Hubspot Marketing

DECEMBER 10, 2024

SEO for startups can be overwhelming but dont let it keep you from getting started. Contrary to what you might think, startups have many SEO advantages. Im an SEO consultant, and one of my clients (a startup) began working with me when they had five clicks per month; theyre now getting 15,300 clicks.

SEO 135

SEO Gen Z Finance User-Generated 135

Buffer Marketing

JULY 18, 2024

Whenever I dream up a home improvement project for my place, I work the smartest and fastest when I have the right tools. It’s amazing the difference a good tool can make – and the extra time it takes to get work done without a helpful tool. How can you work smarter and faster with SEO?

SEO 123

SEO User-Generated Analytics Price 123

Hubspot Marketing

JULY 16, 2024

So, while I’m not a fan of using it to create articles, I must say that I’m impressed with how helpful it can be for SEO. Table of Contents How to Use ChatGPT for SEO Benefits of ChatGPT for SEO Limitations of Using ChatGPT for SEO Tips for Improving SEO With ChatGPT How to Use ChatGPT for SEO What exactly is this AI tool capable of?

SEO 139

SEO User-Generated Transform eCommerce 139

Backlinko

DECEMBER 28, 2024

It also stores your Google reviews, as this GBP from Diablo & Sons Saloon shows: Go to the profile creation tool and follow the steps to add your business to Google. Pro tip: Use a tool like Semrushs Listing Management to automatically distribute your information to GBP and dozens of other directories all at once.

User-Generated 115

User-Generated Energy SEO Place 115

Backlinko

DECEMBER 29, 2024

These plumbing companies all focus on the same core SEO strategies. With SEO for plumbers, your business can achieve similaror betterresults. In this guide, you’ll learn SEO fundamentals thatll help your site rank higher, from local search to link-building. What Is Plumbing SEO? It’s not luck.

SEO 103

SEO Customer Real Estate User-Generated 103

Sachs Marketing Group

JULY 31, 2024

Local SEO is a powerful tool for small businesses looking to increase their online presence and attract more customers from their area. By focusing on local search optimization, businesses can improve their visibility in search results, drive more traffic to their websites, and build stronger connections with their community.

SEO 98

SEO Advertisers Advertising Customer 98

Buffer Marketing

OCTOBER 17, 2024

” It’s a question rooted in the business’ need for steady growth and customer loyalty to thrive in a competitive local market. Less authenticity: Focusing on growth often shifts the marketing strategy toward sales-heavy messaging, sacrificing the authenticity that appeals to local customers in the first place.

Whitepaper 117

Whitepaper Thought Leadership Marketing Marketers 117

Backlinko

SEPTEMBER 6, 2024

In fact, Leigh McKenzie, head of SEO at Backlinko, uses Chrome extensions to speed up many daily SEO tasks. I couldn’t work as an SEO without all of my favorite extensions. First, read our comprehensive review of the best Chrome extensions for SEO. What’s the Best Chrome Extension for SEO? Let’s get started!

SEO 114

SEO Price User-Generated Analytics 114

Backlinko

OCTOBER 23, 2024

Further reading: SEO Strategy: How to Create an Effective Plan 2. Use tools like SurveyMonkey or Google Forms to ask your audience about their challenges. Knowing this will inform everything from the language you use to your local SEO strategy. Performing this task is easy with Semrush’s Keyword Gap Tool.

Marketing Strategy 118

Marketing Strategy Content Marketing eBook Marketing 118

Hubspot Marketing

SEPTEMBER 20, 2024

And people who speak other languages still need tools and support to grow their businesses. As such, they bake global audience needs into the budget and development timelines so they can watch the content in their local language. People with disabilities still like pizza. People with larger body sizes still like to wear cute clothes.

Customer 141

Customer Global Marketing Customer Journey Energy 141

Backlinko

JANUARY 23, 2025

Then, become skilled at real estate SEO. SEO is about ranking your site in search engine results pages (SERPs). All thanks to SEO. In this guide, youll learn how to conduct keyword research for high-intent terms, create lead-generating content, and dominate the local SERPs. Why Is SEO Important for Real Estate Sites?

Real Estate 97

Real Estate SEO Price User-Generated 97

Marketing Insider Group

AUGUST 27, 2024

However, leveraging digital tools, harnessing the power of data, and building a compelling brand identity help capture your target audience’s attention. Optimizing your website for SEO, creating valuable content, and engaging on the right social media platforms can reach and attract your audience.

