Hubspot Marketing

OCTOBER 24, 2023

Machine learning, a subset of AI, is a powerful tool that's rapidly transforming marketing. Around 35% of marketers are using AI to simplify their jobs and automate tedious tasks, according to HubSpot’s latest research. In today‘s post, you’ll learn how machine learning can supercharge your marketing team.

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User-Generated Price Retail Marketing 118

Hubspot Marketing

MARCH 29, 2023

Enter AI analytics, a time-saving process that brings marketers the answers they need to create data-driven campaigns. In this post, we’ll discuss: What is AI analytics? How to Use AI in Data Analytics AI analytics differs from traditional analytics in that it is machine-led.

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Hubspot Marketing

MAY 30, 2023

It's no secret that AI is rapidly changing the marketing industry. In fact, our most recent State of AI survey found that 62% of marketing leaders and 66% of business leaders have already hired new employees to help leverage AI/automation tools. But what roles are marketing and business leaders hiring for exactly?

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New Markets Copywriting Digital Marketing Marketing 124

Hubspot Marketing

SEPTEMBER 25, 2023

If you’ve used newly accessible generative AI tools , you've likely realized how many tasks you can streamline in just seconds. But, with so many AI platforms hitting the market, the minutes you save using ChatGPT might be eaten up by hours of vetting which AI platforms and features are right for you. Learn more or sign up here.

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Transform Price User-Generated CRM 119

Search Engine Land

MAY 23, 2024

Using a black box approach, it employs machine learning to optimize campaigns based on predicted conversion rates. Performance+ marks Amazon’s entry into the AI-driven ad automation space, pioneered by Google and Meta. Amazon recently launched a new automated ad product called Performance+. The big picture. How It works.

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Martech

APRIL 18, 2024

Instead of creating a list of hundreds of AI marketing tools that may (or may not) be around in a few months, I hope to arm you with the foundational knowledge to select AI tools strategically well into the future. I’ll start with what hasn’t changed and provide an overview of what I consider a strategic approach to AI tool selection.

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Martech

FEBRUARY 7, 2023

AI is revolutionizing how marketers engage customers. Beyond how a chatbot like ChatGPT might change the way customers search, AI and machine learning models can also equip marketers with the power to personalize and optimize their messages to customers. Holub’s AI startup Vidora was acquired by mParticle in 2022.

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Martech

MAY 17, 2024

Like me, you’ve come across a flood of posts waving hands in the air — AI is a magic pill promising to skyrocket productivity, slash costs and practically do your laundry. According to Gartner, while 90%+ of enterprise organizations are mulling over their AI strategy, only 11% have deployed an AI solution.

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Hubspot Marketing

OCTOBER 25, 2023

There are scores of examples of AI in the real world. You'll see AI in search engines, maps and navigation, text editors, and more. But have you ever given a thought to how these machines work? But have you ever given a thought to how these machines work? What are AI algorithms? How do AI algorithms work?

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Logistics User-Generated Price Manufacturing 120

Hubspot Marketing

APRIL 21, 2023

In fact, you may be using AI-powered tools right now. Here, we'll cover the four main types of artificial intelligence — reaction machines, limited memory, theory of mind, and self awareness — and how each type can power your marketing. How many types of AI are there? How many types of AI are there?

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User-Generated Marketing Marketers New Technology 138

Sprout Social

JANUARY 9, 2024

Enter AI analytics. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. What is AI analytics? What is the difference between AI analytics and traditional analytics?

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Analytics Transform Key Performance Indicator CRM 108

Trade Press Services Newsletter

AUGUST 3, 2023

Individuals and businesses are leveraging artificial intelligence (AI) to improve productivity, streamline operations, and enhance customer service. In fact, research shows that more than half of organizations use some form of AI to automate various aspects of their companies. AI-generated copy can be inaccurate.

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Martech

MAY 10, 2024

Reducing carbon emissions can come at a hefty cost to businesses, but doing nothing is not an option. Therefore, it’s a balancing act of sustainability versus profit. The study broke down the components of a digital marketing campaign and calculated the CO2 equivalence for different scenarios. The first step is setting tangible goals.

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Digital Marketing Energy Advertising Advertisers 115

Search Engine Land

MARCH 6, 2024

As we navigate an AI-driven world, we must adapt our strategies to create impactful ads that resonate with their target audience. This article explores top practices and insightful tips for creating successful paid search ads in 2024, leveraging historical data, incorporating engaging visuals and aligning messaging across multiple channels.

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Martech

MAY 21, 2024

Leveraging attributes such as time, location, channel and device allows you to serve a highly personalized message to custom audiences when and where they are most likely to convert. Additionally, contextual placement, time of day, day of week, and device can all be leveraged to customize the marketing interaction further.

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Search Engine Land

MAY 1, 2024

As the paid search advertising landscape evolves, AI and language model tools are gaining traction in streamlining and optimizing campaign restructuring processes. Others argue that our industry has been using AI all along and that the AI revolution is only a shift in terminology. Here’s where AI can assist.

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Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. Dig deeper: Does your company need a CDP?

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Customer B2C Transform Retail 93

Search Engine Land

JANUARY 8, 2024

Artificial intelligence (AI) is revolutionizing the digital landscape – leaving no room for outdated SEO tactics. As search engines increasingly leverage AI to anticipate user intent, we must completely rethink our strategies and balance human creativity and AI efficiency to stay ahead.

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Search Engine Land

OCTOBER 16, 2023

You’ve heard whispers about AI writing tools promising to make life easier. What is AI-generated content? AI-generated content refers to text generated by software and not human writers. The advantages of AI in content creation are too many to mention here. of marketers report using AI for article writing.

