Martech

APRIL 26, 2023

In addition to the generative AI content assistant and ChatSpot alpha product, HubSpot’s March releases include pop-up CTA tracking in campaigns and adding event data to customer journey maps. Likely, you are now asked to create more content, run more campaigns and do more reporting with a smaller team than last year.

Customer Journey 101

Customer Journey User-Generated CRM Analytics 101

Martech

JULY 21, 2023

HubSpot has been rolling out new generative AI features. Here we take a deeper dive into Content Assistant and explain how to get the most out of ChatSpot. Content Assistant streamlines content creation for marketing and sales teams. Content Assistant streamlines content creation for marketing and sales teams.

User-Generated 98

User-Generated CRM Marketing Marketers 98

Hubspot Marketing

NOVEMBER 15, 2023

In today's data-driven world, the ability to transform data into actionable insights has never been more critical for success. According to HubSpot’s research, 36% of marketers say data helps them reach their target audience more effectively. Begin by clearly defining the goal or problem you need data to address.

Transform 84

Transform Key Performance Indicator Analytics User-Generated 84

Rock Content

MAY 3, 2024

There’s much to be said about how AI has impacted (and still affects) SEO results. However, we still don’t fully understand how it’ll influence future content quality and search engines. This leads to a lot of low-quality, low-value social media, blog posts, and even videos.

User-Generated 86

User-Generated SEO Copywriting Entertainment 86

Hubspot Marketing

MAY 15, 2023

I've been on the HubSpot Blog team for over five years, and in that time, I've seen plenty of changes. Back in 2017, for instance, we completely upended our blog infrastructure with the introduction of the pillar-cluster model. How the HubSpot Blog Team Leverages AI 1. And for good reason.

Retail 118

Retail Thought Leadership Copywriting Management 118

Lynton Web

DECEMBER 13, 2022

For companies with multiple departments spanning different regions — whether nationally or internationally — maintaining an organized HubSpot portal that prevents disrupted data may seem impossible. What Are Teams in HubSpot? HubSpot teams allow you to categorize your users into groups for organizational purposes.

CRM 98

CRM Communications Management Customer 98

Hubspot Marketing

JULY 29, 2022

According to a 2021 HubSpot Blog Marketing Trends Report , 69% of marketers surveyed say they use automation in their marketing role. Whether automation is a new or standard practice in your company, we want to help you avoid common traps marketers often fall into. You have dirty data. In fact, 45.9%

CRM 98

CRM Marketing Marketers User-Generated 98

Hubspot Marketing

MAY 16, 2023

While the technology isn’t new, AI can now create authentic content that’s usable in marketing. In this post, we’ll review what generative AI is, its benefits, limitations, use cases, and tools to add to your marketing stack. Generative AI can create marketing content. What is generative AI? Generative AI starts with a prompt.

Price 105

Price User-Generated CRM Copywriting 105

Hubspot Marketing

SEPTEMBER 25, 2023

If you’ve used newly accessible generative AI tools , you've likely realized how many tasks you can streamline in just seconds. But, with so many AI platforms hitting the market, the minutes you save using ChatGPT might be eaten up by hours of vetting which AI platforms and features are right for you. Learn more or sign up here.

Transform 116

Transform Price User-Generated CRM 116

Search Engine Land

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Staying ahead of the curve is imperative for long-term success in B2B.

Transform 133

Transform Marketing Marketers User-Generated 133

Hubspot Marketing

FEBRUARY 16, 2023

As any marketer knows, social media is an undeniably powerful tool to reach new audiences and connect with existing customers. Here, we'll explore which channels provided marketers with the highest ROI in 2023. Here, we'll explore which channels provided marketers with the highest ROI in 2023. Let's dive in. Let's explore why.

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145

Search Engine Land

FEBRUARY 14, 2023

Many ecommerce advertisers are starting to better understand how to set up and optimize Performance Max , but it’s still a very difficult campaign type for lead gen accounts. The funnel-driven nature of leads and the variance in quality are two of the biggest impediments. Get the daily newsletter search marketers rely on.

