Adobe Experience Cloud Blog

AUGUST 2, 2017

It’s easy to buy software, but it’s difficult to transform. I lead an organization and team that works with healthcare marketers to help them transform to become essential to their organization’s revenue program. Healthcare marketing needs to transform. Looking for a diagnostic tool to help you start to transform your revenue?

Transform 134

Transform Thought Leadership Manufacturing Marketing 134

Tiecas

APRIL 14, 2024

Is industrial content creation your biggest challenge in manufacturing content marketing? You are not alone, 62% of manufacturing content marketers struggle with the same problem. Example: Upcoming regulations can significantly impact product recommendations or content focused on future-proofing industrial processes.

Manufacturing 52

Manufacturing Content Marketing Transform Thought Leadership 52

Jeff Bullas

MARCH 6, 2023

From virtual assistants like Siri and Alexa to self-driving cars, AI has transformed the way we live, work, and interact with the world around us. For example, in the manufacturing industry, AI can be used to monitor production lines and identify defects, which can lead to cost savings and improved productivity.

Transform 240

Transform Manufacturing User-Generated Customer loyalty 240

SMEI

DECEMBER 20, 2022

Digital Transformation and its Importance in 2023. Digital transformation in marketing refers to the integration of digital technology into marketing processes and strategies to improve customer engagement and reach, gather and analyze customer data, and streamline marketing workflows. . CMO and CTO Partnerships in 2023.

Transform 51

Transform Marketing Marketers Manufacturing 51

Tiecas

MARCH 15, 2024

What if you could stop wasting time and money on random tactics and transform your marketing into a true growth driver? Your vision can transform into reality with a well-thought-out strategic roadmap and a detailed plan of action for implementation. So, why should a roadmap be your first step?

Transform 92

Transform Manufacturing Customer Acquisition Marketing 92

Martech

MARCH 29, 2024

Agilists have overused buzzwords, promoted processes and transformations over people and treated agile like a religion rather than an evolving approach to better ways of working. Scott Middleton said McKinsey killed it by promoting an “agile transformation office” and moving away from self-organizing teams, promoting processes over people.

Transform 112

Transform Manufacturing Fashion Promotion 112

Set Up

APRIL 13, 2022

The following marketing leaders from Three Five Two and B2B Content Cure, formerly at Avient Corporation , share their perspective on the Manufacturing industry. What innovative changes are happening in the Manufacturing space? The Manufacturing industry was hit by the pandemic on multiple fronts.

Manufacturing 52

Manufacturing PR Transform eCommerce 52

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. B2B industrial marketing presents unique challenges compared to other forms of B2B marketing.

Manufacturing 75

Manufacturing Transform Marketing Marketers 75

Sprout Social

MARCH 19, 2024

AI insights for automotive AI insights improve automotive manufacturers’ understanding of consumer sentiment, market trends and product feedback. For example, a car manufacturer can use review and AI-driven sentiment analysis to gauge global consumer reactions to product recalls.

Transform 105

Transform Manufacturing Pharmaceutical Analytics 105

Tiecas

MARCH 11, 2024

In my experience with industrial website redesigns , I’ve seen too many manufacturers and industrial companies put a misguided focus on just the look of a website. I feel it is so important that I recently published a post titled, How to Use Manufacturing Branding & Industrial Lead Generation as a Power Couple. prominently.

Manufacturing 98

Manufacturing Transform Whitepaper Thought Leadership 98

Sprout Social

JANUARY 9, 2024

These insights help cross-functional teams, such as marketing and sales, product research, human resources and PR, perform their jobs more effectively and efficiently. You get a complete picture of what’s top-of-mind in social conversations and uncover common themes and topics regarding your brand, products and service.

Analytics 107

Analytics Transform Key Performance Indicator CRM 107

Search Engine Land

DECEMBER 6, 2023

By providing brands with precision audience targeting, comprehensive reporting and the flexibility to change out ad creative when needed (among other benefits), CTV has transformed television into a performance advertising channel akin to social media and search. They don’t get upset with the TV manufacturer.”

Advertising 111

Advertising Advertisers Transform Manufacturing 111

Tiecas

MAY 17, 2024

Creating an Industrial Value Proposition that Converts: Understanding Your Target Audience Your industrial website’s value proposition is the core message that communicates how your products or services solve your customers’ specific problems and deliver tangible benefits. What do they value most in a product or service provider?

