Martech

SEPTEMBER 16, 2024

According to the experience management company Qualtrics, 63% of customers believe companies need to get better at listening to their feedback. This data is often stored in disparate systems, creating silos that are difficult to manage and integrate. This aligns with my experience as both a customer and a marketer.

Law

Martech

NOVEMBER 21, 2024

Now, here are this week’s AI-powered martech releases: Optimizely launched AI agents for marketing tasks like content creation, campaign management, and experimentation. As a first-of-its-kind solution for ensuring brand compliance in both text and visual content, Jasper’s new technologies aim to empower marketers with AI.

Law

Hubspot Marketing

NOVEMBER 20, 2024

It helps businesses understand the threats they face and determine how best to manage or reduce those risks. Before Introducing New Processes or Products If I’m launching a new product or service, I’d want to assess all the potential risks involved. Sure, it impacts productivity , but it's not life-threatening.

Manufacturing

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. In the coming years, agencies will rely heavily on AI for campaign management, media buying , content personalization, and performance measurement.

Gen Z

Martech

JULY 10, 2024

New tech always breeds resistance There are similarities between the birth of social media marketing and the latest advances in generative AI. In both cases, brand-new technology caught on like wildfire, affording marketers the opportunity to reach audiences in new ways. I wish it were that simple when it comes to AI.

User-Generated

Hubspot Marketing

MARCH 27, 2025

In this article, Ill share how you can use Claudes incredible new Projects feature to create an executive assistant. That virtual EA can help you analyze meeting transcripts, manage action items, draft follow-up messages, and more. I recommend setting up a separate assistant for each larger project that you manage.

Transform

Martech

NOVEMBER 27, 2024

The new iPhone 16 with Apple intelligence is just the beginning. Let’s not forget Facebook, which is rolling out new tools via Meta’s Ads Manager. Dig deeper: AI readiness checklist: 7 key steps to a successful integration Learning from past tech waves: Lessons for the AI era Every technology wave brings winners and losers.

Transform

Search Engine Land

JULY 16, 2024

While some authors and news media are fighting back with lawsuits against AI, others are establishing contract agreements for fair use of content. AI-generated content spam and scams Large companies are not the only ones using this new technology irresponsibly. Get the daily newsletter search marketers rely on.

Transform

Martech

AUGUST 14, 2024

This will pay for itself via a more skilled, efficient and productive team. Quarterly Stack Reviews : Every three months, gather key stakeholders to a) Review the entire stack’s performance; b) Identify tools for potential elimination or upgrade; and c) Discuss new technologies that might fill gaps in functionalities.

Customer Acquisition

Duct Tape Marketing

DECEMBER 20, 2024

These changes are about meeting the new expectations of your customers, and if you adapt, youll thrive Table Of Contents: Marketing Trends 2025: What to Expect 1. Generative AI: Revolutionizing Creative Production 4. Generative AI: Revolutionizing Creative Production AI isnt just for writing blog posts.

Market Trends

Martech

SEPTEMBER 13, 2024

Those agents are: Campaign Optimizer manages and executes full campaign lifecycles. Buyer helps B2B customers find products, make purchases and track orders. Personal Shopper recommends products and helps with search. Service Agent replaces chatbots in handling customer service and replaces chatbots.

Shoppers

Martech

OCTOBER 29, 2024

This year, Slagen described how his team used AI to pitch Tomorrow’s weather prediction products to a major movie studio. To do so, organizations must consider integrating new technologies and help their organizations navigate a complex change curve. Leadership did the same. Email: Business email address Sign me up!

Native Marketing

Litmus

DECEMBER 24, 2024

The Litmus team is constantly abuzz discussing new email marketing ideas and predictions. Well spend more time perfecting lifecycle email marketing strategies and data management while leaving room to experiment with the latest personalization and automation tactics. Email touchpoints: Which product is right for me?

B2C

Sprout Social

APRIL 21, 2025

Access targeted audiences You know your products and services arent for every single person out there. With niche communities, you can get access to audiences that fit your ideal customer profiles and even discover new markets. The videos often feature colorful products and ASMR-style sounds throughout.

Branding

Martech

MARCH 19, 2025

His ideas werent just about improving production linesthey were about creating a culture of adaptability and excellence. Instead of waiting for data teams, creative teams and campaign managers to complete their sequential tasks, marketers are empowered to execute across functions independently, reducing bottlenecks and delays.

Transform

Martech

NOVEMBER 12, 2024

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. B2C has the training, understanding and rigor to control all four Ps (product, pricing, placement and publicity). Processing.

Marketing Strategy

Sprout Social

JANUARY 9, 2025

In her experience training CMOs, Leffer says the most common challenge is getting teams to embrace and use new technology. Showing them] it’s meant to be an iterative process versus prompting AI and using the initial response as your final product, she says. Ultimately, it comes down to leading by example.

User-Generated

Martech

DECEMBER 19, 2024

Its common for companies to invest in a new technology and then, a year later, wonder why theyre not getting anything out of it. Unfortunately, technology, like workout videos, doesnt work that way. Sometimes a new technology is part of a skunk works project that doesnt have to fit in precisely with your overall strategy.

New Technology

Martech

MAY 9, 2025

A great product from a subpar vendor is not a great combo. Prioritize and focus Avoid the temptation to adopt every new technology ; instead, concentrate on the tools that directly address the most critical marketing needs and offer the greatest potential impact.

