Lead Conversion 101: Top 7 Metrics You Need To Track Today!
Zumvu
AUGUST 25, 2022
Lead conversion is one of the most important aspects of your sales funnel. Learn what metrics you need to track to optimize your conversions and increase sales!
lead-conversion-metrics-you-need-to-track 
Email Analytics [Research]: 8 Email Marketing Metrics You Should Track
Hubspot Marketing
OCTOBER 31, 2023
Part of my marketing job is to send emails and track their progress, so I know a lot about the most crucial elements of optimizing an email , common marketing email mistakes , and what inspirational email marketing looks like. From there, you can track how your CTR changes over time. I then multiply that answer by 100.
Email Marketing 
126
126 Join 192,000+
Insiders
Sign Up for our Newsletter
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Trending Sources
12 Facebook Ad Metrics Worth Your Attention
Digital Marketer
APRIL 4, 2024
Did you know there are about 200 Facebook Ad metrics? A smarter approach is to focus on a few metrics and ignore the rest until you need them. But how do you know which ones are really worth your constant attention? I read somewhere that metric X is important but is that true?
Price 96
96 
How to use Google Analytics for stronger social media reporting
Sprout Social
JULY 25, 2023
Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. So, how do you bridge this gap between strategy and execution? How do you ensure your social media reporting is contextual to your organization’s overall objectives?
Analytics 139
139 
Improving customer journey orchestration with metrics and actions: Best of the MarTechBot
Martech
MARCH 4, 2024
After that, how you can improve prompts to get even better answers from me. Prompt What are the top five metrics to track with a customer journey orchestration tool? Answer The top five metrics to track with a CJO tool are: 1. See more about how marketers are using MarTechBot here.
SEO KPIs: Embracing user-centric metrics
Search Engine Land
FEBRUARY 5, 2024
This article proposes a paradigm shift: integrating dynamic, user-centric metrics into established SEO KPI frameworks. By doing so, we can go beyond static measurements like organic traffic volume and keyword rankings and tap into behavioral insights that reflect the fluidity of user needs and search trends.
SEO 122
122 
Offline conversion tracking to boost lead gen strategies
Search Engine Land
OCTOBER 3, 2023
Ever get the feeling you’re reporting on – or your agency or marketing team is reporting on – the wrong metrics? Put another way, how high is your frustration level that your marketing team is bringing in hundreds of leads without any noticeable effect on your pipeline? Why it matters for lead gen campaigns.
CRM 115
115 
How do you measure the value of a brand community? Ten ideas.
Businesses Grow
MARCH 11, 2024
First, let’s be clear that when I say “community,” I mean either building or partnering with an online or offline community who: know each other gather for s unified purpose participate in the direction and evolution of the community This is different than influencer marketing, which I probably need to address in a separate post.
Branding 113
113 
How to measure brand awareness
Sprout Social
JANUARY 11, 2024
You see a logo, hear a jingle or spot a particular color and instantly particular brand associations spring to mind. How exactly do you quantify the impact of your brand in people’s minds? That’s where metrics come in. If you’ve heard of a brand, you’re more likely to try it. tangleteezer ?
Branding 108
108 
How to transform your Google Ads headlines with anti-audiences
Search Engine Land
APRIL 30, 2024
If you’ve ever tried using avatars or buyer personas to write a Google Ads headline, you know it can be frustrating and fruitless. You try to define your target market, only to be told, “Our audience is anyone who wants our product – we don’t exclude anyone.” Persist a bit and you might refine it to “Ages 25-45 in metropolitan areas.”
Transform 87
87 
3 ways search marketers can prepare for the big cookie crumble
Search Engine Land
FEBRUARY 6, 2024
The big cookie crumble of 2024 officially began in January with Google’s initial roll-out of Tracking Protection for Chrome users. Even if you have first-party cookies set up, consistent usage of proper code is important for smoothing out how your site behaves across browsers. Check that “add to calendar” function!)
Search Marketers 111
111 
Email outreach for marketers: Measuring and optimizing performance
Martech
NOVEMBER 6, 2023
Yet, we enhanced our outreach by testing, learning, and focusing on key metrics. Let’s explore how we mastered this and how you can apply our insights to your strategy. A low one might need refining your value proposition or reevaluating your target audience. Chances are that a prospect just needs more time.
Transform 122
122 
How to adapt your marketing for the new era of data analytics by Salesforce
Search Engine Land
APRIL 23, 2024
Finally, scalability and personalization have become buzzwords, but you can’t accomplish either without strong analytics – and getting that has been an uphill climb for many businesses. Because of this, you’ll need to shift your strategies. How are companies succeeding in this new era of marketing?
Analytics 110
110 
13 questions to diagnose and resolve declining organic traffic
Search Engine Land
APRIL 4, 2024
Where do you even start? Are there signs this might be a tracking issue? Before we set out in search of any issues, let’s make sure that this isn’t just a tracking bug. They are, after all, different metrics measured by different tools, using different methodologies!) Google Search Console can tell you fairly quickly.
