Martech

APRIL 18, 2024

Finally, I’ll conclude with a guide to the most popular and powerful AI models available today, along with my short list of AI marketing tools worth paying for. How long do you need to archive the information? Use cases : Enhanced conversational agents, sophisticated content generation and educational applications.

Price 132

Price User-Generated Education eBook 132

Sprout Social

MARCH 31, 2022

Trying to decide between Instagram Reels vs. TikTok? You’re not alone — brands are going all in on bite-sized video content right now. Food for thought: a staggering 89% of marketers plan to increase (or maintain) their investment in short-form video in 2022. TikTok’s trademark? The good news?

Gen Z 119

Gen Z Entertainment Law Fashion 119

Vertical Response

MARCH 29, 2024

This guide offers actionable insights on leveraging SEO, content marketing, and a user-centric approach to drive sustainable traffic from search engines to your website. Remember, long-tail keywords, despite attracting fewer searches, reel in highly targeted, relevant traffic, enhancing your site’s organic search visibility in search results.

Transform 68

Transform User-Generated SEO Analytics 68

Sprout Social

JANUARY 31, 2024

Where do most of a video’s views come from (ex: YouTube search vs. suggested videos)? Leveraging insights from YouTube analytics can uncover ways to optimize your content and channel’s for further engaging your target audience. You can keep a pulse on your top-performing content on your YouTube Studio dashboard.

Analytics 95

Analytics SEO Promotion Food 95

Buffer Marketing

OCTOBER 9, 2023

Everyone is focused on the YouTube Shorts algorithm as the key to growing as a creator on the platform. YouTube offers different content types, each with robust analytics. How to find your YouTube Shorts analytics Whether you prefer analyzing data on a desktop or on the go via mobile, YouTube has got you covered.

Analytics 106

Analytics Entertainment Promotion SEO 106

Search Engine Land

FEBRUARY 6, 2023

If you’re intimidated by writing any piece of content longer than 1,000 words, don’t be. Long-form content can be just as straightforward as dashing off a 500-word piece. It will take you slightly longer to do it, but there are huge benefits to reap from spending time creating long-form pieces.

eBook 98

eBook SEO Branding Education 98

Neil Patel

JANUARY 8, 2023

Tell how long you’ve been in business, how many orders you’ve shipped, customer satisfaction rate, etc. As mentioned in the intro, the first impression is formed quickly, and the headline is a big part of that impression. They Tend To Have Short Forms. Building more concise forms is important. Source: Klient Boost.

Finance 145

Finance Shipping User-Generated Shoppers 145

Hubspot Marketing

DECEMBER 11, 2023

It’s X vs. Threads, the battle of short-form social media. In one corner, we have X, the reigning short-form post champion embroiled in drama and controversy. The X vs. Threads story includes leadership takeovers, a sizable user departure, and a record-shattering launch. X vs. Threads: What’s the difference?

Gen Z 99

Gen Z Branding Advertising Advertisers 99

Digital Marketer

NOVEMBER 4, 2022

One of the best ways to go further with affiliates is to have them produce long-form content. Long-form content can come in various forms, including online guides and eBooks. Long-form content can be great work for affiliates, while it can be a gold mine for businesses.

Whitepaper 77

Whitepaper Fashion eBook SEO 77

Search Engine Land

JUNE 9, 2023

One of the most common newbie questions about SEO content has to do with word count. Search engines care about a whole host of factors when determining which content to rank. As such, content creators worry about the length of their content. “Is It doesn’t matter how many words your content piece has. they wonder.

SEO 98

SEO Entertainment Education Search Marketers 98

Digital Marketer

NOVEMBER 26, 2022

One of the best ways to go further with affiliates is to have them produce long-form content. Long-form content can come in various forms, including online guides and eBooks. Long-form content can be great work for affiliates, while it can be a gold mine for businesses.

Whitepaper 72

Whitepaper Fashion eBook SEO 72

Hubspot Marketing

JUNE 28, 2022

More than ever, social media channels are putting video content front and center on their feeds , as audiences increasingly turn to TikTok, Reels, and live videos to be entertained, discover products, and even learn about exciting new brands. How can you keep providing them with valuable content? How Long Should a Marketing Video Be?

Video Marketing 114

Video Marketing Marketing Marketers Promotion 114

Rock Content

APRIL 28, 2023

They credit much of their success to content creation on behalf of WriterAccess , Rock Content’s content marketplace, and its talented team of industry-educated writers. Challenges Before Rock Content Rock Content’s WriterAccess has been an integral part of 6Connex’s continued growth and viewership.

