Set Up

NOVEMBER 21, 2023

Although we have written about the Manufacturing industry in the past , we spoke with marketing leaders Andrea Arnold , the Senior Manager, Global Marketing, eMobility at Eaton, and Marcus Lennon , Sector Marketing & GTM at Jabil, to get the latest updates and news. What innovative changes are happening in the Manufacturing space?

Manufacturing 59

Manufacturing Transform B2C Entertainment 59

Industrial Marketer

MARCH 30, 2021

Manufacturing SaaS products are becoming more and more popular as manufacturers develop their Industry 4.0 In the front of the house, there is an accelerated adoption of more “traditional” SaaS products, such as CRMs, to help manage sales and accounting functions. But manufacturing SaaS products are also taking.

Manufacturing 105

Manufacturing Customer Management Product 105

Tiecas

JANUARY 27, 2024

Industrial blogs are an integral part of manufacturing content marketing. Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals. For manufacturers, creating industrial blogs is a challenge.

Manufacturing 59

Manufacturing Content Marketing Thought Leadership SEO 59

Industrial Marketer

MAY 19, 2021

A lot has been said about manufacturing trends caused by the fourth industrial revolution’s focus on technology. Read more » The post 9 Manufacturing Trends Marketers Need to Watch appeared first on Industrial Marketer. As marketers, we don’t necessarily work directly.

Manufacturing 98

Manufacturing Marketing Marketers Product 98

Tiecas

APRIL 14, 2024

Is industrial content creation your biggest challenge in manufacturing content marketing? You are not alone, 62% of manufacturing content marketers struggle with the same problem. Example: Upcoming regulations can significantly impact product recommendations or content focused on future-proofing industrial processes.

Manufacturing 52

Manufacturing Content Marketing Transform Thought Leadership 52

Kuno Creative

JUNE 2, 2022

In true social media fashion, manufacturing companies like the idea of using Instagram, Twitter, YouTube and other popular social platforms to support their marketing efforts. Manufacturing companies often come in with the preconceived notion their products simply don’t have the visual appeal that social media calls for.

Manufacturing 86

Manufacturing Fashion Target Market Promotion 86

Buffer Marketing

NOVEMBER 27, 2023

She had no clue where to start—she knew nothing about how to create a product or how to bring one to market, but she knew that her idea was one for the masses. Potentially anyone with a shower could find a use for this product, and that was a huge number. 

Product 99

Product Pharmaceutical Manufacturing Shipping 99

Industrial Marketer

MAY 11, 2021

Many small and medium manufacturers struggle with committing time to work “on” the business, whether it’s for market research, sales enablement, scouting for opportunities with product enhancements or supply chain management. A competitive analysis can be a great opportunity to focus the company on a key aspect of the business.

Manufacturing 92

Manufacturing Market Research Management Product 92

CMO Network

MAY 2, 2022

Air Company is a Brooklyn-based engineering firm that developed proprietary carbon-conversion technology that removes carbon dioxide (CO2) from the air and transforms it into impurity-free alcohols such as ethanol and methanol, which it then uses to manufacture super-green consumer goods.

Transform 72

Transform Manufacturing Product CMO 72

Tiecas

AUGUST 1, 2023

When it comes to creating manufacturing content for engineers, it is crucial to understand their unique needs and challenges. It is important to focus on the value proposition of your product or service when writing compelling content for industrial buyers. I cannot emphasize this point enough.

Manufacturing 52

Manufacturing Whitepaper Education Content Marketing 52

Industrial Marketer

SEPTEMBER 7, 2022

Manufacturing trade shows have a strong legacy in marketing for manufacturers, not only for industry gatherings and personal sales networks but also for showcasing products and innovations. Read more » The post How to Leverage Today’s Manufacturing Trade Shows appeared first on Industrial Marketer.

Manufacturing 52

Manufacturing Management Product Marketing 52

Set Up

APRIL 13, 2022

The following marketing leaders from Three Five Two and B2B Content Cure, formerly at Avient Corporation , share their perspective on the Manufacturing industry. What innovative changes are happening in the Manufacturing space? The Manufacturing industry was hit by the pandemic on multiple fronts.

Manufacturing 52

Manufacturing PR Transform eCommerce 52

Search Engine Land

MAY 16, 2023

So it remains absolutely critical to be visible on any relevant platforms at moments when shoppers are researching and purchasing products. Reviews and ratings can make or break a sale more than any other factor, including product price, free shipping, free returns and exchanges, and more. By the numbers. Reviews and ratings.

