Hubspot Marketing

AUGUST 4, 2022

You might be wondering: What types of automation will benefit my business the most? When you think of automation, email marketing automation might come to mind first. All popular email marketing tools have built-in automation functionality. Upload contact data to a CRM for a centralized database.

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Customers.ai

JANUARY 26, 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. And it’s technology like marketing automation and machine learning that’s made this possible. So, what are the best B2B marketing tools to add to your arsenal right now?

CRM 111

CRM User-Generated Analytics Marketing 111

Sprout Social

MAY 25, 2022

Why you need to integrate your CRM with social media ASAP. And your CRM platform should be a top priority. Looking at the top challenges of B2B marketers , the growing need for social media CRM integrations is clear. CRMs help businesses assist leads and customers on the path to purchase. The good news?

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CRM Whitepaper B2C Analytics 106

Hubspot Marketing

NOVEMBER 17, 2020

Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable.

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Gen Z Millennials Inbound Marketing Entertainment 145

Search Engine Land

DECEMBER 18, 2023

In the ever-evolving landscape of marketing, the use of customer data has become more critical than ever before. Customer data platforms (CDPs) have emerged as a game-changer , enabling businesses to harness the full potential of their customer data. Measure the cart abandonment rate and its impact on revenue.

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Sprout Social

JANUARY 24, 2024

One strategy for driving growth and visibility on the platform is using the right hashtags. We’ve also rounded up the top 30 most popular hashtags on the network so you can hop on relevant trends and boost your LinkedIn marketing strategy. You can add hashtags to posts, comments, articles, profiles and even pages on the platform.

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Hubspot Marketing

AUGUST 26, 2022

As a marketer, you know that time is valuable. Therefore, you likely know marketing automation helps save time by relieving you of tedious analytical and marketing tasks. But in order to reap its benefits, you must follow marketing automation best practices. Marketing Automation Best Practices.

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Hubspot Marketing

JULY 29, 2022

According to a 2021 HubSpot Blog Marketing Trends Report , 69% of marketers surveyed say they use automation in their marketing role. Whether automation is a new or standard practice in your company, we want to help you avoid common traps marketers often fall into. Your marketing and sales teams aren't aligned.

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CRM Marketing Marketers User-Generated 98

Marketing Insider Group

MAY 30, 2023

Are you tired of spending countless hours manually creating content, following up with leads, and analyzing data for your small business marketing ? Have you thought about using AI for small business marketing to make your life a little easier? Here’s the scoop on AI for small business marketing. You’re not alone.

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Marketing Marketers User-Generated Marketing Automation Platform 104

Customers.ai

FEBRUARY 14, 2024

It’s the year of the cookie and while we’ve had plenty of time to prepare for what we are calling the “end of the cookie era”, it feels like marketers still aren’t ready. According to Martech , 75% of marketers still rely heavily on cookies and another 64% plan to increase their spending on cookie-based activations this year.

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Hubspot Marketing

DECEMBER 5, 2022

Marketers and third-party cookies -- can you name a better combo? But with Google phasing out third-party cookies in 2024, marketers are busy searching for new strategies to collect user data. While 2024 might seem far down the road, over half of marketers say their company is already exploring alternative targeting solutions.

Gen Z 107

Gen Z Millennials Marketing Marketers 107

Neil Patel

SEPTEMBER 14, 2020

The best CRM software helps streamline, simplify, and improve your business processes to create better experiences for the one thing your business revolves around — your customers. So, to help you out, I reviewed the top CRM software available and put together an extensive list of what to consider before making your final decision.

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CRM Price Manufacturing eCommerce 144

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Social marketing can benefit retailers at every stage of the sales funnel. How to use social media marketing for retail to get more sales. That’s more than 4.6 billion people, up from 1.5 billion a decade ago. Another 26.3%

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Social Media Marketing Retail Branding Shoppers 104

Neil Patel

DECEMBER 17, 2021

Let’s face it: Every marketer on the planet wants more leads. In a market that is only getting more competitive, Facebook has more features and tools to help you drive qualified leads than you might realize. billion active users , Facebook offers marketers a unique space to generate leads and reach new audience members.

