Martech

NOVEMBER 14, 2024

Companies using customer journey analytics saw a 54% greater return on marketing investment than those without, the Aberdeen Group found. Customers navigate a complex path, engaging with brands at various stages before making a commitment.

Customer Journey

Martech

JANUARY 6, 2025

Lets look at some FAQs to help you use this tool to your advantage. Here are some you might use around M&A activity: General FAQs for any audience, including media. In a crisis, legal must review any information before its disseminated inside or outside the organization. Why are FAQs so important?

B2C

Sprout Social

AUGUST 4, 2025

All of us are susceptible to doom-scrolling—absorbing the intensity of global political, humanitarian and climate crises with the wave of our thumb. Please note the information provided in this article does not, and is not intended to, constitute formal legal advice. Conditions online can be harrowing.

Law

Search Engine Land

AUGUST 1, 2024

They aim to answer questions without needing to click on other websites. Optimizing websites for Google AI Overviews When Google performs a search using its algorithm and determines it can offer the user a summary, the search engine accesses a site in much the same ways it would to create a SERP appearance. E-A-A-T is paramount.

User-Generated

Martech

SEPTEMBER 12, 2024

77% of all workers using AI say the technology is doing more work for them, and that it’s contributing to burnout and making it harder to be productive, according to a study by Upwork. Market research analysts have the lowest unemployment rate, 3.2%, according to the same study.

Transform

Backlinko

DECEMBER 5, 2024

It uses paid and unpaid tactics, like search advertising and local SEO, to help the business appear more prominently in local searches. Lastly, they also use paid ads to appear even more prominently in search results. Lastly, they also use paid ads to appear even more prominently in search results. With tons of good reviews.

Search Marketers

Martech

JULY 23, 2024

As marketers who rely on creative collaborators to produce amazing adverts, timely text and vibrant visuals, we all use stock content. When the need to re-use a licensed asset meets a creator’s need to be fairly paid, expensive problems might arise. You can use them to track down the photo’s origin. That’s scary.

Food

AWeber

MAY 15, 2025

In simple terms, its a way to earn a commission by promoting another companys or persons products. You share a unique linkvia your website, emails, videos, or social media postsso your audience can buy products or sign up for services. The best part: you dont need a product, an existing audience, or tech skills to get started.

Affiliate Marketing

Backlinko

JANUARY 6, 2025

Take detailed notes using their exact words. They documented everything about building the companyfrom production line disasters to legal battles to funding negotiations. “When you have a piece of content that really resonates with people, you can use it everywhere. ” Rachel Wilde The lesson?

eCommerce

AWeber

JUNE 3, 2025

This practice is essential for both legal compliance (like GDPR and CAN-SPAM ) and creating engaged, loyal followers. This practice is essential for both legal compliance (like GDPR and CAN-SPAM ) and creating engaged, loyal followers. Thats what happens when you dont use an opt-in listthe rest mark your message as spam or unsubscribe.

Law

Hubspot Marketing

DECEMBER 30, 2024

I can then use these actionable insights to create or improve upon any content strategy. You can then use the performance data to improve your content marketing strategy. But when it comes to work-related processes, it's one of my favorite things. Because it helps me analyze what is and isn't working. That said, let's get into it.

eCommerce

Martech

JULY 25, 2024

Buyer groups include all key stakeholders in B2B purchase decisions, including people from roles you may not be actively targeting who nonetheless have a say in the final decision (examples here often include legal, IT, and/or compliance). IT asks different questions; marketing and legal have their own set of concerns.

CRM

Martech

AUGUST 1, 2024

Also, many RMNs include ad opportunities within their owned channels (website, app, in-store) and “offsite” ways to connect with customers through CTV and third-party sites. Create audiences: Helps enrich first-party data using Experian Marketing Data or Experian’s Partner Audiences network. Why we care. RMNs saw 16.3%

Retail

Backlinko

NOVEMBER 22, 2024

Used by enterprises like Salesforce, NBCUniversal, and DigitalOcean, it offers advanced SEO capabilities—at scale. This data is super powerful for SEO campaigns for enterprise websites that could be tracking thousands (or millions) of keywords. Ever wondered which enterprise SEO tools drive the success of the largest companies?

SEO

Martech

DECEMBER 26, 2024

The traditional concept of the holiday shopping rush will continue to evolve, with consumers taking a more flexible, extended approach to their shopping, using a combination of online and offline touchpoints. Customers want it all, and really theres no excuse for them not to get it.

Customer

Buffer Marketing

MAY 5, 2025

GIF: A short, looping animation made from several images that’s good for quick, fun visuals ( Read our Ultimate Guide to GIFS to learn how to create and use them). MOV: A type of video file, mostly used by Apple devices. Do you want more people to visit your website? Facebook accepts it, too. Watch your video?

Advertisers

Hubspot Marketing

FEBRUARY 26, 2025

Six years ago, I led a website content overhaul that nearly derailed when the product team and sales department had completely different ideas about our messaging priorities. Stakeholder Map Example Let me share a real stakeholder map I created for a recent SaaS website revamp project. Legal Team: Compliance review and risk assessment.

Finance

Search Engine Land

JULY 29, 2024

GEO stands for “generative engine optimization” which means the process of optimizing your website’s content to boost its visibility in AI-driven search engines such as ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews. Let’s break down the similarities and differences and how using both can enhance your online presence.

User-Generated

Backlinko

SEPTEMBER 6, 2024

We compared seven Google Analytics alternatives that provide quicker and more precise insights into your website’s performance. Ease of Use GA4 has a complex interface with a steep learning curve. High Data Accuracy Trustworthy data is vital to understanding your website or app’s performance.

