Rock Content

DECEMBER 14, 2023

AI content creation is the latest trend when it comes to keeping content output high and meeting production quotas quickly. These days, ongoing digital innovation is the key to getting ahead and staying there, making the importance of artificial intelligence (AI) undeniable across all sectors. But what is AI content creation?

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Transform Energy SEO Branding 52

Martech

SEPTEMBER 26, 2022

It’s created a unique combination of technology and user trust, with larger monetary transactions conducted digitally daily. That has translated to immense success for startups like Robinhood, which reached almost 1 million users in 2016. The five primary fintech categories are: Digital payments. Digital investment.

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Transform B2C Finance Affiliate Marketing 108

Rock Content

SEPTEMBER 2, 2023

What makes a company successful? If we were to list all the factors involved, we would need much more space than a blog post. Therefore, your Digital Marketing plan must give great attention to this metric, seeking to transform the customer experience into a brand differential. But how does one do that?

Customer 70

Customer Transform User-Generated Promotion 70

Search Engine Land

OCTOBER 12, 2023

The AI mostly uses neutral secondary sources such as trade magazines, news sites, association and public institution websites, and blogs as a source for recommendations. LLMs in action Modern transformer-based LLMs such as GPT or Bard are based on a statistical analysis of the co-occurrence of tokens or words.

Transform 115

Transform PR User-Generated SEO 115

Digital Marketer

DECEMBER 19, 2022

In retail, entertainment, and many other industries, ecommerce and digital services have long surpassed their high-street counterparts. And, in turn, how has that changed the way we market? Then we can start to understand why marketing has had to adapt to new digital techniques. Each has its own style of marketing.

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Transform eCommerce Retail Entertainment 83

Duct Tape Marketing

AUGUST 28, 2023

5 Effective Goal-Setting Tips for Small Business Owners To Save Time And Money written by John Jantsch read more at Duct Tape Marketing There's a constant, niggling question that haunts every small business owner: "Am I doing enough in my business?" This is often followed by: "Is my marketing strategy hitting the mark?"

Transform 60

Transform Affiliate Marketing Marketing Strategy Marketing Plan 60

Adobe Experience Cloud Blog

JUNE 2, 2020

Marketing automation empowers organizations with the ability to more accurately predict the ROI of proposed marketing engagement campaigns. The question, “Does this marketing initiative have the potential to succeed?” The initiatives have to be tested, measured, and validated as successful before full implementation.”.

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Transform Energy Thought Leadership Marketing Automation Platform 152

Rock Content

JULY 2, 2023

As anyone living and working in the digital age can tell you, change isn’t just par for the course. It’s an ongoing guarantee, and the explosion of AI technology onto the marketing scene is proof positive of that. The sooner modern content marketers learn how to leverage it correctly, the better.

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Branding Transform Marketing Marketers 52

Hubspot Marketing

FEBRUARY 23, 2024

In 2024, marketers have a lot on their minds. With the rapid adoption of AI, significant changes in the search landscape, and an uncertain economy ahead, knowing how to lead your team to success seems daunting. Once I have a steady mind, I start by asking myself questions that can help guide my marketing efforts. Innovation.

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Direct Mail Marketing Marketers Transform 90

Adobe Experience Cloud Blog

JULY 24, 2017

In reality, the knowledge economy is so much more, and it is something many marketers can capitalize upon to drive growth for their business and better serve their customers. The evidence proves it, organizations that share valuable knowledge via content marketing experience nearly 8x the site traffic of organizations that do not.

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Transform Thought Leadership Analytics Education 134

Scoop.it!

MARCH 10, 2022

Generating high-quality content is not that easy, especially when you need a high volume of resources regularly – but there’s plenty you can do when you know the latest content marketing trends. This is where modern content automation options can help your business. Content is king! How Content Automation Works?

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Content Marketing Transform User-Generated Marketing 85

Marketing Insider Group

JUNE 8, 2020

I have been quite lucky in my nearly 30+ year marketing career to work with some truly extraordinary people. I had the great pleasure to work with Michael Brenner while in SAP North America Field Marketing and later in SAP Global Marketing.