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Adobe Experience Cloud Blog

JUNE 22, 2018

By now, marketing automation is nothing short of mainstream in the digital are we find ourselves in, but we may only be at the beginning of the revolution. According to Grand View Research , the marketing automation industry could be valued at $7.63 Few have benefitted more than today’s marketer. billion(!) Time Savings.

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Hubspot Marketing

APRIL 10, 2023

In a recent Glimpse survey I ran for the HubSpot Blog, 78% of marketers said they were already facing one of the biggest lemons of 2023 -- recession. On top of that, one in three think a recession will have an even bigger impact on marketing than COVID-19. Tips for Marketing Growth a Recession 1. Read on to find out.

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Shoppers Marketing Marketers User-Generated 98

Chief Martec

JANUARY 25, 2022

Today, HubSpot announced a milestone of more than 1,000 integrated apps featured in the app marketplace for its CRM platform. As you may know, I joined HubSpot a little over four years ago to help grow its platform ecosystem. I think these five lessons apply to most marketing platforms.

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CRM Product Education Customer 119

Hubspot Marketing

DECEMBER 28, 2023

91% of people want to see more video marketing efforts from brands — but knowing where to start can be intimidating. We’re sharing 22 video marketing examples and advertisements from the past two years to help inspire you. You won’t believe a marketing team created some of these. Go grab some popcorn. Heinz: Heinz A.I.

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Video Marketing Advertising Advertisers Entertainment 104

Hootsuite

AUGUST 16, 2023

In the vast foggy sea of digital marketing, your social media planning tools can light the way forward. This blog is like your treasure map to the shores of a well-run social media plan. If you’re the captain, you don’t want to simply share a login to one platform, as your teammates will likely need different permissions.

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Price Social Media Marketing CRM Analytics 89

Hubspot Marketing

MAY 30, 2022

And then we suddenly find ourselves in the real world, only to realize that numbers do play a pivotal role in what we do — especially in digital marketing. To help those of you looking for a way to sharpen your skills, we've put together a detailed list of ways you can start using Excel to simplify your marketing tasks.

Key Performance Indicator 145

Key Performance Indicator Marketing Marketers SEO 145

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Why do marketers need social listening tools? What are social listening tools?

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Hubspot Marketing

FEBRUARY 16, 2023

As any marketer knows, social media is an undeniably powerful tool to reach new audiences and connect with existing customers. Here, we'll explore which channels provided marketers with the highest ROI in 2023. Facebook, another Meta-owned platform, trails closely behind. Let's explore why. billion monthly active users.

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User-Generated Gen Z Advertising Advertisers 145

Litmus

MAY 10, 2021

What’s more, automated campaigns have been shown to drive 21% of marketing revenue. Automating your email marketing gives you a simple way to effectively nurture your subscribers. Having a strategy document to call upon when you need to review and confirm goals will help you determine what’s most important for your marketing.

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CRM Price Email Marketing User-Generated 144

Sprout Social

JANUARY 26, 2023

Referral marketing is a powerful tool that can help you leverage your existing customers and fan base to build relationships with new ones. In this guide, we’ll cover everything you need to know about referral marketing, its benefits and how to create a successful referral marketing program.

Gen Z 123

Gen Z B2C Shipping Marketing 123

Hootsuite

OCTOBER 21, 2020

For many organizations, it’s not even a question: Marketers own social strategy. We surveyed 2,162 marketers and conducted in-depth interviews with executives at large enterprise companies. If you only use social media for marketing, you’ve already fallen behind. It’s tempting to associate social platforms with pure scale.

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Transform Communications PR Promotion 138

Marketing Insider Group

MAY 2, 2023

Savvy marketers and content creators who want to level up their ROI know that harnessing the power of zero-party data translates into content that your audience wants to engage with– ultimately taking your ROI to the next level. Image Source: Giphy Our secret weapon for success is to include zero-party data. What Is First-Party Data?

