Use Insider

SEPTEMBER 13, 2024

This blog explores how incorporating game-like elements into your marketing strategy can supercharge engagement, increase customer loyalty, and deliver measurable business results—all while creating an enjoyable experience for your audience. What is Gamification in Marketing?

Transform

Welcome Software

DECEMBER 18, 2024

It offers marketers a suite of integrated tools including: Content Management System (CMS) Content Marketing Platform (CMP) Web experimentation Personalization capabilities Data warehouse native analytics Special mention goes to: Optimizely Opal The platform's crown jewel is Opal, an embedded AI assistant that transforms your workflows.

Transform

Litmus

OCTOBER 31, 2024

When we surveyed nearly 1,000 marketers about how they use email in lifecycle marketing, expanding email personalization was the second-highest priority this year, followed closely by improving data management. Examples : Trend resorts, market research, or customer feedback from sites like Google or Tripadvisor.

CRM

Welcome Software

JUNE 30, 2025

AI has moved from the fringes to the core of marketing operations, transforming how teams plan, create, deliver, and optimize across every channel. Capabilities that felt futuristic just 18 months ago are now essential components of the modern marketing stack. Integration was rare. ⏩ Okay, so now fast forward to mid-2025.

Transform

Set Up

JANUARY 21, 2025

Whether thats through driving engagement or visibility through strong SEO or value-based content, or growing loyalty and relationships with interactive content, it is imperative to most strategies - and Brands know it. As your audience is shifting or your demographics expanding, how are you adjusting to meet their needs?

Shopper Market

Doug Garnett

FEBRUARY 21, 2025

When behaviors are reliably cyclical frequency methods like Fourier transformations can remove explicit consideration of time. Predicting structural behaviors with plastic deformation is far harder, less accurate, and less stable. Time can be removed, also, in other ways.

Energy

Vertical Response

JULY 14, 2025

This article explores their roles, types, tax-exempt status, annual reporting requirements, funding sources, and marketing strategies. Effective marketing strategies, including content, social media , and event marketing , are essential for nonprofits to engage supporters and secure ongoing funding.

Non-Profit

Sprout Social

MAY 6, 2025

The right tool empowers you to collect customer feedback, respond to reputation issues before they escalate and refine your marketing strategy. Conduct deeper market research to uncover opportunities and get critical industry insights to stay ahead and master your competitive landscape.

Branding

Welcome Software

MAY 7, 2025

AI has, understandably, taken the market by storm and, as a leader in the AI space, Optimizely is innovating as fast as any. In the past few months alone, Opal—Optimizely's AI platform —has undergone transformative upgrades that add a slew of new features to the marketer’s toolkit and enable a truly infinite workforce.

Product

Animalz blog

JUNE 17, 2025

He’s led demand gen engines through six straight quarters of profitable growth, overseen web transformation projects for global brands, and created campaign frameworks that brought results. That’s what creates a moat around the strategy. 13:05) Here, Matt connects research directly to product. It’s a bridge to product value.

Whitepaper

Backlinko

MARCH 25, 2025

Theyre also in various affiliate marketing programs. Monetization paths: Wellness product affiliates, online courses, digital journals/planners, brand partnerships Success requirements: Relevant credentials or personal transformation story, ability to cite research accurately, consistent content that builds trust 6.

Real Estate

Backlinko

OCTOBER 1, 2024

Market research reports provide in-depth analysis of specific markets or industries. Like this: Research firms often publish reports. They offer details about market size, customer behavior, and what competitors are doing. Now you need to transform those insights into a defined marketing strategy.

Marketers

Animalz blog

MARCH 6, 2025

I want to be an effective marketer, of course, but I think about marketing as a leadership function inside of the organization, really helping guide the product with, you know, quasi market research and insights and gut feel or whatever it is like I need to guide the product team. It still requires domain expertise.

CMO

Marketing Insider Group

JULY 21, 2020

Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. Personalize mobile messaging.

Millennials

Search Engine Land

NOVEMBER 13, 2023

As we encounter advanced technologies like ChatGPT and BERT daily, it’s intriguing to delve into the core technology driving them – transformers. While other guides on transformers exist, this article focuses on providing a straightforward summary of the technology and highlighting its revolutionary impact.

Transform

Adobe Experience Cloud Blog

DECEMBER 17, 2019

However, I also need to know how to improve my marketing strategy starting in January and ensure the best outcome for my marketing programs in 2020. Marketing has never been a sedentary experience, but it’s moving at a faster pace than ever before. How keywords are used in a sentence will matter more than their density.

Marketing Strategy

Sprout Social

NOVEMBER 14, 2022

Listening makes creating data-driven marketing strategies more accessible, and gives your entire organization the tools to outpace the competition, improve your content strategy, iterate on new product designs and build more impactful campaigns. Level-up your data-driven marketing strategy with Sprout’s Listening tool.

Marketing Strategy

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Consider Account-Based Marketing.

Marketing Strategy

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. AI automation has revolutionized how brands approach their business and marketing strategies.

