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Where AI falls short in high-stakes B2B industries

Martech

High-stakes industries: Where precision is non-negotiable The global marketing transcription market is projected to reach $4.4 B2B marketers serving highly regulated and technical industries like legal, medical and law enforcement know that precise, accurate communication is crucial. billion by 2033.

PR 134
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Holistic Marketing Works — Here's How You Can Apply It to Your Campaigns [+ Expert Tips]

Hubspot Marketing

Table of Contents What is holistic marketing? Benefits of Holistic Marketing How to Apply a Holistic Marketing Approach 3 Tips for a Strong Holistic Marketing Strategy For a long time, companies divided operations into discrete business units. What does holistic marketing look like in practice?

CMO 118
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The guide to winning social media for law firms

Sprout Social

You see companies like Wendy’s, Airbnb and MoonPie dominating the landscape with their exceptional social media marketing strategies. With the immense popularity of these consumer brands, it may sometimes seem like certain industries like the legal industry are ignoring social media as a marketing channel. Let’s dive right in.

Law 111
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The 2023 Guide to Social Media for Law Firms and Lawyers

Hootsuite

Social media for law firms brings in clients, boosts your credibility, and keeps you up to date on your competitors. In fact, 71% of lawyers are currently getting clients from social media despite 43% of firms not having a marketing budget. That equals big opportunity for law firms willing to invest in social media.

Law 106
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Law Firm SEO: A 5-Step Guide to Getting More Leads and Clients

Backlinko

These results come from a thoughtful law firm SEO strategy. Ready to create an SEO strategy that increases your organic traffic? What Is Law Firm SEO? Law Firm SEO is the process of driving traffic to your law firm’s website on search engines like Google and Bing. Let’s start with the basics.

Law 95
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The Upcoming Brand’s Guide to Social Media Policy

Marketing Insider Group

In a world where everything and everyone is connected, one poorly timed or worded message could destroy your business and spiral into a full-blown PR crisis. As your B2B company grows, it’s essential to develop a social media policy that aligns with your B2B’s marketing strategy to protect your brand integrity and avoid any legal issues.

PR 145
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21 Brand Style Guide Examples I Love (for Visual Inspiration)

Hubspot Marketing

Either way, you want to make it easy for marketers, salespeople, and content creators on your team to know how to represent your brand online. For example, if your content marketing strategy mainly focuses on blogs, you could use our Blog Topic Generator to streamline the content creation process and help maintain a consistent tone.

Branding 115