CRM 92

CRM Marketing Strategy Content Marketing Branding 92

Many Chat

APRIL 13, 2022

Lead scoring is a way for sales and marketing teams to determine the quality of their leads. Benefits include: Marketing campaign improvement. By understanding who in your target audience is ready and willing to buy, you can better focus your marketing efforts Improved revenue. Step 3: Create your value points.

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CRM Shoppers Analytics User-Generated 98

Hubspot Marketing

MAY 7, 2020

trillion in value will be unlocked by AI in marketing and sales alone. As a good marketer, you should be skeptical about high-priced emerging technologies. After all, we hear a lot of hype about AI from all sorts of blogs, news outlets, and vendors. In fact, McKinsey predicts that up to $2.6 This makes sense.

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COS CRM Price Analytics 121

Exposure Ninja

AUGUST 9, 2023

A go-to-market strategy (GTM strategy) is a detailed plan that outlines how a company or organisation will introduce and promote its products or services to the target market and customers. It’s a strategic approach that covers all aspects of bringing a product or service from development to market launch and beyond.

Marketing Strategy 98

Marketing Strategy Marketing Marketers Communications 98

CXL

JUNE 16, 2022

Consistency is the cornerstone of good marketing. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook gets everyone on the same page.

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User-Generated Marketing Marketers Customer Journey 124

Customers.ai

JANUARY 8, 2024

The life of a B2B marketer is never dull, especially when it comes to outbound lead generation. Wouldn’t it be even better if you could capture their work email addresses, names, and company information to put into your sales and marketing funnel? It also means creating very strategic segments and leveraging CRM data.

User-Generated 103

User-Generated CRM Outbound Marketing Law 103

Hubspot Marketing

MARCH 14, 2023

According to HubSpot research , 77% of social media marketers say their marketing specialty has been somewhat to very effective for their company this year. Image Source Both B2B and B2C marketers can implement a wide range of strategies to capture leads. billion worldwide users , social media is a force to be reckoned with.

Gen Z 111

Gen Z User-Generated Social Media Marketing Millennials 111

Lynton Web

NOVEMBER 8, 2022

HubSpot is a robust platform that can bring all your processes together in a seamless fashion. Seeing who is in the tool and actively using the platform. Marketing: CTAS, emails, forms, campaigns, workflows, landing pages, blog, social media, and ads. Looking at your team structure and reviewing your partitioning.

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Fashion Health CRM Management 98

Hubspot Marketing

OCTOBER 24, 2023

Machine learning, a subset of AI, is a powerful tool that's rapidly transforming marketing. Around 35% of marketers are using AI to simplify their jobs and automate tedious tasks, according to HubSpot’s latest research. In today‘s post, you’ll learn how machine learning can supercharge your marketing team.

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User-Generated Price Retail Marketing 109

Adobe Experience Cloud Blog

APRIL 3, 2019

For the past 20 years, I have journeyed into the lairs of countless marketers. From small startups to national corporations, what has shocked me the most is the lack of unity and communication between the sales and marketing departments. Salespeople and marketers aren’t blind to this disconnect.

CRM 134

CRM Thought Leadership Energy Marketing 134

Adobe Experience Cloud Blog

JANUARY 5, 2018

I realize that not everyone watched the game show “Family Feud” growing up, which is the source of the title for this blog, so here’s a random link to an entire episode that you may want to watch, just to absorb the quality of the analogy. Now…prepare for me to use the word “market” in its various forms a LOT in this next sentence.

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Thought Leadership CRM CMO Customer Journey 134

Hubspot Marketing

JUNE 21, 2019

Understand your website platform. This typically won't be a huge issue for you, since a lot of the almost-done-for-you platforms (like WordPress and Shopify) come with simple built-in plugin libraries. Additionally, the plugin integrates with a ton of site platforms including HubSpot, WordPress, and Squarespace. Image Source.

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