Manufacturing 124

Manufacturing Whitepaper Marketing Marketers 124

Martech

NOVEMBER 26, 2024

By now, you may have encountered SEO dashboards, such as those from Screaming Frog, which sync with Looker Studio. Perhaps you use an enterprise tool to track your technical SEO in the cloud. If you’re managing 30-50 or even 100+ sites, does tracking technical SEO with cloud crawlers offer anything actionable?

SEO 128

SEO Health Place Customer 128

Hubspot Marketing

JULY 10, 2024

As someone who writes website copy for a living, I work closely with search engine optimization (SEO) consultants to ensure that the copy speaks directly to the audience while remaining optimized for search engine rankings. Here's what I’ll cover below: What is a rank tracker tool? What makes a great rank tracker tool?

Price 137

Price SEO User-Generated Management 137

Backlinko

AUGUST 7, 2024

An SEO roadmap is where high-level objectives trickle down to project-level prioritization. Because having a solid SEO strategy is great. Below, I’ll break down why an SEO roadmap is such an important tool and how it can benefit your business at large. What Is an SEO Roadmap?

SEO 128

SEO PR Communications Management 128

SocialPilot

DECEMBER 29, 2024

Marketing agencies and local businesses that understand the role of customer review management can leverage them across platforms such as Google Business profile, Facebook page, and more to gain a sharp competitive edge. Impact on SEO Customer reviews are not just feedback, they are also a powerful SEO tool.

Management 89

Management User-Generated Price SEO 89

Martech

FEBRUARY 12, 2025

From researchers using AI to analyze customer sentiment to designers automating routine tasks, marketing professionals across functions are finding practical, immediate applications for AI tools. Additionally, AI tools monitor consumer sentiment on social media and can respond with predefined replies to mitigate negative feedback.

Transform 128

Transform Logistics User-Generated Marketing 128

Martech

JULY 30, 2024

Initially, most startups concentrate on building brand awareness in local markets and attracting early adopters with limited budgets. However, as they grow, they must shift toward more structured, data-driven strategies and employ suitable tools to monitor customer behavior and campaign performance.

CRM 116

CRM Marketing Marketers Customer loyalty 116

Backlinko

JULY 1, 2025

Most SEO reports go unread. But knowing how to create an SEO report that demands attention can change everything. It’s a strategic tool that helps you build trust with decision-makers. And keep your SEO efforts on track. What Is an SEO Report and Why Is It Important? What Is an SEO Report and Why Is It Important?

SEO 106

SEO Health CMO Shipping 106

Backlinko

NOVEMBER 18, 2024

A content brief is a blueprint for high-quality, engaging, and SEO-friendly content. Use a tool like Semrush’s Keyword Magic Tool to find the most promising keywords. This tool gives you access to over 25.5 Launch the tool and enter a seed keyword related to your business. What Is a Content Brief?

Whitepaper 99

Whitepaper SEO Content Marketing Product 99

Martech

DECEMBER 5, 2024

This is especially common among agencies; marketers are almost evenly split between using in-platform and outside tools. launches video generation tool: This new tool uses AI to analyze product photos and user prompts to create video content tailored for conversions. At right, orange tabby wrapped in orange slice paper.)

Food 119

Food User-Generated Advertising Advertisers 119

SocialPilot

OCTOBER 14, 2024

Getting Your Google Business Profile Started Google My Business (now Google Business Profile) is a free-of-cost platform by Google where you can create your business listing, helping you to stand out in local searches. Plus, responding to reviews regularly helps your SEO.

Management 104

Management Food Place Customer 104

Hubspot Marketing

SEPTEMBER 23, 2024

I work in and around SEO on a daily basis. And although I’m on the content creation side of things, I can tell you with certainty that SEO budgets impact every part of the process. It’s obvious to me when companies have a clear SEO budget and when they don’t. They also have tools and services set up to help them along the way.

SEO 134

SEO PR Thought Leadership Health 134

Search Engine Land

SEPTEMBER 26, 2024

Relying solely on content and technical SEO is no longer enough to achieve sustainable success, especially for businesses operating in multiple markets. The complexities of managing SEO across different regions, languages and market conditions add layers of challenges, many of which fall outside the direct control of local SEO teams.

Management 86

Management SEO Analytics Promotion 86

Martech

SEPTEMBER 12, 2024

And there’s this, from The Wall Street Journal’s article on AI spending: Now, here are this week’s AI-powered releases: Yext’s Yext Social is an AI-powered social media management solution that manages local customer engagement at scale globally. Choppity’s ClipAnything is a video search tool for producing social media content.

