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Where AI falls short in high-stakes B2B industries

Martech

B2B marketers serving highly regulated and technical industries like legal, medical and law enforcement know that precise, accurate communication is crucial. For example, my company works with law firms that require PR tied to their working cases and new legislation. billion by 2033. Phrasing and terminology need to be exact.

PR 135
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3 ways to turn tariff turmoil into marketing gold

Martech

Of course, diversifying your staffing strategy only works if you are 100% clear on international employment laws and have a strong plan to manage dispersed talent. Align people management with internal comms and PR Aligning people management with internal communications and PR is essential in times of economic upheaval.

Transform 113
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When UGC Goes Wrong: How Smart Brands React to Controversy [Expert Interviews]

Hubspot Marketing

I’m not your PR or legal team and recommend that you consult trusted brand experts when and if the unthinkable happens. In that case, work closely with your PR and legal teams to craft a plan. Ultimately, a response (or lack thereof) greatly depends on what’s at stake for a brand and what’s being said. (Is Have a goal in mind.

Branding 125
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Law Firm Grows Fourfold Using Ideas In The New Rules of Marketing & PR

David Meerman Scott

The most exciting aspect of my book The New Rules of Marketing & PR is I have the honor of showcasing some of the best examples of building successful marketing programs. There are more than 50 profiles throughout the book, many of them featuring the marketers’ own words from interviews with me.

PR 139
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How AI is changing communications and PR: Risks and benefits

Sprout Social

Generative AI tools like ChatGPT can’t provide you with ready-to-publish content: There’s still a lot of ambiguity around whether AI-generated content is protected under copyright law. California just passed a state-wide law allowing sidewalk vendors,” says Bedell. Now, we’re changing our processes to accommodate state law.

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The guide to winning social media for law firms

Sprout Social

But that’s no longer the case as the use of social media among independent attorneys and law firms is becoming increasingly popular. That said, some law firms may still be struggling to use social media effectively. You’ll be able to understand how social media can benefit your law firm and how you can make the most of it.

Law 110
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The 2023 Guide to Social Media for Law Firms and Lawyers

Hootsuite

Social media for law firms brings in clients, boosts your credibility, and keeps you up to date on your competitors. That equals big opportunity for law firms willing to invest in social media. Read on for how to create a winning social media marketing strategy for law firms. #1

Law 105