Analytics

Search Engine Land

JULY 12, 2024

Legal issues can drag on for ages. Worse, once a legal matter is filed in court, the case is highly likely to become visible on the web. Hundreds of websites now aggregate public court records and publish them for the world to see. The presence of this information on these websites can harm you or your business’s reputation.

Law

Sprout Social

APRIL 15, 2025

Financial organizations often see social media as a legal liability. This can be daunting for some brandssome even use regulations to justify not investing in social at all. We view the legal redlines as helpful parameters that define our creative strategy. Consumers dont want to see or listen to terms and conditions.

Finance

Martech

JULY 1, 2025

Use the workshop to discuss target audience, key messages, sales enablement needs, product features to highlight and potential customer pain points. Website content is only a job for marketing Marketing often takes sole ownership of website content. Start with one upcoming, high-priority campaign.

Thought Leadership

Hootsuite

OCTOBER 22, 2024

Armanino LLP , for example, used its employee advocacy program to equip more employees across the business with the skills and tools to become social superstars — and build the firm’s reach and reputation along the way. If you’re not running an employee advocacy program, you could be missing out on a lot of potential reach. Not too shabby!

PR

Animalz blog

AUGUST 12, 2024

Startups tend to do things that don’t scale, and there’s some unintuitive logic in the processes we use internally for things like customer support. That led to some engagement from Des Traynor , the founder of Intercom, because I mentioned we use Intercom and Linear in our process. Henry Shapiro of Reclaim.ai

Shipping

Orbit Media Studios

AUGUST 6, 2025

By Andy Crestodina Many of us predicted that this would be the top marketing question of 2025. Note: Marketers haven’t yet settled on a term for this new practice. I’ll use the term “AI optimization” for now. So let’s use AI to audit how well your website is training the LLMs. It’s time to adapt.

PR

Buffer Marketing

FEBRUARY 6, 2025

If you have a business and you choose not to use TikTok for business, you’re actively sleeping on a goldmine. monthly active users — and the number of Americans using TikTok weekly has quadrupled since 2021. Let’s get rid of the top two objections before I tell you how to use TikTok for business. billion (!!)

SEO

Sprout Social

DECEMBER 20, 2024

TikTok requires creators to use the “Branded Content” toggle when posting sponsored content. Ensure the creator clearly discloses the partnership with your brand using tools like TikTok’s branded content toggle and clear hashtags like #ad or #sponsored. What kind of content do they engage with?

Branding

Neil Patel

JUNE 18, 2025

They’re concerned about privacy, legal implications, and what it means for the future of content online. More than 3 percent of websites already block GPTBot via robots.txt. Security, privacy, and legal uncertainty are valid reasons some site owners might block GPTBot, especially in regulated or high-risk industries.

User-Generated

Hubspot Marketing

JULY 15, 2025

Client relationships are the lifeblood of any legal practice, but managing them effectively poses unique challenges. These demands make traditional client management tools inadequate for the legal industry. In this guide, we'll summarize the five best CRMs for legal professionals in 2025. If you didn't, now you do.

Law

Vertical Response

OCTOBER 27, 2024

Choosing the right email marketing software and adhering to legal compliance are critical for successful email newsletter management and maintaining a positive brand reputation. Whether you’re sharing industry news, tips, or updates about your business, an effective email newsletter can build strong relationships with your subscribers.

Key Performance Indicator

Hubspot Marketing

APRIL 22, 2025

Behind the chat window, the AI agent uses Natural Language Understanding (NLU) to interpret the prompt and pull out key details. But Ive witnessed AI reshape how I work and its only just begun. One area I find most compelling is agentic AI. Lets investigate agentic AI and see how its potential could affect your company in the future.

User-Generated

Backlinko

MARCH 26, 2025

In this guide, youll learn: How to find keyword costs using proven tools Optimization tactics to reduce spend and choose high-performing keywords Expert insights from Andrew Peluso of Bananas Marketing Agency Let’s start by learning how keyword cost is determined. Take digital marketing agency Turn Key Lead, for example. on every click.

Price

Backlinko

JUNE 12, 2025

Looking forward: Google’s massive reach through AI Overviews and the AI Mode rollout positions them as the long-term leader, even as ChatGPT dominates current conversations. ” Users in their 20s-30s use it as a “life advisor.” ” Users in their 20s-30s use it as a “life advisor.”

SEO

illumin

DECEMBER 5, 2024

In 2025, marketers will likely continue the cookieless journey they started the year before, diving deep into new, long-term strategies. After many legal roadblocks over concerns about Google building a monopoly with its Sandbox targeting tool, the company paused its cookieless plans. Will Google get back on board with cookieless?

Advertisers

Search Engine Land

JULY 25, 2024

Your brand terms, message and unique selling points are yours to leverage – and in paid search, they should be your safe haven. Keyword bidding: They might bid on your brand terms, causing your ads to drop in search results. Includes brand terms and brand generic terms. Brand protection is your shield. and Australia.

Branding

Buffer Marketing

NOVEMBER 12, 2024

But there’s one question we get asked quite often:  Where can you find free images that are high quality, fit your brand’s aesthetic, and are cleared to use for your blog posts or social media content? Free image terms FAQ The following terms will come up often as we discuss free image sources.

User-Generated

SocialPilot

JANUARY 15, 2025

There can be two ways- direct and indirect, or you can also use a combination of both. Direct reminders generally use clear prompts sent through messages or emails. You’re not alone. According to Fera.ai , a whopping 93% of consumers do the same! So, how can businesses get more online reviews? So, how do you remind them?

Customer