Hootsuite

OCTOBER 18, 2024

Engaging in Reddit communities by sharing expertise and being genuinely helpful — rather than explicitly promoting a brand, product or service — builds trust and brand loyalty over time. When they have a problem with a product, they turn to Reddit to ask for help. Is Reddit a good platform for marketing? Reddit is… interesting.

Marketers

Tiecas

JULY 23, 2024

Industrial marketing agencies are the strategic advantage for manufacturers aiming to thrive in globally competitive markets. Unlike general marketing firms, these specialized agencies have a deep understanding of the manufacturing industry – from the complex B2B industrial sales cycles to the technical nature of products and services.

Manufacturing

Martech

MARCH 19, 2025

Edwards Demings 14 principles transformed manufacturing by emphasizing quality, efficiency and continuous improvement. His ideas werent just about improving production linesthey were about creating a culture of adaptability and excellence. Andriana18, CC BY-SA 4.0 , via Wikimedia Commons W. Today, marketing faces its own shift.

Transform

Lynton Web

DECEMBER 16, 2024

Two solutions have emerged to tackle this challenge: HubSpot Business Units and SyncSmart Portals (a product built by our sister brand, SyncSmart ). Retail and e-commerce companies use Business Units to manage distinct product lines while maintaining unified customer data and cross-selling capabilities.

Branding

Martech

FEBRUARY 25, 2025

How AI bots are gaming the system Businessman and former Presidential candidate Andrew Yang once said, “Automation is no longer just a problem for those working in manufacturing. Last year’s focus was mainly on application and production. Expect more disruption as AI agents become better at understanding workflows.

Manufacturing

Hubspot Marketing

OCTOBER 29, 2024

B2B products often have greater technical complexity, which leads to longer onboarding processes. “In Another report found that B2B industries like manufacturing have a 67% customer retention rate. Manufacturers Manufacturers are businesses that create goods and products from raw materials, usually at their own factory or warehouse.

eCommerce

Sprout Social

JANUARY 22, 2025

Or entry-level employees in the manufacturing industry? You also dont have to look hard to find brands networking and promoting their presence at events on the platform. Especially if you have a B2C audience, you shouldnt go to the platform promoting coupons and deals for your products. You totally can!

Marketing Strategy

SmartBrief - Marketing

APRIL 2, 2025

Thought leadership is a powerful tool for industrial manufacturers and other companies looking to differentiate themselves, build trust and establish credibility in the marketplace. Many manufacturers focus solely on content creation without considering where and how their audience consumes information.

Thought Leadership

Hubspot Marketing

NOVEMBER 14, 2024

I’m lucky if I open maybe ten percent of them — including anything promotional. Manufacturing giant Procter & Gamble wanted to separate advertising activities based on who got paid for them. I cringe whenever I look at how many unopened emails live in my work inbox. Those companies did below the line (BTL) marketing right.

Direct Mail

Tiecas

JULY 15, 2024

Writing technical content for different stages of the buyer’s journey is a big hurdle for many manufacturing content marketers. Traditional technical writing often focuses on explaining complex concepts, processes, or products clearly and concisely. Thought leadership content goes beyond technical details and product specifications.

Whitepaper

Backlinko

DECEMBER 27, 2024

A simple ChatGPT prompt could look like this: Write a 100-word product description for [insert product details]. Like this: As a Google app, Gemini is integrated with many Google products. Advertising You can take advantage of AI advertising tools to generate both copy and creatives for your paid promotions.

Transform

Hubspot Marketing

AUGUST 20, 2024

Turn product content into marketing promotional materials. So far, we’ve just talked about how you can use AI to be more productive and effective, but why not make it a part of what you put out into the world as well? They built an AI-powered product description generator that anyone can use without sharing personal information.

User-Generated

Sprout Social

NOVEMBER 25, 2024

According to The 2023 Sprout Social Index™ , authentic, non-promotional content is the number one thing users don’t see enough of on social media. In the caption, she notes specific aspects she loves about the product, such as their sustainable farming methods—something she’s passionate about. It’s what they crave.

Influencer Marketing

Sprout Social

DECEMBER 12, 2024

Surreal Cereal: The unusual LinkedIn darling Surreal Cereal, the high protein, low sugar cereal, uses LinkedIn to draw attention to its latest product launches, brand partnerships, out-of-home advertising campaigns and to comment on the oddities of office culture. They weave in the product somehow, on one of the very last slides.

Gen Z

Hubspot Marketing

JUNE 30, 2025

Here’s how Lemlist approaches a listing of job responsibilities for a product marketing role: The company bolds the jobs to be done and gives a succinct description. Run regular social promotions and campaigns and track their success (e.g., X chats, LinkedIn discussions, etc.). Requirements BA/BS or equivalent working experience.

Management

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. Facebook marketing is promoting your company or brand on the Facebook platform. What problem do they have with [your industry/product]? Where do they live?

Gen Z

Martech

JULY 16, 2025

Dig deeper: How the event-first approach to marketing can maximize research ROI The offer The offer is the most important and underrated part of your webinar promotion. Agitation : Complexity slows down projects, strengthens silos and chokes productivity and effectiveness. Which AI tools should you use? What makes sense for your stack?

Manufacturing

Martech

JUNE 24, 2025

What began as a way to promote sponsored products on a retailer’s digital shelf has grown into a powerful and versatile media channel. Think shoppable videos on Walmart.com or product-focused reels inside Target’s app. Many analysts predict the next RMN formats ready to scale will be in-store ads or product experiences.

Retail

Martech

JULY 21, 2025

It’s a manufacturing mindset applied to human behavior, but humans are messier than that. Personalization engines can serve up resources that address specific concerns rather than generic promotional messages. Customers aren’t just buying products — they’re betting on promises.

