Marketing Insider Group

DECEMBER 1, 2021

For those looking for what’s in, what’s working, and what’s next, we’re sharing emerging trends in content marketing that have increased in popularity of late. And how they relate to overall digital marketing trends as we head into next year. Voice Search Will Evolve How Content Marketing Sounds.

Market Trends 145

Market Trends Content Marketing Millennials Influencer Marketing 145

Hubspot Marketing

OCTOBER 30, 2022

On top of all that, short-form video will see the most growth of any trend in 2023, with marketers planning to invest more in it than any other trend. Luckily it can be leveraged with short-form video to take advantage of both of the highest ROI trends at the same time! Which Marketing Trends Will Grow in 2023?

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Marketing Insider Group

NOVEMBER 25, 2019

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2020. Technology continues to advance at a rapid pace, so of course, some of these trends are focused around technology. Quick Takeaways. Source: [link]. Source: [link].

Market Trends 112

Market Trends Transform Marketers Marketing 112

Hubspot Marketing

APRIL 19, 2022

Instagram Marketing Benchmarks. Instagram Marketing Strategies. Effective vs. Ineffective Instagram Marketing. Instagram Marketing Benchmarks To Know In 2022. Now that we’ve gone over some benchmarks, let’s talk about goals and strategies. Instagram Marketing Strategies.

Market Trends 124

Market Trends Marketers Marketing Affiliate Marketing 124

Rock Content

JANUARY 8, 2024

Indeed, the solution lies in efficient marketing planning. Marketing planning is the strategic heartbeat of every successful business. More than just a document outlining your marketing strategies, it serves as your guiding light in the chaotic digital marketing landscape.

Marketing Plan 96

Marketing Plan Shipping Marketing Mix Marketers 96

Hubspot Marketing

APRIL 18, 2022

Better Success with Influencer Marketing. When it comes to influencer marketing , B2B companies are reporting much higher return on investment than B2C companies. In fact, 25% of B2B marketers say it’s the marketing strategy they plan to leverage the most in 2022, compared to only 10% of B2C marketers.

B2C 131

B2C Market Trends Marketers Marketing 131

Rock Content

JANUARY 18, 2021

This is why 70% of marketing professionals already work with a strategy focused on content production, a key for the next year. What Content Marketing trends in 2021 will follow the changes the previous year brought us? Reading this Content Marketing guide is an excellent way to start. Content Experience.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Like many of us, I’m clicking and reading quite a few of these futuristic articles because I want to be aware of how marketing will innovate in 2025 and beyond. However, I also need to know how to improve my marketing strategy starting in January and ensure the best outcome for my marketing programs in 2020.

Marketing Strategy 174

Marketing Strategy Transform Thought Leadership User-Generated 174

illumin

OCTOBER 11, 2023

Right now there are several retail trends to consider when building out a marketing plan. The latest research from eMarketer shows just how important consumer behavior and preferences are when building out a new ad strategy.

Retail 104

Retail Gen Z Market Trends Millennials 104

Search Engine Land

AUGUST 29, 2024

Market and trends analysis Identify industry and market trends : Examine industry trends, including market demand and supply patterns for the upcoming year and the previous year. Search trends and customer journey Analyze customer discovery channels : Determine how your customers are finding your business.

Digital Marketing 85

Digital Marketing Transform Key Performance Indicator Customer Journey 85

TechWyse

MAY 3, 2023

In this article, we’ll look at what’s coming up in digital marketing for 2023. By knowing about these trends, you can stay ahead of the competition and make sure your marketing is effective. Get ready to learn about the top digital marketing trends for 2023! TechWyse Internet Marketing has your back!

Digital Marketing 98

Digital Marketing Market Trends Influencer Marketing User-Generated 98

Sachs Marketing Group

JANUARY 17, 2024

There are clear differences between online vs. offline marketing strategies for small businesses. Online marketing offers unparalleled audience targeting and analytics but demands digital savvy and constant adaptation to evolving platforms. What is Online Marketing?

Marketing Strategy 97

Marketing Strategy Direct Mail Marketers Marketing 97

OnPassive Marketing

AUGUST 16, 2022

So, let us know what influencer marketing is and how we can develop strategies for it in 2022 that could work best for your business. What Is Influencer Marketing? Influencer marketing works well because of the high amount of trust that social influencers have built up with their followers. Choose the platform.