Transform 52

Transform SEO Education Place 52

Digital Marketer

JUNE 7, 2023

Social Selling vs. Social Commerce vs. Social Media Ecommerce: What’s the Difference? These insights will help you create relevant content, campaigns, and offers. Turn Products Into Profit , Browsers Into Buyers , & Past Purchasers Into Life-Long Customers. Have a “Mobile-First” Approach Out of 4.48

eCommerce 86

eCommerce Gen Z Millennials Social Media Marketing 86

Search Engine Land

APRIL 4, 2024

Filtering your GSC data will help spotlight any patterns, which can go a long way in pinpointing the actual issue(s). Mobile : Did you lose more visibility on smartphones and tablets vs. desktops? If your trendline shows a large drop in a short amount of time (steep and to the left), something’s probably broken.

SEO 123

SEO Analytics PR Branding 123

Neil Patel

JANUARY 29, 2021

It’s a small tweak to help the search engine understand content better and deliver the best results to searchers. There is no reason to stress about this update, go crazy trying to update your content, or spend thousands of dollars to get someone else to update it for you. (If Featured Snippets: What’s the Difference?

SEO 132

SEO Affiliate Marketing Energy eCommerce 132

Search Engine Land

JANUARY 20, 2023

Low-engagement pages, that are falling short of expectations will benefit from additional work. Freelance SEO consultant Natalie Slater shares the value of form interactions and form submissions. Freelance SEO consultant Natalie Slater shares the value of form interactions and form submissions.

SEO 120

SEO User-Generated Analytics eCommerce 120

Search Engine Land

FEBRUARY 23, 2024

R elevant: Double-check if the project matters now or for the short and long-term strategy of the company and how critical it is. Dig deeper: SEO product manager vs. SEO manager: What’s the difference? And is the ROI expected short-term or long-term? A simple Google or Survey Monkey form can also do the job.

Management 117

Management SEO Transform Communications 117

Search Engine Land

NOVEMBER 13, 2023

Typically, as long as your pixel has enough data, you’re better off just doing broad targeting. There’s another tool we use called OpusClip, which you feed with short-form video and it automatically adds subtitles and overlays in the “Hormozi” style that you see often on YouTube Shorts. Do review ads perform well?

eCommerce 115

eCommerce User-Generated Advertising Advertisers 115

Search Engine Land

MAY 19, 2023

Content that doesn’t get read is useless. So, how do you create content your audience will read (and not just skim)? Readability is a giant factor that will determine everything from who engages with your content, how much value they get from it, and whether they’ll return to read more. What is content readability?

Transform 113

Transform Search Marketers Content Marketing Branding 113

Marketing Insider Group

JULY 11, 2023

Have you ever wondered if your paid content is actually doing its job? What you consider valuable content might be seen as worthless by your customers when they’re trying to make a purchase. Gated content filled with handy how-to guides and relevant research can be the fastest route for your clients to make up their minds.

Whitepaper 94

Whitepaper Customer eBook Energy 94

Search Engine Land

JANUARY 31, 2023

With all the new updates in 2022, several best practices were uncovered through rigorous testing, many of which prove vital for any brand’s long-term Meta advertising strategy. This function allows you to promote their content on your brand channels. Connect your influencers as partners under your company page’s “Paid Partnership.”

Advertising 91

Advertising Advertisers Whitepaper B2C 91

Search Engine Land

AUGUST 4, 2023

Given content creation’s time-consuming and costly nature, marketers have turned to AI for assistance, yielding mixed results Ethical issues notwithstanding, one question that repeatedly surfaces is, “Can search engines detect my AI content?” More news to follow.” How can LLMs add value?

User-Generated 97

User-Generated Finance SEO Health 97

Search Engine Land

OCTOBER 24, 2023

They want long-term success. But too often, they are seduced by short-term shortcuts to get there. And yet, it’s this exact same mindset that often sabotages your long-term ROI. For instance, when we acquired Wordable, we looked at which content pieces were already working to some degree. They’re great. Money in the bank.

SEO 110

SEO Management Analytics Promotion 110

Hubspot Marketing

JUNE 6, 2022

A 2022 State of Content Marketing report by SEMrush revealed that 40% of brands surveyed say they outsource copywriting. If I can't answer that, then I can't expect anyone to read it," said Curtis del Principe , SEO content writer at HubSpot. Too often, we write without diving into the purpose of the content. Use vs. Utilize.