Whitepaper 52

Whitepaper Manufacturing Copywriting Transform 52

Martech

DECEMBER 6, 2023

By providing brands with precision audience targeting, comprehensive reporting and the flexibility to change out ad creative when needed (among other benefits), CTV has transformed television into a performance advertising channel akin to social media and search. They don’t get upset with the TV manufacturer.”

Advertising 100

Advertising Advertisers Transform Manufacturing 100

Tiecas

SEPTEMBER 18, 2023

Many manufacturers and engineering companies have embarked on this journey, hoping to transform their websites into powerful sales tools. Clear and concise product information: Engineers are looking for detailed product specifications, features, and benefits. You are not alone.

Manufacturing 52

Manufacturing Transform Key Performance Indicator Analytics 52

Ariyh

SEPTEMBER 11, 2023

🏟️ Here’s how they transformed their online stadium experience in just 4 months. limited-time deals for no apparent reason , fake or exaggerated customer opinions) When people are skeptical of you or your message, they will dislike your brand and product. charging for returns, comparing the product to a jewel).

Manufacturing 114

Manufacturing Transform Price Marketing 114

Martech

MAY 3, 2022

There were almost 1,000 exits from the space in the last two years, representing acquisitions or other business transformations, or simply failures. Yes, new apps are appearing all the time; yes, that trend is partly fueled by the pandemic-driven acceleration in digital transformation. But there is consolidation. SUBSCRIBE.

Transform 109

Transform Manufacturing Traditional Marketing Management 109

Kevin Indig

JANUARY 24, 2023

Netflix transformed itself when switching from DVD rental to streaming. In this memo, I explore what good product cannibalization looks like to maybe find an answer to how Google should react to Chat GPT. What is product cannibalization? What is product cannibalization?

Product 52

Product eBook Price Transform 52

Tiecas

MARCH 2, 2024

According to a report by McKinsey & Company, industrial companies that have applied AI in industrial processing plants have reported a 10 to 15 percent increase in production and a 4 to 5 percent increase in EBITA. Are they comparing products? Imagine trying to identify keywords for a manufacturer of industrial conveyor belts.

SEO 52

SEO Manufacturing Transform User-Generated 52

Duct Tape Marketing

MAY 23, 2024

Through his insights and experience, Gleason reveals the transformative potential of re-commerce for retail businesses, turning what was once considered a loss into a significant revenue stream, while effectively preventing waste. So inventory comes in from a manufacturer just on a labor hour basis. Just don't send it here.

Retail 61

Retail Transform Manufacturing Logistics 61

Hubspot Marketing

MAY 30, 2023

AI Applications Examples AI has transformed the business landscape as time-saving tools complete tasks and help make data-backed decisions. Generative AI can help marketers research, brainstorm ideas, and create content like emails, product descriptions, and videos.

Real Estate 110

Real Estate Manufacturing Transform Finance 110

Martech

DECEMBER 29, 2023

Tone is critical when it comes to communicating with consumers and it can truly make or break a brand,” said Joscha Koepke, head of product at conversational marketing company Connectly. This becomes crucial when there is an extensive product line and catalogs are complex. In 2024, we don’t see this slowing down,” Scott said.

Retail 118

Retail eCommerce Gen Z Transform 118

Tiecas

OCTOBER 30, 2023

Do you believe that industrial email marketing for manufacturers is outdated and ineffective? This could be the difference between a successful campaign and a wasted effort for manufacturers, distributors, and engineering companies. I wouldn’t recommend using promotional or “salesy” emails if you manufacture custom-engineered systems.

Email Marketing 52

Email Marketing Manufacturing Whitepaper Transform 52

Sprout Social

NOVEMBER 1, 2023

From memes to videos, behind-the-scenes (BTS) content gives a glance into the people behind our favorite products, services and social content. Behind-the-scenes content gives a glimpse into a brand’s inner workings by showcasing candid moments and exclusive looks at how products, services, events and productions come to fruition.

Transform 85

Transform Manufacturing Education Entertainment 85

Martech

APRIL 22, 2022

AI has transformed digital marketing and reduced the risk of human error while streamlining marketing campaigns. For example, when your goal is to understand your customers’ needs and match them to appropriate products or services, this is where AI shines. Frequently asked questions about AI marketing. Why AI marketing matters.