CRM 98

CRM eCommerce User-Generated Shoppers 98

Hubspot Marketing

OCTOBER 24, 2022

Every marketer faces different challenges. Or perhaps your team is finding it difficult to pivot your marketing strategy due to major global events. Today, marketing is so fast-paced that it can be difficult to identify which areas you'll want to focus on to facilitate stronger growth in 2023 and beyond. Why It's a Challenge.

Law 103

Law CRM Market Trends Marketing Strategy 103

Hubspot Marketing

MARCH 3, 2023

Looking for a way to supercharge your marketing campaigns and boost conversions? It’s an incredibly powerful toolset that can help marketers unlock valuable insights from user behavior – and significantly optimize their campaigns in the process. How to Perform CRO Tests 1. Design your experiment.

User-Generated 97

User-Generated Analytics Place Product 97

Scoop.it!

OCTOBER 5, 2023

These days, setting up a landing page and pop-up and driving some traffic to your website is no longer enough to get the best quality leads. But what is a substitute for the old-good (yet no longer effective) marketing tactics? According to Gartner , the global SaaS market is expected to reach $195,208 million by the end of 2023.

Customer 105

Customer Analytics Marketing Marketers 105

Hubspot Marketing

NOVEMBER 1, 2022

Whether you're creating a new content campaign, launching a YouTube series, or revising your social strategy, you're going to be asked the same question by leadership before getting their support: "How will this impact our company's bottom line?". But which ones matter most to leadership? What KPIs Matter Most to Execs in 2023.

Key Performance Indicator 108

Key Performance Indicator Customer Acquisition Marketing Marketers 108

Tiecas

JANUARY 27, 2024

Industrial blogs are an integral part of manufacturing content marketing. Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals. For manufacturers, creating industrial blogs is a challenge.

Manufacturing 59

Manufacturing Content Marketing Thought Leadership SEO 59

Sprout Social

JULY 14, 2023

An effective way to achieve this is through sales and marketing alignment. The new reality is that sales and marketing are continuously and increasingly integrated. Marketing needs to know more about sales, sales needs to know more about marketing and we all need to know more about our customers.

Key Performance Indicator 77

Key Performance Indicator Marketing Marketers Communications 77

SocialPilot

JANUARY 31, 2024

It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable. You should start by reading some impactful influencer marketing case studies.

Influencer Marketing 88

Influencer Marketing User-Generated Education CRM 88

Hubspot Marketing

JANUARY 16, 2023

Consider, for instance, how a few years ago, influencer marketing was a new and intimidating concept for many marketers. Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year. Social media trends change fast.

Social Media Marketing 116

Social Media Marketing Gen Z Millennials Influencer Marketing 116

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Dig deeper: 15 cutting-edge tools every B2B marketer should know 2.

Transform 111

Transform Marketing Marketers User-Generated 111

Hubspot Marketing

JULY 22, 2022

As a marketer, you know you have to spend money to make money. To help refine your marketing strategy to lower the costs of acquiring leads and customers, here are some helpful CPL and CAC benchmarks from a recent HubSpot survey of hundreds of marketers. Marketing Channels with the Highest and Lowest CAC.

Customer Acquisition 111

Customer Acquisition Direct Mail User-Generated Influencer Marketing 111

Hubspot Marketing

APRIL 6, 2023

I will show you what sitemaps are, how to create one, how to submit them to Google, and all the essential best practices. Some marketers view HTML sitemaps as outdated or even entirely unnecessary. It's the more modern form of handling how all your content is stored across your website. What is a sitemap?

User-Generated 145

User-Generated SEO eCommerce Customer 145

Customers.ai

JANUARY 26, 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. And it’s technology like marketing automation and machine learning that’s made this possible. So, what are the best B2B marketing tools to add to your arsenal right now?

CRM 111

CRM User-Generated Analytics Marketing 111

Hubspot Marketing

DECEMBER 15, 2023

With its growing popularity, Bing SERPs (Search Engine Results Pages) should be on the radar for marketers crafting their search engine optimization strategy. Invest in Quality Backlinks 4. Ensure Mobile Friendliness 6. Craft Quality Content Maximize Your Online Visibility with Bing Should you optimize for Bing?

SEO 91

SEO User-Generated Marketing Marketers 91

Rock Content

MARCH 14, 2024

This article is the first in a series exploring key findings from the 2024 State of Marketing Report , a comprehensive study by industry leaders like HubSpot, Litmus, Rock Content, and Search Engine Journal. Today, we delve into the future of content marketing, a future where personalization reigns supreme.

