article thumbnail

16 marketing automation platforms your organization should consider

Martech

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

article thumbnail

Essential stack for a B2B startup: Best of the MarTechBot

Martech

Marketing automation: Marketing automation platforms streamline and automate repetitive marketing tasks, such as email campaigns, lead nurturing, and social media scheduling. With a BI tool, you can make data-driven decisions and optimize your marketing strategies.

CMO 119
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Find a Marketing Automation Platform That Grows With You

Adobe Experience Cloud Blog

Many marketers out there are making similar decisions, in which features and functionality are ultimately weighed against platform cost. As part of a ‘wait and see’ or ‘grow into it’ mentality, the total cost of ownership for a less sophisticated marketing automation platform can hide below the surface.

article thumbnail

Improving marketing operations performance: Best of the MarTechBot

Martech

Marketing technology stack management: Ensure you have a well-integrated marketing technology stack that aligns with your marketing objectives. Familiarize yourself with tools such as CRM systems, marketing automation platforms (like Marketo or HubSpot), and analytics tools. Marketo, Mailchimp).

article thumbnail

How to Automate Your Account-Based Marketing Strategy

Adobe Experience Cloud Blog

So it’s no surprise that with the evolution of account-based marketing and technologies that enable it, B2B marketers are paying attention and trying to figure out how they can implement an account-centric approach. Audience Management for Account-Based Marketing .

article thumbnail

Key marketing lessons from startup to scale-up

Martech

Achieving success, especially when competing against large corporations, hinges on implementing effective marketing strategies that provide a competitive advantage. Transitioning marketing as the business grows As your business expands, your marketing strategies must keep pace.

CRM 116
article thumbnail

Transition to a career in martech: Best of the MarTechBot

Martech

Your experience can help you take on roles that shape marketing strategies and drive innovation. Diverse opportunities: The martech field encompasses a wide range of areas, including automation, customer relationship management (CRM), data management platforms, and more.

CMO 117