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Optimizing LLMs for B2B SEO: An overview

Martech

Were still in (very) early days for LLM (large language model) search, but fast-increasing user adoption is helping us draw insights on effective tactics for brands to deploy to appear in results on platforms like Perplexity , ChatGPT search , Gemini, and more. Semantic SEO. Technical SEO. User intent matching.

SEO 114
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4 marketing ‘jobs to be done’ being transformed by genAI

Martech

Generative AI isn’t just transforming marketing it’s already embedded in how marketing teams work. Mapping AI’s impact on marketing teams The primary workplace applications of genAI tools involve understanding information and generating text, followed by image, video and code generation, according to Forrester.

Transform 128
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The Startup Distribution Engine: Why You Need One and How to Build It

Hubspot Marketing

Since our product was built around inbound marketing, we focused on channels like content marketing and SEO, which attracted our target audience while simultaneously (and conveniently) showcasing the actual value of our own product. At HubSpot, for example, we built our distribution strategy alongside our product development.

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Implementing AI in Your Marketing Tech Stack — Expert Tips and Tricks You Need to Know

Hubspot Marketing

Table of Contents The State of AI and MarTech Today How to Implement AI Into Your Marketing Tech Stack Tips for Making the Most of AI in Your MarTech Operations The State of AI and MarTech Today We must accept that generative AI is becoming a core part of our organizations, integrated into almost every area. AI lends a hand of help here, too.

Transform 108
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Case study: August 2024 Google core update and a recovery plan

Search Engine Land

Many SEOs believed it was a partial rollback of the controversial Helpful Content Update – a potential mea culpa from Google. This case study dives into how the update impacted our client’s site, the key metrics affected and the strategies we’re implementing to recover lost visibility and boost SEO performance. Technical SEO.

SEO 91
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Post-SEO: Influencer and Content Trends Redefining Marketing in 2024

Hubspot Marketing

Algorithm updates in 2024 have shaken traditional SEO. Recent Google algorithm updates are disrupting search engine optimization (SEO), shifting the focus from traditional tactics and long-tail informational queries. Here are 6 trends that Kieran and I are seeing on the rise in a post-SEO world.

SEO 121
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A Starter Guide to Amazon Vendor Central

Neil Patel

With Seller Central, you sell directly to Amazon users. Here is a more detailed comparison between the two accounts: Vendor Central: invitation only you sell directly to Amazon Amazon controls the price of items fixed logistical options more advertising options. Logistical Requirements. Improve Your Amazon SEO.

Logistics 141