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Thought Leadership Content Marketing Transform CMO 97

Duct Tape Marketing

AUGUST 28, 2023

5 Time-Saving Tips for Busy Business Owners written by John Jantsch read more at Duct Tape Marketing There's a constant, niggling question that haunts every small business owner: "Am I doing enough in my business?" This is often followed by: "Is my marketing strategy hitting the mark?"

Transform 44

Transform Affiliate Marketing Marketing Strategy Marketing Plan 44

Marketing Insider Group

NOVEMBER 16, 2021

I cannot exactly remember when I started working with ITSMA, and leveraging their work in B2B solutions and services, but it was sometime in the mid-2000s when I led the SAP Services Marketing team for SAP North America Field Marketing. Not long after, I attended my first ITSMA Marketing Vision event.

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Transform Thought Leadership Marketing Marketers 91

Buffer Marketing

SEPTEMBER 11, 2023

The reality is that the best LinkedIn users are marketing machines. I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. They use the platform as a content distribution system, not a resume builder. The ROI is insane.

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Thought Leadership Transform Communications Branding 133

AWeber

SEPTEMBER 19, 2023

People around the world have taken modern digital platforms like Etsy and Amazon and turned them into businesses they can run from the comfort of their homes. Yet even with all of the advantages possible in the digital age, building a digital store can get tricky. Maybe you haven’t built a digital store before.

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Shipping Transform SEO Promotion 64

Litmus

NOVEMBER 11, 2021

It’s no secret how transformative Agile can be to a marketing department’s process. According to AgileSherpas’ 4th Annual Agile Marketing Report , in 2021, the Agile adoption rate has reached 51% among marketers. What is Agile marketing? Data-driven marketing. Agile Marketing Manifesto and Agile Principles.

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Transform Marketing Marketers Email Marketing 78

Adobe Experience Cloud Blog

APRIL 8, 2019

But with the way modern customers conduct online research prior to purchasing, the human interaction aspect of qualifying leads has all but disappeared. If you haven’t yet defined what a lead is for your organization, here’s how to get started: Schedule a sit-down between sales and marketing. A solid definition of “lead”.

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Transform Thought Leadership Customer Journey Price 134

Rock Content

NOVEMBER 18, 2020

It is a valuable strategy (and philosophy) that allows us to meet the high standards of today’s users, who expect real and sustainable solutions to their problems. Besides, it is a very effective approach when positioning a product to generate brand credibility in the market and add more value to the customers acquired.

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Product User-Generated Transform Customer Acquisition 89

Hubspot Marketing

MARCH 9, 2023

So, instead of thinking of a press release solely as a ticket to earning news coverage, consider it as a valuable piece of marketing content. Events Press releases are an important component of event marketing to attract promotion from news outlets and other media sources.

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PR Transform User-Generated Promotion 145

Rock Content

SEPTEMBER 2, 2020

What makes a company successful? If we were to list all the factors involved, we would need much more space than a blog post. Therefore, your Digital Marketing plan must give great attention to this metric, seeking to transform the customer experience into a brand differential. But how does one do that?

Customer 54

Customer Transform User-Generated Promotion 54

Exposure Ninja

OCTOBER 2, 2023

Throughout your marketing career, you’ll come across many successful marketing campaigns in all areas of marketing — some will inspire you, and others will give you second-hand embarrassment. When it comes to marketing, you should look for inspiration inside and outside your niche.

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PR Marketing Marketers Promotion 52

Adobe Experience Cloud Blog

MAY 13, 2014

Author: Shyna Zhang No one has a better seat at the intersection of ‘digital’ and ‘customers’ than marketers. That’s why CEOs today expect their CMOs to be leaders in digital business innovation and growth. you can move toward marketing automation confidently, with all cylinders firing.

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Transform Logistics Thought Leadership Marketing 134

Adobe Experience Cloud Blog

MARCH 24, 2015

It can teach marketers valuable lessons about appealing to consumers’ emotions through interactive storytelling and creating a holistic, cross-channel campaign. It can teach marketers valuable lessons about appealing to consumers’ emotions through interactive storytelling and creating a holistic, cross-channel campaign.

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Thought Leadership Transform Energy Marketing 134

Hootsuite

DECEMBER 15, 2021

Why are TikTok trends good for marketing? Something like: I’m a faithful reader of the Hootsuite Blog, and I know that being genuine, unique and finding my niche are essential building blocks for successful marketing. Like in the fashion world, TikTok trends come in and out of style, fast. It’s the circle of life.

