Sachs Marketing Group

JULY 8, 2022

Google and other search engines are not the arbiters of truth and quality – popularity and authority weigh much more heavily into how Google ranks a page than the veracity of its content, or even its quality. Note that authoritative does not necessarily mean good. Establishing the same level of authority from scratch is almost impossible.

SEO 105

SEO Product Branding Customer 105

Hubspot Marketing

FEBRUARY 21, 2024

In fact, big-picture marketing strategy is one of the most important conversations I have with clients when they come to me for messaging and website copy. Even though I use best SEO practices on the main pages, optimizing blog content (and future articles) is an ongoing process that requires staying on top of the latest guidelines.

SEO 109

SEO Copywriting Thought Leadership Energy 109

Hubspot Marketing

NOVEMBER 29, 2022

Disconnection in Context: Challenges for Go-to-Market Teams. Only 27% of marketers say their marketing data is fully integrated with the tools they use, and 22% of them find it difficult to share data across teams. Marketers spend an average of 3.55 You’ve seen the data. You’re tracking the trends.

CRM 103

CRM Thought Leadership Customer Acquisition Customer 103

Hubspot Marketing

SEPTEMBER 26, 2023

Marketing plans provide a framework to funnel customers from awareness to decision to purchase. Here’s what you need to know about SaaS marketing plans, what sets them apart from traditional frameworks, and how your company can create a plan that drives revenue. Table of Contents What is a SaaS marketing plan?

Marketing Plan 97

Marketing Plan Gen Z User-Generated Price 97

Welcome Software

JULY 25, 2023

Add to it the speculation that to save resources, some AI companies are using multiple smaller GPT models instead of a single large GPT model. If you use an AI tool to write a blog post or a code, who owns the copyright to that? If you can create 10x the content with 10% of the resources, will it outsource your job as a marketer to AI?

Whitepaper 40

Whitepaper Law Health New Technology 40

Hubspot Marketing

AUGUST 14, 2023

Image Source For instance, let's say you search "best hikes near me" and your first response — which takes up the entirety of the screen above-the-fold — is from Google’s generative AI feature. At HubSpot, we are optimistic about the future of SEO — but we're also preparing for many major shifts over the next year.

SEO 78

SEO User-Generated Gen Z Millennials 78

Search Engine Land

NOVEMBER 21, 2023

Crowd-sourced human quality raters have been the mainstay of the algorithmic evaluation process for search engines for decades. Still, a potential sea-change in research and production implementation could be on the horizon. Similarly, a transport query like [Liverpool Manchester] might shift to a sports query on local match derby days.

User-Generated 138

User-Generated Transform Product SEO 138

The Social CMO

FEBRUARY 5, 2022

Originally published on the Salesforce “ 360 blog “. But the truth is that they are struggling to do it well. Countless growing departments, new services abound, and the truth remains: Customers have to see you as one company. And for those 31% executives who have a single 360-degree view of customer data?

Transform 52

Transform Customer CRM Finance 52

Hubspot Marketing

APRIL 21, 2022

What do cross-country road trips, wedding speeches, and social media marketing have in common? By now, most marketers recognize that social media plays an integral role in an effective inbound marketing strategy. Why we like this social media tool: Marketers with small teams and heavy workloads will love this intuitive template.

Price 145

Price Social Media Marketing User-Generated Management 145

Backlinko

MARCH 19, 2024

These are the tools that stand out in the market, each excelling in its own way. Open-source vs. closed-source: Open-source AI (like PyTorch): Customizable but requires technical know-how. Closed-source AI (like Claude): Easier to use but less flexible and potential privacy concerns.

Price 85

Price User-Generated Entertainment Copywriting 85

Search Engine Land

NOVEMBER 29, 2022

We do it to every single query and every single result. It’s pervasive throughout every single thing we do.” Google wants to optimize its search system to provide great content for the respective search queries depending on the user’s context and consider the most reliable sources.

Whitepaper 99

Whitepaper PR User-Generated Advertising 99

Lynton Web

NOVEMBER 3, 2022

It will unify your teams and help you create marketing strategies with meaningful data. A bad CRM/CMS lacks transparency, makes it hard for teams to work together, and leads to less cohesive marketing campaigns. HubSpot Marketing Hub. With marketing automation, you can analyze and report on your efforts. Best of all?

CRM 52

CRM Health User-Generated Place 52

DIY Marketers

JULY 9, 2023

Don’t even think about getting into affiliate marketing until you read this. Millions are ignoring affiliate marketing research and risking more than they know. Everyone is all hopped up on affiliate marketing, but there’s so much no one is telling you because if they DID, you wouldn’t buy what they’re selling.