Whitepaper 101

Whitepaper User-Generated eBook Health 101

Hubspot Marketing

FEBRUARY 24, 2023

When it comes to SEO, these techniques are usually the first ones marketers add to their arsenal. Pro tip: Create a website designed to convert using HubSpot's free CMS tools. Backlink quantity and quality boost a page’s PageRank. List three things you’ve done this year that pertain to search engine optimization (SEO).

SEO 131

SEO User-Generated Place Product 131

Hubspot Marketing

DECEMBER 18, 2023

Increased open rates, click-throughs, and sales: If you want these results, running an email marketing audit can help you get there. That’s why I've teamed up with six email marketing experts to help you create an audit of your own. Together, we cover: What is an email marketing audit?

Email Marketing 118

Email Marketing Health Marketing Marketers 118

Hubspot Marketing

OCTOBER 18, 2023

SEO Report Template How to Create an SEO Report SEO Report Best Practices What is an SEO report? An SEO report shows how well your content and your web pages are performing in search engines and how prospective customers might be engaging with your content. Now you know what SEO is, but how can you tell you’re doing it right?

SEO 99

SEO Advertising Advertisers User-Generated 99

Rock Content

DECEMBER 11, 2020

So, you’re a marketer. You work a lot every day to achieve the best results with Content Marketing. You want to improve lead generation, drive more sales, increase brand awareness , increase lead quality. You can get some by following the best Content Marketing blogs on the internet. How about it?

Content Marketing 124

Content Marketing Transform Marketing Marketers 124

Martech

MAY 26, 2023

It’s no wonder that the business world, especially B2B marketing, is buzzing with excitement over the potential of AI. Why are those same people also okay with using other AI-driven tools like Grammarly, Descript and even HubSpot? You can tap into giant data pools and extract valuable insights by leveraging AI-powered tools.

Transform 92

Transform Whitepaper User-Generated Social Media Marketing 92

Scoop.it!

MARCH 2, 2023

Marketers swear by its effectiveness in generating leads and sales, building brand awareness, and even boosting customer loyalty. But how do you start to create high-performing content that cuts through the noise, moves people to take action, and grows your business? That’s precisely what we’ll be discussing in this blog post.

Content Marketing 92

Content Marketing Branding User-Generated Outbound Marketing 92

Hubspot Marketing

MAY 30, 2022

And then we suddenly find ourselves in the real world, only to realize that numbers do play a pivotal role in what we do — especially in digital marketing. To help those of you looking for a way to sharpen your skills, we've put together a detailed list of ways you can start using Excel to simplify your marketing tasks.

Key Performance Indicator 145

Key Performance Indicator Marketing Marketers SEO 145

Hubspot Marketing

NOVEMBER 19, 2020

Is there an opportunity to increase market penetration? However, one of the often overlooked ways to strengthen your gross sales is a purposeful, well-researched, and expertly executed market development strategy. What is market development? How to Create a Market Development Strategy.

Marketing 143

Marketing Marketers Marketing Plan User-Generated 143

Hubspot Marketing

MARCH 30, 2022

I realize the need for organization and structure, and this could not be more necessary than managing a blog. Without a mutually agreed-upon system for planning, writing, and scheduling content every week, you can find yourself in a pile of missed deadlines, unedited blog posts, and a fair amount of team tension.

Transform 145

Transform Management Place Product 145

Marketing Insider Group

NOVEMBER 30, 2021

Many B2B companies spend a large amount of their marketing budget on customer acquisition. One area companies often neglect to invest in is customer marketing. And many modern marketers know this. But if you’re just learning about customer marketing, we’re here to help you understand the far-reaching benefits it can provide.

Customer Marketing 121

Customer Marketing Marketing Strategy Customer Customer loyalty 121

Search Engine Land

APRIL 21, 2023

It is also incredibly important for search engine optimization (SEO). In this article, you’ll learn everything you need to know about evergreen content – including what makes a topic evergreen, why evergreen content is important and some examples to inspire you. What is evergreen content? Most of the information is perpetually useful.

SEO 100

SEO Real Estate Finance Social Media Marketing 100