Martech

JULY 17, 2024

To effectively achieve product-market fit, the revenue team – an alliance of product, sales, marketing, customer success, enablement and revenue operations departments – must work together. By addressing shared challenges head-on, Emma can transform her team into a driving force of the GTM strategy.

Product Marketing 103

Product Marketing Product Transform Marketing 103

Backlinko

NOVEMBER 8, 2024

What are the 4 Ps of marketing? For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. But do these classic principles hold up even as AI transforms whole businesses and industries? Well, they’re the backbone of every successful marketing strategy.

Price 113

Price Real Estate Promotion Food 113

Sprout Social

NOVEMBER 14, 2022

Listening makes creating data-driven marketing strategies more accessible, and gives your entire organization the tools to outpace the competition, improve your content strategy, iterate on new product designs and build more impactful campaigns. Level-up your data-driven marketing strategy with Sprout’s Listening tool.

Marketing Strategy 139

Marketing Strategy Thought Leadership Transform PR 139

Use Insider

SEPTEMBER 13, 2024

This blog explores how incorporating game-like elements into your marketing strategy can supercharge engagement, increase customer loyalty, and deliver measurable business results—all while creating an enjoyable experience for your audience. What is Gamification in Marketing?

Transform 52

Transform Customer loyalty Marketing Entertainment 52

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Consider Account-Based Marketing.

Marketing Strategy 145

Marketing Strategy Finance Marketing Marketers 145

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. AI automation has revolutionized how brands approach their business and marketing strategies.

Marketing Strategy 139

Marketing Strategy Manufacturing PR Marketing 139

Sprout Social

FEBRUARY 29, 2024

Let’s explore the core AI functionalities transforming businesses today, from machine learning and natural language processing to deep learning for AI automation. Marketers and business professionals leverage AI to create stronger campaigns, make smarter decisions and streamline workflows. Which functions of AI are used in business?

Transform 143

Transform User-Generated Analytics Market Trends 143

Sprout Social

MARCH 19, 2024

AI insights for automotive AI insights improve automotive manufacturers’ understanding of consumer sentiment, market trends and product feedback. Through social listening and text mining, companies can tailor their designs, features and marketing strategies to meet consumer demands, enhancing customer satisfaction and loyalty.

Transform 136

Transform Pharmaceutical Manufacturing Health 136

Sprout Social

MAY 6, 2025

The right tool empowers you to collect customer feedback, respond to reputation issues before they escalate and refine your marketing strategy. Conduct deeper market research to uncover opportunities and get critical industry insights to stay ahead and master your competitive landscape.

Branding 104

Branding Health Transform Analytics 104

Sprout Social

JANUARY 9, 2024

Here’s how AI analytics has transformed traditional analytics: Descriptive analytics: Interprets performance based on existing data and focuses on reporting a snapshot summary of the insights. Use this data to improvise your product messaging, enhance customer care interactions and refine marketing strategies.

Analytics 137

Analytics Transform Key Performance Indicator CRM 137

Welcome Software

MAY 7, 2025

AI has, understandably, taken the market by storm and, as a leader in the AI space, Optimizely is innovating as fast as any. In the past few months alone, Opal—Optimizely's AI platform —has undergone transformative upgrades that add a slew of new features to the marketer’s toolkit and enable a truly infinite workforce.

Product 52

Product Transform User-Generated Market Research 52

Sprout Social

FEBRUARY 22, 2023

According to The 2022 Sprout Social Index™ , customer-centric brands use social data to inform their: Sales strategy Product development Content strategy Customer experience Competitive insight Market research By tapping into the ample benefits and business insights social media offers, you can transform the way your entire company operates.

Transform 143

Transform User-Generated Customer Journey Branding 143

Welcome Software

DECEMBER 18, 2024

It offers marketers a suite of integrated tools including: Content Management System (CMS) Content Marketing Platform (CMP) Web experimentation Personalization capabilities Data warehouse native analytics Special mention goes to: Optimizely Opal The platform's crown jewel is Opal, an embedded AI assistant that transforms your workflows.

