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Overcoming the Challenges of Industrial Marketing for Manufacturers: Strategies for Lead Generation and Growing Sales

Tiecas

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. You may face other challenges but these seem most common in my conversations with manufacturers and industrial companies.

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The Human Element Behind The Manufacturing Industry

Set Up

Although we have written about the Manufacturing industry in the past , we spoke with marketing leaders Andrea Arnold , the Senior Manager, Global Marketing, eMobility at Eaton, and Marcus Lennon , Sector Marketing & GTM at Jabil, to get the latest updates and news. What innovative changes are happening in the Manufacturing space?

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Manufacturing Content Marketing Survey Results [2023]

Tiecas

I recently downloaded the report Manufacturing Content Marketing – Insights for 2023. Instead, I’ll highlight some of the important findings and share my thoughts based on working with manufacturers every day. Instead, I’ll highlight some of the important findings and share my thoughts based on working with manufacturers every day.

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How Manufacturing SaaS Providers Can Engage Customers

Industrial Marketer

Manufacturing SaaS products are becoming more and more popular as manufacturers develop their Industry 4.0 In the front of the house, there is an accelerated adoption of more “traditional” SaaS products, such as CRMs, to help manage sales and accounting functions. But manufacturing SaaS products are also taking.

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Why Manufacturers Should Do a Competitive Analysis

Industrial Marketer

Many small and medium manufacturers struggle with committing time to work “on” the business, whether it’s for market research, sales enablement, scouting for opportunities with product enhancements or supply chain management. A competitive analysis can be a great opportunity to focus the company on a key aspect of the business.

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3 Manufacturers Doing Social Media the Right Waykar

Kuno Creative

In true social media fashion, manufacturing companies like the idea of using Instagram, Twitter, YouTube and other popular social platforms to support their marketing efforts. Manufacturing companies often come in with the preconceived notion their products simply don’t have the visual appeal that social media calls for.

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How to Craft Compelling Manufacturing Content that Resonates with Engineers and Attracts Industrial Buyers

Tiecas

When it comes to creating manufacturing content for engineers, it is crucial to understand their unique needs and challenges. Know thy audience Without understanding their unique needs and challenges, one can’t create compelling manufacturing content for engineers. I cannot emphasize this point enough. They convert very well.