Martech

MARCH 18, 2022

Over those two days, we looked at the myriad ways marketers are managing and making decisions based on data. We also hosted dozens of presentations focused on some of the key systems powering marketing organizations. Marketing operations. Marketing analytics. Does ‘always-on’ marketing improve customer experiences?

Transform 124

Transform Customer Journey Analytics Entertainment 124

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. Price and product are only two of many operational GTM levers.

Transform 132

Transform CMO Customer Acquisition Finance 132

Content Marketing Institute

JANUARY 3, 2018

One person who can speak to these questions is Victor Gao, vice president of digital and managing director at Arrow Media Group at Arrow Electronics. He did just that at Content Marketing World in his talk, How the Enterprise Marketing Department Can Build and Scale Media. Think of each of these segments as a Transformer.

Transform 73

Transform Management New Markets Manufacturing 73

Martech

MARCH 18, 2022

Over those two days, we looked at the myriad ways marketers are managing and making decisions based on data. We also hosted dozens of presentations focused on some of the key systems powering marketing organizations. Marketing operations. Marketing analytics. Does ‘always-on’ marketing improve customer experiences?

Transform 112

Transform Customer Journey Analytics Entertainment 112

Martech

NOVEMBER 3, 2021

“Year over year we’ve seen marketing analytics at the top of marketing budgets,” said John Hurley, Head of Product Marketing at Amplitude, in his recent MarTech session. This leaves many marketing organizations scratching their heads, wondering what solutions are available.

Analytics 117

Analytics Product CMO Marketing 117

Kevin Indig

JANUARY 24, 2023

Netflix transformed itself when switching from DVD rental to streaming. There is a series of strategic decisions that need to be made, risks that need to be managed and conditions that need to be true. In this memo, I explore what good product cannibalization looks like to maybe find an answer to how Google should react to Chat GPT.

Product 52

Product eBook Price Transform 52

Martech

JANUARY 17, 2024

Implementations can be scrapped at any time Let’s say your business signed a contract for a new marketing platform. In the current business climate, key people change jobs and new people come on board through mergers and acquisitions. This process continues throughout the implementation and pays off after the kickoff.

Transform 112

Transform New Technology User-Generated Communications 112

Martech

DECEMBER 7, 2021

The rise in marketing technology platform offerings, coupled with consumer behavior shifts, has created a need for strategic transformation. Courtney Trudeau, Senior Director of Technology Strategy at Merkle, recently worked with Dick’s Sporting Goods to build out a marketing tech roadmap for the brand to address these issues.

Transform 120

Transform Shipping Marketing Marketers 120

Adobe Experience Cloud Blog

JANUARY 25, 2013

by Dayna Rothman We have seen a huge transformation in marketing over the past 10-12 years. At the same time, marketers are constrained by tight budgets and are being asked to interact with buyers across a huge array of channels. As a modern marketer, you will need to: Be accountable for revenue. Automate processes.

Transform 131

Transform Management CMO eBook 131

Martech

JANUARY 3, 2022

How does marketing operations fit in your organization? What do marketing operations professionals do? Why marketing operations teams devote most of their time to automation, and campaign management tools. How marketing operations teams are structured. Nearly 30% were Marketing Managers, followed by 13.8%

Transform 120

Transform Marketing Automation Platform CMO Marketing 120

Chief Martec

JANUARY 1, 2024

I expect this will be a transformative year in martech. And before you blame that on the explosion of the marketing technology landscape — now over 13,000 products! recognize that all those martech tools were built in reaction to the growth in complexity of marketing itself. Welcome to 2024!

Transform 106

Transform User-Generated Customer Journey Advertising 106

Customers.ai

FEBRUARY 7, 2024

Ralph Burns Founder & CEO at Tier 11 Twitter / LinkedIn Expertise: Digital Advertising, Direct Response Marketing Ralph Burns turned a blogging side gig into Tier 11, a leading digital advertising firm managing over $50 million in ads annually.

Transform 103

Transform eCommerce Non-Profit Advertising 103

Scoop.it!

MARCH 10, 2022

With such marketing automation technologies, marketers have achieved a 14% increase in sales productivity and a 12% reduction in overhead. One of the most significant impacts of content automation has been in the content marketing industry. Here, we will discuss how automation is changing content marketing forever!