Copywriting 127

Copywriting Inbound Marketing SEO Product 127

Power Digital Marketing

DECEMBER 1, 2022

There’s a certain allure to video content. Not to mention, there’s the possibility of virality inherent in short-form video. This guide on the TikTok vs YouTube debate can help brands find the insights they need to make an informed decision. YouTube vs TikTok demographics aren’t the only factor to consider, however.

Gen Z 52

Gen Z User-Generated Millennials B2C 52

Martech

JANUARY 26, 2024

ICP vs. buyer persona: Which is the way to go? Short-term contracts. So, if you’re looking for long-term quality relations, choosing the right ICP and buyer personas to target is better. You can even use platforms that dynamically adjust content and ads based on user data and ICP criteria.

Customer 119

Customer Manufacturing Market Segmentation User-Generated 119

Search Engine Land

NOVEMBER 13, 2023

Models couldn’t handle long contexts – and while this is an issue to this day, previously, the text length was even more obvious. What is training vs. fine-tuning? GPT's architecture allows it to generate not just plausible next words but entire passages and documents that can be contextually coherent over long stretches of text.

Transform 124

Transform User-Generated SEO Management 124

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? Whether you are new to the riveting world of content or are a self-ascribed expert (i.e. content addict), there is always more to learn. They say ‘content is king’, but, if handled well, it is far more than this.

Content Marketing 87

Content Marketing Marketing Marketers Transform 87

Rock Content

MARCH 17, 2023

Whether you want to be a blogger, copywriter, content writer, or SEO Google expert, you will need certain skills to further your freelance career. Understanding Hard Skills vs. Soft Skills So, what exactly is the difference between hard skills vs. soft skills ? And why are they so important for a freelance writer?

Finance 95

Finance Copywriting Digital Marketing SEO 95

Digital Marketer

SEPTEMBER 18, 2023

Sure, we’ve got AI now – it’s pumping out content faster than a popcorn machine at a movie theater. But truth be told, a lot of AI content lacks the warmth, the humor, the “je ne sais quoi” that makes us human. Let’s unpack the limitations of AI-generated content.

Transform 120

Transform User-Generated Marketing Marketers 120

Neil Patel

OCTOBER 27, 2020

Was this content piece forced on a feed you were scrolling via some form of paid advertising? Inbound marketers typically wait for this bunch with the right information in the form of content marketing, SEO, and social media to attract and pull them into their sales funnels. Difference #1: Pull vs push.

Outbound Marketing 139

Outbound Marketing Inbound Marketing Marketing Marketers 139

Animalz blog

MAY 15, 2023

You and I are at the dawn of a new era in content marketing: the age of generative AI. How much should we rely on AI-generated content? In a post-ChatGPT world, how will content creation change? Do you want a library of personalized content that resonates with your users? What are the risks and benefits?

Content Marketing 127

Content Marketing Thought Leadership User-Generated SEO 127

Bannerflow

FEBRUARY 3, 2023

Video advertising provides an unrivaled platform for short-form storytelling that connects to your audience more deeply. Video ads need to capture your audience’s attention within seconds to get them to stop scrolling and focus on your content instead. How can you optimise video ads for maximum engagement?

Gen Z 52

Gen Z Advertising Advertisers Entertainment 52

Rock Content

APRIL 24, 2024

Since the boom in the use of Artificial Intelligence, many have raised questions about its impact on the quality of internet searches, the content delivered to the audience, and user experience. Does it imply that only content made by humans can succeed? But what does this mean?

User-Generated 52

User-Generated SEO Global Marketing Product 52

Sprout Social

DECEMBER 7, 2023

And by introducing the TikTok Creator Fund back in 2020, the app aimed to provide financial support to top-tier content creators. What was the TikTok Creativity Program Beta TikTok Creativity Program vs Creator Fund Where is the TikTok Creativity Program available? From the outset, there was criticism of the fund’s low payouts.

PR 79

PR Fashion Influencer Marketing Branding 79

Rock Content

MARCH 14, 2024

If the digital landscape is a battlefield, content is a powerful weapon. Their attention spans are shorter, and search engines are prioritizing “helpful content” like never before. This means your content strategy needs a serious overhaul, and personalization is the key to unlocking its true potential.

Whitepaper 102

Whitepaper User-Generated eBook Health 102