Search Engine Journal

JUNE 24, 2022

What makes an amazing landing page? Read on to discover the features of a good landing page and be inspired with these five examples. The post 5 Amazing Landing Page Examples To Inspire Your Own appeared first on Search Engine Journal.

SEO 98

SEO 98

Rock Content

JULY 20, 2020

SO check out these 6 landing page design examples to convert your leads in 2020. Landing pages are great tools to drive lead conversion. But the landing page design has to be carefully crafted to achieve this goal. Now you are probably wondering how to look like a great landing page design.

Whitepaper 84

Whitepaper PR User-Generated Education 84

Marketing Insider Group

AUGUST 11, 2016

To lead more users to your products, you need to create a showstopping landing page. Beautifully-crafted landing pages focus on giving potential clients the down low on your product quickly. The post 10 Examples of Awesome Landing Pages that Convert appeared first on Marketing Insider Group.

Product 92

Product Marketing Marketers Content Marketing 92

Rock Content

JULY 20, 2020

SO check out these 6 landing page design examples to convert your leads in 2020. Landing pages are great tools to drive lead conversion. But the landing page design has to be carefully crafted to achieve this goal. Now you are probably wondering how to look like a great landing page design.

Whitepaper 52

Whitepaper PR User-Generated Education 52

Search Engine Land

APRIL 9, 2024

We’ll use the hot tub industry as an example. Landing page optimization. A perfect example of this is insurance companies. A couple of examples of search queries that fall into the awareness phase: “Are hot tubs good for you?” “Are I’ll split each section into three parts: Keyword research. Ad creation.

Marketing Strategy 115

Marketing Strategy Marketing Marketers Shipping 115

Hubspot Marketing

DECEMBER 15, 2023

PPC landing pages are the newest incarnation of an age-old sales problem: How do you keep warm bodies in their seats long enough to hear your message? Stick with us as I explain and explore PPC landing pages and the elements that make them work. Table of Contents What is a PPC landing page?

Price 106

Price Analytics Advertising Advertisers 106

Search Engine Land

MARCH 26, 2024

Some SEOs put organic search into two simple buckets: on- and off-page SEO. I’m going to do something similar and break down my SEO and ASO synergy tips into two different areas of opportunity: App landing pages : The page on your website dedicated to featuring your app.

SEO 99

SEO Real Estate PR Health 99

Unbounce

FEBRUARY 15, 2024

/ Landing page examples What is a splash page? with 10 stunning examples) By Kaleigh Moore and Danielle Torrie. That’s where splash pages come in. TABLE OF CONTENTS What is a splash page? If you’re considering creating a splash page, it needs to be thoughtful. What is a splash page?

User-Generated 52

User-Generated eCommerce Real Estate Promotion 52

Search Engine Land

JANUARY 16, 2024

Frequent readers of Search Engine Land – and all SEOs, for that matter – know why: GA4 wasn’t ready for prime time when Google forced us to make the switch, and we’re still working through kinks months later. Report 1: Landing page performance This report will look at landing page performance segmented by channel.

SEO 120

SEO Thought Leadership Price Product 120

Search Engine Land

SEPTEMBER 29, 2023

A local SEO practitioner should regularly analyze information about organic user locations, behaviors, and landing pages accessed from search results. For local businesses, individual location pages often receive fewer users since they’re a small piece of the total traffic count. For example: [link] ?utm_source=GMB&utm_medium=organic&utm_campaign=oh-_loveland_gmb_profile

SEO 129

SEO User-Generated Analytics Customer 129

Search Engine Land

APRIL 19, 2024

Have you ever been in a situation where not everyone was on the same page? For example, does your agency have an account or media lead who oversees the client relationship, or do individual practice leads handle the relationship? For example, how many search engines will you manage for paid or organic search? Or is it a hybrid?

Management 110

Management CRM Communications Advertising 110

Search Engine Land

APRIL 9, 2024

You don’t want your brand to land on a list of AI fails. The final step is reviewing the copy carefully and reworking as needed to include the brand name in headlines and align brand messaging before building the ads in Google Ads: Here are some other details you might include in prompts to customize the results further: Link to landing page.

User-Generated 117

User-Generated Copywriting Advertising Advertisers 117

Search Engine Land

SEPTEMBER 6, 2023

Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content.

