Hubspot Marketing

OCTOBER 18, 2024

The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. I didn’t know it yet, but I was about to take a crash course in event marketing. Because the goals fall under marketing, the responsibility typically falls to the marketing team.

Event Marketing 128

Event Marketing Food Direct Mail Entertainment 128

SmartBrief - Marketing

JULY 30, 2024

Many marketers still consider Reddit an enigma. So why are brands and marketers still not sold? Here are six ways agency and brands can extract value from Reddit marketing. Marketers also can use it for content inspiration, taking cues from the audiences that they care the most about.

PR 133

PR Marketing Marketers Industry Insights 133

Hubspot Marketing

JULY 24, 2024

Though Mike Tyson meant that literally, his wise words certainly hold true in marketing. And no marketer gets punched in the mouth quite as often as those who deal with user-generated content. Does a smart marketer fight back or roll with the punches? Should the marketing team have stepped in before it got that far?

Branding 127

Branding PR User-Generated Health 127

Martech

AUGUST 9, 2024

As the CEO of a marketing and PR agency, I’ve observed a fascinating trend in recent years: Major cities around the world are undergoing digital transformations, not unlike the shifts we’ve seen in businesses. Marketers should take note because there are insights to be gained from these civic transformations.

Transform 120

Transform Energy PR Customer loyalty 120

Buffer Marketing

AUGUST 6, 2024

At that time, my focus was primarily on traditional PR strategies tailored to the restaurant and hospitality industry.   But no matter what type of business you run, thought leadership can support your traditional marketing efforts and build awareness, connection, and trust with your potential customers.

Thought Leadership 115

Thought Leadership Transform PR Energy 115

Hubspot Marketing

SEPTEMBER 16, 2024

“AI public relations” (PR) kind of sounds like an oxymoron. Like applying AI to digital marketing or any other field, you must be selective and thoughtful about incorporating AI into your public relations strategy. of PR professionals already use AI tools to automate their most tedious and repetitive tasks, according to Prowly.

PR 123

PR User-Generated CRM Branding 123

Martech

NOVEMBER 6, 2024

The viral emotions driving brand engagement Up to 70% of journalists say PR pros are important to the success of their jobs, yet 49% of journalists seldom or never respond to PR pitches, according to Muck Rack’s State of Journalism 2024. Dig deeper: Why we care about content marketing 3. So, where’s the disconnect?

PR 136

PR Transform Target Market Content Marketing 136

Hubspot Marketing

SEPTEMBER 30, 2024

It’s no secret that AI is driving marketing industry growth. As a writer in the marketing industry, I've seen it myself. But another marketing task that AI excels at? If you’re interested in using AI personalization in marketing to reach your customers, I put together this guide to help. Personalization.

Thought Leadership 135

Thought Leadership User-Generated Marketing Marketers 135

Martech

SEPTEMBER 19, 2024

A new core skill every marketer needs to develop moving forward is the ability to discern where AI enhances our efforts and where human expertise remains irreplaceable. of marketers who report using AI , 44.4% Marketing based on mimicry is inherently incapable of being specific or creative enough to make a brand stand out.

PR 137

PR Law Energy Thought Leadership 137

Sprout Social

SEPTEMBER 19, 2024

Influencer marketing is no longer a novelty—it’s a critical component of advertising strategies. In this guide, we’ll explore what influencer marketing key performance indicators (KPIs) are and why they matter. What are influencer marketing KPIs? Why are influencer marketing KPIs important?

Influencer Marketing 128

Influencer Marketing Key Performance Indicator Transform Marketing 128

Adams & Knight Marketing

FEBRUARY 21, 2023

. “We've been proactively talking to our healthcare clients about the three R's: retention, recruitment and representation,” says Reem Nouh, chief strategy officer at integrated marketing agency Adams & Knight. There's been a real opportunity to educate more in that space in our messaging.”

Health 246

Health PR Education Communications 246

Martech

OCTOBER 21, 2024

Product marketing wonders why their shiny new features aren’t getting more of the spotlight on the agenda. But this time, we tried something new: nine months out, we gathered every team — from field marketing and web to PR, community and customer success. Field marketing aligned incentives with their territory goals.

Transform 120

Transform PR Event Marketing Target Market 120

Sprout Social

SEPTEMBER 26, 2024

The would-be crisis became a PR triumph. From there, we lined up morning shows, brought on a PR team to help field opportunities and quickly transitioned the message from lactation cookies (which we don’t even sell!) The 2024 Influencer Marketing Report found that trust in influencers is holding steady, and growing in some pockets.

