Tiecas

JULY 15, 2024

Writing technical content for different stages of the buyer’s journey is a big hurdle for many manufacturing content marketers. Writing Technical Content: The Shift from Information to Conversion While all technical content aims to inform, not all technical content is created equal when it comes to lead generation and conversion.

Whitepaper

Sachs Marketing Group

JULY 21, 2025

Brands must pair AI-generated ideas with a strong creative lens, a distinctive voice, and intentional storytelling to stand out from the crowd. Hyper-Realistic AI Content Is Fueling Distrust We’ve entered the age of synthetic media —AI-generated photos, videos, and even digital humans. Audiences connect with people, not personas.

Transform

Hubspot Marketing

JULY 31, 2025

Read on to discover which CRM will transform your wholesale operations. AI-powered features: HubSpot's AI tools include features for content generation, predictive lead scoring , and automation assistance across the platform. HubSpot's quotes tool enables users to create professional quotes and send them for electronic signature.

CRM

Hubspot Marketing

JUNE 17, 2025

This transparency didn’t minimize objections; it completely transformed the conversation,” he shared. If you’re selling to business buyers, you’ll be pressed to show value-per-dollar from day one, and you’ll really need to turn current users into internal brand champions. Instead of questioning ‘Why does this cost more?’

Branding

SocialPilot

FEBRUARY 6, 2025

For instance, a Google search for a business, Hersheys Chocolate World, and a place, The Statue of Liberty, shows ratings, reviews, and images, offering a complete user experience. Yahoo has 700M+ active users worldwide , making it 3rd most popular search engine. Cons to Note Managing public negative reviews requires prompt attention.

Real Estate

Lynton Web

JANUARY 29, 2025

We recently worked with a leading door manufacturer , Therma-Tru, to turn its loyalty program into a digital experience with HubSpot. Integrate systems for a seamless experience for users on the front end while making it secure and synchronized on the back end. Start building stronger relationships and boosting your bottom line today.

Transform

Tiecas

MARCH 20, 2025

The rise of AI Overview in search results is transforming how manufacturers approach online marketing. Googles AI-generated summaries are changing the way content is discovered, impacting both manufacturing content marketing and SEO strategies.

Manufacturing

Welcome Software

APRIL 25, 2025

AI isn’t just here to write blog posts or generate chatbot scripts anymore—it’s now your new best friend when it comes to optimizing content that actually performs. Example prompt : "Take our top-performing blog post on digital transformation and adapt it for the German market. and what doesn't.

Transform

Lynton Web

APRIL 23, 2025

Integration transforms these transactions into actionable insights that drive deeper engagement. Corporate leaders are left making crucial budget decisions based on incomplete data and gut feelings rather than measurable results. It's a relationship opportunity waiting to be leveraged.

Management

Hubspot Marketing

JUNE 18, 2025

Product-Led Growth (PLG) Product-led growth (PLG) relies on the product to lead user acquisition, activation, conversion, and retention efforts. Instead of relying heavily on sales or marketing to push people through the funnel, PLG gives users direct access to the product and lets the product’s value drive growth.

User-Generated

Backlinko

MARCH 13, 2025

What are users actually doing on each page (scrolling, clicking)? Google Analytics (GA4) Google Analytics provides helpful insights into user behavior and website performance. And lets you uncover friction points that frustrate users. Scroll heatmaps show you how far users make it down a page. And where they drop off.

eCommerce

Lusha

NOVEMBER 18, 2024

Want to transform your cold calling from chilly to red-hot? Building Relationships, One Call at a Time: A Manufacturing Company’s Success A manufacturing company was relying heavily on inbound leads and referrals. Events and Webinars : Use events and webinars to generate leads and connect with potential clients.

CRM

Hubspot Marketing

JULY 30, 2025

Our staff writer used generative AI for drafting and research, then fact-checked, reviewed, and revised the content to bring you this comprehensive, helpful guide. We’ll explore how industry leaders like HubSpot, ServiceTitan, and Jobber can transform your plumbing operations. Paid plans starting at $20/user/month.

