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4 marketing ‘jobs to be done’ being transformed by genAI

Martech

Generative AI isn’t just transforming marketing it’s already embedded in how marketing teams work. Unlike traditional martech implementations, this transformation is happening from the ground up as individual marketers adopt AI assistants for their daily work. Heres what to do.

Transform 128
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How to Sell During a Trade War

SMEI

Conduct market research to identify emerging economies or trade-friendly regions where demand for your products or services exists. Consider nearshoring to bring production closer to your target market. Obtain necessary certifications and product approvals for target markets.

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Disruptive AI Video Trends that are Transforming Marketing in 2024

Hubspot Marketing

This enables marketers to quickly generate a variety of content, testing, and refining different approaches and messages without the logistical constraints of traditional video shoots. For example, this viral video ad features a woman casually talking about a product while seated inside her car.

Transform 131
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3 elements of a customer technology strategy

Martech

With products and services becoming more commoditized (read: interchangeable), customer experiences become the new differentiator. Company technology Customer technology Purpose: Digital Transformation 1.0 Purpose: Digital Transformation 2.0 Software: ERP, finance, procurement, warehousing, logistics, etc.

Customer 114
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The Future of Work: Could Your Industry Be Disrupted by A.I. Jobs?

Jeff Bullas

Artificial Intelligence (AI) is transforming the world we live in, and its impact can be felt across various industries. Here’s what else AI can do: Automate tasks: AI can be used to automate a wide range of tasks, from customer service and marketing to manufacturing and logistics.

Transform 290
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5 Proven Ecommerce Growth Strategies ($0 to $100 Million)

Backlinko

Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Make Products Your Customers Actually Want Most ecommerce failures share one root cause: creating products nobody wants. Ask what their perfect product would look like.

eCommerce 109
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5 Tips to Master the Art of Memorable Events, According to CultureCon’s Founder

Hubspot Marketing

Here are key elements of an event communication plan: Pre-event communication with detailed registration confirmations, event logistics (date, time, location) and the shell of the agenda. Immersive experiences transform traditional engagement by creating multi-sensory connections with your community.

Transform 113