Management, Search Marketers and User-Generated

How to integrate user-generated content into your SEO strategy

Search Engine Land

NOVEMBER 17, 2023

One activation that is seeing growing prominence for brands is user-generated content (UGC). Understanding UGC Before we delve into its impact on SEO, let’s start with the basics and define what user-generated content actually is. Google is developing a UGC-prominent search feed with Perspectives.

User-Generated

User-Generated SEO Education Promotion

How the Google-Reddit partnership impacts brand management

Search Engine Land

APRIL 12, 2024

The Google-Reddit partnership is a significant development that is reshaping online brand management. This collaboration allows Google to access Reddit’s data API to enhance its product search results with real-time content from Reddit’s platform. For Techify, this represents both an opportunity and a challenge.

Brand Management

Brand Management Management Branding User-Generated

Online reputation management: Top 10 hurdles and how to overcome them

Search Engine Land

MAY 9, 2024

Your online reputation is what users can learn about your brand within a few seconds. But today, it’s not only about what users might think. Generative AI might Generative AI has become a significant topic for brands worldwide. Even non-marketers use chatbots linked to platforms such as OpenAI to ask everyday questions.

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Management User-Generated eCommerce Affiliate Marketing

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AI-powered content management: How to make your workflows more efficient

Search Engine Land

MARCH 11, 2024

But managing that content for various channels and platforms can be a monumental task. Enter generative AI – artificial intelligence technology so advanced and humanlike that it has changed how we create, manage and deliver content. Dig deeper: Generative AI to create content: To use or not to use it?

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Management User-Generated Analytics SEO

One year later: Little change to Microsoft Bing’s search market share

Search Engine Land

FEBRUARY 6, 2024

Microsoft Bing managed to steal a tiny bit of Google’s search market share in the last year in the U.S., But make no mistake – Google remains the dominant search engine. Instead, the search market remains essentially at status quo. 7, 2023, he called it “a new day for search.” Why we care.

Search Marketers

Search Marketers User-Generated Marketing Marketers

Generative AI in search: What search marketers should prepare for

Search Engine Land

JULY 14, 2023

One of the fastest developing and potentially essential shifts in search marketing is artificial intelligence (AI), specifically generative AI. Generative AI is poised to change the nature of the search engine results page (SERP). Thus, strategies for managing digital marketing campaigns must also evolve.

Search Marketers

Search Marketers User-Generated Digital Marketing Marketing

How to manage and optimize local listings for SEO

Search Engine Land

NOVEMBER 1, 2023

Here is an overview of SEO best practices for managing and optimizing local listings for SEO. A verified Google Business Profile helps ensure your business will appear in Google Map Pack or Google Local Pack search results. Get the daily newsletter search marketers rely on. SUBSCRIBE See terms. Hours of operation.

Management

Management SEO User-Generated Customer loyalty

This day in search marketing history: March 25

Search Engine Land

MARCH 24, 2023

Google Search Console users experience crawl stats report data issue 2021: Between March 10 and 23 there was a data issue with the crawl stats report, no Google Search performance issues were associated with this data bug. 2008: Was government intervention the secret hope of Yahoo management?

Search Marketers

Search Marketers PR Non-Profit SEO

This day in search marketing history: February 25

Search Engine Land

FEBRUARY 24, 2023

Danny Sullivan, Google’s Search Liaison said Google’s support of the overall ecosystem (searchers, advertisers and publishers) is important. “We don’t thrive & users don’t thrive unless the ecosystem thrives.” Amazingly, you could write a very similar tweet in 2023. from accessing YouTube.

Search Marketers

Search Marketers Neuromarketing SEO Marketing

6 new Reddit Ads Manager features to simplify campaign creation and tracking

Search Engine Land

MARCH 29, 2024

Reddit Ads Manager has been updated to simplify the process of creating and tracking campaigns more efficiently. This new tool automatically generates a variety of ad copy headlines tailored to Reddit’s unique audience. Updated campaign management. Get the daily newsletter search marketers rely on.