SEO 133

SEO Law User-Generated Customer 133

Search Engine Land

MARCH 15, 2024

A Google spokesperson told Search Engine Land the word “forums” is a more intuitive name when seeking out that content. These results aim to show people a more “lived experience” to their search queries, Liz Reid, VP of Search at Google, told Search Engine Land at Google I/O.

SEO 136

SEO 136

Search Engine Land

JANUARY 30, 2024

Here are some key areas to focus on: Use white space to declutter your pages. Focus on your page speed – slow sites lose 90% of leads. Landing pages : If your landing pages aren’t converting, begin A/B testing them. Update the highest traffic pages as a test. Add in call-to-actions that stand out.

SEO 121

SEO Transform Copywriting Law 121

Hubspot Marketing

DECEMBER 1, 2023

However, it's not as simple as throwing a “Click Here” button on your home page and watching the leads pour in. The lead generation process typically starts when a website visitor clicks on a call-to-action (CTA) located on one of your site pages or blog posts. Build a landing page.

User-Generated 106

User-Generated Whitepaper eBook Analytics 106

Search Engine Land

SEPTEMBER 5, 2023

” “Now, with this new URL rule, I can tell PMax to only redirect users to pages that include them. For example ‘/shop’ Or if I run the PMax campaign for just one product category, let’s say Nike shoes, I can just include ‘/shoes’, for instance.” ” Why we care. How it works.

Advertising 142

Advertising Advertisers Product Branding 142

AWeber

FEBRUARY 12, 2024

Learn how Etsy top sellers collect email addresses Create your sign up landing page You have email addresses, now what? Create a simple landing page that makes it easy for customers to opt-in to receive your emails. Add a link for your newsletter in the Announcement section of your page. How to use it?

Real Estate 93

Real Estate Promotion Communications Email Marketing 93

Search Engine Land

APRIL 17, 2024

For example, you could mark an important event like a purchase or newsletter subscription as a key event. For example, if 10% of the people who sign up for a newsletter go on to become customers and your average transaction is $500, then you can associate $50 (10% of $500) as the monetary value of this key event.

Whitepaper 128

Whitepaper Analytics User-Generated Key Performance Indicator 128

Search Engine Land

JANUARY 19, 2024

404 page errors can frustrate users and cause them to leave your site. This article covers best practices for crafting 404 pages, with real examples from over 50 brands. You’ll also find answers to frequently asked questions about 404 error pages. What is a 404 page? PitVipers 3. Southwest 4. Chubbies 5.

Branding 125

Branding Transform eCommerce Promotion 125

Search Engine Land

NOVEMBER 16, 2023

Google has updated its search quality raters guidelines for the first time in 2023 with a number of updates including simplifying the needs met scale, adding some more modern examples and some other minor changes. The post Google updates search quality raters guidelines appeared first on Search Engine Land. What changed.

SEO 139

SEO 139

Search Engine Land

FEBRUARY 22, 2024

Connecting geotargets to localized landing pages. With clear guidelines and example data, this guide will help you find the right geotargeting approach for your unique business needs. Geotargeting is set at the campaign level, but landing pages are set at the ad group or keyword level.

User-Generated 115

User-Generated Advertising Advertisers Product 115

Martech

APRIL 18, 2024

For example, you could mark an important event like a purchase or newsletter subscription as a key event. For example, if 10% of the people who sign up for a newsletter go on to become customers and your average transaction is $500, then you can associate $50 (10% of $500) as the monetary value of this key event.

Whitepaper 106

Whitepaper Analytics User-Generated Key Performance Indicator 106

Search Engine Land

FEBRUARY 7, 2024

Optimizing product detail pages (PDPs) is crucial for ecommerce websites. Well-optimized product pages can increase organic traffic, boost conversions, and grow revenue. This comprehensive guide covers key elements of effective product page optimization, including: Structuring clear, descriptive product page URLs.

Product 133

Product SEO Copywriting eCommerce 133

Search Engine Land

OCTOBER 18, 2023

Classic example: “Call today” messaging is added to headlines, descriptions, callouts, and sitelinks.) For example, expectations for your national campaign are sky-high, but the budget is so low you only get a handful of clicks a day. For example, if you’re launching a new product, do you already have a list of existing customers?

