Search Engine Land

NOVEMBER 1, 2023

Here is an overview of SEO best practices for managing and optimizing local listings for SEO. A Google Business Profile (GBP) will almost always be the most important local listing for any business, given the site’s prominence and integration across Alphabet’s products like Search and Maps. SUBSCRIBE See terms. Phone number.

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Search Engine Land

JULY 14, 2023

One of the fastest developing and potentially essential shifts in search marketing is artificial intelligence (AI), specifically generative AI. Generative AI is poised to change the nature of the search engine results page (SERP). Thus, strategies for managing digital marketing campaigns must also evolve.

Search Marketers 94

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Search Engine Land

FEBRUARY 24, 2023

Danny Sullivan, Google’s Search Liaison said Google’s support of the overall ecosystem (searchers, advertisers and publishers) is important. “We don’t thrive & users don’t thrive unless the ecosystem thrives.” Amazingly, you could write a very similar tweet in 2023.

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Search Engine Land

NOVEMBER 2, 2023

Feed management in PPC , especially within platforms like Google Ads and Microsoft Ads, is crucial for organizing and updating product or service data. With AI tools like ChatGPT and Google’s FeedGen, you can enhance your product or service data to deliver more relevant and accurate information to your audience.

Product 111

Product Transform Shoppers eBook 111

Search Engine Land

MARCH 9, 2023

Twitter Shops lets brands showcase 50 products 2022: It was only available to select merchants in the U.S. Google PLAs: Testing scrollable carousel on desktop & numbered rankings for “best” products go live 2016: The desktop carousel test simulated mobile. Others should focus on building good products, too.”

Search Marketers 95

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Search Engine Land

MARCH 24, 2023

Google Search Console users experience crawl stats report data issue 2021: Between March 10 and 23 there was a data issue with the crawl stats report, no Google Search performance issues were associated with this data bug. 2008: Was government intervention the secret hope of Yahoo management?

Search Marketers 117

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Search Engine Land

JANUARY 13, 2023

We love this product and team; on strategy and profitable.” ” Google Search Suggestions For Mobile Get Locally Relevant. 2010: Query suggestions varied based on user location. Market Share. 2010: Yahoo, Bing, and Ask.com all saw their search share drop from November to December. 2011: “Q.

Search Marketers 119

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Search Engine Land

DECEMBER 7, 2023

It offers free analytics on product performance, pricing, demand and more. Managing your Google Merchant Center data The Google Merchant Center offers a suite of reports to enhance your online advertising strategy. This combination is a powerhouse for marketers who want to automate and streamline their data workflows.

Retail 94

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Search Engine Land

JANUARY 11, 2023

E-commerce sales jumped this holiday season as search marketers weathered Google updates. Google Business Profiles sets waiting period for new owners and managers. 2022: Newly granted users had to wait 7 days before they could manage all the features of the profile. Google Search App For Android Updated.

Search Marketers 117

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Search Engine Land

JANUARY 4, 2023

Users will be able to click-to-call your business just as easily as they click to visit your website. Google fixes user and permissions issue with Search Console. Best Buy to sell search ads under its own in-house media company. 2018: Search marketers weighed in on their experiences since the change took effect.

Search Marketers 107

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Search Engine Land

FEBRUARY 19, 2023

Advertisers can now view Google mobile speed scores for more landing pages 2019: Google Ads tweaked its mobile speed score algorithm to reduce the number of ad clicks needed to generate a result. Google Shopping Tops Amazon Product Ads: 32.7% SES London 2008 Day Two Recap Mobile Search Still A Close Race 2007: Google had about 4.75

Search Marketers 94

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Search Engine Land

MARCH 15, 2023

Universal Analytics was built for a generation of online measurement that was anchored in the desktop web, independent sessions and more easily observable data from cookies. Bing’s coronavirus tracker filters data, news and video by region 2020: ‘Coronavirus’ results pages became ad-free resource hubs on Bing, Google and other search engines.

Search Marketers 93

Search Marketers Marketing Marketers SEO 93

Search Engine Land

JANUARY 6, 2023

2020: Google was working on fixing a data issue with the URL parameter tool, a legacy tool within Google Search Console that let SEOs communicate to Google insignificant page variations and direct Google to consolidate those URLs. Google tests user comments for live TV shows. Report: Yahoo Search Share Up After Firefox Deal.

