Search Engine Land

FEBRUARY 24, 2023

SEOs upset over Google dropping attribution in featured snippets In 2019, SEOs were not happy about a Google featured snippet format that didn’t immediately show the source of the content. Google Panda Two Years Later: The Real Impact Beyond Rankings & SEO Visibility 2013: A look at what happened to some Panda’s losers.

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Search Engine Land

DECEMBER 18, 2023

SEO can be complicated – in many cases, overcomplicated. It’s easy to get lost in the SEO rabbit hole, spending significant time with minimal results. This article will help you cut through the noise and focus on the four key pillars of SEO that will help you improve visibility in 2024 and beyond.

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Search Engine Land

FEBRUARY 7, 2024

They serve as the equivalent of your text, conveying content to search engine crawlers. This makes image optimization a must in your SEO strategy. Dig deeper: How to deploy advanced schema at scale (Search Engine Land) Google image SEO best practices (Google Search Central) Get the daily newsletter search marketers rely on.

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Search Engine Land

SEPTEMBER 1, 2023

In SEO , the implications of decision fatigue are particularly salient. SEO professionals are faced with plenty of daily decisions, from selecting the right long-tailed keyphrases to optimize for to dissecting intricate analytics data from websites. All outcomes can be particularly detrimental in the specialized field of SEO.

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Search Engine Land

DECEMBER 1, 2023

The holiday season brings a surge of searches around gifts, events, recipes and more. Savvy marketers can capture this traffic spike with targeted SEO strategies. This approach saves you time and leverages the existing SEO value of your content. Dig deeper: Your guide to seasonal content marketing 3. See terms.

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Search Engine Land

FEBRUARY 4, 2023

Moz upgrades its Domain Authority metric In 2019, SEO tool Moz announced an update to how they measured Domain Authority (DA). Basically, DA is a score, from 0-100, that “predicts how likely a website is to rank in search engine result pages.” And you will often see it in spammy SEO and link building emails.

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Search Engine Land

FEBRUARY 5, 2024

In case you missed the latest podcast episode of Search Off the Record, Google’s Gary Ilyes stirred up some controversy when he made a comment about HTML structure not mattering much for SEO. Still, that didn’t stop any of the SEO controversy. So, does HTML structure matter for SEO? So, what does a search engine do? (I’ll

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Search Engine Land

JANUARY 13, 2023

2016: Google documented the attraction with tiny Street View cars as though it were a real place. Google Integrates “Real-Time” Messages Into Place Pages, Makes BlackBerry Mobile App More Useful. 2010: Businesses could use their Place Pages to promote time-sensitive (real-time) events – as long as they could find the feature.

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Search Engine Land

APRIL 8, 2024

But what exactly defines a “quality” SEO service? This checklist outlines key elements to assess and improve the quality of your SEO services. How to deliver quality services to your SEO clients from day one There’s no one way to define quality. Learn to explain complex SEO concepts in simple words.

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Search Engine Land

MARCH 29, 2024

Does it ever feel like your SEO recommendations and projects get lost in the shuffle or deprioritized by other teams? The good news is that a project management methodology called “Agile” can help cross-functional teams self-organize and collaborate more effectively. A core agile team typically consists of: A product manager.

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Search Engine Land

SEPTEMBER 18, 2023

A new website should be an opportunity to improve SEO, conversion rates and digital marketing as a whole. Unfortunately, it can also be an SEO disaster if not carefully managed. This article outlines the main areas you must consider when redesigning a website to ensure you retain (and improve) your SEO.

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Digital Marketer

DECEMBER 21, 2023

Now, imagine a place where millions of people endlessly sift through this vastness, promoting what’s worthy of the front page and removing what’s rubbish. Four More Reasons to Use Reddit for Digital Marketing 1. Reddit is a great place to get quality (and free) feedback. That’s Reddit. Is there anything in the beta stage?

