AWeber

MAY 19, 2025

Thinking about making money from home, but dont want to deal with shipping boxes or managing inventory? In todays world, more entrepreneurs are looking to sell digital products for a reason: theres unlimited earning potential and almost zero overhead. Once you make a product, it can sell endlessly with no reprint cost.

Product 94

Product eBook Non-Profit Transform 94

Hubspot Marketing

MAY 28, 2025

They're the secret weapon that can make you 10x more productive than everyone else in your company. In my role at HubSpot, I manage three pods. The Prompt You are an AI project assistant with expertise in project management, risk analysis, and organizational dynamics. Its not flashy. For each pod, I only have two folders.

Product 97

Product Transform Management Communications 97

Hubspot Marketing

JUNE 9, 2025

Our customers use these specialized agents for concept development across different pieces of the product innovation process. You can even create a “project management agent” that oversees all these interactions, ensuring agents aren't overlapping in scope and identifying potential conflicts.

Management 85

Management CMO Branding Transform 85

Martech

AUGUST 20, 2024

Today’s marketing tools are rich with AI capabilities, enabling marketers to develop and manage strategies, personalize customer messages, utilize chatbots for online inquiries, streamline opportunity management and perform just-in-time predictive analysis. Example : Mary Marketer, the marketing operations manager at ACE Corp.

Marketing 133

Marketing Marketers CMO Communications 133

Martech

FEBRUARY 13, 2025

To provide clarity, we at MartechTribe surveyed 283 marketing professionals including CEOs, consultants, marketing directors and operations managers to understand how frequently marketers use different genAI applications. Management. Copy production (43.9%) : Automation plays a major role in drafting content across multiple formats.

Transform 140

Transform Copywriting Marketing Marketers 140

Martech

JANUARY 14, 2025

Foundational excellence An exceptional product or service, coupled with a seamless and positive customer experience, is the bedrock of customer retention. “Your product/service has to be great, and the customer experience also has to be great, Stevens said. Here are seven ways to keep your most profitable customers. ” 5.

Customer 134

Customer Shipping Customer loyalty Analytics 134

Martech

NOVEMBER 20, 2024

Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a few. Creative power: The same team member can generate assets on the spot for any channel.

Customer 130

Customer Transform Customer loyalty Marketing 130

Martech

NOVEMBER 11, 2024

Central to this is the execution team — a skilled group that includes UX designers, web experts, email marketers, social media strategists, CRM managers, campaign analysts and operational strategists. Key contributions: Managing day-to-day web content production to align with marketing objectives.

CRM 118

CRM Customer Journey Customer loyalty Management 118

Trade Press Services Newsletter

JANUARY 9, 2025

A Future-Proof Marketing Plan According to business management expert Peter Drucker , “The best way to predict the future is to create it.” Involve cross-functional teams, such as sales, product development, technology, and customer service, in the planning process.

Marketing Plan 220

Marketing Plan Whitepaper Direct Mail Marketing 220

Martech

AUGUST 26, 2024

Traditionally, only simple products were suited to “mail order” (now ecommerce); products like copier paper and replacement parts. Marketers have plenty of tools and skills to help account managers achieve their goals. But programs with more modest production values can be very effective, too. This is a good thing.

eCommerce 137

eCommerce Direct Mail B2C Marketing 137

Martech

JANUARY 6, 2025

We all get busy trying to promote this product or that service. They are essential tools when managing: Mergers and acquisitions. New product or service launches. Executives and department managers usually receive a master document with every set of FAQs. At product launches, we rely on the product manager.

B2C 133

B2C Communications Marketing Marketers 133

Martech

JANUARY 7, 2025

I’ve developed a 30-minute self-care routine that has transformed how I manage AI developments. Just as we turn to meditation apps for mindfulness or fitness apps for exercise, we can turn to AI for help managing AI. ” The result is this blog post and my guide on managing AI overload, which will be published soon.

Transform 127

Transform Management Product Marketing 127

Martech

DECEMBER 4, 2024

The boom in ecommerce has transformed how we shop, but it’s also brought a pressing challenge: managing product returns. However, this expansion has led to a surge in product returns, with 30% of online purchases returned compared to just 8.89% in physical stores. trillion in 2024 to $8 trillion by 2027.

eCommerce 124

eCommerce Customer Retail Transform 124

Martech

OCTOBER 25, 2024

The benefits are clear: enhanced productivity, deeper data analysis, personalized experiences, content generation and more. One that supports change management across every element of the current workflow that needs to evolve. The following four recommendations address how to manage these challenges.

Transform 136

Transform Customer loyalty User-Generated Management 136

Martech

FEBRUARY 12, 2025

Knowing how customers relate to a product, identifying key pain points and crafting messaging that resonates with the target audience all stem from understanding roles. Additionally, synthetic personas help test and validate product value and messaging. Understand Understanding is the foundation of all marketing activities.

Transform 128

Transform Logistics User-Generated Marketing 128

Martech

SEPTEMBER 30, 2024

Agile marketing isn’t easy to implement or continuously manage, and the promise of helping teams prioritize work — and say no to some things — remains elusive. Generative AI is poised to accelerate priority work — especially in content management and SEO. Let’s face it: the marketing world is already complicated.

