBER 6, 2024

The Marketing Funnel Explained How many stages a marketing funnel has and what you call them varies. Heres what your marketing funnel might look like: A wide top shows people who become aware of your product or service. A marketing funnel is a way to think about your customer journey. This framework helps you map ideal interactions.

Customer Journey

Search Engine Land

JULY 22, 2024

This article outlines key factors that can influence PPC conversion rates so you can squeeze as much revenue from your paid campaigns as possible. CRO is mainly about A/B testing, but most tests focus only on landing pages. While important, improving conversion rates involves more than just landing pages.

Price

Vertical Response

AUGUST 25, 2024

This article outlines effective marketing strategies for holidays that you can implement right away. Understanding what worked and what didn’t can help create a more effective marketing plan, maximizing sales and engagement. Want to boost your holiday sales?

Marketing Strategy

Orbit Media Studios

OCTOBER 30, 2024

Generally, these keyphrases focus on search terms where users are actively looking to visit a website rather than getting answers directly from the search engine result page (SERP). Search results pages are filled with visual noise, distractions and offers. This moment, like many others over the last 30 years, is a marker in history.

SEO

Backlinko

MARCH 3, 2025

Lets start with what organic traffic is and how it differs from other traffic sources. What Is Organic Traffic? Organic traffic refers to visitors who land on your website or blog from unpaid search engine results. In this guide, you’ll learn all about organic traffic, including how to measure and increase it.

SEO

Search Engine Land

OCTOBER 2, 2024

This article explores the various types of Amazon Ads, their features and how they can benefit different businesses. Most of the search engine result pages on Amazon are now dominated by ads. Product detail pages. Amazon Ads has become a powerful platform for businesses of all sizes, both on and off the Amazon marketplace.

Advertisers

Search Engine Land

JULY 15, 2024

This article examines how to combine your SEO strategy with your content marketing efforts to create an integrated SEO plan. What is content marketing? What is content marketing? What is SEO? Search Engine Land defines SEO as follows: “SEO stands for ‘search engine optimization.’

SEO

Buffer Marketing

OCTOBER 3, 2024

This article will share nine places to find content ideas — ensuring you never have to stare at an empty content calendar (wondering ‘what should I create?’) But.how do you even find content ideas that resonate? And how do you ensure you never run out of them? ’) ever again.  on Instagram Stories.

SEO

Backlinko

NOVEMBER 1, 2024

Such as in local directories like Yellow Pages and on social media platforms like Facebook. They saw significant organic (unpaid) traffic gains after implementing an SEO campaign and ranking for important keywords related to their services. In addition to keyword rankings, the company received more leads and calls from potential clients.

SEO

Hubspot Marketing

JANUARY 24, 2025

No, were not after gold doubloons, but something equally valuable: top rankings on search engine results pages (SERPs). And what fun would a treasure hunt be without friends? Table of Contents What is keyword mapping anyway? Whos up for a treasure hunt? Keyword mapping will show us where X marks the spot.

SEO

Backlinko

DECEMBER 5, 2024

What Is Local Search Marketing? Like on this results page for “pet shop near me”: The top-ranking organic listing is Pet Supermarket. Local search marketing is the process of optimizing a local business online presence. Like salons, restaurants, and coffee shops. Why Is Local Search Marketing Important?

Search Marketers

Backlinko

OCTOBER 21, 2024

It’s about offering new perspectives, data, or insights on a topic not found in other pages targeting the same search query. It’s about offering new perspectives, data, or insights on a topic not found in other pages targeting the same search query. It’s what makes your content fresh—often leading to better rankings.

SEO

Hubspot Marketing

SEPTEMBER 24, 2024

In this article, I’m sharing, in no particular order, the best AI tools for marketing in 2024. I left the worries about using AI tools in B2B marketing behind me long ago and now embrace what AI tools offer. Let’s look at how we can use AI to create a more efficient workflow and free up our time to do what we do best.

User-Generated

Search Engine Land

AUGUST 29, 2024

This article delves into those tests, explaining the rationale behind them, the outcomes achieved and the implications for your own Google Ads accounts. What are Google Ads experiments? For more detailed information, the official Google Ads support pages offer additional guidance. Keyword match types. Ad copy changes.

eCommerce

Jeff Bullas

JUNE 27, 2025

What once took a studio now takes a script, a prompt, and an upload button. The business impact What stands out here is that we are now witnessing the scaling of our physical presence with digital twins and it can run 24/7 and can be performed on multiple platforms. And this news matters because it has shown what is possible.

Non-Profit

Marketing Insider Group

AUGUST 5, 2024

That’s why in this article, we’re covering key metrics that can transform your paid media efforts from guesswork into a fine-tuned strategy. That’s why in this article, we’re covering key metrics that can transform your paid media efforts from guesswork into a fine-tuned strategy. You’ve launched your paid media campaign.

Transform