Transform 145

Transform Marketing Marketers Analytics 145

OnPassive Marketing

APRIL 25, 2022

A healthy competitor analysis helps study competitors better, whether developing products or services, implementing marketing channels, and understanding customers. A quick way to know the competitors selling similar products is to perform a Google search. Indirect competitors do not manufacture similar products as yours.

Manufacturing 64

Manufacturing Transform Food Price 64

Duct Tape Marketing

JANUARY 2, 2018

Will Millennials Change Manufacturing? is taking its place in manufacturing — and the experts are betting this tech-savvy cohort is ready to stir things up. Dark, dirty and dangerous — mention the 3Ds of old-time manufacturing and HR managers shudder. The largest generation in the U.S.

Millennials 29

Millennials Manufacturing Transform Education 29

Econsultancy

DECEMBER 13, 2021

Here’s the list for 2021, touching on themes such as data privacy, TikTok, customer experience in the round, and digital transformation in FMCG and B2B. How FMCG brands are adapting products in response to the shift to ecommerce (paywall). Every year as we approach the holidays, we share our most popular posts of the year.

Transform 52

Transform Manufacturing eCommerce Fashion 52

Hubspot Marketing

JULY 5, 2023

In all likelihood, you buy a product based on your brand perception, or the thoughts and feelings associated with a company. Brand perception is the sum of a consumer's feelings, experiences, and thoughts about a product or service. People consider their attitude toward brands when choosing between competing products.

Branding 119

Branding Transform Manufacturing PR 119

Marketing Insider Group

APRIL 15, 2024

They could be seasoned marketers, tech gurus, finance wizards, or manufacturing mavens who share their knowledge through: Blogs Videos Podcasts Social media So, when we talk about B2B creators, we’re talking about influential figures who are shaping the future of how businesses learn, connect, and make decisions. Image Source: Inc.

Transform 90

Transform Market Segmentation Thought Leadership Manufacturing 90

Marketing Insider Group

NOVEMBER 20, 2019

Transform your culture, and you’ll transform your marketing. To transform your marketing campaigns, transform your culture through. Transform Your Hiring Culture. That means that if you have a potential employee who’s a Baby Boomer and you manufacture boho fashions, don’t rule them out. Here’s how.

Transform 99

Transform Fashion Manufacturing Millennials 99

Welcome Software

DECEMBER 26, 2023

The powerful partner in search HawkSearch is known for its expertise in search-driven engagement, AI-powered product discovery, and no-code customizations. The development of the Xngage connector to HawkSearch is a part of their broader mission to empower manufacturers and distributors to serve their customers digitally.

Transform 40

Transform eCommerce Manufacturing Product 40

Marketing Insider Group

MARCH 24, 2021

All your research, great writing, and video production can set the stage. And, prospects will feel more comfortable asking your employees questions about your products and services. More importantly, just like with employee-generated content, it transforms casual browsers into true believers. Now don’t get me wrong.

Branding 140

Branding Transform Whitepaper User-Generated 140

Welcome Software

DECEMBER 3, 2023

The powerful partner in search HawkSearch is known for its expertise in search-driven engagement, AI-powered product discovery, and no-code customizations. The development of the Xngage Connector to HawkSearch is a part of their broader mission to empower manufacturers and distributors to serve their customers digitally.

Transform 40

Transform eCommerce Manufacturing Product 40

Hubspot Marketing

SEPTEMBER 25, 2023

OpenAI Source OpenAI, known for its GPT (text generator), Dall-E (image generator), and Whisper (speech recognition) models , also provides businesses with tools and platforms that can be used for streamlining and even site or product features. enables people to interact with your products using voice and text. Source Wit.ai

Transform 121

Transform Price User-Generated CRM 121

Neil Patel

JULY 8, 2021

Wouldn’t you love to know: How much of a certain product your biggest rivals have in stock? Which products are being marked down, and in which locations? Which products are attracting the most interest from shoppers? Do you sell the same products as your rivals? After all, your products need to come from somewhere.

Retail 144

Retail Transform Price Manufacturing 144

Neil Patel

DECEMBER 21, 2020

It transforms the data you have into natural-sounding text. Plus, natural language generation’s capabilities have transformed recently, meaning improved accuracy. Suppose you regularly employ a team to identify keywords, perform SEO, create product descriptions, and analyze marketing data. Generate Product Descriptions.

Digital Marketing 144

Digital Marketing Transform Customer loyalty User-Generated 144