Transform

Martech

MAY 29, 2025

In an era of instant gratification and eroding patience, your product or service isn’t judged by what it can do, but by how fast it delivers something meaningful. Customers don’t just buy products, services or subscriptions they buy solutions to problems; they buy outcomes. What is value? Use journey maps.

Price

The Drum

JUNE 5, 2025

When UK regulators confirmed an expanded set of HFSS media and promotional restrictions for January 2026 – affecting products that are high in fat, salt, and sugar – the collective response from marketing departments was predictable: panic, followed by a frantic race to reformulate. Read more here

Branding

Sprout Social

AUGUST 11, 2025

Why it works: Taking followers behind the scenes humanises your brand and gives them an exclusive glimpse into your content production. Feature Aussie-made fabrics and sustainable production Introduce your followers to local makers and materials with a short-form video series or carousel post that brings your supply chain to life.

Branding

SocialPilot

FEBRUARY 6, 2025

Whats the first thing you do before buying a product, deciding where to eat, or booking a service? million businesses reviewed and over 213 million consumer reviews posted for services and products. BBB doesnt take money for ads or promote specific companies, ensuring the reviews are trustworthy and unbiased.

Real Estate

Duct Tape Marketing

DECEMBER 12, 2024

If you care about reaching impressions, hey, I'm trying to get into manufacturing, tech for manufacturing. Are you directly or influencing sales as someone that is promoting a service? And so a lot of people, unfortunately, are promoting stuff and they're not using it. you have to use the product. The issue is.

Transform

Whos Mailing What

JUNE 26, 2025

You know, the company’s other products before we get into talking about mail? Image Works Manufacturing Inc. Tom Becker became president and CEO in 1992, and we specialize in manufacturing and printing on plastics and metals. is our parent company. They started in the 1970s. 007 to as thick as a 3/4 inch.

Direct Mail

DirectMail2.0

AUGUST 7, 2024

Direct Mail 2.0 specializes in 0:26 direct mail digital integration and the utilization of Technology that increase Direct Mail response rates and drive Roi 0:33 on marketing spend our speaker today is Morgan DiGiorgio senior vice president 0:38 sales and marketing for Direct Mail 2.0

Direct Mail

Hubspot Marketing

FEBRUARY 10, 2025

B2B influencer marketing is when businesses that sell to other businesses collaborate with thought leaders and respected figures in their space to promote their products or services. Some of the most popular forms of B2B influencer marketing are: Contests/Giveaways: Influencer gives away one of your products on their platform.

Influencer Marketing

Welcome Software

FEBRUARY 20, 2025

Nowadays, manufacturing and distribution customers are looking for the same shopping experience they get from Amazon - customized based on past buys and a simple interface to navigate efficiently. It's also better to only display specific products that they are permitted to order (based on factors such as location, contracts, licenses, etc.)

eCommerce

Hubspot Marketing

MAY 12, 2025

With a focus on scent-free, sensitive skin-friendly, clean, and simple offerings, Hailey Biebers first-ever beauty venture was a hit with every product launch. Source In January 2025, to complement its growing collection of lip-specific product options, Rhode unleashed a new showstopper to the beauty rodeo: lip liners.

Gen Z

Kuno Creative

FEBRUARY 20, 2025

Speed to market isnt always about getting a new or refreshed brand out there for public consumption, or facilitating a successful product debut. AAON, a Kuno client and HVAC systems manufacturer for large-scale and institutional operations, wanted to promote a new video they produced in alignment with a major annual industry trade show.

Manufacturing

Trade Press Services Newsletter

JULY 10, 2025

Today, it’s not enough to write about recent new hires, additional locations, or new products. This process automatically rejects press releases that read more like self-promotional blog posts than real news. AI scrutinizes story angles to ensure they offer real value beyond self-promotion or reputation management.

Whitepaper

Welcome Software

JUNE 18, 2025

This includes manufacturers, retailers and importers of certain products such as e-book readers as well as service providers, e.g. providers of email marketing software. Marketing newsletters and general product advertising by email , on the other hand, are not subject to the special requirements of the BFSG.

Email Marketing

Animalz blog

AUGUST 5, 2025

She blends product marketing with day-to-day content work and starts every plan with clear positioning, not channels. About Our Guest: Kirti Sharma Kirti Sharma is Director of Product Marketing for Adobe Learning Manager and Captivate. She leads product, demand, and content marketing for a 250-person business unit at Adobe.

Thought Leadership

Hubspot Marketing

MAY 5, 2025

Kevin Baragona , founder of Deep AI, says that agentic AI can help companies do that by creating what he calls synthetic audience simulators, or manufactured audiences where you can practice messaging. With a defined goal, you can then: Connect your socials and configure keyword alerts for your brand, products, and top competitors.

Price

Martech

JUNE 16, 2025

Instead, he provides real durability and cost-effectiveness data — and he isn’t afraid to push back when someone challenges his product on TikTok either. As CEO of Object Edge, he spends his days helping legacy companies (think manufacturing and similar) implement AI solutions and navigate digital transformation.

Thought Leadership

Martech

JULY 30, 2025

Start with creators who truly love your brand No amount of budget can manufacture authenticity. Dig deeper: 3 tips to maximize your ROI at events The key is to work with people who would talk about your product if they were paid or not. Their tight-knit audiences respond to authentic promotion. So, how do you get it right, too?

Influencer Marketing

Martech

JUNE 23, 2025

That also happened when Activision used AI-generated promotional materials for titles like “Guitar Hero Mobile” and “Call of Duty: Zombie Defender.” If you will use AI in your marketing or product development, be transparent about it. They want content that feels human, not manufactured.

Gen Z