This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
While traditional B2B marketing strategies have primarily focused on targeting baby boomers, Generation X, and millennials , a new generation is rapidly emerging as a new force in the B2B sector: Gen Z. Emphasize Authenticity in Messaging Gen Z highly values authenticity and can spot marketing that lacks a meaningful message from a mile away.
Social media marketing has taken the world by storm in recent years as businesses become increasingly able to use platforms like TikTok, Facebook, and Instagram to interact with customers, increase sales, and drive website traffic. However, only 26% of marketers currently use the platform for their campaigns.
One powerful tool that has stood the test of time is email marketing. Whether you're a seasoned marketer or just starting out, understanding the power of email marketing can significantly improve your overall strategy.
Digital tools have completely changed the way small businesses run, from sales to marketing, by facilitating the creation of individualized, successful marketing strategies and reaching their target audience. The following are some of the most important digital tools that are transforming small business marketing and sales.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
With an effective marketing strategy, you can establish a name for your business in your industry within a short span of time. If you think about some of the biggest brands in the world, like Nike or Apple, you will realize how they have become globally recognized names through their marketing strategies.
The marketing battlefield is a fierce one. In this digital arena, every marketer craves a secret weapon–an edge that sets them apart and propels their brand to the forefront. Enter Artificial Intelligence (AI), the transformative technology rapidly reshaping industries, including marketing.
Launching a marketing campaign without understanding your audience is like navigating a new city without a map. Marketing research is the tool that helps you find your way. You might have a great plan and experienced skills, but reaching your target audience is a guessing game.
While content is a significant aspect of digital marketing today, the rules of the game are constantly changing, making it difficult for marketers to keep up. As such, Google's focus on Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT) has become paramount.
Speaker: Alex Moore, Co-Founder of Stratagon Marketing & Technology
Ever wondered why sales and marketing teams often struggle to collaborate effectively? Diverging goals, poor communication, and conflicting strategies frequently create silos, leading to a disconnect where marketing efforts fail to translate into substantial sales conversions. Enter Account-Based Marketing (ABM).
From newsletters and blogs to webinars and podcasts, there’s no shortage of insights shaping the future of B2B marketing. As 2024 comes to a close, we’re taking a look back at the B2B marketing content that made the biggest impact over the past year. Sign up to receive the industry’s best B2B marketing content.
Understanding the key milestones and trends can help marketers identify best practices, anticipate future developments, and leverage webinars to achieve their business goals. But did you know that the concept of webinars has been around for decades?
In a world saturated with marketing messages, content marketing cuts through the noise. But content marketing isn't just a recent phenomenon. Let's delve into the history of content marketing's past to see how it has shaped the marketing landscape we know today and why it's here to stay.
In B2B marketing, email remains a powerhouse, but its effectiveness hinges on one critical factor: return on investment. Understanding your email marketing ROI isn't just about vanity metrics; it's about making informed decisions that directly impact your bottom line.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Now, consumers prefer important links and solutions of high expertise instead of the old generic outreach, and this is where content marketing enters as a great strategic tool. The capability of content writing is indeed a huge factor in establishing and customizing user interactions.
Tired of marketing to everyone and converting no one? Traditional B2B marketing often feels like shouting into a crowded room, hoping someone will hear your message. That's the power of account-based marketing (ABM). But what if you could have a one-on-one conversation with your ideal customer?
In today's B2B landscape, traditional marketing approaches often struggle to cut through the noise. Enter Account-Based Marketing (ABM): a strategic, laser-focused technique that prioritizes building relationships with high-value accounts. But is ABM right for your industry?
Influencer marketing is the practice of collaborating with recognized experts or popular social-media users to drive brand awareness, engagement, and revenue. From viral tooth whitening products to the latest fitness gadgets, influencer marketing is a staple in the B2C marketplace.
Speaker: Steven Bryerton, SVP of Sales at ZoomInfo & Robin Izsak-Tseng, VP of Revenue Marketing at G2
Join Steven Bryerton, SVP of Sales at ZoomInfo, and Robin Izsak-Tseng, VP of Revenue Marketing at G2 in this webinar where you're guaranteed to walk away with a fresh understanding of and a new perspective on intent data! Turn your go-to-market motions around with intent data!
2025 is here, and the landscape of B2B marketing continues to evolve at breakneck speed. Rapid technological advancements, intense shifts in consumer behavior, and trends like personalization make it difficult for marketers to keep up. A documented strategy is foundational to marketing success.
In today's red-hot job market, 83% of recruiters report difficulty finding qualified candidates. Enter recruitment marketing, a strategic approach that transforms passive candidates into enthusiastic advocates for your company. You spend weeks crafting the perfect job description, post it on all the major boards, and… crickets.