Content Marketing 85

Content Marketing Transform User-Generated Marketing 85

Martech

OCTOBER 4, 2023

Upgrade your process One of the biggest challenges marketing teams face is a lack of processes and systems. This lack of structure results in inefficiencies, waste and confusion, negatively impacting the team’s productivity and morale.

Transform 122

Transform Marketing Marketers Energy 122

Hubspot Marketing

NOVEMBER 15, 2023

In today's data-driven world, the ability to transform data into actionable insights has never been more critical for success. According to HubSpot’s research, 36% of marketers say data helps them reach their target audience more effectively. Data-driven decision making is used in almost all areas of business, especially marketing.

Transform 84

Transform Key Performance Indicator Analytics User-Generated 84

Hootsuite

JANUARY 13, 2022

Got some cool new clothes that you’re ready to show off to the world? Or maybe you’ve received a fancy new product, and you post an unboxing video to your YouTube channel? This is why people don’t trust marketers or advertisers. UGC acts as authentic social proof that your product is worthy of buying.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Sprout Social

NOVEMBER 8, 2023

Customer sentiment analysis is a facet of AI marketing that involves understanding how customers think and feel about your products, services or business. When a customer leaves a review, comments on your posts or shares a photo with your product, they’re expressing an emotion—such as joy, frustration or disappointment.

Customer 107

Customer Transform Shipping User-Generated 107

Duct Tape Marketing

MAY 25, 2023

His new book Strategy in the Digital Age: Mastering Digital Transformation, explains how digital technologies enable the creation of innovative services and products. 04:02] In your book, how do digital technologies enable the creation of services and products in an entire industry? [05:48] Like this show?

Transform 68

Transform CRM New Technology User-Generated 68

Litmus

MAY 4, 2021

Sweeping advances in digital marketing , AI, ML, and privacy have revolutionized and fragmented our discipline, while social issues have raised expectations for marketers’ global impact on society. Transforming your marketing organization is much more than an exercise in retooling technology or reshaping structures.

Transform 80

Transform Marketing Marketers Finance 80

Pam Didner

JANUARY 5, 2020

Therefore, attending marketing conferences can put you directly in front of established marketing thought leaders, cutting edge data, tools and techniques. The best B2B Marketing Conferences to kick off your Roaring Twenties of learning: B2B Marketing Exchange. July 28-29, 2020 | New York City, NY | Website.

Transform 105

Transform Marketing Marketers Digital Marketing 105

Welcome Software

OCTOBER 4, 2022

To become more creative and agile than ever before, marketers must now also become digital masterminds. CMOs and marketers have experienced a substantial transformation over the course of their careers, and have strived to meet that change head on. The rise of digital has ushered in an era of constant evolution.

Transform 40

Transform Energy Product Advertising 40

Welcome Software

OCTOBER 4, 2022

To become more creative and agile than ever before, marketers must now also become digital masterminds. CMOs and marketers have experienced a substantial transformation over the course of their careers, and have strived to meet that change head on. The rise of digital has ushered in an era of constant evolution.

Transform 40

Transform Energy Product Advertising 40

Duct Tape Marketing

AUGUST 28, 2023

To help you create a more efficient and effective marketing plan, here are five goal-setting tips to consider: 1. Focus on Key Marketing Strategies Don't fall into the trap of following every new marketing trend. Avoid Non-Productive Marketing Channels It's essential to know where your ideal customers spend their time.

Transform 59

Transform Affiliate Marketing Marketing Strategy Marketing Plan 59

Hubspot Marketing

APRIL 11, 2022

These niche communities provide content for marketers, entrepreneurs, and business owners on tips, real-life experiences, and live streams of their networking events. TikTok transforms how brands connect with their audiences, drive purchases and find success. a brand after purchasing a product compared to other platform users.

Gen Z 111

Gen Z Transform Entertainment Customer Journey 111

Hubspot Marketing

FEBRUARY 23, 2024

While this is just a sign of the times we live in (and a smart use of convenient technology), it’s also created a new issue for marketers. Social media managers now have to route customer service questions to the right people—and if they don’t, it reflects poorly on the brand overall.