New Technology

Martech

JULY 2, 2025

Too many marketing teams get trapped in endless feature comparisons when choosing core technology. They scrutinize capabilities lists, technical specifications and product demos without asking a more fundamental question: What will this help us accomplish? Will this tool cut weeks from your production cycles?

Transform

Martech

JANUARY 24, 2025

With these modern tools, we can uncover what drives customer perceptions of our products and services. The limitations of traditional sentiment analysis Before exploring the new capabilities offered by modern language models, it’s essential to understand the limitations of traditional sentiment analysis.

New Technology

Duct Tape Marketing

DECEMBER 4, 2024

Generative AI Revolutionizes Creative Production AI tools like DALL·E, Pictory, and Canva’s Firefly are streamlining content creation, making high-quality graphics and videos faster and more cost-effective to produce. All right, another one with AI directly in the title number three, generative AI led creative production.

Market Trends

Vertical Response

JUNE 11, 2025

This approach ensured that emails were easy to create and manage, but it also meant that they lacked the visual appeal that captivates today’s audiences. Emails featured straightforward language aimed at promoting products or services, with little to no personalization. Content and message in 2005 were direct and promotional.

Transform

Chief Martec

NOVEMBER 10, 2024

So given that a core responsibility of marketing ops is the evolutioon of marketing’s tech stack, and they’ve got a significant list of new technologies they’re planning for the year ahead, we get to the finding that is my long-time pet rock: integration.

Transform

Use Insider

NOVEMBER 29, 2024

The Marketing School podcast covers a wide range of topics, including: SEO, social media marketing, influencer marketing, content optimization, industry trends, and new technologies. Proven YouTube lead generation tactics New SEO and AI strategies Must-have marketing tools Are physical events still worth it?

Millennials

Hubspot Marketing

DECEMBER 20, 2024

Anna Sokratov, Brand manager for Jeppsons Malrt: A 31-gallon galvanized steel trash can with a lid. Chris Savage, Co-founder & CEO of Wistia: My instinct goes to trying to get an awkward product placement in a summer blockbuster the dream would be like the next Mission Impossible. (Plus, a bonus rip in the spacetime continuum.)

Transform

Martech

NOVEMBER 21, 2024

High-quality, accessible data sets and efficient data management, let AI algorithms analyze, predict and generate insights with accuracy. Are employees open to new technologies and methods? Some teams may fear AI will lead to job loss or additional pressure to learn new skills. Assess the mindset of your team.

Transform

Marketing Insider Group

JULY 16, 2025

Marketers can choose from a wide variety of templates tailored to various purposes, including promotional posts, quotes, product showcases, and more. Better Lead Management: AI tools help businesses effectively qualify and manage leads, ensuring that sales teams focus their efforts on the most promising prospects.

Transform

Martech

SEPTEMBER 23, 2024

This flexible strategy allows them to avoid the common pitfall of introducing new technology without a clear purpose. Centralized model In this approach, genAI initiatives are managed by one dedicated team, often within IT or a dedicated AI department. Instead, they focus on delivering the right solution to meet customer needs.

New Technology

Duct Tape Marketing

JULY 9, 2024

His work has been highlighted in Fast Company, Harvard Business Manager, Der Spiegel, and BBC news, among many other media outlets. 17:13] How do you manage having so many feature requests? [21:18] 03:50] Would you say a platform like Facebook then was another advancement of Ning or completely derivative? [07:53]

Transform

Martech

DECEMBER 20, 2024

Its always important to experiment with new technologies, but its particularly important with AI. The cumulative time between Gap 1 and Gap 2 has an exponential impact on a resulting gap you feel between the personal productivity and value youre getting from AI and the current capabilities.

New Technology

Lusha

DECEMBER 9, 2024

You’re excited about launching a new product or service. TAM is the total revenue opportunity for a product or service if it captures 100% of the market. That’s where two other terms come in: TAM (Total Addressable Market) : The entire potential market for your product or service.

Price

Martech

JULY 7, 2025

Like many new technologies riding the giddy crest of a new wave of media excitement, AI hasn’t reached the shoreline. When I was young, technology promised so much. AI is also buried in the murky depths of many everyday physical products and software-based tools. Can I be honest about AI?

Marketers

Marketing Insider Group

DECEMBER 12, 2024

While its true that employees are often hesitant to adopt new technology, its often because the applications dont work as intended, or theyre difficult to use. For example, a marketing team tasked with creating sales pages for a new product might get stuck when they arent given direct access to the web developer.

Shipping

Lusha

NOVEMBER 18, 2024

Key roles in a RevOps team typically include: RevOps Manager/Director : The leader who sets the overall strategy, aligns teams, and makes sure RevOps initiatives are successful. Sales Operations Specialists : Focus on improving sales processes, managing sales technology, and helping sales teams reach their targets.

CRM

Martech

OCTOBER 30, 2024

Whether it’s growth, stability or retrenchment, the corporate direction directly influences marketing and technology decisions. This evaluation will likely reveal: Use cases where new technology is required. Areas within the martech stack where duplicate technologies exist.

Price

Businesses Grow

JULY 14, 2025

AI is an enabling technology, but also a replacement technology Companies are incentivized to adopt new technology when there is an immediate and measurable ROI Unfortunately, extrapolating these ideas leads me to believe that there could be significant job losses.

Automobile