Management

Management User-Generated Advertising Advertisers

SEO product manager vs. SEO manager: What’s the difference?

Search Engine Land

MAY 1, 2023

SEO product managers and SEO managers may sound similar, but they entail distinct responsibilities. This article covers the different expectations between an SEO product manager and an SEO manager and how each role is designed to operate inside a large organization. An SEO manager at Vimeo.

Management

Management SEO Product User-Generated

This day in search marketing history: January 12

Search Engine Land

JANUARY 11, 2023

E-commerce sales jumped this holiday season as search marketers weathered Google updates. Google Business Profiles sets waiting period for new owners and managers. 2022: Newly granted users had to wait 7 days before they could manage all the features of the profile. Google Search App For Android Updated.

Search Marketers

Search Marketers Health Law Marketing

This day in search marketing history: March 10

Search Engine Land

MARCH 9, 2023

Pinterest adds in-app checkout and personalized shopping recommendations 2022: Billed as a “personal shopping concierge, powered by a taste-driven algorithm,” the “Your Shop” feature was a recommendations engine designed to suggest products, brands and creators to users based on their activities and preferences. Video: Does Google Own Us?

Search Marketers

Search Marketers User-Generated Marketing Marketers

This day in search marketing history: January 14

Search Engine Land

JANUARY 13, 2023

” Google Search Suggestions For Mobile Get Locally Relevant. 2010: Query suggestions varied based on user location. Market Share. 2010: Yahoo, Bing, and Ask.com all saw their search share drop from November to December. Google Creates Smart Sitemap Generator Tool. From Search Marketing Expo ( SMX ).

Search Marketers

Search Marketers Non-Profit Marketing Marketers

This day in search marketing history: January 5

Search Engine Land

JANUARY 4, 2023

Users will be able to click-to-call your business just as easily as they click to visit your website. Google fixes user and permissions issue with Search Console. Best Buy to sell search ads under its own in-house media company. 2018: Search marketers weighed in on their experiences since the change took effect.

Search Marketers

Search Marketers User-Generated SEO Marketing

This day in search marketing history: January 7

Search Engine Land

JANUARY 6, 2023

2020: Google was working on fixing a data issue with the URL parameter tool, a legacy tool within Google Search Console that let SEOs communicate to Google insignificant page variations and direct Google to consolidate those URLs. Google tests user comments for live TV shows. Report: Yahoo Search Share Up After Firefox Deal.

Search Marketers

Search Marketers Manufacturing SEO Marketing

This day in search marketing history: January 18

Search Engine Land

JANUARY 17, 2023

Danny Goodwin joins Search Engine Land. Now I’m Managing Editor of Search Engine Land & SMX. 2012: The new features allowed advertisers to target to specific versions of operating systems, to ensure the ads were going to the right users. 2008: Local search was $2.5 Yoast SEO launches on Shopify.

Search Marketers

Search Marketers Marketing Marketers SEO

This day in search marketing history: February 14

Search Engine Land

FEBRUARY 13, 2023

Google also revealed that Webmaster Central had more than a million users. Eventually, Google Webmaster Tools would be rebranded as Google Search Console , on May 20, 2015. AdWords + Video: Video Ads Come To Google Search Results 2008: Advertisers paid once on a CPC basis where any click counted. million and Google’s were 42.2

Search Marketers

Search Marketers User-Generated Marketing Marketers

This day in search marketing history: March 16

Search Engine Land

MARCH 15, 2023

Universal Analytics was built for a generation of online measurement that was anchored in the desktop web, independent sessions and more easily observable data from cookies. Bing’s coronavirus tracker filters data, news and video by region 2020: ‘Coronavirus’ results pages became ad-free resource hubs on Bing, Google and other search engines.