CRM

Jeff Bullas

FEBRUARY 21, 2023

It was a slow rising evolution of online publishing and it took 5 years for Facebook to reach 100 million users. Artificial Intelligence (AI) is transforming the world we live in, and its impact can be felt across various industries. ChatGPT took just 2 months to reach 100 million users. What can artificial intelligence do?

Transform

Jeff Bullas

MARCH 6, 2023

The big one that is making news today is called “ Generative AI ”. The technology behind ChatGPT (an AI that generates text) and its sibling, Dalle-E2 (an AI that generates images), has caused a firestorm. In just two months, ChatGPT has gained 100 million users. What is “generative” artificial intelligence?

Transform

Marketing Insider Group

MARCH 24, 2021

Leverage Your Superpower with Employee-Generated Content. One secret the legends of advertising didn’t know was the power of employee-generated content. But employee-generated content builds trust. If your target audience includes Gen Zers or millennials, employee-generated content is a must. Now don’t get me wrong.

Branding

Neil Patel

DECEMBER 21, 2020

It’s called Natural Language Generation, and it’s more prevalent than you might think. One of the best examples of natural language generation is Google’s Smart Compose. That’s natural language generation at work. Natural language generation has some incredible implications for your digital marketing campaigns.

Digital Marketing

Marketing Insider Group

APRIL 20, 2020

B2B companies will generate 88 percent more leads, while their B2C cousins will generate 67 percent more leads through publishing blog posts consistently. And the leads you generate will cost 62 percent less than ones you generate through advertising, cold calls, brochures, or other outbound marketing methods.

Whitepaper

Hubspot Marketing

MAY 30, 2023

AI Applications Examples AI has transformed the business landscape as time-saving tools complete tasks and help make data-backed decisions. Generative AI can help marketers research, brainstorm ideas, and create content like emails, product descriptions, and videos.

Real Estate

Neil Patel

OCTOBER 28, 2020

Users that generate the reports won’t always be the people making sense of that information. The best tools should accommodate cross-platform access to every user as well. Developers and tech-savvy individuals won’t have as steep of a learning curve as the average user. Data Sources. Development Tools. Is it your IT team?

Transform

Tiecas

APRIL 23, 2024

Manufacturing lead generation is a perennial top priority for most manufacturers. However, this sales-driven environment presents unique challenges for industrial and manufacturing marketers. Global competition: Manufacturers face intense competition from around the world.

Manufacturing

Marketing Insider Group

AUGUST 4, 2020

What do Francis Bacon and Japanese manufacturers have in common? PDCA (plan-do-check-act) was initially introduced as a quality control system in manufacturing during the 1940s in Japan. You now know that PDCA was initially developed in the field of manufacturing. What is PDCA (Plan Do Check Act)? Steps in the PDCA Cycle.

Manufacturing

Hubspot Marketing

SEPTEMBER 25, 2023

If you’ve used newly accessible generative AI tools , you've likely realized how many tasks you can streamline in just seconds. Specifically, Content Assistant can help you generate topic ideas for blogs, create blog outlines, write paragraphs, professional prospecting or marketing emails, and more within a Marketing Hub account.

Transform

Hubspot Marketing

OCTOBER 12, 2022

Manufacturing also saw an 8% YoY dip with a 4% QoQ drop, hinting that business-facing companies might be struggling more with seasonality and traffic growth in current times. Manufacturing. -4%. Things you could explore might include: Website user experience testing. Manufacturing. +6%. Construction. -4%. Construction. +5%.

Manufacturing

Adobe Experience Cloud Blog

MAY 18, 2015

A report from Ascend2 found that 36% of companies that use marketing automation make limited use of the lead generation tools. Let me get this engine revvin’ by saying that marketing automation is an all-in-one marketing powerhouse, allowing you to generate leads, follow up with consumers, and even demonstrate return on investment.