SEO 121
121 
10 metrics to track influencer marketing success in 2024
Sprout Social
JANUARY 24, 2024
That’s why tracking key influencer marketing metrics effectively has become crucial. Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working.
SEO KPIs to track and measure SEO success
Search Engine Land
AUGUST 21, 2023
By carefully measuring your SEO with metrics that matter to your business, you can understand where you are currently and what value SEO brings to your marketing. This article outlines the many SEO metrics and KPIs and how to tailor a set of SEO KPIs to your business. SEO KPIs are metrics used to measure SEO performance.
SEO 98
98 
Paid search for lead gen: Tips for new accounts with limited budgets
Search Engine Land
DECEMBER 12, 2023
Service and lead-based businesses create thousands of new Google Ads accounts yearly, but few are (or ever will be) high spenders. They need the most support in these early stages and against bigger spenders. Conversion tracking best practices. Most accounts start and stick with modest budgets. Common mistakes to avoid.
Non-Profit 127
127 
How to find high-potential keywords for SEO
Search Engine Land
NOVEMBER 27, 2023
High-potential keywords are phrases that bring relevant traffic to your website and lead to revenue. To find keywords that actually lead to sales, it’s important to explore other sources that combine website traffic with actual conversions. And as they’re opting in, you can ask about interests.
SEO 124
124 
SEO outcomes vs. SEO outputs: Understanding the difference
Search Engine Land
OCTOBER 20, 2023
It’s all too easy to get caught in the web of metrics , algorithm updates , and new SERP features. A myopic focus on inputs, outputs, and details that may or may not move the needle often leads SEOs to miss the forest for the trees. Higher conversion rates from visitors to customers. SEO outcomes: How do they differ?
SEO 124
124 
TikTok SEO: The ultimate guide
Search Engine Land
APRIL 23, 2024
This comprehensive guide delves into the intricacies of optimizing for TikTok, exploring strategies, tools and best practices to help you enhance your visibility, engage your target audience and ultimately drive success on this rapidly growing platform. Dig deeper: Is TikTok a search engine?
SEO 108
108 
KPIs that connect: 5 metrics for marketing, sales and product alignment
Martech
OCTOBER 19, 2023
At these intersections, we must think of more detailed KPIs tailored to specific business needs. In this article, I’ll cover five vital metrics to bridge the departments and measure the effectiveness of this alignment: Conversion rate (CR) across the funnel. New revenue. Customer acquisition cost (САС).
Product 127
127 
5 Reasons Brands Should Adopt a Content Marketing Webinar Strategy
Scoop.it!
APRIL 11, 2024
According to On24 , 66% of marketers say their sales teams prioritize leads generated by varied webinar strategies. These webinar tools facilitate immediate information and feedback exchange between you and your targets. You can also do that with traditional content marketing methods.
11 Crucial Facebook Metrics You Should Track to Grow Your Business
SocialPilot
MARCH 5, 2024
Facebook Insights gives tons of metrics needed to monitor your campaign performance and optimize the marketing on the platform further. This blog will cover every key Facebook metric that you should track and why it is crucial for your overall Facebook marketing strategy. Don’t worry. Let’s roll! That’s why!
Gen Z 83
83 
How to Measure Your Content Maturity?
Rock Content
OCTOBER 24, 2023
It’s important to measure content performance so you can see what’s working and what’s not, and make necessary adjustments to improve your content strategy over time. This means tracking metrics like page views, unique visitors, and time on the page. Levels of content measurement 1.
Marketing Reporting Examples: How to Build and Analyze Marketing Reports
Hubspot Marketing
NOVEMBER 3, 2023
Using my best judgment, I track important metrics like traffic, leads, and customers — and I provide a marketing report to back up my decisions. They can assess where your traffic and leads are coming from, what content they interacted with, if and when they converted, and how long it took to become a customer.
Marketing 110
110 
How to use Google Analytics 4: A complete guide
Search Engine Land
SEPTEMBER 7, 2023
In this guide, we’ll walk through the basics of GA4 and how you can use it. When you go into the Admin section, you may notice that there are just two columns instead of the three we’re used to in Universal Analytics. The All Filters area lets you see your account’s filters aggregated. a user landed on a thank-you page).
Analytics 139
139 
The benefits of influencer marketing (+ what the C-Suite cares about)
Sprout Social
FEBRUARY 12, 2024
While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets you need for your influencer program. Plus, the three critical components of an effective influencer marketing strategy you need to know.
Audience engagement: What it is and tips to improve it
Sprout Social
FEBRUARY 15, 2024
But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following. Plus, we’ll show you some shining examples of what audience engagement looks like. That’s why likes and reactions are important metrics to consider when analyzing your content performance.
User-Generated 104
104 
13 key SEO metrics to track in 2023
Search Engine Land
JANUARY 20, 2023
There’s software to track just about every piece of SEO data. That said, having access to data doesn’t necessarily mean you need to monitor it, especially if it’s unhelpful or feels overwhelming. What are SEO metrics? Some SEO metrics are more useful than others.