Search Marketers

Search Marketers Marketing Marketers SEO

This day in search marketing history: February 20

Search Engine Land

FEBRUARY 19, 2023

Advertisers can now view Google mobile speed scores for more landing pages 2019: Google Ads tweaked its mobile speed score algorithm to reduce the number of ad clicks needed to generate a result. Viacom To Sign With Joost Over Google’s YouTube 2007: Joost was like YouTube but they specialized in commercial video.

Search Marketers

Search Marketers Marketing Marketers User-Generated

This day in search marketing history: February 7

Search Engine Land

FEBRUARY 6, 2023

Noogler: SEO is spam, ads help you rank In 2012, a Googler made headlines when he said “SEO isn’t good for users or the Internet at large,” and “It’s a bug that you could rank highly in Google without buying ads, and Google is trying to fix the bug.”

Search Marketers

Search Marketers SEO User-Generated Marketing

How To Use Local Search Marketing to Attract More Customers

Neil Patel

JANUARY 19, 2022

Therefore, any digital-savvy business needs to use local search marketing to ensure that prospective customers find them first. What is local search marketing? What Is Local Search Marketing? One factor that is important to explore when talking about local marketing is something called a local pack.

Search Marketers

Search Marketers Real Estate Customer Marketing

This day in search marketing history: January 3

Search Engine Land

JANUARY 2, 2023

We have consistently avoided paid sponsorships, including paying bloggers to promote our products, because these kind of promotions are not transparent or in the best interests of users. Get the daily newsletter search marketers rely on. Brands can now buy Walmart sponsored search ads via API partners.

Search Marketers

Search Marketers Marketing Marketers Advertising

This day in search marketing history: January 2

Search Engine Land

JANUARY 1, 2023

In 2012, Google – a search engine known for fighting against paid links and “thin” content – seemed to be behind a campaign that generated both on behalf of its Chrome browser. A search for [This post is sponsored by Google] returned more than 400 pages, written apparently as part of a Google marketing campaign: Google?

Search Marketers

Search Marketers Marketing Marketers Manufacturing

11 free tools for PPC campaign management

Search Engine Land

AUGUST 11, 2023

In this article, I’ll share a list of free tools I use to manage client accounts and optimize campaigns across paid channels. Competitor and market analysis tools Analyzing the competition is crucial when planning and managing your paid media ads. You also need to keep up with what is happening in the market.

Management

Management Advertising Advertisers User-Generated

This day in search marketing history: January 22

Search Engine Land

JANUARY 21, 2023

Google Search Liaison Danny Sullivan announced the news via Twitter: If a web page listing is elevated into the featured snippet position, we no longer repeat the listing in the search results. This declutters the results & helps users locate relevant information more easily.

Search Marketers

Search Marketers SEO Marketing Marketers

3 ways PPC campaign management could soon change

Search Engine Land

JULY 26, 2023

Search marketing has evolved rapidly in the past 12 months. Automation and AI have already revolutionized the search industry, and it’s worth considering what other changes could be coming our way in the future. Phrase match may show on searches that include the meaning of your keyword. SUBSCRIBE See terms.

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Management Transform Advertising Advertisers

This day in search marketing history: February 3

Search Engine Land

FEBRUARY 2, 2023

Google Search Console fixed a bug with Google Tag Manager verification 2020: Reverification may have been necessary. He Calls Google A Vampire, But Mark Cuban’s Mahalo Is Doing The Sucking 2010: Cuban was an investor in Mahalo, which touted to advertisers how it taps into Google to generate page views. wealth rather than merit).

Search Marketers

Search Marketers Real Estate SEO Marketing

From UA to GA4: Managing your reporting expectations

Search Engine Land

JUNE 30, 2023

There’s no doubt that GA4 offers many new reports and insights that UA struggled with (user funnel reporting) or flat out couldn’t provide (hello, data-driven attribution and predictive analytics!). But to take advantage of advanced GA4 Google Ads reporting, this will be managed in the new Explore section. SUBSCRIBE See terms.