Marketing Strategy

Sprout Social

MARCH 19, 2024

AI insights for automotive AI insights improve automotive manufacturers’ understanding of consumer sentiment, market trends and product feedback. Through social listening and text mining, companies can tailor their designs, features and marketing strategies to meet consumer demands, enhancing customer satisfaction and loyalty.

Transform

Sprout Social

FEBRUARY 29, 2024

Let’s explore the core AI functionalities transforming businesses today, from machine learning and natural language processing to deep learning for AI automation. Marketers and business professionals leverage AI to create stronger campaigns, make smarter decisions and streamline workflows. Which functions of AI are used in business?

Transform

Sprout Social

JANUARY 9, 2024

Here’s how AI analytics has transformed traditional analytics: Descriptive analytics: Interprets performance based on existing data and focuses on reporting a snapshot summary of the insights. Use this data to improvise your product messaging, enhance customer care interactions and refine marketing strategies.

Analytics

Sprout Social

FEBRUARY 22, 2023

According to The 2022 Sprout Social Index™ , customer-centric brands use social data to inform their: Sales strategy Product development Content strategy Customer experience Competitive insight Market research By tapping into the ample benefits and business insights social media offers, you can transform the way your entire company operates.

Transform

Sachs Marketing Group

MARCH 17, 2023

Are you tired of your social media marketing efforts failing to deliver the results you desire? If so, it’s time to supercharge your social media marketing strategy and leave your competitors in the dust! In today’s hyper-connected world, social media has become a vital marketing tool for businesses of all sizes.

Social Media Marketing

Neil Patel

AUGUST 23, 2021

What Neil is Known For: A massive figure in the digital world, Neil is known for entrepreneurial disruption of the digital marketing field, as well as his agency. His posts range from landing page hacks to the transformative power of color. Niche: Personal and professional transformation. Niche: Market research.

Transform

Marketing Insider Group

APRIL 20, 2021

That’s exactly the mindset you can achieve when you prioritize consistency in content marketing. Research from Content Marketing Institute shows that B2B marketers with low-performing content rank content creation as their top challenge. Ironically, strategy – which is necessary for consistent content – comes second.

Content Marketing

Sprout Social

FEBRUARY 1, 2024

What social listening can tell you about your customers (present and future) Mining through social listening insights pinpoints tangible ways to improve the customer experience and create tailored marketing strategies. This insight can steer future product development or marketing strategies. Here’s how.

Customer

Martech

JUNE 11, 2024

This comes through customer feedback, market research and monitoring trends. Companies can upload survey data, feedback questionnaires and even other market research and white papers. Once you understand what happened, the next logical step is to determine why it happened.

Analytics

Vertical Response

APRIL 12, 2024

Are you looking to refine your marketing strategy for better results? This article cuts through the clutter to present tested marketing techniques that will help you connect with your target audience and drive your brand’s growth.

Marketing Strategy

Digital Marketer

FEBRUARY 26, 2024

But how can businesses implement this strategy effectively? This guide delves into the art of crafting ‘wow’ moments that captivate audiences and transform customer engagement. This involves deep market research, customer interviews, and leveraging data analytics to paint a comprehensive picture of your target demographic.

Transform

Martech

AUGUST 10, 2021

Consumer insights and market research platform Toluna announced the addition of new research-related tools, or methodologies, available within their Toluna Start suite. With these new tools, marketers can tap vetted consumer panels for marketing strategy as well as product development. Read more here.

Whitepaper

Sprout Social

JANUARY 14, 2020

Businesses hiring consultants are looking for an objective but informed eye; someone who has something productive to say about their marketing strategy. If that’s you, it may be time to research demand for your skills and business ownership resources available to you. Data analysis or market research.

Management

Scoop.it!

JANUARY 18, 2024

It parses lots of different sources of information to locate pieces of relevant content that can be arranged in such a way as to offer significant value to business leaders and their teams of business intelligence and marketing experts, mostly in the form of inspiration for their own content.

Transform

Adobe Experience Cloud Blog

MARCH 13, 2017

Martin Kihn , Research VP at Gartner for Marketing Leaders, will share his original market research on Taylor Swift and the success of her brand in his session, The Ultimate “UnBrand”: How Taylor Swift Changed Marketing Forever. Matt Heinz , President and Founder of Heinz Marketing Inc.,

Transform

Businesses Grow

MAY 11, 2023

In my career, I have served as marketing advisor and consultant to a wide variety of industries … automotive, pharmaceutical, hospitality, sports, and consumer products to name a few. I find that in general the foundations of marketing research and insight a scalable across almost any challenge I’ve faced.

Pharmaceutical

Adobe Experience Cloud Blog

NOVEMBER 21, 2016

How to Partner with Influencers to Amplify Your Content Marketing Campaign. Make sure you have a clear plan for the role influencers will play in your content marketing strategy before you get them on board. Create a plan for how they will be involved in your content campaigns: Amass invaluable market insights.

Content Marketing

Marketing Insider Group

JANUARY 8, 2024

With the success of today’s marketers hinging on adaptability, integrating AI isn’t just an option—it’s a strategic necessity for growth. While embracing AI may seem daunting, it’s an unparalleled opportunity with transformative potential for those who understand how to leverage it best.

Key Performance Indicator