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16 marketing automation platforms your organization should consider

Martech

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

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The hidden costs of martech sprawl and how to overcome them

Martech

Consider the retail CMO who deployed an AI-driven recommendation engine to address product page bounce rates. The marketing automation platform you purchased for email could revolutionize how your sales team identifies promising leads. They study it, map it out, and then look for the right tool to solve it.

Transform 110
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Where are martech vendors finding their revenue? Let’s take a look

Martech

But save some blame for a maturing market. Can you think of a lot of companies that need a CRM or marketing automation platform today but don’t have one? The high tech, retail and consumer goods industries were also constrained. Certain verticals and geographies are weak. What they said This sounds familiar.

CRM 119
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Mastering Email Frequency: Best Practices for Consistent Engagement

Vertical Response

Studying Industry Averages Studying industry averages for email frequency helps marketers decide how many emails to send each week. The average peak email frequency for major clothing retailers is approximately 6.21 emails per week according to Zettasphere research. What tools can help manage email frequency?

B2C 99
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What’s HOT in Mobile Marketing – 5 Trends to Watch in 2015

Adobe Experience Cloud Blog

The app acts as a personalized communication channel during the event and captures customer interest, which is fed back into the CRM database or marketing automation platform of choice. That’s where mobile marketing automation platforms come into play. This trend will expand into SMBs as well.

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Why Technology Makes Your Email Marketing MORE Personal, Not Less

Adobe Experience Cloud Blog

In creating an account with this retailer, I starting receiving their daily emails, but I didn’t engage with them. But because I’m an online marketer interested in email strategy and consumer behavior, I wasn’t annoyed for long. This retailer had a great opportunity to create a relationship with me – where had they gone wrong?

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5 Ways Marketing Automation Makes Engagement Easy

Adobe Experience Cloud Blog

Overwhelmingly, most of this engagement can be achieved with a marketing automation platform. In this blog, I’ll cover five marketing automation features that drive engagement. Email Marketing: Nurturing Your Audience with Timely and Personalized Messaging.