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Management Analytics eCommerce User-Generated

This day in search marketing history: March 24

Search Engine Land

MARCH 23, 2023

Twitter adds keyword search to Direct Messages 2022: Twitter announced it was giving users a long-requested feature – the ability to search the direct messages (DM) inbox by keyword. SES New York 2010 Day Two Coverage Google Insights For Search Adds Valuable New Features 2009: New data sources, category suggestions and U.S.

Search Marketers

Search Marketers Marketing Marketers User-Generated

Affiliate managers: It’s time to shift your focus beyond media

Search Engine Land

JUNE 8, 2023

If you manage affiliate programs, you know the positive impact of being featured in Good Housekeeping, CNN Underscored, Wirecutter and Rolling Stone’s listicles. As an affiliate manager, you can show top and mid-funnel traffic to your boss or clients. Here’s what affiliate managers can do about it. SUBSCRIBE See terms.

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Management PR User-Generated Shoppers

This day in search marketing history: February 12

Search Engine Land

FEBRUARY 11, 2023

Google Mobile Image Search Adds Drop-Down & Other UI Changes 2016: Google added a drop-down menu on the image search result page for mobile devices and tweaked some more user interface features. Related: Updated: Yahoo Layoffs Happening Now MSNbot 1.1:

Search Marketers

Search Marketers SEO Retail Marketing

SEO product management: Key framework and fundamentals

Search Engine Land

MARCH 15, 2023

Two qualities are at the core of what makes a great SEO product manager : Adaptability. This article will cover how to think critically and creatively in the following areas of SEO product management : Fundamentals for SEO product managers. Get the daily newsletter search marketers rely on. Critical thinking.

Management

Management Product SEO User-Generated

Google Ads launches new tool that automatically generates performance reports

Search Engine Land

MARCH 4, 2024

Google Ads launched a new tool simplifying the management and automation of tasks within your account. Solutions is a user-friendly script suitable for users of all technical levels. Manage negative keyword lists throughout your account. Get the daily newsletter search marketers rely on. Solutions explained.

User-Generated

User-Generated Management Search Marketers Customer

The Definitive Guide to Online Reputation Management

Neil Patel

APRIL 23, 2021

There are a lot of misconceptions about online reputation management. In this guide, I’ll explain the role of online reputation management in today’s digital age, explain why it matters, and outline 10 tips for improving and protecting your brand’s online image. Why Does Reputation Management Matter?

Management

Management Food Communications SEO

Google testing new tools for a more personalized shopping experience

Search Engine Land

MARCH 28, 2024

Google is piloting new product discovery elements designed to give users a more personalized shopping experience, including: Style recommendations. Generative AI for product search. For instance, when users search for specific apparel like shoes, they’ll come across the Style Recommendations section.

Shoppers

Shoppers User-Generated Shipping Price

Microsoft Ads expands Copilot to more advertisers

Search Engine Land

MARCH 11, 2024

The expansion of the program was first flagged by Senior Performance Marketing Manager and Google Ads expert, Thomas Eccel. Specifically designed for advertisers and agencies, Copilot leverages AI to generate recommendations for assets such as product images, headlines, and descriptions. How it works. Why we care.

Advertising

Advertising Advertisers User-Generated Retail

Google Ads introduces new simpler way to create Solutions script templates

Search Engine Land

FEBRUARY 1, 2024

Solutions can now be found under the “Bulk Actions” menu in Google Ads, allowing users to swiftly create automated and customized workflows for tasks such as: Confirming link functionality. Generating reports. ” “Ad performance: This feature generates a spreadsheet with charts showing performance.”

User-Generated

User-Generated Advertising Advertisers Management

LinkedIn launches sponsored articles

Search Engine Land

JANUARY 19, 2024

LinkedIn has introduced sponsored articles, providing marketers with an additional tool that may contribute to enhancing brand awareness, increasing engagement, and driving lead generation. This promotion allows the addition of a CTA button, like “Unlock Article,” encouraging users to sign up to access the complete content.

