Marketing Insider Group

NOVEMBER 16, 2021

You know you have been involved with something or someone special for a long time when you cannot remember the date you first started working with a colleague or team, first attended an event, or became aware of key concepts that became “ah hah moments” or epiphanies. Not long after, I attended my first ITSMA Marketing Vision event.

Transform 91

Transform Thought Leadership Marketing Marketers 91

Hubspot Marketing

AUGUST 4, 2022

There's more scope for automation in your business than ever before. When you think of automation, email marketing automation might come to mind first. All popular email marketing tools have built-in automation functionality. You might be wondering: What types of automation will benefit my business the most?

CRM 136

CRM Shipping Logistics Email Marketing 136

Vertical Response

OCTOBER 23, 2023

Are you looking to supercharge your email marketing efforts in 2024? In this article, we will delve into the world of CRM (Customer Relationship Management) solutions and explore the top options available for email marketers like yourself. Look no further! This is where CRM comes into play.

CRM 65

CRM Price Analytics Email Marketing 65

CXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. What makes customer acquisition different from marketing? Borrow trust for fast results with influencer marketing 4.

Customer Acquisition 107

Customer Acquisition eCommerce Customer Retail 107

Hubspot Marketing

JULY 4, 2022

Trigger marketing enables you to be at the ready, in whatever way your audience chooses to engage. In this article, we’ll cover all things trigger marketing, including its benefits, example, and the steps to leverage it. What is trigger marketing? The Benefits of Trigger Marketing. The Benefits of Trigger Marketing.

eBook 144

eBook CRM Marketing Marketers 144

Sprout Social

MAY 5, 2021

As a marketer, you know getting customers’ attention can be tough, but actually closing those customers is just as much of a struggle for sales reps in your org. That’s because the average sales process is more complex than ever. And that’s where marketers can save the day. Blog posts.

CRM 113

CRM Marketing Marketers Communications 113

Marketing Insider Group

AUGUST 18, 2020

The question of why Sales and Marketing need to be in sync is a no-brainer. Studies have shown that companies with “good” sales-marketing alignment achieve. 34% more revenue from new customers. 108% more acceptance of Marketing Qualified Leads (MQLs). Shared goals aren’t just for sales and marketing.

CRM 115

CRM Inbound Marketing Customer Journey Marketing 115

Hubspot Marketing

JANUARY 31, 2017

In his famous paper , Turing proposed a test (now referred to as the Turing Test ) to see if a machine’s ability to exhibit intelligent behavior is indistinguishable from that of a human. If the computer successfully fooled the interrogator into thinking it was a human, the computer was said to successfully have artificial intelligence.

Transform 144

Transform Marketing Marketers Shipping 144

Duct Tape Marketing

MAY 25, 2022

Transforming Marketing With Artificial Intelligence written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Paul Roetzer. In this episode of the Duct Tape Marketing Podcast , I interview Paul Roetzer. 5:18] How will AI impact the marketing profession? [7:21]

Transform 89

Transform Marketing Marketers Non-Profit 89

Buffer Marketing

SEPTEMBER 11, 2023

This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP. The reality is that the best LinkedIn users are marketing machines. Having a strong LinkedIn game is no longer an option.

Thought Leadership 52

Thought Leadership Transform Communications Branding 52

OnPassive Marketing

MAY 3, 2022

It helps you connect with your audience, provide a valuable service, and market yourself. In this blog, we will be exploring what you can do to make social media monitoring easy for you as a brand. In this blog, we will be exploring what you can do to make social media monitoring easy for you as a brand.

Branding 60

Branding Key Performance Indicator Fashion Analytics 60

Duct Tape Marketing

JULY 6, 2023

The 4 Commitments To Grow Your Reach Online written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Becky Robinson In this episode of the Duct Tape Marketing Podcast , I interview Becky Robinson. Key Takeaway: Building a successful online brand and thought leadership requires 4 commitments.

Thought Leadership 56

Thought Leadership Energy Place Copywriting 56

Duct Tape Marketing

APRIL 5, 2023

The Rise of AI in Advertising written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mike Rhodes In this episode of the Duct Tape Marketing Podcast , I interview Mike Rhodes. Questions I ask Mike Rhodes: [02:17] In the last couple of years, what are the biggest changes in digital marketing? [04:45]

Advertising 82

Advertising Advertisers Copywriting Digital Marketing 82

Rock Content

AUGUST 13, 2020

Today, invest in Digital Marketing seems to be the main approach in any company in the world. In this way, we can say that, for a long time, marketing and sales teams were considered opposites — and, in some cases, even enemies! How to align sales and marketing teams? How to align sales and marketing teams?