Marketing Automation Platform

Martech

DECEMBER 6, 2023

With ~230 million users in the U.S. By providing brands with precision audience targeting, comprehensive reporting and the flexibility to change out ad creative when needed (among other benefits), CTV has transformed television into a performance advertising channel akin to social media and search. appeared first on MarTech.

Advertisers

Set Up

NOVEMBER 21, 2023

Although we have written about the Manufacturing industry in the past , we spoke with marketing leaders Andrea Arnold , the Senior Manager, Global Marketing, eMobility at Eaton, and Marcus Lennon , Sector Marketing & GTM at Jabil, to get the latest updates and news. What innovative changes are happening in the Manufacturing space?

Manufacturing

Tiecas

FEBRUARY 14, 2024

Artificial Intelligence (AI) is emerging as a disruptive and transformative force in B2B marketing for industrial companies. Table of Contents Unlocking AI’s Potential: Top 5 Questions Answered for Improving B2B Marketing for Industrial Companies How Can AI Improve Lead Generation and the Qualifying Processes?

Manufacturing

Tiecas

MARCH 11, 2024

In my experience with industrial website redesigns , I’ve seen too many manufacturers and industrial companies put a misguided focus on just the look of a website. I feel it is so important that I recently published a post titled, How to Use Manufacturing Branding & Industrial Lead Generation as a Power Couple.

Manufacturing

Search Engine Land

DECEMBER 6, 2023

With ~230 million users in the U.S. By providing brands with precision audience targeting, comprehensive reporting and the flexibility to change out ad creative when needed (among other benefits), CTV has transformed television into a performance advertising channel akin to social media and search.

Advertisers

Sprout Social

APRIL 7, 2020

Additional factors, like Italy announcing a nationwide lockdown and the WHO officially declaring this a pandemic, ensure COVID-19 remains top of mind for social media users across a variety of platforms. The conversation saw a 9% uptick in overall sentiment; Millennials and Generation Z posted 87% of all positive content posted in March.

Branding

Marketing Insider Group

OCTOBER 25, 2021

In fact, leads that your employees generate through social media marketing posts are seven times more likely to convert than leads you generate through other channels, according to Sociabble. Strategic Marketing Transformation. Smart speaker users can ask their digital assistant to “ask Patròn for a cocktail recipe.”

Market Trends

Sprout Social

MAY 26, 2020

Remote work and safer-at-home orders are shifting digital transformation plans everywhere into warp speed, and marketers are along for the ride. Who would have imagined, for example, that an innovative company like General Electric would face significant business issues and fail to adapt to changing markets? That’s because it works.

Transform

Adobe Experience Cloud Blog

DECEMBER 9, 2014

I was struck when Seth pointed out that “marketing has completely transformed”, and that “the marketer now needs to be in charge of everything a company does… they need to be the first step”. Sales isn’t so different, but marketing has been completely transformed. Ten years ago Facebook had under a million users.

CMO

Neil Patel

MARCH 15, 2021

However, they did grow up in an age where technology was transforming the way we live, so they aren’t new to it. Generation X adapted to digital technology as adults, and Generation Z have never known life without the smartphone or super-fast internet, but millennials have a foot in both worlds.

Millennials

Neil Patel

SEPTEMBER 28, 2020

Do they have any examples of how they visualize data in a user-friendly way? Press coverage – Neil Patel himself has been recognized by Forbes, The Wall Street Journal and the United Nations as one of the most influential marketers of our generation. Do they do so in a clear and simple, yet value-driven way?

Analytics

Hubspot Marketing

DECEMBER 22, 2023

Content Creation Generative AI tools, like Jasper for text generation and Midjourney for image creation, support content creation by producing text, crafting images, and even generating music or code, depending on your input and requirements. ChatSpot, for example, integrates with our CRM to generate instant progress reports.

Branding