Transform 52

Transform Marketing Marketers CRM 52

Sachs Marketing Group

MARCH 17, 2023

Are you tired of your social media marketing efforts failing to deliver the results you desire? If so, it’s time to supercharge your social media marketing strategy and leave your competitors in the dust! In today’s hyper-connected world, social media has become a vital marketing tool for businesses of all sizes.

Social Media Marketing 111

Social Media Marketing Marketing Strategy User-Generated Marketing 111

Set Up

JANUARY 21, 2025

Whether thats through driving engagement or visibility through strong SEO or value-based content, or growing loyalty and relationships with interactive content, it is imperative to most strategies - and Brands know it. As your audience is shifting or your demographics expanding, how are you adjusting to meet their needs?

Shopper Market 59

Shopper Market Shoppers PR Transform 59

Marketing Insider Group

APRIL 20, 2021

That’s exactly the mindset you can achieve when you prioritize consistency in content marketing. Research from Content Marketing Institute shows that B2B marketers with low-performing content rank content creation as their top challenge. Ironically, strategy – which is necessary for consistent content – comes second.

Content Marketing 145

Content Marketing Thought Leadership Transform Marketing 145

Neil Patel

AUGUST 23, 2021

What Neil is Known For: A massive figure in the digital world, Neil is known for entrepreneurial disruption of the digital marketing field, as well as his agency. His posts range from landing page hacks to the transformative power of color. Niche: Personal and professional transformation. Niche: Market research.

Transform 136

Transform Marketing Marketers Digital Marketing 136

Sprout Social

FEBRUARY 1, 2024

What social listening can tell you about your customers (present and future) Mining through social listening insights pinpoints tangible ways to improve the customer experience and create tailored marketing strategies. This insight can steer future product development or marketing strategies. Here’s how.

Customer 140

Customer Transform Communications Promotion 140

Vertical Response

APRIL 12, 2024

Are you looking to refine your marketing strategy for better results? This article cuts through the clutter to present tested marketing techniques that will help you connect with your target audience and drive your brand’s growth.

Marketing Strategy 74

Marketing Strategy Branding Market Segmentation Marketing Mix 74

Martech

JUNE 11, 2024

This comes through customer feedback, market research and monitoring trends. Companies can upload survey data, feedback questionnaires and even other market research and white papers. Once you understand what happened, the next logical step is to determine why it happened.

Analytics 118

Analytics Transform Whitepaper User-Generated 118

Digital Marketer

FEBRUARY 26, 2024

But how can businesses implement this strategy effectively? This guide delves into the art of crafting ‘wow’ moments that captivate audiences and transform customer engagement. This involves deep market research, customer interviews, and leveraging data analytics to paint a comprehensive picture of your target demographic.

Transform 94

Transform Key Performance Indicator Customer Journey Marketing 94

Sprout Social

JANUARY 14, 2020

Businesses hiring consultants are looking for an objective but informed eye; someone who has something productive to say about their marketing strategy. If that’s you, it may be time to research demand for your skills and business ownership resources available to you. Data analysis or market research.

Management 144

Management Transform Communications Market Trends 144

Marketing Insider Group

JULY 21, 2020

Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. Personalize mobile messaging.

Millennials 277

Millennials Whitepaper Gen Z Transform 277

Backlinko

MARCH 25, 2025

Theyre also in various affiliate marketing programs. Monetization paths: Wellness product affiliates, online courses, digital journals/planners, brand partnerships Success requirements: Relevant credentials or personal transformation story, ability to cite research accurately, consistent content that builds trust 6.

Real Estate 109

Real Estate Health Affiliate Marketing Non-Profit 109

Martech

AUGUST 10, 2021

Consumer insights and market research platform Toluna announced the addition of new research-related tools, or methodologies, available within their Toluna Start suite. With these new tools, marketers can tap vetted consumer panels for marketing strategy as well as product development. Read more here.

Whitepaper 114

Whitepaper Transform CMO Market Segmentation 114

Scoop.it!

JANUARY 18, 2024

It parses lots of different sources of information to locate pieces of relevant content that can be arranged in such a way as to offer significant value to business leaders and their teams of business intelligence and marketing experts, mostly in the form of inspiration for their own content.