Communications 52

Communications CMO Marketing Marketers 52

Duct Tape Marketing

APRIL 21, 2017

Affordable Tools to Help Maximize Your Social Media Presence written by Guest Post read more at Duct Tape Marketing. Social media has tilted the marketing landscape, with close to 90 percent of marketers believing in the importance of social media marketing—a practice that saw a spending of close to $10 billion in 2015.

Social Media Marketing 64

Social Media Marketing Price User-Generated Analytics 64

Hubspot Marketing

DECEMBER 22, 2023

They’re using it to streamline operations, predict market trends, and create more engaging customer experiences. They’re using it to streamline operations, predict market trends, and create more engaging customer experiences. It's not just hype — 48% of marketers in our survey already use these tools to craft content.

Branding 102

Branding Transform User-Generated SEO 102

Hubspot Marketing

MAY 9, 2019

Blog posts and podcasts are great starting points for exploring a particular topic. These cover the main business skills you'll need to advance in today's rapidly changing workplace -- from digital marketing and coding to selling, leadership, and more. Marketing Courses. Fundamental Marketing Courses.

Finance 145

Finance Inbound Marketing eCommerce Non-Profit 145

Hootsuite

JANUARY 10, 2024

And while some people are worried that the robots are here to take our jobs, we’re convinced they’re here to help us do our jobs better —especially when it comes to AI marketing tools. If you are a small team or solopreneur wanting to scale your reach and analytics capability, AI marketing tools can be a game-changer.

Price 100

Price User-Generated Copywriting Marketing 100

Neil Patel

JANUARY 6, 2021

Most small business owners that I know want more, happier customers. Customer relationship management (CRM) software is designed to help companies with that exact goal. With CRM software for small business, these points are even more important. So why aren’t they using it? That was true, but it’s not anymore.

CRM 144

CRM Price User-Generated Inbound Marketing 144

Martech

APRIL 19, 2023

This article explores why today’s CMOs should prioritize marketing technology strategy and create internal policies for using generative AI. Image created by Dall-E Why CMOs need to be technology aware The case for CMO engagement in technology was already compelling: Technology enables everything that marketing does.

CMO 118

CMO Customer Acquisition Transform User-Generated 118

CXL

JUNE 2, 2022

Ask 10 people what account-based marketing (ABM) is and you’ll get 10 different answers. Some see it as a sales tactic, while others view it as a content marketing strategy. What is account-based marketing? In his account-based marketing course , Watt goes on to unpack each of the adjectives in his definition: Sustained.

Customer 82

Customer Direct Mail Marketing Marketers 82

Marketing Insider Group

MAY 25, 2021

As a marketer, creating and publishing the right content in the proper context is essential. Many marketers can waste precious time, energy, and resources producing the wrong content for the wrong audiences. Source: HubSpot. What is Buyer Intent in Content Marketing? Quick Takeaways.

Content Marketing 142

Content Marketing Energy eBook Marketing 142

Hubspot Marketing

NOVEMBER 30, 2022

And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing can’t be your only strategy for driving sales because you need to meet audiences where they’re already spending time: on the internet. Enter digital marketing — in other words, any form of online marketing.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Marketing Insider Group

FEBRUARY 9, 2021

What’s the goal of content marketing ? For most companies the goal of content marketing is to get business results – outcomes that drive profitable action. Remember that content marketing is a long-term strategy – a marathon, not a sprint. What Content Marketing Results Do You Want?

Content Marketing 145

Content Marketing eBook Marketing Marketers 145

Hubspot Marketing

JANUARY 11, 2023

As we collectively enter into yet another year of an uncertain employment landscape, having a stand-out marketing resume will only strengthen your position in the job market. It's ironic, but many marketers have a hard time selling themselves. Qualities of a Great Marketing Resume. How long should my marketing resume be?

Management 144

Management Marketing Marketers Inbound Marketing 144

Marketing Insider Group

DECEMBER 8, 2020

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. times more leads than those who publish only 0-4 posts per month.

User-Generated 142

User-Generated CRM Marketing Marketers 142

Martech

APRIL 15, 2022

The B2B buyer journey is evolving rapidly as it becomes more digitized, less predictable, and more complex. The challenge for B2B marketers is to support what is now largely a self-guided journey involving numerous personas on accounts and increasingly expanding buying teams. Key points covered include: What is B2B marketing?

B2C 122

B2C Marketing Automation Platform Gen Z Whitepaper 122

CXL

OCTOBER 31, 2022

According to Insider Intelligence, online retail sales will reach $7.4 trillion by 2025 , making up around one quarter of all retail sales. With ad costs rising on Facebook (and across platforms), ecommerce marketers who want a slice of this pie will need to up their Facebook ad game to stand out and remain in play.

eCommerce 85

eCommerce User-Generated Gen Z Copywriting 85

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing Automation Platform 117

Marketing Automation Platform CRM Manufacturing B2C 117