Transform 140

Transform CMO Marketing Marketers 140

Martech

FEBRUARY 17, 2025

Analyze market trends and customer data to inform product positioning. Collaborate with sales, marketing, and product teams to ensure alignment on GTM initiatives. Implement and manage tools and technologies that support revenue generation. Collaborate with product teams to enhance user experience and drive engagement.

Customer Acquisition 118

Customer Acquisition CRM Marketing Automation Platform Analytics 118

Martech

JANUARY 10, 2025

Salesforce Agentforce is used to create AI agents that can boost productivity by assisting with a range of routine tasks. The new Agentforce for Retail includes a library of pre-built agent skills relevant to retail such as order management, appointment scheduling, guided shopping and loyalty promotion management. Why we care.

Retail 130

Retail Shoppers Shipping Promotion 130

Martech

JANUARY 10, 2025

Digital marketing leaders must carefully manage the reality and perceptions around personalization. For example, more (47%) baby boomers felt negatively when they received an advertisement for a product after discussing or mentioning a product or brand online than younger generations. But differences in attitudes exist.

Manufacturing 130

Manufacturing Advertisers Advertising User-Generated 130

Calvyn Lee Blog

NOVEMBER 14, 2024

Rather than focusing on product features, successful brands tell engaging stories that connect with their audience.

Social Media Marketing 130

Social Media Marketing User-Generated Marketing Marketers 130

Martech

NOVEMBER 27, 2024

My message in this article is clear: AI adoption is a critical strategy that must be directed at an organizational level and managed by leaders clearly and cogently. These skills are key to successful change management and help teams adjust to AI. This creates unnecessary and negative organizational impacts.

Transform 120

Transform Management Education Communications 120

Martech

FEBRUARY 21, 2025

There are five primary use cases for MMM solutions, each catering to specific organizational needs: Basic mix modeling: Ideal for organizations new to MMM, this scenario emphasizes data management, model latency and adoption enablement for marketers.

Marketing Mix 124

Marketing Mix Finance Analytics Marketing 124

Martech

DECEMBER 12, 2024

You may need to acquire data management technology that provides a means to manage the integrity and governance of your data. Data management is where technology investment makes sense in the coming year. Given Butlers extensive experience in media and AI, his decision to create this product piqued my interest.

Transform 115

Transform User-Generated B2C Management 115

Martech

JANUARY 3, 2025

Understanding the real costs of events and how to manage them effectively is the difference between a successful conference and a budget nightmare. When planning a conference, most teams start with the big-picture items: venue, food and beverage and production. Sponsorship revenue can significantly offset costs.

Logistics 124

Logistics Food Entertainment Finance 124

Martech

OCTOBER 24, 2024

Disruptor platforms like ChatFactory or ChatSpot use genAI to reshape entire martech categories, reimagining core tools like content management systems (CMS) and marketing automation platforms (MAP). Or what about Brainfish to help users self-learn about your product at scale in a contextual way? Disruptors. Scalability.

Copywriting 129

Copywriting Transform PR User-Generated 129

Martech

OCTOBER 28, 2024

Nearly 90% of executives report faster complaint resolution, and over 80% see improvements in call volume management, all thanks to AI. Simple predictive product recommendations Then: The first AI-powered product recommendation engines that relied heavily on purchase history and browsing behavior were considered cutting edge.

Market Trends 132

Market Trends Transform Customer loyalty Millennials 132

Hubspot Marketing

DECEMBER 30, 2024

Before you know it, you're looking at 10,000 product collections, a cornucopia of blog content, and a tonne of product categories, thinking, Where do I even start this month? One example comes to mind here: When I worked as a content manager for one site, our Christmas rush started in July.

eCommerce 117

eCommerce SEO User-Generated Key Performance Indicator 117

Buffer Marketing

JANUARY 7, 2025

👋) is a social media management platform with an AI Assistant that helps you create more engaging content in less time. Beyond the AI features, Buffer is a really flexible social media management tool that lets you create, schedule, and manage social media content across channels. Paid plans start at $6/month/channel.

Price 119

Price Thought Leadership Transform User-Generated 119

Martech

NOVEMBER 22, 2024

You have to have an entrance and an exit ramp for your customers,” said Lynn Hunsaker , a consultant in customer-focused management and a certified customer experience professional. For example, an upgrade program for software needs to involve the product and support managers. Compare notes and highlight the differences.

Customer 129

Customer Customer Journey Management Product 129

Martech

JUNE 11, 2025

The company says the product represents a shift from traditional campaign-based marketing to its much-touted “agentic marketing,” where AI agents act independently to execute campaigns, personalize customer interactions and optimize performance. It also assembles personalized web experiences dynamically.

Transform 93

Transform Customer Journey Marketing Marketers 93

Hootsuite

NOVEMBER 28, 2024

It’s a visual search engine, productivity tool, and e-commerce powerhouse for brands of all sizes. Key takeaways Pinterest marketing is the practice of using the platform as a visual search engine to help relevant audiences discover products or services. Proof: 80% of Pinners have discovered a new brand or product on Pinterest.

Gen Z 119

Gen Z Affiliate Marketing Fashion Social Media Marketing 119

Martech

OCTOBER 15, 2024

But hard-won trust gained through marketing efforts can be easily lost if your marketing doesn’t align with the reality of your service or product. And even if your product is as amazing as your marketing purports, if your customer experience is poor, your buyers will lose trust in your brand.

Customer 127

Customer Transform Customer Journey Marketing 127