SEO 118
118 
How to use analytics to measure and optimize landing page performance (and why you really should)
Unbounce
SEPTEMBER 29, 2023
/ Conversion optimization How to use analytics to measure and optimize landing page performance (and why you really should) By Melody Sinclair-Brooks. So what happens when your landing page conversions start missing the mark? Landing page metrics shed light on the strengths and weaknesses of your page. Well, duh.)
Analytics 111
111 
Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer
Search Engine Land
APRIL 17, 2024
The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. You don’t need to take any action on your existing setup. This will appear as a key event metric in Analytics reports.”
Whitepaper 123
123 
What is a KPI? How To Choose the Best KPIs for Your Business
Hubspot Marketing
SEPTEMBER 29, 2022
If you want to scale your company, you might be wondering about KPIs and how they can help your business grow. But how do you pick the right KPIs for your business? In this post, we'll walk you through what a KPI is, which KPIs you should focus on, and how you can hone in on the metrics that matter most for your business.
Frequency testing: The key to unlocking more email revenue
Martech
MARCH 6, 2024
If you could increase your revenue from email just by sending messages more often, you’d do it, right? So, what’s stopping you from communicating more often? The results showed them that unsubscribes went up a fraction while open, click and conversion rates went down a percentage point or two.
Email Marketing 103
103 
Email tactics and CTAs for lead generation: Best of the MarTechBot
Martech
APRIL 22, 2024
Prompt: I want to have an email program that generates leads for telecommunications. Answer: As a seasoned Demand/Lead Generation Director/Manager with expertise in developing comprehensive lead generation programs, I can provide guidance on creating an email program that generates leads for the telecommunications industry.
Whitepaper 105
105 
How to Measure Your Small Business’s Marketing Success
Marketing Insider Group
MAY 30, 2023
Whether you run a dog training business , dance studio, or flower shop, these tips will help you allocate your resources more effectively and make informed decisions that benefit your future marketing efforts. For instance, your small business may wish to increase email lead generation by 25% in a month.
Direct Mail 115
115 
8 social selling metrics to measure success
Sprout Social
MAY 18, 2022
At its most basic level, social selling comes down to leveraging social platforms to find the right leads and build important relationships. You need to know which metrics to pay attention to when you’re measuring the success of selling on social media. This will help you build a valuable network.
The baseline problem in SEO forecasting
Kevin Indig
SEPTEMBER 11, 2023
Join 6,000+ world-class SEOs, CEOs, Founders, & Marketers right now & you'll get: + strategy breakdown: monday.com's 77% traffic boost + industry news and expert tidbits every Wednesday + in-depth SEO strategy tips every Sunday Get on the list Faulty SEO baselines lead to unrealistic forecasts.
SEO 114
114 
28 B2B Marketing Tools For Companies Ready to Grow in 2024
Customers.ai
JANUARY 26, 2024
We’ve broken our 15 favorite tools into the following categories: Lead Generation Tools Sales Enablement Tools Account-Based Marketing (ABM) Software Event & Webinar Software Conversion Rate Optimization (CRO) Software Social Media Automation Software B2B Content Marketing Software See Who Is On Your Site Right Now!
CRM 111
111 
9 Chatbot builders to enhance your customer support
Sprout Social
APRIL 17, 2024
But where do you start with building a chatbot? We’ll also compare some of the leading platforms in the market so you’re equipped to select the best solution for optimizing your customer connections. A chatbot builder is software that helps you create automated messaging with customers without extensive coding knowledge.
Customer 102
102 
GA4 for B2B: How to track events and conversions
Search Engine Land
JUNE 29, 2023
B2B companies looking to track their web or app performance must use Google Analytics 4 (GA4). To avoid being overwhelmed by the abundance of data, it is crucial to fully understand the tool and determine key metrics for your business. This guide explores how to set up and track events and conversions for B2B companies.
User-Generated 101
101 
Digital Marketing Acronyms Defined
SMA Marketing
JANUARY 11, 2024
Do you know the meaning of CRM? But one thing that I have found over and over again is that many people need help figuring out the meaning behind some basic terms. We will break down some of the most common marketing abbreviations to give you better insight into what they mean. How about CMS or COS?
How product scoring can boost your Shopping campaigns
Search Engine Land
JANUARY 24, 2024
Using product scoring, you can systematically choose which products to emphasize in your marketing and sales efforts, focusing on those with the strongest potential for advertising success. Conversion rates Measure how effectively customer interest is transformed into sales. What is product scoring? What is product scoring?
Product 96
96 
Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer
Martech
APRIL 18, 2024
The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. Google explained: “To distinguish conversions in Google Analytics from those in Google Ads, Analytics conversions are now called key events.
Whitepaper 108
108 
Top KPI Marketing Metrics to Track in 2024
Vertical Response
APRIL 26, 2024
In this article, we cut through the clutter to highlight the top marketing KPIs to track in 2024, equipping you with the knowledge to measure and augment your kpi marketing efficiency. But the importance of tracking marketing KPIs goes beyond mere measurement.
Shipping 40
40 
Let's personalize your content