PR 92

PR Influencer Marketing Marketing Marketers 92

Search Engine Land

JULY 23, 2024

Today, every business invests in digital marketing. Whether small or large, businesses either have an in-house team or outsource their digital marketing efforts to a third-party agency. Digital marketing is a broad term that encompasses many services. Hence, SEO and PPC are the two most crucial aspects of digital marketing.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Hootsuite

MAY 28, 2025

Influencer marketing tools help you manage all aspects of your influencer marketing strategy. Some tools are general all-in-one influencer marketing management solutions. It all depends on factors like: your budget, the extent of your influencer marketing strategy, and your digital marketing goals. Download now!

Influencer Marketing 109

Influencer Marketing Affiliate Marketing CRM Marketing 109

Aspiration Marketing

DECEMBER 27, 2022

These statistics alone should be enough to show the importance of content marketing.

Marketing Strategy 245

Marketing Strategy PR Marketing Marketers 245

Sprout Social

SEPTEMBER 18, 2024

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Going global effectively requires investing in a carefully crafted social media marketing strategy. In this article, we’ve outlined the eight steps for success in your global social media marketing journey.

Social Media Marketing 132

Social Media Marketing Marketing Marketers User-Generated 132

Hubspot Marketing

OCTOBER 28, 2024

HubSpot recently conducted a video marketing survey and found that 73% of respondents agreed that video marketing has been effective in reaching their marketing goals. However, over a third of respondents (34%) say the most challenging aspect of video marketing is the lack of content ideas.

Video Marketing 110

Video Marketing User-Generated Marketing Marketers 110

Search Engine Land

JULY 15, 2024

SEO often finds itself siloed away from other marketing tactics when the best results come from tight integration. Two tactics that should absolutely be integrated for the best results are SEO and content marketing. What is content marketing? What is content marketing? It’s marketing but in a nice, non-sales-focused way.

SEO 98

SEO Content Marketing Entertainment PR 98

Martech

MAY 20, 2025

Despite the increasing adoption of AI, 64% of marketing teams don’t have an AI roadmap or strategy, according to a new study from the AI Marketing Institute. According to the 2025 State of Marketing AI Report: 55% of respondents say their company doesn’t have policies guiding the use of AI.

PR 87

PR Marketing Marketers Social Media Marketing 87

Hubspot Marketing

NOVEMBER 15, 2024

When I graduated with a marketing degree over a decade ago, I hit the scene thinking that marketing would always be its own thing. Something like “holistic marketing” seemed unnecessary to me. Marketers had their swim lane; I’d stick to mine. That’s one of many benefits holistic marketing offers.

CMO 123

CMO Traditional Marketing Communications Marketing 123

Search Engine Land

SEPTEMBER 17, 2024

We’re leading our clients toward four main initiatives: Digital PR and content distribution. Digital PR and content distribution For many brands, Google is the primary platform for their content distribution. . If you have a PR team or vendor, that would be great. OK, that’s done. Now, let’s talk about how to cope. Processing.

SEO 98

SEO Real Estate PR Influencer Marketing 98

Backlinko

OCTOBER 23, 2024

Want to create a content marketing strategy that actually works? Through content marketing, Backlinko attracts over 772,000 monthly sessions. Identify Your Goals Before you do anything, set specific, time-bound goals for your content marketing strategy. And an email marketing campaign offering exclusive deals.

Marketing Strategy 112

Marketing Strategy Content Marketing eBook Marketers 112

Hubspot Marketing

APRIL 23, 2025

They pour money into ads and PR, hoping to buy attention. In this article, Ill break down what EMV is, why EMV isnt just your marketing teams concern, how to calculate EMV to prove its impact, and real-world examples of brands doing it right. Its an indicator of brand trust, customer engagement, and marketing effectiveness.

PR 96

PR User-Generated Transform Thought Leadership 96

SocialPilot

APRIL 23, 2025

billion global social media users sharing and shaping opinions daily, social media is a crucial channel for PR. However, one wrong move, and you will find yourself in a PR crisis receiving instant backlash from large audiences that may even trigger a brand boycott. Community building: This is the heart of PR.