Direct Mail 93

Direct Mail Marketing Marketers Transform 93

Adobe Experience Cloud Blog

APRIL 21, 2011

Now more than ever, business leaders are turning to new ideas, products and markets to fuel growth, drive innovation, and remain competitive on the global stage.”. As Mr. Spector states, innovative ideas and products, and new markets , are all key ingredients that senior executives are baking into their strategic growth plans.

Product 93

Product Transform Logistics CRM 93

Sachs Marketing Group

MARCH 14, 2024

Use keyword research tools to discover terms with high search volume but manageable competition. They are critical in optimizing your site to rank higher in search engine results pages (SERPs), making your website more visible to those searching for your products or services. Want to know how to select SEO keywords?

SEO 52

SEO User-Generated Customer Journey Transform 52

Adobe Experience Cloud Blog

MAY 3, 2019

Not to mention increased marketing expenses in a bid to introduce your brand to the local market! Why should you expand into new markets? The digital revolution has transformed the way business is done. It’s used to achieve success on the global marketing front. Today, it’s easy.

Logistics 133

Logistics Transform Law Global Marketing 133

Sprout Social

MAY 9, 2023

How is artificial intelligence used in marketing? AI-driven marketing is set to drive 45% of the total global economy by 2030. It’s poised to do so in several ways such as data-driven product enhancements, personalized services and influencing consumer demand. Here is a closer look.

Marketing 129

Marketing Marketers Market Trends Manufacturing 129

Sachs Marketing Group

JANUARY 8, 2024

This means your ads are shown to people most likely to be interested in your products or services, increasing the chances of engagement and conversion. This flexibility makes it ideal for businesses testing new markets or those cautious about high advertising costs. Take advantage of the opportunity to transform your business.

Advertising 96

Advertising Advertisers Gen Z Social Media Marketing 96

Duct Tape Marketing

AUGUST 28, 2023

To help you create a more efficient and effective marketing plan, here are five goal-setting tips to consider: 1. Focus on Key Marketing Strategies Don't fall into the trap of following every new marketing trend. Avoid Non-Productive Marketing Channels It's essential to know where your ideal customers spend their time.

Transform 44

Transform Affiliate Marketing Marketing Strategy Marketing Plan 44

Martech

MAY 9, 2022

It would be nice to respond with “acquire these ten products, and then you’ll be all set,” but unfortunately, that’s not how marketing works. Many factors impact product selection: marketing objectives, budget, composition and skills of the marketing team, and the market and competitive environment.

CRM 97

CRM Marketing Marketers Marketing Plan 97

Marketing Insider Group

APRIL 13, 2021

I’ve run across some pretty shrewd business owners, managers, and executives that balk at the idea of using hero-villain brand stories to drive conversions. You know the “no-nonsense” types that just don’t get why simply focusing on their products doesn’t sell as well as stories. Promoting your brand and your products?

Branding 136

Branding Transform Entertainment Content Marketing 136

Pam Didner

JANUARY 1, 2021

Therefore, attending marketing conferences can put you directly in front of established marketing thought leaders, cutting edge data, tools and techniques. As we sit in early 2021 many B2B marketing events and conferences have yet to announce dates, and with good reason. Digital Marketing for Financial Services.

Transform 52

Transform Marketing Marketers Digital Marketing 52

Hubspot Marketing

OCTOBER 24, 2022

To effectively lead a marketing team, it's imperative you know your top goal. Whether your goal is to increase revenue or improve your customer's understanding of your products, starting with a clear objective will help you map out a strong strategy for 2023 and beyond. Improving sales and marketing alignment.

Gen Z 90

Gen Z Millennials Transform User-Generated 90

Duct Tape Marketing

DECEMBER 24, 2021

He’s the author of a new book called Four Thousand Weeks: Time Management for Mortals. In this episode, Oliver Burkeman talks about concepts from his book: Four Thousand Weeks: Time Management for Mortals. She is a media contributor on productivity, organization, and work-life integration. Different is better.

Customer Journey 78

Customer Journey Transform Marketing Marketers 78

Marketing Insider Group

NOVEMBER 10, 2020

In fact, we focused upon sales and marketing alignment and the importance of data for marketing in a recent webinar. Why do you feel these qualities are at the core of modern marketing? YoY growth in 2020 net any “churn “and 1,500+ new MarTech solutions from 2019: and from 2011-2020 a stunning CAGR of 5,233%.

Analytics 123

Analytics Marketing Marketers Transform 123