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Are marketers trusting AI too much? How to avoid the strategic pitfall

Martech

AI tools are transforming how marketers research, write and make decisions. The rise of AI in search and marketing An interesting piece of research was released in late December but may have been lost in the busy holiday season. But this growing reliance on automation could come with serious risks.

Transform 130
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How are marketers using ChatGPT’s Operator function?

Martech

Customer engagement Marketers can use the Operator to craft personalized messages for different customer segments, enhancing engagement and improving conversion rates. Market research Marketers can use the Operator to gather information about competitors, including their strategies, strengths and weaknesses.

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The complete guide to optimizing content for SEO (with checklist)

Search Engine Land

It involves understanding the connections related to your topic to improve search results. Content gap analysis : checking where your website or piece of content is lacking compared to the competition is a really useful market research exercise. Get the newsletter search marketers rely on. Processing.

SEO 115
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How to conduct audience research for paid search

Search Engine Land

If your campaigns generate thousands of searches an hour, it’s a good idea to check your SQRs daily to ensure you’re negating anything brand unsafe in the first week or two of a flight and then weekly from there. SQRs are critical for market research. How are your customers searching for your products in a brand campaign?

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Seasonal PPC: Your guide to boosting holiday ad performance

Search Engine Land

Google Ads ID report with monthly segmentation Google Sheets ID report with color scale Market research: Spy games What are your competitors up to? But with solid data analysis, shrewd market research and clear goal-setting, you’ll be well-equipped to tackle whatever the seasons throw at you. Processing.

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25 Best Blog Niche Ideas (Data Study)

Backlinko

Think case studies, original research, firsthand insights, and expert interviews. For example, Search Engine Journal (SEJ) has found success in the SEO and search marketing subniches with data-backed content written by industry experts. Actual investing experience or genuine expertise is non-negotiable.

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This day in search marketing history: January 16

Search Engine Land

Google “Online Marketing Challenge” Has 724 College Teams Signed Up To Be Local SEMs. 2008: When Google tried to turn college and business school students into search marketers. 2007: Previously, a search for an address would have yielded a choice among Google Maps, Yahoo and MapQuest. search market share.