Transform 117

Transform User-Generated Analytics Social Media Marketing 117

Backlinko

OCTOBER 16, 2024

SEO jobs are booming. The global SEO industry is projected to reach $157 billion by 2032. (Up Businesses NEED skilled SEOs to compete in the digital space. But before we get into the how-to, let’s look at why SEO is such an attractive career path. Why Choose a Career in SEO? Is SEO worth learning in 2024?

SEO 110

SEO Search Marketers CMO Marketing 110

Backlinko

JULY 30, 2024

In this post, you’ll learn the 10 most important types of keywords to improve your SEO. Informational keywords How to change a tire, what is SEO 3. Short Tail keywords Off-page SEO, gardening tips 8. Geotargeted keywords Vinyl record store in New York We’ll show you how these types of keywords can help shape your SEO strategy.

User-Generated 110

User-Generated SEO Price Email Marketing 110

Backlinko

DECEMBER 23, 2024

Make sure they can find you online through search engine optimization (SEO). When someone in your local area searches for services like yours, you want your website at the top of the results. Why Contractors Need SEO Done right, SEO makes your contracting business more visible online. How Does SEO for Contractors Work?

SEO 102

SEO User-Generated Analytics Place 102

Backlinko

DECEMBER 23, 2024

Finding competitor keywords is essential to building your SEO strategy. So we published a free tool with a supporting blog post on the same topic. Think bigger: Youre getting a snapshot of your competitors SEO strategy. Competitor keywords reveal opportunities to boost your SEO in three ways. Add your URL and hit Search.

SEO 105

SEO User-Generated Management Customer 105

Backlinko

MARCH 26, 2025

Online reputation management (ORM) tools help you monitor brand mentions, manage reviews, and keep business details consistent across directories. But each tool has its specialties. I researched and tested the best ORM tools available. This tool stands out by tracking more than social media and news platforms. Not really.

PR 95

PR Price Real Estate Management 95

Martech

JULY 11, 2024

The key addition is an optimization tool that lets users group campaigns, track performance across platforms, and allocate budget to the top performers. Plai also now offers translation for multilingual campaigns and an ad spend management tool for agencies. Autogon AI launched a new tool called GenR8 Video.

User-Generated 105

User-Generated Retail SEO Advertisers 105

SocialPilot

JULY 9, 2025

Among dozens of review platforms out there, Trustpilot and Google Reviews stand out as two of the most widely used, highly visible, and business-impacting tools. It’s one of the most visible and influential review platforms for local businesses and service providers. That’s exactly why this comparison matters.

Management 93

Management CRM Analytics Price 93

Backlinko

JANUARY 23, 2025

Travel SEO is about turning strangers into guests. In this guide, you’ll learn exactly how to implement an effective travel SEO strategy, including: How to optimize for travel-specific search intent 10 proven strategies to outrank major OTAs Technical fixes that boost rankings fast No generic tips. Click Compare.

SEO 93

SEO PR User-Generated Non-Profit 93

SocialPilot

JANUARY 2, 2025

Increased Online Exposure and Local SEO We are sure that Google search algorithms love customers’ Google reviews. A balanced combination of these reviews will assist your business toward the top of Google local search results. SocialPilot Reviews is that tool.

Management 111

Management Customer Customer Journey SEO 111

Hubspot Marketing

AUGUST 20, 2024

According to HubSpot’s State of AI, 62% of business leaders say their company has already invested in AI and automation tools for their employees to leverage. But from what I’ve seen of current tools, they cannot replace us — but only help us work smarter. Get a head start on localizing or editing content for new regions or audiences.

User-Generated 133

User-Generated Food Marketing Marketers 133

Backlinko

DECEMBER 23, 2024

What Is Manufacturing SEO? Manufacturing SEO is the process of making changes to a manufacturing website to increase its visibility in organic search results. Manufacturing companies can handle SEO in-house. Or work with an agency partner to develop an SEO plan. Why Is SEO Important for Manufacturers?

Manufacturing 102

Manufacturing SEO Key Performance Indicator Customer Acquisition 102

Backlinko

AUGUST 19, 2024

And we’ve analyzed what their introduction means for the world of SEO. In this (evolving) article, we cover: What AI Overviews are How AI Overviews affect SEO How you can optimize for AI Overviews AI Overviews are a fairly new feature, and they are subject to frequent changes. Why Are AI Overviews Important for SEOs?

User-Generated 110

User-Generated SEO eCommerce Management 110