PR 40

PR Branding Whitepaper Thought Leadership 40

Customers.ai

NOVEMBER 20, 2024

Their preparation got us thinking: what are the must-do steps marketing teams need to take before launching a campaign, whether it’s a Shark Tank debut, a product launch, or a big promotional push? In fact, 50% of marketers cite poor planning as the biggest reason campaigns fail. Running an ecommerce campaign?

PR 76

PR Gen Z User-Generated Analytics 76

Search Engine Land

AUGUST 1, 2024

Applying AI within SEO The AI market is expected to reach $407 billion by 2027 , and to date, half of U.S. Whether you believe that ChatGPT and other LLMs are going to be viable marketing channels, your bosses probably do. Dig deeper: 5 Python scripts for automating SEO tasks Get the newsletter search marketers rely on.

SEO 98

SEO PR User-Generated Education 98

Sprout Social

MAY 31, 2023

There’s been a lot of discussion around the role of artificial intelligence (AI) in marketing and communications and for good reason: AI has the potential to reshape the corporate communications landscape. We’ll continue to find more applications for AI in communications, media and PR. Artificial intelligence is here to stay.

Communications 142

Communications PR Transform Law 142

Sprout Social

MAY 22, 2025

In fact, nonprofit social media marketing can both drive meaningful engagement and deliver on goals like reach, donations and volunteer sign-ups. In this article, well share Jorgensens top nonprofit social media marketing tips, along with campaign inspiration you can use to inspire your strategy.

Social Media Marketing 107

Social Media Marketing Transform Marketing Marketers 107

Hubspot Marketing

MAY 7, 2025

Social media marketing is a lot of work. Whether youre a marketer, a content creator, or a business owner, understanding social media involves a range of skills that require you to always be learning. To hone these skills, Ive put together a comprehensive list of social media marketing resources.

Social Media Marketing 112

Social Media Marketing eBook Marketing Marketers 112

Marketing Insider Group

MAY 13, 2024

Ever felt like the digital marketing world is spinning just a tad too fast? What if we told you that digital PR and link building aren’t just parallel lines running side by side; they actually cross paths more often than you might think? Today, we’re exploring the synergy between digital PR and link building. You’re not alone.

PR 104

PR SEO User-Generated Promotion 104

Martech

APRIL 22, 2025

Some marketers are already blasting the move. “That’s their favorite PR thing from the last five years.” Email: Business email address Sign me up! Processing. Today’s announcement comes after the Justice Department asked the Google search antitrust trial judge to spin off Chrome from Google.

PR 113

PR Analytics Advertisers Advertising 113

Orbit Media Studios

DECEMBER 17, 2024

By Andy Crestodina I recently led a full-day workshop at the MarketingProfs B2B Forum called AI for B2B Content and Lead Generation during which I shared dozens of AI methods and prompts for content marketing, SEO and lead generation, Marketing Profs, as usual, wanted to max out the awesomeness levels, so they asked me to create a workbook.

Thought Leadership 117

Thought Leadership Copywriting SEO Marketing 117

Martech

OCTOBER 24, 2024

As brands and vendors navigate integrating genAI into their marketing stacks, one key question emerges: What’s actually working and where should the focus be? These tools address specific marketing challenges, such as content creation or chatbots. Isolated genAI solutions (indie tools). Embedded genAI features (in incumbent solutions).

Copywriting 129

Copywriting Transform PR User-Generated 129

Hootsuite

OCTOBER 7, 2024

Busy social marketers need effective social media analytics tools to focus their efforts. Why every marketer needs a social media analytics tool Social media analytics tools help you figure out what’s working and what’s not. Wondering which of your social media tactics are working? What are social media analytics tools?

Analytics 118

Analytics PR Price CRM 118

Hootsuite

OCTOBER 22, 2024

Your employees are one of your biggest untapped marketing resources — and psst, they’re already on social media. It aids in PR crises and issue management. Who is the public face of your company, either in their role (speaking engagements, PR, etc.) Employee advocacy can also aid in PR crises and issues management.

PR 113

PR Gen Z Thought Leadership Communications 113

Sprout Social

SEPTEMBER 24, 2024

Marketing teams can’t afford to lose direction when navigating influencer collaborations, hashtag campaigns and content creation. That’s where this flexible seven-week influencer marketing plan comes in. What is an influencer marketing strategy template? Why is a roadmap important? Poor retention?

Influencer Marketing 98

Influencer Marketing Marketing Strategy Marketing Marketers 98