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Google Merchant Center: Using product data to boost your retail efforts

Search Engine Land

It offers free analytics on product performance, pricing, demand and more. This article shows how to extract these insights to make smarter inventory, pricing and assortment decisions. Managing your Google Merchant Center data The Google Merchant Center offers a suite of reports to enhance your online advertising strategy.

Retail 95
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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. The PPC community had a rollercoaster year in 2023. It’s fair to say that GA4 did not receive the warmest welcome.

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How one Google featured snippet is killing commercial list-based content

Search Engine Land

These features not only fail in their promise to enhance the user experience but also diminish the visibility of legitimate publishers with original ideas, worsening the search landscape. populating the database) can be generated programmatically (i.e., via generative AI), but that has not historically been the case.

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Navigating new spam policies: A guide to effective cold email outreach

Martech

Dig deeper: Email marketing 101: The five basics Prioritize your email list hygiene A few dozen bounces from non-existent contacts can kill your domain reputation. Each misplaced character, typo, or non-Latin character in English emails could be your downfall. You might wonder, will it be harder now to reach recipients’ inboxes?

Energy 109
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How to Make Money on Instagram in 2024

Buffer Marketing

View this post on Instagram A post shared by Joy Ofodu (@joyofodu) Seamless, not slimy : The most effective sponsorships feels natural and non-intrusive. Even at a discounted price, she has likely made over $15,000 from leaving the link up in her bio and posting about it once in a while. 

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What makes content valuable in an AI world?

Kevin Indig

OR: JetOctopus JS Tools - the most advanced JS crawler for pro users. What does the AI answer provide that users can’t get on a website? This is a common misconception about LLMs and generative AI. As a result, the user experience suffers. How to find and fix harmful JS issues? Where is the added value in SGE?

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How to Run a Successful Virtual Event [+ Examples]

Hubspot Marketing

In the afternoon, you have a 1:1 via Zoom with your remote manager. For one, it can lower the price of admission, enabling smaller businesses with limited budgets to purchase tickets to your conference and offer their own unique insights. But first — let's talk about why virtual conferences can benefit your business in the future.