B2C 118

B2C Advertising Advertisers Product 118

Martech

JANUARY 9, 2024

They can also bring customers and prospects to customized landing pages and through other experiences designed to move them down the purchase funnel. Create forms and landing pages. Personalize landing pages on the fly. Create intelligent campaigns. Send time and channel optimization.

Marketing Automation Platform 122

Marketing Automation Platform Customer Journey Marketing Marketers 122

Unbounce

OCTOBER 13, 2020

While building excitement for future events easier said than done, building an awesome event landing page can help you do just that. With the right message and conversion-focused call to action (CTA), your event landing page can take visitors from “That looks kinda neat” to “I can’t miss out on this!”.

Promotion 139

Promotion Price Event Marketing Energy 139

Search Engine Land

OCTOBER 26, 2023

” With search themes, Performance Max can go beyond using assets, feeds and landing pages to predict campaign-level performance. Results driven from search themes will bring your customers to the landing pages you’ve indicated via your Final URL expansion, page feeds, and URL contains settings.

Automobile 123

Automobile Advertising Advertisers Promotion 123

Sachs Marketing Group

DECEMBER 11, 2023

Crafting a landing page that drives results is all about clarity and focus. Your landing page should immediately capture attention, communicate the value of your offer, and persuade visitors to take action. In this article, we’re exploring how to design a landing page and sharing a few tips to help you get started.

Transform 77

Transform Health Digital Marketing Copywriting 77

Martech

FEBRUARY 5, 2024

See an example of the dashboard in Adobe Docs. For example: Lead ID, Email asset, Link click or email open. Coming from a best practice angle, it would be advised to update Marketo landing page templates to utilize the latest version of JQuery to avoid any issues that may affect any form submissions and functionality.

Advertising 102

Advertising Advertisers Customer Marketing 102

Backlinko

MAY 1, 2024

If your site hosts multiple pages with similar or identical content, the canonical URL is the one you want search engines to index. When multiple URLs lead to pages with the same content, search engines may have difficulty selecting the correct page to display in search results. Which helps search engines make a decision.

SEO 80

SEO eCommerce User-Generated Product 80

Search Engine Land

AUGUST 31, 2023

Here is a good example of expediting your initial research as you attempt to learn more about a product you are marketing (in this case, bulk industrial citric acid). In the example above, maybe I hadn’t gone through some of the qualifying keywords it suggests, like “one-day” or “black-tie”.

Copywriting 138

Copywriting Management Product Advertising 138

Search Engine Land

NOVEMBER 21, 2023

SEOs don’t have the luxury of focusing only on transactional keywords and/or relying on direct response-focused landing pages. Test different in-content CTAs You’ve got a lot of options here, whether it’s on a landing page that goes into detail about a product or service or a blog post on a secondary topic.

Real Estate 135

Real Estate SEO Education Analytics 135

Digital Marketer

APRIL 4, 2024

It is calculated with the following formula: Revenue / Ad spend For example: (your revenue) $1,000 / $500 (spent on ads) = ROAS 2 That means that for every dollar you spent on Facebook ads, the platform generated $2 revenue. If the amount is low, for example, that can mean nobody is seeing or clicking on your ads.

Price 96

Price Advertising Advertisers Key Performance Indicator 96

Buffer Marketing

APRIL 23, 2024

Landing paid partnerships as a creator doesn’t necessarily require a huge following — but it does require a professional influencer media kit.  Ayomi would know — she landed her first deal with only 2,000 TikTok followers.  “Engagement rate is a good start. Average views, too.

Influencer Marketing 94

Influencer Marketing Social Media Marketing Price Fashion 94

Search Engine Land

NOVEMBER 22, 2023

More guidance around rating page quality for forums & Q&A pages Google added a new block of text to instruct raters on how to rate the quality of forum and Q&A pages, specifically in situations where the discussions are either brand new, or drifting into “combative,” “misleading” or “spammy content.”

User-Generated 142

User-Generated SEO Place Branding 142

Hubspot Marketing

APRIL 2, 2024

This is an example of a viewport issue. The screen on the right does have a viewport configured, so the mobile browser knows to match the device width and scale the page so the content's easily readable. This is generally not recommended unless you have designed a page/site for a specific screen size. What's a Viewport?

User-Generated 89

User-Generated SEO Place 89