Search Marketers 124

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Search Engine Land

JANUARY 17, 2023

URL changes are not so simple for Google Search. 2022: Shopify merchants could use the app to optimize their products and posts to show in organic, non-shopping results. Danny Goodwin joins Search Engine Land. Now I’m Managing Editor of Search Engine Land & SMX. 2008: Local search was $2.5

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Search Engine Land

JANUARY 1, 2023

In 2012, Google – a search engine known for fighting against paid links and “thin” content – seemed to be behind a campaign that generated both on behalf of its Chrome browser. A search for [This post is sponsored by Google] returned more than 400 pages, written apparently as part of a Google marketing campaign: Google?

Search Marketers 115

Search Marketers Marketing Marketers Manufacturing 115

Search Engine Land

FEBRUARY 6, 2023

Noogler: SEO is spam, ads help you rank In 2012, a Googler made headlines when he said “SEO isn’t good for users or the Internet at large,” and “It’s a bug that you could rank highly in Google without buying ads, and Google is trying to fix the bug.”

Search Marketers 87

Search Marketers SEO User-Generated Marketing 87

Search Engine Land

FEBRUARY 13, 2023

Google also revealed that Webmaster Central had more than a million users. Eventually, Google Webmaster Tools would be rebranded as Google Search Console , on May 20, 2015. AdWords + Video: Video Ads Come To Google Search Results 2008: Advertisers paid once on a CPC basis where any click counted. million and Google’s were 42.2

Search Marketers 89

Search Marketers User-Generated Marketing Marketers 89

Search Engine Land

MARCH 28, 2024

Google is piloting new product discovery elements designed to give users a more personalized shopping experience, including: Style recommendations. Generative AI for product search. For instance, when users search for specific apparel like shoes, they’ll come across the Style Recommendations section.

Shoppers 123

Shoppers User-Generated Shipping Price 123

Search Engine Land

JULY 26, 2023

Search marketing has evolved rapidly in the past 12 months. Automation and AI have already revolutionized the search industry, and it’s worth considering what other changes could be coming our way in the future. Phrase match may show on searches that include the meaning of your keyword. SUBSCRIBE See terms.

Management 86

Management Transform Advertising Advertisers 86

Neil Patel

JANUARY 19, 2022

Whether they’re looking for products or services, they’re on Google, and, if you’re not, they’ll never find you. Therefore, any digital-savvy business needs to use local search marketing to ensure that prospective customers find them first. What is local search marketing? What Is Local Search Marketing?

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Search Engine Land

JUNE 8, 2023

If you manage affiliate programs, you know the positive impact of being featured in Good Housekeeping, CNN Underscored, Wirecutter and Rolling Stone’s listicles. As an affiliate manager, you can show top and mid-funnel traffic to your boss or clients. Here’s what affiliate managers can do about it. Change your strategy.

Management 96

Management PR User-Generated Shoppers 96

Search Engine Land

AUGUST 2, 2023

If you’re a brick-and-mortar or ecommerce retailer, you’ll want to ensure your inventory appears as part of Google Shopping’s free product listings. Below are key tips for retailers looking to optimize their free listings for search. What are free product listings on Google? This change, which initially took effect for U.S.

Product 96

Product Shoppers Retail eCommerce 96

Search Engine Land

JANUARY 2, 2023

In Google: Yes, Sponsored Post Campaign Was Ours But Not What We Signed-Up For , Google told Search Engine Land: “Google never agreed to anything more than online ads. Get the daily newsletter search marketers rely on. Brands can now buy Walmart sponsored search ads via API partners. ” – Google.

Search Marketers 94

Search Marketers Advertising Advertisers Marketing 94

Search Engine Land

MARCH 23, 2023

Twitter adds keyword search to Direct Messages 2022: Twitter announced it was giving users a long-requested feature – the ability to search the direct messages (DM) inbox by keyword. SES New York 2010 Day Two Coverage Google Insights For Search Adds Valuable New Features 2009: New data sources, category suggestions and U.S.

Search Marketers 86

Search Marketers Marketing Marketers User-Generated 86

Search Engine Land

JANUARY 21, 2023

Google Search Liaison Danny Sullivan announced the news via Twitter: If a web page listing is elevated into the featured snippet position, we no longer repeat the listing in the search results. This declutters the results & helps users locate relevant information more easily.