Influencer Marketing 89

Influencer Marketing Marketing Strategy Marketers Marketing 89

Rock Content

MARCH 25, 2020

That is why being familiar with most Digital Marketing trends can help you get a lead on your competitors. Your company probably uses now at least one technique or tool that was once seen as a trend. Take a look at these 2020 Digital Marketing trends to learn which ones can be applied to reach your company’s goals.

Market Trends 80

Market Trends Digital Marketing Inbound Marketing User-Generated 80

Hubspot Marketing

MARCH 26, 2025

Table of Contents Best Practices for Facebook Video Marketing 10 Excellent Examples of Video Marketing on Facebook Best Practices for Facebook Video Marketing 1. Gather trends to inform your video marketing plan. There are two areas I recommend you focus on. Streamline video production.

Video Marketing 106

Video Marketing Entertainment Marketers Marketing 106

Lynton Web

JANUARY 29, 2024

The beginning of the year is the perfect time to assess how your marketing strategies performed the year prior. As your team gathers to recalibrate your marketing strategy for 2024, consider these top marketing trends from HubSpot’s 2024 State of Marketing & Trends report.

Market Trends 59

Market Trends Gen Z Millennials Marketers 59

Digital Marketer

JULY 7, 2023

How to Maximize ChatGPT for Content Marketing But, like every other tool, not everyone fully understands or grasps exactly how to use it—which is why most of the time, a lot of business owners tend to give up and question why people rave about this tool so much. Stay informed, make data-driven decisions, and watch your success skyrocket.

Marketing Strategy 80

Marketing Strategy Content Marketing Marketers Marketing 80

Hubspot Marketing

SEPTEMBER 11, 2023

General Visual Content Stats Video Marketing Stats Emerging Visual Marketing Stats Infographic Stats Social Media Stats 52 Visual Content Marketing Statistics You Should Know General Visual Content Statistics Video is the most popular and effective media format. 80% of marketers held live events in 2022.

Content Marketing 120

Content Marketing Gen Z Health Inbound Marketing 120

Tiecas

SEPTEMBER 5, 2023

I’m sure you’ve heard marketing consultants like me talk about the importance of creating a marketing strategy and then following a plan for success. But what exactly is the difference between an industrial marketing strategy and a plan? I can assure you they are not just consulting jargon.

Marketing Strategy 52

Marketing Strategy Manufacturing Key Performance Indicator Marketers 52

Rock Content

MAY 22, 2020

For those who want to keep up-to-date and are concerned with constantly innovating their marketing strategy , it is important to be alert to these new possibilities of video marketing. How does interactive video fit into your marketing strategy? How does interactive video fit into your marketing strategy?

Marketing Strategy 72

Marketing Strategy Millennials Marketers Marketing 72

Marketing Insider Group

FEBRUARY 9, 2021

Quick Takeaways: Before developing a new content marketing plan, you need to understand where you are now and your goals to take your business to the next level. If you don’t clarify your strategies and know-how to get the results you want, your content marketing efforts will fail. Source: Moz. Identifying your KPIs.

Content Marketing 145

Content Marketing eBook Marketers Marketing 145

Hubspot Marketing

MAY 12, 2025

Plus, get an inside look at why these campaigns performed so well with a peek at original data from HubSpots annual State of Marketing Report. A top-tier marketing campaign is only defined by the people, trends and data, consumers, and cultural commentary that shape its impact.

Gen Z 56

Gen Z Fashion User-Generated Digital Marketing 56

Calvyn Lee Blog

JANUARY 10, 2024

Core Topic: Digital Marketing Sub-Topic: Introduction to Digital Marketing Article: “Understanding the Basics of Digital Marketing” Article: “Evolution of Digital Marketing: A Historical Perspective” Article: “The Future Trends Shaping Digital Marketing” Sub-Topic: Digital Marketing Strategies Article: “Creating (..)

Digital Marketing 130

Digital Marketing Marketers Marketing Social Media Marketing 130

Martech

FEBRUARY 26, 2024

Prompt: Our product is loss-making for two years in spite of researched marketing plans. Answer: As a marketing expert, I understand that it can be frustrating when a product continues to be loss-making despite implementing researched marketing plans. What could be wrong?

Price 114

Price CMO Marketers Marketing 114

Hubspot Marketing

JUNE 28, 2022

As I mentioned at the very start, our survey shows video marketing is highly effective for reaching all of these goals, so let’s dive into some of the strategies video marketers are using to succeed. Video Marketing Strategies. It is also the most effective channel for generating leads from marketing videos.