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Search Engine Land

FEBRUARY 1, 2023

Those changes were supposed to happen in June 2020 but were first postponed until 2021 and then delayed a second time due to the upheaval caused by the coronavirus pandemic and shelter-in-place orders. Does CityGrid From Citysearch “Answer” The Local SEO Problem? by Eric Enge 2012: How Much Does SEO Cost?

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Search Engine Land

NOVEMBER 3, 2023

Search marketers have a unique challenge. According to a global study from the Workforce Institute , managers impact employees’ mental health (69%) more than doctors (51%) or therapists (41%) – and even the same as a spouse or partner (69%). Get the daily newsletter search marketers rely on. Slack message.

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Search Engine Land

NOVEMBER 21, 2023

At a time when brand reputation and visibility are critical, blending SEO with digital PR is a must. This article gives an overview of integrating SEO into digital PR to achieve business goals, plus best practices for effective collaboration and communication. Why support digital PR efforts with tested SEO strategies?

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Search Engine Land

JANUARY 4, 2023

Best Buy to sell search ads under its own in-house media company. 2022: Best Buy Ads started offering paid search ads and sponsored product listings on Best Buy’s website, among other ad offerings. 2018: Search marketers weighed in on their experiences since the change took effect. From Search Marketing Expo ( SMX ).

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Search Engine Land

MARCH 6, 2024

Marketing channels and the teams managing them should be constantly collaborating and avoiding operating within silos. Here are 13 ways SEO and social media teams can work together to produce enhanced results: 1. Intents and other connections tied to keywords and SEO can help social media better understand that.

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Search Engine Land

JANUARY 17, 2023

What about the SEO impact? Google had previously shared some SEO blackout advice. URL changes are not so simple for Google Search. Yoast SEO launches on Shopify. Danny Goodwin joins Search Engine Land. Now I’m Managing Editor of Search Engine Land & SMX. 2018: What’s next for technical SEO?

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Search Engine Land

FEBRUARY 2, 2023

Google Search Console fixed a bug with Google Tag Manager verification 2020: Reverification may have been necessary. YouTube sees 90% lift in searches for football highlight videos during the last year 2018: In addition to the rise in search activity, watch-time of sports highlight videos skyrocketed 80% between 2016 and 2017.

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Search Engine Land

JANUARY 11, 2023

E-commerce sales jumped this holiday season as search marketers weathered Google updates. Google Business Profiles sets waiting period for new owners and managers. 2022: Newly granted users had to wait 7 days before they could manage all the features of the profile. Yoast SEO 17.9 consumers spent $204.5

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Search Engine Land

JANUARY 21, 2023

Google might remove search in Australia if forced to pay to link to sites 2021: “The latest version of the Code requires Google to pay to link to news sites, breaking a fundamental principle of how the web works,” said Mel Silva, Google Australia’s managing director. Google Germany Gone Kaput? domain registrations shenanigans.

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Search Engine Land

MARCH 21, 2024

The decision to hire a new SEO agency brings high hopes for what might be achieved together. Whether it’s your first time or tenth, streamlining the ramp-up period when onboarding a new SEO agency will save you effort in the long run and lay the path to a productive partnership. In these early stages, optimism runs high.

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Search Engine Land

NOVEMBER 9, 2023

Every day, we hear marketers talk about the ROI of SEO. Why ROI is a dangerous Over recent years, thanks to work by marketing experts such as Tom Roach, I’ve dug into the concept of ROI in marketing. In particular, the ROI of SEO. And this is where ROI starts to fall apart and is dangerous to use for SEO.

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Search Engine Land

FEBRUARY 9, 2023

Video: Chris Elwell, CEO behind Search Engine Land and SMX, talks business — and that time Sergey Brin skated on stage 2020: In this installment of Barry Schwartz’s vlog series, he also chatted with Elwell about how everything got started, working with Danny Sullivan and how he manages everything in this company.