Transform 105

Transform CRM Marketing Marketers 105

Litmus

OCTOBER 31, 2024

When we surveyed nearly 1,000 marketers about how they use email in lifecycle marketing, expanding email personalization was the second-highest priority this year, followed closely by improving data management. Examples : Trend resorts, market research, or customer feedback from sites like Google or Tripadvisor.

CRM 89

CRM Management Email Marketing Transform 89

Adobe Experience Cloud Blog

MARCH 13, 2017

Martin Kihn , Research VP at Gartner for Marketing Leaders, will share his original market research on Taylor Swift and the success of her brand in his session, The Ultimate “UnBrand”: How Taylor Swift Changed Marketing Forever. Matt Heinz , President and Founder of Heinz Marketing Inc.,

Transform 126

Transform Thought Leadership Marketing CMO 126

Adobe Experience Cloud Blog

NOVEMBER 21, 2016

How to Partner with Influencers to Amplify Your Content Marketing Campaign. Make sure you have a clear plan for the role influencers will play in your content marketing strategy before you get them on board. Create a plan for how they will be involved in your content campaigns: Amass invaluable market insights.

Content Marketing 134

Content Marketing PR Thought Leadership Transform 134

Marketing Insider Group

JANUARY 8, 2024

With the success of today’s marketers hinging on adaptability, integrating AI isn’t just an option—it’s a strategic necessity for growth. While embracing AI may seem daunting, it’s an unparalleled opportunity with transformative potential for those who understand how to leverage it best.

Key Performance Indicator 127

Key Performance Indicator Transform Marketing Mix Marketing 127

Rock Content

AUGUST 2, 2023

The market is estimated to be worth $75.39 As NLP technology (Natural Language Processing) continues to advance and transform how we do business, more and more companies are turning to virtual assistants to enhance customer engagement and drive growth. Billion by 2030 with a compound annual growth rate (CAGR) of 21.2%

Transform 98

Transform Marketing Marketers Marketing Automation Platform 98

Businesses Grow

MAY 11, 2023

In my career, I have served as marketing advisor and consultant to a wide variety of industries … automotive, pharmaceutical, hospitality, sports, and consumer products to name a few. I find that in general the foundations of marketing research and insight a scalable across almost any challenge I’ve faced.

Pharmaceutical 85

Pharmaceutical Branding Transform Finance 85

Adobe Experience Cloud Blog

MARCH 31, 2015

Indeed, according to a Forbes Insights survey, 33% of senior executives at companies with annual worldwide sales of +$500 million consider “expanding into global and new markets” as their top strategic priority. How are these proclamations of global priorities transformed into actual results?

Global Marketing 134

Global Marketing Thought Leadership Transform Marketing 134

Hubspot Marketing

DECEMBER 26, 2022

2022 HubSpot research says that over a third of marketers believe that data has a major impact on strategy by helping them: Reach their target audience. Create more powerful marketing content. Understand which marketing strategies are most effective. Featured tool : Digital transformation templates.

Transform 144

Transform User-Generated Analytics SEO 144

Doug Garnett

FEBRUARY 21, 2025

When behaviors are reliably cyclical frequency methods like Fourier transformations can remove explicit consideration of time. Predicting structural behaviors with plastic deformation is far harder, less accurate, and less stable. Time can be removed, also, in other ways.

Energy 59

Energy Transform Product Shoppers 59

Vertical Response

MARCH 22, 2024

Identifying a niche, establishing a robust online presence, and comprehensive market research are foundational elements to launching a potentially profitable online business that operates 24/7. The first stepping stone is market research. Another revolutionary model is peer-to-peer marketplaces.

Affiliate Marketing 97

Affiliate Marketing Transform Shipping Education 97

Pam Didner

JUNE 20, 2022

For starters, I still love this definition from How to Transform Marketing into a Center of Excellence : “A center of excellence consists of subject-matter experts and uses methodologies and tools that enable shared learning and encourage the building of a performance-based team.” Local marketing plan. Martech stack.

Transform 96

Transform Marketing Marketers New Technology 96