Video Marketing 130

Video Marketing Marketers Marketing Promotion 130

Marketing Insider Group

DECEMBER 18, 2023

Adaptability to Trends and Feedback Content marketing is incredibly adaptable. It allows businesses to quickly pivot in response to market trends , customer feedback, or current events. Analyzing Your Audience Understanding your audience is the cornerstone of effective content marketing.

Advertisers 112

Advertisers Advertising Outbound Marketing Market Trends 112

Marketing Insider Group

MARCH 23, 2020

Today, we average one digital marketing strategy project each month. We have clients who are founders from growing startups who don’t even have a single marketing employee. We have clients who are founders from growing startups who don’t even have a single marketing employee. Marketing Strategy articles 1x per week.

Thought Leadership 145

Thought Leadership Customer SEO Digital Marketing 145

Hubspot Marketing

AUGUST 14, 2020

What is a Business Plan? A business plan is a documented strategy for a business that highlights its goals and its plans for achieving them. Business plans outline a company's go-to-market strategy, financial projections, market research, business purpose, and mission.

Finance 145

Finance Market Trends Market Research Marketing Plan 145

Adobe Experience Cloud Blog

JANUARY 7, 2015

Targeting your audience effectively is crucial to your entire marketing plan. According to AdAge, 40% of the average marketer’s budget is wasted. One of the biggest ways to cut down on marketing budget waste is to stop wasting resources on unutilized platforms. Today content is at the heart of our marketing strategies.

Transform 134

Transform Whitepaper Thought Leadership User-Generated 134

Sprout Social

OCTOBER 19, 2023

This enables marketers to plan, organize and schedule social posts across networks including Facebook, Instagram and LinkedIn with data-driven accuracy. Building chatbots Chatbots are a compelling AI use case in marketing. Stay tuned on the latest social trends to forge real business impact into your marketing strategy.

User-Generated 141

User-Generated Marketers Marketing Advertising 141

Rock Content

JULY 31, 2020

Let’s suppose you have a successful Digital Marketing strategy, and everything is well and good. But how is your video marketing performance? Videos are more attractive, engaging, and achieve a higher ROI — and these are all good reasons for you to incorporate them into your Digital Marketing Plan.

User-Generated 131

User-Generated Video Marketing Digital Marketing Food 131

Adobe Experience Cloud Blog

NOVEMBER 15, 2019

Marketing responsibilities and methodologies have changed drastically in the past decade. . It’s no longer logical or affordable for brands to create 12-month marketing plans to be reviewed annually. Agile marketing is quickly gaining momentum, as 98% of organizations report experiencing success with agile projects. .

Transform 116

Transform Thought Leadership Traditional Marketing Communications 116

Rock Content

APRIL 12, 2024

The State of Marketing Report is a collaboration between Rock Content, HubSpot, Litmus, and Search Engine Journal. We surveyed a massive pool of over 1,460 B2B and B2C marketers globally to uncover the hottest marketing trends for 2024. Because AI is on the edge of becoming a marketer’s best friend.

Influencer Marketing 98

Influencer Marketing Marketers Marketing SEO 98

Litmus

JANUARY 19, 2021

So, what do you need in your toolkit to master email marketing in 2021? We teamed up with our friends at HubSpot to find out: How to improve your email marketing strategy in 2021. The best free email marketing tools you can use to grow your business. Email marketing trends to watch in 2021. Image Source.

Email Marketing 139

Email Marketing Price eCommerce User-Generated 139

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend.

Video Marketing 106

Video Marketing Gen Z Marketers Marketing 106

Martech

APRIL 12, 2024

Program managers can drive innovation and efficiency across the portfolio by leveraging shared technologies, customer insights, or market trends. This approach enables organizations to respond quickly to changing market conditions, seize emerging opportunities and maintain a competitive advantage. Try it, you’ll like it.

Management 110

Management Product Key Performance Indicator CMO 110

Rock Content

APRIL 8, 2023

Your company should have a well-defined strategy as to how your sales team can use social media to engage buyers, whether that’s hiring influencers or having an in-house social media team. With so many ways to create social media content, having a strategy and content marketing plan is crucial.

Logistics 98

Logistics CRM Customer Acquisition Marketing Strategy 98