Marketing Insider Group

JANUARY 20, 2025

Creating consistent, high-quality blog content can be a challenge for any businesses juggling multiple priorities. Writing compelling, SEO-optimized posts requires time, skill, and research, which can be hard to sustain in-house. Consistent publishing builds audience trust and improves SEO. Image source 1. Image source 4.

Thought Leadership

Backlinko

SEPTEMBER 6, 2024

SEO newsletters make it easy to keep up to date with what’s going on in the world of search engine optimization. And they show you the strategies that are working right now. Sign up and I’ll email to let you know about my favorite piece of content we’ve published each week. I keep every email short and sweet.

SEO

Backlinko

NOVEMBER 22, 2024

Ever wondered which enterprise SEO tools drive the success of the largest companies? After more than 20 hours of in-depth research, input from Backlinko’s head of SEO, Leigh McKenzie, and thorough analysis of numerous review sites and forums, we’ve narrowed it down to the top six tools. What’s the Best Enterprise SEO Tool?

SEO

Backlinko

DECEMBER 23, 2024

Make sure they can find you online through search engine optimization (SEO). When someone in your local area searches for services like yours, you want your website at the top of the results. Why Contractors Need SEO Done right, SEO makes your contracting business more visible online. How Does SEO for Contractors Work?

SEO

Backlinko

JULY 1, 2025

Most SEO reports go unread. But knowing how to create an SEO report that demands attention can change everything. And keep your SEO efforts on track. What Is an SEO Report and Why Is It Important? What Is an SEO Report and Why Is It Important? A strong SEO report helps answer: What changed?

SEO

Backlinko

JANUARY 23, 2025

Travel SEO is about turning strangers into guests. In this guide, you’ll learn exactly how to implement an effective travel SEO strategy, including: How to optimize for travel-specific search intent 10 proven strategies to outrank major OTAs Technical fixes that boost rankings fast No generic tips.

SEO

Orbit Media Studios

OCTOBER 30, 2024

This is especially true for content marketers and SEOs. Adaptation : Create content in formats that AI cannot produce. Impact to creators: …And if users move away from the platforms, will the creators who publish original content lose their incentive to write and record? Create things that AI can’t easily create.

SEO

Search Engine Land

JULY 15, 2024

SEO often finds itself siloed away from other marketing tactics when the best results come from tight integration. Two tactics that should absolutely be integrated for the best results are SEO and content marketing. We mainly talk to business owners and in-house SEOs who need help with more technical or heavy-duty strategies.

SEO

Backlinko

OCTOBER 21, 2024

This concept is known as “information gain” in SEO. In this article, you’ll get an inside look at how these pros approach proprietary content—so you can apply it to your strategy. Picture this scenario: The top five search results for “SEO best practices” all talk about the same old stuff.

SEO

Marketing Insider Group

JANUARY 15, 2025

E-commerce SEO is the practice of optimizing online stores to rank higher on search engine results pages (SERPs). Unlike traditional SEO, e-commerce SEO focuses on product and category pages, driving both visibility and conversions. This guide covers the essential elements to help you achieve those goals.

SEO

Backlinko

DECEMBER 23, 2024

Finding competitor keywords is essential to building your SEO strategy. So we published a free tool with a supporting blog post on the same topic. Think bigger: Youre getting a snapshot of your competitors SEO strategy. Competitor keywords reveal opportunities to boost your SEO in three ways.

SEO

Hubspot Marketing

AUGUST 20, 2024

Thanks to a number of different tools, anyone can create a variety of content (like images in the Microsoft Designer example below) using just written prompts. Image Source It’s no wonder 83% of marketers say that AI helps them create significantly more content than they could without. Those robots are fast.

User-Generated

Backlinko

DECEMBER 23, 2024

What Is Manufacturing SEO? Manufacturing SEO is the process of making changes to a manufacturing website to increase its visibility in organic search results. Manufacturing companies can handle SEO in-house. Or work with an agency partner to develop an SEO plan. Why Is SEO Important for Manufacturers?

Manufacturing

Orbit Media Studios

AUGUST 6, 2025

But a few clear strategies have emerged. It’s variously called AIO, AEO, GEO or just SEO. Does it include all of the details necessary to help guide the user toward your brand? Remember, this isn’t traditional SEO with short queries. If you’re an SEO, set aside the idea of keywords for a moment.

PR

Orbit Media Studios

NOVEMBER 13, 2024

It shows the changes over time in article length, publishing frequency and marketing challenges. When you see them side-by-side, you may get ideas for how to align your content strategy with the veteran experts of marketing. We found no differences at all in publishing frequency, use of images or the use of AI. First, the data.

Marketers

Hootsuite

OCTOBER 18, 2024

Novelty accounts: Reddit accounts created for one sole purpose, usually to add colorful commentary to posts, such as u/look_of_disapproval which only comments this oldschool emoji face: ಠ_ಠ. Start with the subreddit for your city, if there is one and you have a local business. You get the idea.

Marketers

Hubspot Marketing

OCTOBER 25, 2024

Promoting a local business can be challenging these days. Whether it’s because of oversaturation or complicated search engine algorithms, it’s all too easy to feel like no one will find your business in the local search results. Today, Google is inserting itself between consumer and local business websites more often than ever before.

Real Estate

Hootsuite

JANUARY 14, 2025

You need a Facebook Business Page to run Facebook ads, open a Facebook shop , or create a Facebook Group managed by your brand. Bonus: Get a free social media strategy template to quickly and easily plan your strategy, track results, and share with your boss, teammates, and clients. You can choose up to three.

Analytics

Duct Tape Marketing

JUNE 18, 2025

Search engine optimization (SEO) is no longer about simply ranking for keywords. In a world where AI overviews often replace the need to click through to your website, your strategy must evolve beyond keywords and clicks. You've got the local search packs. Don’t chase head terms. near me becomes a factor also searched for.