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Gen Z User-Generated Fashion Transform 142

Rock Content

AUGUST 22, 2019

It’s a pivotal part of the employee experience, as it shapes an employee’s framework of understanding in terms of success in their role and the culture of a workplace. In the digital age, mobile responsiveness and interactivity play a role in retention and engagement. Mistake #1: An Uninspired Onboarding Process.

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Transform Communications Succession Management Management 46

Marketing Insider Group

JULY 14, 2020

What does marketing even mean right now? So, what’s the answer to marketing in the age of disruption? Marketing isn’t a function. In this post, I’ll take you through marketing in the age of disruption and define five essential tips to help your brand make the leap to change and evolve. Quick Takeaways.

Thought Leadership 115

Thought Leadership Marketing Marketers CMO 115

Sprout Social

JUNE 24, 2019

Arcane Digital. Arcane is the original digital-first agency helping its client partners navigate the ever-changing technical and digital landscape. Check out its participation in our digital #SproutSessions series. SSPR is an award-winning Digital PR Agency that pushes the boundaries of conventional public relations.

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Non-Profit PR Social Media Marketing Retail 69

Rock Content

AUGUST 22, 2019

It’s a pivotal part of the employee experience, as it shapes an employee’s framework of understanding in terms of success in their role and the culture of a workplace. In the digital age, mobile responsiveness and interactivity play a role in retention and engagement. Mistake #1: An Uninspired Onboarding Process.

Transform 40

Transform Communications Succession Management Management 40

Content Marketing Institute

DECEMBER 25, 2017

Andy spoke poignantly about the deep challenges of being a full-time creative, and the lessons marketers may learn from his own journey. Among other nuggets of wisdom, he explained that marketers focus too much on the sale and, in doing so, lose sight of the power of a well-told story. Marketers focus too much on sale.

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Transform Manufacturing Entertainment Advertising 92

Buffer Marketing

SEPTEMBER 11, 2023

The reality is that the best LinkedIn users are marketing machines. I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. They use the platform as a content distribution system, not a resume builder. The ROI is insane.

Thought Leadership 52

Thought Leadership Transform Communications Branding 52

Sachs Marketing Group

JULY 5, 2023

Good website design combines aesthetics with functionality. It features a clean layout, intuitive navigation, responsive design for mobile devices, fast load times, and engaging content. Additionally, it should align with the brand’s identity and have clear calls-to-action to guide user behavior. So, what makes a good website design?

Transform 52

Transform SEO Communications Branding 52

Adobe Experience Cloud Blog

OCTOBER 20, 2010

The focus of the 2010 User Summit was the transformation of how marketing and sales organizations work – and work together – to generate revenue. In today’s “buyer’s in control” market, traditional marketing and sales approaches have become grossly inefficient and outdated. revenue touchpoints) across the revenue cycle.

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Transform Management Thought Leadership PR 76

Rock Content

AUGUST 7, 2020

This profile has quite specific characteristics based on a high level of demand and easy access to information. Over the years, marketing has always helped companies to position themselves in the market. Marketing has always been crucial to companies. Thus, marketing 2.0 Consumer 4.0 Consumer 1.0. Thus, consumer 1.0

Customer 59

Customer Inbound Marketing Transform Advertising 59

Calvyn Lee Blog

JANUARY 10, 2024

Creating a topical map for digital marketing niches, or for your Digital Marketing agency’s website is a strategic approach to organize content, improve user experience, and enhance search engine visibility. For example: yoursite.com/digital-marketing/seo/on-page-optimization 9.

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Digital Marketing Marketing Marketers Transform 130

Search Engine Land

SEPTEMBER 26, 2023

Once search engines like Google started to become the primary method through which people accessed information online, it became crucial for businesses to have a digital presence and be listed on search engine results pages (SERPs). How has it only been 25 years? Am I the only one who feels like there can’t have been a world without Google?!

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SEO Transform User-Generated Health 129

Set Up

SEPTEMBER 19, 2023

At Set up , we talk to a variety of Marketing experts in various industries. We recently attended the Packaging Expo in Las Vegas, and were inspired to talk to other marketing professionals within that industry. TLDR: The packaging industry was leaning on traditional marketing methods for a long period of time.

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Transform B2C Direct Mail Food 59