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Search Engine Land

FEBRUARY 13, 2023

For Robocop, Bing Imagines The Future Of Search In 2028 2014: The Bing search folks shared a few screenshots showing a 3D, three-panel search display that they came up with for search circa 2028. AdWords + Video: Video Ads Come To Google Search Results 2008: Advertisers paid once on a CPC basis where any click counted.

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Search Engine Land

JANUARY 12, 2023

Part of his visit included a 89-page slide presentation, called “Search Integrity,” at Google’s Washington, D.C. Cutts said the same thing that Google had been telling the search marketing community for years – that Google’s results are determined by an algorithm and not tweaked to get particular sites ranking well.

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Search Engine Land

FEBRUARY 19, 2023

Google Maps: Transit Updates, Map Maker In 27 Languages 2009: The objective of the product was to enable local users/developers to build out maps data and content for places in the world where there are no commercial or other third-party databases that Google could easily implement.

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Search Engine Land

SEPTEMBER 26, 2023

When implementing an SEO strategy, a document roadmap is crucial for several reasons: It serves as your daily guide. It represents what non-SEO professionals perceive as SEO – a practical checklist of tasks. A solid, well-researched strategy is best complemented with an SEO roadmap in Google Sheets or a tool like Jira or Asana.

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Search Engine Land

JANUARY 22, 2023

Google Dataset Search is out of beta and adds new features 2020: Google added new features to Google Dataset Search with this rollout. Searchmetrics wins important victory in patent infringement lawsuit 2018: A federal judge invalidated five patents SEO platform provider BrightEdge claimed in lawsuit against competitor Searchmetrics.

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Search Engine Land

APRIL 27, 2023

This article covers best practices for managing your online reputation so you can set your brand up for success both online and in the real world. Anything else that appears in the search engine results when someone searches for your brand. This is not the place to start pushing hard selling. Social media content.

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Search Engine Land

JULY 7, 2023

Implementing systems in your SEO business is crucial, but starting can feel overwhelming or confusing. I’d go as far as to say that it’s tough to scale or grow meaningfully unless you have systems in place. So a process might be creating a form on a WordPress website but the system could be an entire marketing funnel.

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Search Engine Land

MARCH 26, 2024

App store optimization (ASO) is a bit of a mystery for many SEOs. While SEO is geared toward improving website rankings on search engines like Google, ASO focuses on optimizing mobile apps for stronger visibility and performance within the Apple App Store and Google Play Store. So, let’s start with the basics.

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Search Engine Land

JANUARY 2, 2023

Get the daily newsletter search marketers rely on. Brands can now buy Walmart sponsored search ads via API partners. 2020: Walmart Media Group named four initial advertising partners to support sponsored search campaigns. Brands can now buy Walmart sponsored search ads via API partners. by Wesley Young.

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Search Engine Land

JANUARY 5, 2023

Google launches ‘Shops’ section in mobile search results. 2022: The Shops section showed three to 10 retailers based on their organic search rankings. 2022: Search marketers entering exact match keywords may have seen an alert toward the bottom of their Google Ads interface stating, “Broad match keywords are on.

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Search Engine Land

SEPTEMBER 5, 2023

SEO for adult sites is a fiercely competitive space – yet pervasive and unwanted adult-intent traffic remains a big challenge for enterprises, ecommerce sites and marketplaces. When non-adult sites rank for adult searches It’s important to understand that “adult-intent traffic” and “adult content” differ.

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Search Engine Land

NOVEMBER 22, 2023

As a local SEO expert, you want to do everything possible to hit the ground running and get the new location visible immediately. This article covers tips for preparing and executing local SEO strategies when your client opens a new physical location, including: Critical tactics like optimizing online listings, websites and citations.

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Search Engine Land

OCTOBER 24, 2023

While some search marketers may face challenges when collaborating with developers unfamiliar with SEO , it’s not a universal experience. In my decade-plus in SEO, I’ve worked with some of the most enthusiastic front- and back-end developers about implementing “SEO” tickets. Respect that. SUBSCRIBE See terms.

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