User-Generated

SocialPilot

JUNE 15, 2025

In this guide, we’ll break down their key differences and show you how SocialPilot makes it easy to manage, display, and leverage both to grow your brand online. In a world overflowing with choices, testimonials act as guiding stars. Reviews have a far more direct impact on SEO, particularly for local businesses.

Transform

Vertical Response

JULY 21, 2025

Wondering how SEO engine optimization can help your website rank higher on search engines like Google? SEO involves improving various elements of your site to attract more visitors and boost conversions. A key pillar of digital marketing is search engine optimization (SEO). What is SEO Engine Optimization?

SEO

Backlinko

JULY 9, 2025

In this guide, I’ll explain: What GEO is and how it’s different from SEO Why you shouldn’t throw away everything you’ve already learned The top techniques that will help you optimize your content for generative engines (and drive results for your business in the process) What Is GEO and Why Does It Matter? And honestly?

User-Generated

Marketing Insider Group

DECEMBER 5, 2024

Modern businesses need strong, thoughtful strategies to stay ahead. Combining CRM tools with SEO tactics greatly improves marketing efforts by interlinking customer data and digital optimization. CRM SEO integration strengthens both customer relationships and search engine strategies, so it’s the perfect time to learn how to use it.

CRM

SocialPilot

APRIL 1, 2025

No surprise, 82% of people use search engines like Google to find local businesses. If you run a small or medium-sized business, you know how important it is to attract local customers. Thats where a solid Google Business Profile marketing strategy comes into help you attract more customers, boost engagement, and grow your business.

Food

Marketing Insider Group

AUGUST 5, 2025

Research shows that 80% of consumers search online for local businesses weekly, underscoring the importance of making a strong first impression via digital channels. But with so many channels to consider, from social media to search ads to local SEO, it can be hard to create a compelling and consistent online persona for your business.

SEO

Marketing Insider Group

MARCH 17, 2025

The strategies that worked five years ago may no longer be effective, while new opportunities have emerged that can deliver higher ROI and better engagement. With so many options from digital ads and SEO to influencer marketing and AI-powered automation you need a game plan to ensure your budget is being spent in ways that drive growth.

User-Generated

Animalz blog

JUNE 12, 2025

In that time, we’ve built content strategies for hundreds of B2B SaaS companies at every stage — from pre-seed startups to public companies. Under the content library framework, your blog is composed of and organized according to generally evergreen topics, much like the reference section of your local library.

SEO

Backlinko

MAY 14, 2025

You can create the most helpful, well-optimized content on the web. In this guide, Ill break down what makes a title tag work. Theres one more reason title tags in SEO are so important: If you get the title wrong, Google might just rewrite it. Mainly for search engines and clicks Mainly for readers What does it do for SEO?

SEO

Buffer Marketing

JULY 10, 2025

In this guide, I’ll break down everything you need to know to form a thorough and realistic Instagram strategy and share more advanced Instagram marketing tips to succeed on the platform. 👇 💡 Note : If you’re a total Instagram newbie, I’d recommend reading our Instagram 101 guide first.

User-Generated

Backlinko

AUGUST 5, 2025

In this guide, you’ll learn how to run a competitor analysis to find the answers to these questions and more — regardless of your brand, industry, and experience. Just open it up in another tab, and use this article as a guide to fill it out for your top 3-5 competitors. Hollywood Feed High quality, local expertise, boutique service.

Food

Backlinko

JUNE 23, 2025

Proving the value of your SEO efforts can seem like an uphill battle. Tracking the right SEO KPIs. In this guide, you’ll learn how to choose and monitor SEO KPIs that actually mean something. And What They’re Not) SEO KPIs are key performance indicators that tie your optimization efforts directly to business outcomes.

SEO

SocialPilot

FEBRUARY 6, 2025

Whether youre a local business, an e-commerce store, or a SaaS provider, being present on business review sites in 2025 can make all the difference. SEO Benefits : Positive reviews on Google help boost your local search rankings , making it easier for potential customers to find you. Why Use Yahoo Local Listings?

Real Estate

Backlinko

JULY 12, 2024

Such as copying it, creating a QR code, saving it, and more. Using Images From Your Local Storage You can also upload a file from your device to run a reverse image search. Then, find the result with the oldest publish date to identify the original creator. In this example, the oldest published data is for a Shutterstock page.

Product

Hubspot Marketing

AUGUST 7, 2025

The actual job titles may change, but here are the roles I’d recommend at this phase: VP or Director of Marketing This role leads strategy, manages early hires, and aligns the team with business goals. They may create a variety of content themselves (i.e., They’re focused on getting conversions and leads to sales.

Marketers

Backlinko

JUNE 23, 2025

From a quick Instagram caption for your DTC skin care company to a detailed content strategy with audience segmentation, ChatGPT does it all. Create Relevant First Drafts ChatGPT helps you go from blank page to first draft on any topic, fast. For more, check out our guide: How to Use AI for Writing Exceptional Content.)

User-Generated

Customers.ai

DECEMBER 30, 2024

Which is why we are giving you the 15 best website demographic tools to help you get a clearer picture of your audience, tailor your strategies, and boost your conversions. Smarter Marketing Strategies When you know your audience, you stop wasting time and money guessing what they want. Ready to know whos really visiting your site?

Price

Hubspot Marketing

MAY 5, 2025

Keep it local. I work in marketing, primarily search engine marketing and SEO, but learning about the marketing landscape is incredibly useful. The research and writing and editing required to publish a book especially a best-seller is far more impressive than what goes into an article or podcast. My last tip here?

Finance