Gen Z 97

Gen Z Product Millennials Shoppers 97

Industrial Marketer

JANUARY 20, 2023

Like any business, manufacturing has quite a few peculiarities that make it unique. It has a product or service that it makes or provides, and their customers that have. Read more » The post 5 Steps to Creating a Digital Marketing Strategy for Your Manufacturing Business appeared first on Industrial Marketer.

Manufacturing 52

Manufacturing Digital Marketing Marketing Strategy Marketing 52

Buffer Marketing

APRIL 2, 2024

Instead of doing more traditional customer research, we decided to manufacture a run of 100 of this sample product and sell it online to see what the reaction was. I just stood in our living room explaining why I created the product and how to use it. It took us about six months to catch production up with demand.

Product 91

Product PR Manufacturing Retail 91

Hubspot Marketing

FEBRUARY 8, 2023

However, the problem with buying items online is that I can't try on, measure, or get a good feel for the product until it arrives at my door. So, before deciding to purchase, I always check the item's product attributes to ensure it's right for me. Product attributes play an essential role in the decision-making process for buyers.

Product 100

Product Manufacturing Price Marketing 100

SMEI

APRIL 23, 2024

In the world of sales, it’s a common misconception that a great product is enough to guarantee success. In reality, many potential customers may never even hear about your product, and others may find alternative solutions or get used to doing without. The spirit of competition is what drives businesses to innovate and improve.

Manufacturing 238

Manufacturing Product Communications Customer 238

Adobe Experience Cloud Blog

OCTOBER 21, 2016

Author: Peter Bell The swift digitization of the manufacturing sector continues—it’s no longer just focused on technologies that improve production and system efficiencies. This change has created a new reality for business buyers and manufacturers alike who are both becoming digitally savvy. What’s the way forward?

Manufacturing 134

Manufacturing Thought Leadership CRM Communications 134

Neil Patel

JANUARY 4, 2022

Following this approach, Google has introduced yet another update—this time focused on product reviews. Now, everyone who’s been shopping online for a while knows product reviews are extremely important. A Trustpilot study shows 9 out of 10 users prefer reading product reviews before shopping online.

eCommerce 99

eCommerce Product Manufacturing Retail 99

Rock Content

JUNE 26, 2023

These were highly talented and qualified writers who specialized in topics ranging from medicine to mechanics and manufacturing. In 2023 alone, they went from 60,000 to 90,000 words per month on average (a 67% growth in content production). Initially, the company had a team of in-house writers and editors.

Product 78

Product Manufacturing Food Management 78

Content Marketing Institute

NOVEMBER 7, 2018

Too many manufacturing organizations are still talking about themselves in the content they create. 51% of manufacturing marketers always or frequently prioritize audience’s needs in #content. 51% of manufacturing marketers always or frequently prioritize audience’s needs in #content. CMIContent Click To Tweet. Click To Tweet.

Manufacturing 88

Manufacturing Content Marketing Marketing Marketers 88

Content Marketing Institute

NOVEMBER 1, 2017

With each passing year, there are more examples of manufacturers doing impressive things with content marketing. What can manufacturers in the young/first steps phase do to take their content marketing to the next level? 10% #manufacturing marketers in young/first steps have a documented #contentmarketing strategy.

Manufacturing 95

Manufacturing Content Marketing Marketing Marketers 95

Martech

APRIL 7, 2022

Sitecore has now confirmed the full integration of the core products from those acquisitions. Steve Tzikakis, CEO of Sitecore, listed some of them for us : “Manufacturing, heavy assets, retail, healthcare—which is at the epicenter of everything that’s happening—banking.” Following a headline-grabbing $1.2 Processing.Please wait.

Product 99

Product Manufacturing Marketing Automation Platform Retail 99

Industrial Marketer

NOVEMBER 29, 2022

Employees with highly developed product knowledge are the key to closing more sales. Whether you’re in retail, manufacturing, software, or any other industry, knowledge is power. Read more » The post Tips for Increasing Your Product Knowledge — and Closing Sales appeared first on Industrial Marketer.