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Martech

JANUARY 30, 2024

Artificial intelligence (AI) has emerged as a game-changing force for revolutionizing customer experience (CX). With the ability to process vast amounts of data and drive automation at scale, AI empowers brands to deliver personalized, seamless CX journeys that foster loyalty and satisfaction.

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Hubspot Marketing

MAY 22, 2023

Whether you’re creating your first strategy or looking to modify your process, AI email marketing tools can help you save time, optimize your strategy, and meet your email goals. Table of Contents What is AI email marketing? Why should you use AI email marketing? Why should you use AI in email marketing?

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Martech

MAY 23, 2024

This week, WPP announced a new initiative making Anthropic’s Claude AI model family available across its agency network. As a result, WPP Open can leverage Claude AI to power marketing processes for clients — among them, L’Oréal, Nestlé and The Coca-Cola Company.

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Martech

APRIL 22, 2022

To engage customers in a personal way, at a very large scale, AI or machine learning is essential. Chatbots and intelligent assistants are already leading client interactions, and AI-generated content is around the corner. As AI improves, use-cases are only going to increase. We’ll cover: Why AI marketing matters.

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Transform Marketing Marketers Analytics 144

Search Engine Land

JANUARY 25, 2024

Leveraging AI in advertising can enhance campaign performance for advertisers. Advantage detailed targeting, a product available within Meta’s Advantage product suite, leverages AI and machine learning technology to identify a broader range of high-valuable customers for your campaign than the initial specified audience group.

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Advertising Advertisers Management Search Marketers 105

Hubspot Marketing

MAY 30, 2023

Some businesses have used AI for years; others were prompted by the recent AI gold rush to jump on the train. AI’s applications are far and wide as every business can leverage it differently to meet their goals. In this post, we’ll review AI application examples across 12 industries.

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Real Estate Manufacturing Transform Finance 109

Hubspot Marketing

MAY 23, 2023

So, marketers must stay current on the many ways AI marketing automation can and should be used to remain competitive. To keep you in the loop, here's a breakdown of AI's role in marketing automation and how marketers can leverage it. How is AI driving marketing automation? million, and it's expected to grow to $14,180.6

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Food Marketing Marketers CRM 134

Martech

FEBRUARY 7, 2024

It seems like AI is causing that next paradigm shift. This year, it will be important to broaden people’s job skills so that they can work with AI — not be replaced by it. There will be a significant movement toward improving people’s problem-solving skills as they learn to use automation with their human brains.

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Martech

JANUARY 19, 2024

Generative AI makes it easier for organizations to create a lot of email in a short amount of time. Generative AI makes it easier for organizations to create a lot of email in a short amount of time. MarTech contributor Kath Pay showcased poor examples of AI-generated cold emails , and by now most of us have examples of our own.

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Search Engine Land

MAY 22, 2024

There have been mixed emotions around the many AI updates ( Boris Beceric used AI to count the number of AI mentions – 101). “We are in an age of automation and AI, and by definition machine learning requires volume to learn, which, in the case of Google Ads, requires budget.

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Advertising Advertisers Shoppers User-Generated 103

Marketing Insider Group

SEPTEMBER 20, 2023

AI has caused a seismic shift in the marketing world over the past several years—and we’re talking about way more than ChatGPT. Today, AI is nearly as intertwined with marketing as traditional technology tools, like CRM systems and email marketing platforms. Nearly three-quarters of marketers now use AI to generate original content.

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User-Generated Marketing Marketers Advertising 108

Martech

APRIL 27, 2023

Artificial intelligence and machine learning’s marketing use cases go beyond chatbots or personalized website recommendations. I asked Steve Ohanians, the CEO of a Silicon Valley B2B digital agency, Clear Digital, for his take on AI as part of the digital brand development process. Everything. This is good news.

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Digital Marketing New Technology Branding Customer 112

Search Engine Land

MARCH 11, 2024

Enter generative AI – artificial intelligence technology so advanced and humanlike that it has changed how we create, manage and deliver content. AI technologies such as natural language processing (NLP), machine learning (ML) and computer vision are becoming integral components of modern content management systems (CMS).

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Management User-Generated Analytics SEO 118

Search Engine Land

DECEMBER 12, 2023

Leveraging its machine learning technology, Google then identifies the most effective combination of ads to serve for maximum reach and efficiency. With AI handling ad format decisions, marketers can focus more on strategic tasks, removing guesswork and optimizing their efforts. Why we care. What are in-feed ads?

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Advertising Advertisers Search Marketers Branding 119

Martech

DECEMBER 27, 2023

Year’s end is the perfect time to review all the lessons learned in the last 12 months. 5 ways CRMs are leveraging AI to automate marketing today by Gene Marks. 5 ways CRMs are leveraging AI to automate marketing today by Gene Marks. AI and machine learning in marketing analytics: A revenue-driven approach by.

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CRM Transform Customer Acquisition Analytics 90

Martech

AUGUST 24, 2023

Join marketing experts who will share how machine learning and AI-driven optimization can be the catalyst for your brand’s success. Learn how you can leverage the power of automation to turn the customer journey into an adventure of connection and delight. Click here to view more MarTech webinars.

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Personalized Marketing Customer Journey Marketing Marketers 91

SmartBrief - Marketing

JANUARY 22, 2024

AI is a transformative capability that has proliferated across the marketing technology stack, though most B2B marketers aren’t using it to its fullest potential. As B2B marketers gain a better understanding of AI’s capabilities, trust in these valuable solutions can grow.

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Transform User-Generated Marketing Marketers 90

Rock Content

MAY 10, 2024

These days, it’s impossible to do anything online without hearing about artificial intelligence (AI). You’ll likely stumble across another way AI is revolutionizing the world of digital marketing. Businesses and individuals are leveraging various AI apps to overcome productivity challenges and become more efficient.

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