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Why a Focus on Subscribers, Not Web Traffic, Transformed My Strategy

Businesses Grow

You have to understand that I come from a manufacturing background. When there is variability in a manufacturing process, we wanted to know WHY. My email delivery system was badly outdated and poorly managed. Here was my plan: Invest in a comprehensive email management program. And it drove me NUTS!

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The Future of Work: Could Your Industry Be Disrupted by A.I. Jobs?

Jeff Bullas

Artificial Intelligence (AI) is transforming the world we live in, and its impact can be felt across various industries. Here’s what else AI can do: Automate tasks: AI can be used to automate a wide range of tasks, from customer service and marketing to manufacturing and logistics.

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Post Performance Report: Brands transforming social customer care

Sprout Social

As Rebecca Taylor, Social Media Marketing Manager at UserTesting put it, “I’ve never been let down by Chewy’s team. I don’t know another brand who goes as far for their customer or makes you feel like they genuinely care the way Chewy does (if the Chewy social media manager is reading this, I’m a huge fan!)”

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The Human Element Behind The Manufacturing Industry

Set Up

Although we have written about the Manufacturing industry in the past , we spoke with marketing leaders Andrea Arnold , the Senior Manager, Global Marketing, eMobility at Eaton, and Marcus Lennon , Sector Marketing & GTM at Jabil, to get the latest updates and news. What innovative changes are happening in the Manufacturing space?

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Healthcare Marketers: It’s Time to Transform

Adobe Experience Cloud Blog

It’s easy to buy software, but it’s difficult to transform. I lead an organization and team that works with healthcare marketers to help them transform to become essential to their organization’s revenue program. Healthcare marketing needs to transform. Lead Management . And it’s the same with healthcare marketing.

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4 Marketing Digital Transformation Trends for 2023

SMEI

Digital Transformation and its Importance in 2023. Digital transformation in marketing refers to the integration of digital technology into marketing processes and strategies to improve customer engagement and reach, gather and analyze customer data, and streamline marketing workflows. . CMO and CTO Partnerships in 2023.

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5 ways to evolve agile for real business results

Martech

Agilists have overused buzzwords, promoted processes and transformations over people and treated agile like a religion rather than an evolving approach to better ways of working. Scott Middleton said McKinsey killed it by promoting an “agile transformation office” and moving away from self-organizing teams, promoting processes over people.

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