Search Marketers 92

Search Marketers SEO Marketing Marketers 92

Search Engine Land

FEBRUARY 2, 2023

Google Search Console fixed a bug with Google Tag Manager verification 2020: Reverification may have been necessary. Google’s Shopping Campaign Expansion To Search Partners Is Gaining Traction 2016: Traffic from product listing ads on YouTube and third-party retailers and in image search began surging in Q4, Merkle data showed.

Search Marketers 95

Search Marketers Real Estate SEO Marketing 95

Search Engine Land

MARCH 11, 2024

The expansion of the program was first flagged by Senior Performance Marketing Manager and Google Ads expert, Thomas Eccel. Specifically designed for advertisers and agencies, Copilot leverages AI to generate recommendations for assets such as product images, headlines, and descriptions. How it works. Why we care.

Advertising 121

Advertising Advertisers User-Generated Retail 121

Neil Patel

APRIL 23, 2021

There are a lot of misconceptions about online reputation management. In this guide, I’ll explain the role of online reputation management in today’s digital age, explain why it matters, and outline 10 tips for improving and protecting your brand’s online image. Why Does Reputation Management Matter?

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Management Food Communications SEO 145

Search Engine Land

JANUARY 19, 2024

LinkedIn has introduced sponsored articles, providing marketers with an additional tool that may contribute to enhancing brand awareness, increasing engagement, and driving lead generation. This promotion allows the addition of a CTA button, like “Unlock Article,” encouraging users to sign up to access the complete content.

User-Generated 126

User-Generated Price Promotion Advertising 126

Search Engine Land

APRIL 17, 2024

UA reported what users did; GA4 generates predictive insights. This is especially true for SEO specialists and managers who currently use website traffic from organic search to measure their results. Play at least 50% of a product video. Get the daily newsletter search marketers rely on.

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Whitepaper Analytics User-Generated Key Performance Indicator 125

Search Engine Land

FEBRUARY 14, 2024

Content personalization: The heart of AI-driven social media AI algorithms can sift through user data, including past interactions, likes, shares, and comments, so you can tailor content that resonates with your audience and enhance user engagement. For instance, imagine an ecommerce company using AI to analyze user interactions.

User-Generated 118

User-Generated eCommerce Social Media Marketing Copywriting 118

Search Engine Land

JANUARY 23, 2024

Site owners need address violations before Google-assigned deadlines or risk not generating revenue from Google. The EU User Consent Policy mandates that site owners must: Secure consent from end users in the EU and UK for: The use of cookies or other local storage where legally required. Why we care. Action needed.

User-Generated 117

User-Generated Performance Marketing Management Search Marketers 117

Martech

JANUARY 22, 2024

In fact, over at Search Engine Land , more than 1,000 people have registered to gain access to SearchBot, a search marketing version of MarTechBot. Custom marketing technology-related personas The No. 1 challenge for marketers who are new to generative AI is crafting great prompts. Start creating images now.

Transform 112

Transform CMO User-Generated Management 112

Martech

MAY 1, 2024

Rapidly advancing generative AI models promise to help scale marketing and sales functions by automating customer conversations. Information management and storage company Iron Mountain adopted a gradual and surefooted approach to adopting digital assistants and making conversational AI a driver of engagement and revenue growth.

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Customer Journey Marketing Automation Platform CRM User-Generated 109

Search Engine Land

MARCH 13, 2024

Advantage+ creative optimizations also enable advertisers to generate multiple ad variations dynamically, tailoring them to each individual’s preferences for maximum effectiveness. Advertisers can now incorporate external links to new products or sales in their Reminder ads, enhancing the potential to convert interest into purchases.

Shoppers 117

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Search Engine Land

MARCH 28, 2024

Pinterest provided insights into how its algorithm works while warning of the risks of overreliance on user engagement. The platform emphasized that excessive reliance on engagement to rank content can result in a negative user experience, and proposed non-engagement signals as a solution. Improving user retention. Field guide.

User-Generated 88

User-Generated Management Search Marketers Product 88

Search Engine Land

MARCH 14, 2024

Reddit announced a new ad format known as “free-form ads,” which closely resembles the appearance and style of user-shared posts on the platform. This new ad format allows advertisers to interact with users in a manner similar to regular posts, with the objective of maximizing engagement. Why we care. How they work.

User-Generated 87

User-Generated Advertising Advertisers Promotion 87