Don't be caught off guard–a well-crafted business and marketing plan is essential for outpacing competitors. While many businesses are scrambling at this late stage, forward-thinking companies are already laying the groundwork for a successful new year to come.
Consumer trust hinges on marketers respecting their boundaries, which means knowing the ins and outs of data security, consumer rights, and privacy rules. From firewalls to secure servers, marketers need to be data daredevils—willing to take bold steps to protect sensitive information.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. These innovations are ultimately connecting sales and marketing teams in smarter ways, turning alignment into real revenue and impact beyond the first click.
This is where social media marketing comes into play. From sharing personal moments to staying updated on global events, these platforms have revolutionized how we communicate and connect. But beyond personal use, social media has also emerged as a powerful tool for businesses to reach and engage with their target audience.
This shift in consumer behavior has propelled multilingual marketing to the forefront of successful business strategies. Buckle up because we're diving into the history of multilingual marketing and why it's here to stay. Consumers today are not limited by geographical borders, and their purchasing power is just as vast.
This constant barrage of irrelevant advertising has led to a growing distrust of traditional marketing tactics. Enter content marketing. It's a frustrating experience, one that countless consumers face daily. Consumers are no longer passive recipients of messages; they are active seekers of information and value.
This is where social media and content marketing come in. So, you've poured your heart and soul into your podcast. But how do you get your show in front of the listeners it deserves?
This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics. Here’s what’s covered: How data-driven marketing drives the customer experience. Understanding marketing strategy & performance. The most challenging obstacles to data-driven marketing success.
Data and analytics are invaluable tools for businesses that want to revolutionize how they communicate and engage with their target audience in the competitive marketing landscape. Analytics from your chosen point-of-sale (POS) system are collected in real-time when a customer makes a purchase.
Imagine launching a global marketing campaign only to discover your message is lost in translation or, worse, offensive to your target audience. This costly mistake highlights a critical distinction in international business: multilingual marketing is not simply translation.
Content marketing without buyer personas often feels similar. Leverage buyer personas to guide your content strategy, reach the right audience, and achieve your marketing goals. You might reel in some interesting creatures, but how many will be the ones you're truly after? The solution?
Picture this: your company is exploding onto the global scene, but your marketing team is drowning in spreadsheets, frantically trying to translate website copy, social media posts, and email campaigns for each new market. Here is where multilingual marketing automation comes in. Sounds familiar?
As marketing becomes more tech-driven, the role of marketing operations (MOps) is getting more complex. Today, the discipline is increasingly interwoven with other vital go-to-market motions — including sales and customer support — and is responsible for all business elements associated with marketing, including the tech stack.
Fortunately, multilingual marketing helps businesses effectively avoid these missteps, reach diverse audiences, and build strong global brands. When KFC launched in China, its "finger-lickin' good" slogan was mistranslated as "eat your fingers off." For the sake of your business growth, avoiding such mishaps is critical.
Software as a Service (SaaS) has become one of the fastest-growing industries in the world. Part of its rapid expansion is due to artificial intelligence (AI) and Machine Learning (ML). AI and ML are two similar but distinct forms of technology.
Do you get the best results from your email marketing efforts? Many businesses, like the company I recently worked with, struggle with low engagement. Despite having a huge subscriber list, their open and click-through rates were dismal.
Are your marketing efforts yielding a trickle when they should be a torrent? The key lies in strategic lead nurturing, powered by the precision of email marketing automation. Picture a sales funnel brimming with potential, yet leads are vanishing before conversion.
As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers.
At the moment, in a demanding job market, firms are making every effort to design and use innovative methods such as and more to hire, retain, and attract the best quality employees. This article will explore how these technologies can simplify hiring and why they are indispensable for modern recruiters.
This costly blunder illustrates how tricky multilingual marketing can be. Let's explore five common pitfalls to avoid in multilingual marketing. In 2009, HSBC Bank had to rebrand its entire global private banking operations after its slogan "Assume Nothing" was mistranslated in various countries as "Do Nothing."
Marketing teams today are juggling more than ever. They're overseeing an expanding range of channels, rolling out large-scale campaigns, and capitalizing on more opportunities to make a real difference. Sound familiar? If you're doing this, you don't have to do it alone.
HubSpot's Spring Spotlight 2025 unveils a suite of groundbreaking tools designed to revolutionize marketing, sales, and service operations. From intelligent customer support agents to sophisticated marketing automation, HubSpot's latest releases are poised to redefine industry standards.
When times are tough and marketers are asked to do more with the same (or less), we have to make tough choices. Here are 7 creative ways marketers can work smarter (not harder) - with the resources you already have! However, you might be able to squeeze more value from the tools and processes you’re already using.
We organize all of the trending information in your field so you don't have to. Join 143,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content