Gen Z 52

Gen Z Product Manufacturing Retail 52

Tiecas

APRIL 5, 2024

( Source ) Unfortunately, only 32% of manufacturing marketers have a documented content marketing strategy, even though one in four manufacturing marketers reported that their organization spends 25% to 49% of their total marketing budget on industrial content marketing. Source ) Why is that?

Marketing Strategy 92

Marketing Strategy Manufacturing Thought Leadership Marketing 92

Martech

JANUARY 6, 2022

Stop talking up your product and exaggerating its merits. ”In In Silicon Valley, hyping up your product – over-promising – isn’t unusual,” wrote James Clayton. The post Good morning: Should start-ups worry about hyping their products? But is there really no red line between puffery and deception?

Product 102

Product Manufacturing Advertising Advertisers 102

Jeff Bullas

FEBRUARY 6, 2023

There are 353 million products available, it ships to 100 countries and has 1.2 To sell a physical product requires a big investment and expertise. Normally you would need to: Find the product Or.design it. Trust : Amazon is a trusted brand and customers are more likely to buy products that are fulfilled by Amazon.

Shipping 212

Shipping Manufacturing Logistics Retail 212

Jeff Bullas

FEBRUARY 21, 2023

Here’s what else AI can do: Automate tasks: AI can be used to automate a wide range of tasks, from customer service and marketing to manufacturing and logistics. Manufacturing Industry The manufacturing industry is another sector that is likely to be disrupted by AI.

Transform 273

Transform Logistics Manufacturing Retail 273

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. B2B industrial marketing presents unique challenges compared to other forms of B2B marketing.

Manufacturing 75

Manufacturing Transform Marketing Marketers 75

Buffer Marketing

MAY 9, 2023

The problem is we can get stuck in our own heads and end up developing products and services that we think are brilliant, only to put them on the market and find that nobody wants them. Below, I’m going to walk you through how my team developed this product, step by step.

Product 94

Product Manufacturing Marketing Marketers 94

Neil Patel

AUGUST 6, 2021

Whether your customers are shopping for tennis shoes or a marketing automation tool, they care about your product’s features. Features (along with price and design) are one of the main factors people consider when comparing products. Your product’s features are massive selling points, so they need to be clear and compelling.

Product 142

Product User-Generated Real Estate Manufacturing 142

Jeff Bullas

JANUARY 23, 2023

Freelance writers may write articles, blog posts, product descriptions, and other types of content for websites, magazines, newspapers, and other publications. Content writers may create website copy, marketing materials, product descriptions, and other types of content to help businesses promote their products or services.

Copywriting 264

Copywriting Affiliate Marketing Manufacturing Advertising 264

Marketing Insider Group

OCTOBER 6, 2017

For the 143rd episode of The Marketing Book Podcast (and Manufacturing Day), I interviewed Bruce McDuffee, author of The New Way to Market for Manufacturing: Innovation That Grows Your Business. When it comes to marketing and sales, the biggest problem manufacturers have is their product. The problem is […].

Manufacturing 71

Manufacturing Marketing Marketers Product 71

Search Engine Land

APRIL 15, 2024

Indirect mentions These may involve product names, services or content closely associated with the brand without explicitly naming it. Developments in search volumes, as well as trends around brand terms and products, are signals we can turn to when reporting on the impact of direct/indirect mentions across channels.

Branding 120

Branding Manufacturing Real Estate PR 120

Jeff Bullas

MARCH 6, 2023

For example, in the manufacturing industry, AI can be used to monitor production lines and identify defects, which can lead to cost savings and improved productivity. Enhanced Personalization : AI algorithms can analyze large amounts of data to personalize products and services for individuals.

Transform 240

Transform Manufacturing User-Generated Customer loyalty 240

Pam Didner

APRIL 30, 2019

By working with various manufacturing marketers, I have experienced the challenges of supporting sales as a marketer with limited resources and budget. Marketing is at the forefront of the digital era while manufacturing sales teams still prefer email, phone calls, and face-to-face meetings. For sales, it’s all about closing deals.

Manufacturing 49

Manufacturing Content Marketing Customer Journey Education 49

Digital Marketer

SEPTEMBER 20, 2022

The first contact any potential customer has with a product is the description. It’s hard to oversell how significant good product descriptions are for an eCommerce business. Without a physical product to pick up and look at, the product will not fully exist in the mind of the potential shopper. Know Your Customers.

Product 81

Product eCommerce Manufacturing Shoppers 81