User-Generated

User-Generated Price Promotion Advertising

Threads enables post-scheduling in live API pilot, plans to add analytics capabilities

Search Engine Land

MARCH 4, 2024

Post scheduling on Threads allows brands and publishers to manage and expand their presence on the app more easily, while analytics provides businesses with more insights into Threads engagement enabling brands to optimize their content more effectively. Get the daily newsletter search marketers rely on. Why we care.

Analytics

Analytics User-Generated Management Branding

6 ways to use AI for paid search account restructuring

Search Engine Land

MAY 1, 2024

Bacchini , managing director of the PPC Chat community, emphasized the last point during her weekly Slack chat on “Diversification in PPC.” Below are six practical ways AI can assist PPC managers when restructuring ad accounts. Grouping keywords by theme ensures your ads resonate with user search terms.

User-Generated

User-Generated Advertising Advertisers Management

Google issuing suspension threats for non-compliant GDPR consent banners

Search Engine Land

JANUARY 23, 2024

Site owners need address violations before Google-assigned deadlines or risk not generating revenue from Google. The EU User Consent Policy mandates that site owners must: Secure consent from end users in the EU and UK for: The use of cookies or other local storage where legally required. Why we care. Action needed.

User-Generated

User-Generated Performance Marketing Management Search Marketers

MarTechBot update: Personas, image generation and new prompts

Martech

JANUARY 22, 2024

In fact, over at Search Engine Land , more than 1,000 people have registered to gain access to SearchBot, a search marketing version of MarTechBot. Custom marketing technology-related personas The No. 1 challenge for marketers who are new to generative AI is crafting great prompts. Start creating images now.

Transform

Transform CMO User-Generated Management

75% of top brands fall victim to fraud in Google Search Ads

Search Engine Land

JANUARY 24, 2024

Consequences range from financial losses for the targeted business to customers becoming victims of fraud, according to a new report by search marketing security firm, Marcode. They intentionally pay for ad placements that show up when users search for those brands. Get the daily newsletter search marketers rely on.

Branding

Branding Affiliate Marketing User-Generated Retail

How to integrate user-generated content into your SEO strategy

How the Google-Reddit partnership impacts brand management

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Online reputation management: Top 10 hurdles and how to overcome them

Webinars

AI-powered content management: How to make your workflows more efficient

One year later: Little change to Microsoft Bing’s search market share

Generative AI in search: What search marketers should prepare for

How to manage and optimize local listings for SEO

This day in search marketing history: March 25

This day in search marketing history: February 25

6 new Reddit Ads Manager features to simplify campaign creation and tracking

SEO product manager vs. SEO manager: What’s the difference?

This day in search marketing history: January 12

This day in search marketing history: March 10

This day in search marketing history: January 14

This day in search marketing history: January 5

This day in search marketing history: January 7

This day in search marketing history: January 18

This day in search marketing history: February 14

This day in search marketing history: March 16

This day in search marketing history: February 20

This day in search marketing history: February 7

How To Use Local Search Marketing to Attract More Customers

This day in search marketing history: January 3

This day in search marketing history: January 2

11 free tools for PPC campaign management

This day in search marketing history: January 22

3 ways PPC campaign management could soon change

This day in search marketing history: February 3

From UA to GA4: Managing your reporting expectations

This day in search marketing history: March 24

Affiliate managers: It’s time to shift your focus beyond media

This day in search marketing history: February 12

SEO product management: Key framework and fundamentals

Google Ads launches new tool that automatically generates performance reports

The Definitive Guide to Online Reputation Management

Google testing new tools for a more personalized shopping experience

Microsoft Ads expands Copilot to more advertisers

Google Ads introduces new simpler way to create Solutions script templates

LinkedIn launches sponsored articles

Threads enables post-scheduling in live API pilot, plans to add analytics capabilities

6 ways to use AI for paid search account restructuring

Google issuing suspension threats for non-compliant GDPR consent banners

MarTechBot update: Personas, image generation and new prompts

75% of top brands fall victim to fraud in Google Search Ads

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