Affiliate Marketing 54

Affiliate Marketing Market Research Marketing Marketers 54

Hubspot Marketing

DECEMBER 11, 2023

It’s no secret that embracing AI can come with a wide range of benefits for your marketing team — things like task automation, time and cost savings, increased productivity, and more. Despite these evident benefits, there is a lingering reluctance among many marketers to incorporate AI into their strategies. We think so.

User-Generated 93

User-Generated Marketing Marketers Copywriting 93

Hubspot Marketing

JANUARY 11, 2023

On top of lead generation, a blog can also help your site climb in search rankings. At the HubSpot Blog, which gets a whopping eight million page views per day and has seen a 25% boost in traffic year after year, we've experimented with and written many key strategies that can make any blog successful.

User-Generated 145

User-Generated Law SEO Promotion 145

Unbounce

SEPTEMBER 4, 2023

/ Email marketing 7 eye-catchy email subject lines with strategies that will increase your open rates By Steve Young and Banafshe Salehi. More blog posts by Steve Young Banafshe Salehi Banafshe is a writer and creator who loves long walks on the beach (kidding?). Updated on September 4, 2023. Updated on September 4, 2023.

Email Marketing 98

Email Marketing Customer Product eBook 98

Lynton Web

MAY 27, 2022

In this blog, we’ll discuss common challenges franchises face and how bringing everything under one roof can solve several problems and increase revenue. 1 goal of any business is to succeed in the market. A Single Source of Truth for Your Data. Franchise Stats. Top Franchise Challenges. Lead routing limitations.

Real Estate 52

Real Estate CRM Customer Place 52

Unbounce

OCTOBER 20, 2023

More blog posts by Garrett Hughes Oli Gardner Unbounce co-founder Oli Gardner has seen more landing pages than anyone on the planet. He was recently named the “The 2018 Marketer to Watch,” in the under 46 category, by his mother. Updated on October 20, 2023. You’re welcome. Donʼt know how to fix the problem? Never fear.

Whitepaper 105

Whitepaper eBook Promotion Communications 105

Orbit Media Studios

JANUARY 3, 2023

Success or failure comes down to a single click. Is the traffic source (or navigation label) bringing in people who are a fit for the offer on the page? Another mismatch example is a lead generation CTA on a blog. And getting that website click (or tap) depends on a lot of little factors. I’ve made hundreds myself, I’m sure.

User-Generated 121

User-Generated Analytics eCommerce Price 121

Unbounce

APRIL 18, 2024

17 min read You’ve done all the legwork to plan an entire marketing campaign, and everything is live. More blog posts by Josh Gallant Conversion rate optimization (CRO) testing can mean the difference between campaign success and failure. Updated on April 18, 2024. The ads are live, the landing page is live, and the traffic is flowing.

User-Generated 52

User-Generated eCommerce Analytics Gen Z 52

Unbounce

MAY 15, 2024

More blog posts by Josh Gallant Understanding CRO metrics and KPIs In truth, CRO metrics and key performance indicators (KPIs) can be a fairly broad bucket. Where’s the leak in your marketing funnel? That’s the question we’re here to answer today. What should you experiment with? Which A/B tests should you run?

Non-Profit 59

Non-Profit Customer Acquisition User-Generated eCommerce 59

Orbit Media Studios

JULY 27, 2022

So when it works, the proper way to measure the organic search visibility of your content is to combine the two sources: Your traffic measured in Google Analytics and the video views as measured in YouTube Studio. They click. You have traffic. That was the basic strategy 20 years ago when I first started doing SEO. Times have changed.

SEO 97

SEO PR Manufacturing Analytics 97

Backlinko

MARCH 24, 2023

And, as it turns out, covering an entire topic on a single page is KEY for ranking on the first page of Google. Google’s ranking metrics are designed to sort out billions of web pages to meet search intent by offering the most relevant and useful results within the shortest time possible. And start to see a rankings boost within days.

SEO 91

SEO Inbound Marketing Analytics User-Generated 91

Rock Content

DECEMBER 4, 2020

Most companies still tend to follow general trends of the market because the “niche” visual can face a misunderstanding of the user who is used to a certain kind of content. It’s this “outfit” that users evaluate your presence by. Otherwise, they will get back to cat memes. Coronavirus and Niche Trends.

Fashion 137

Fashion User-Generated Finance Transform 137

Power Digital Marketing

DECEMBER 14, 2022

One of the primary goals of marketing is to build a bigger audience—and then sell to them. It’s called affiliate marketing. While it’s nothing new, affiliate marketing continues to trend upward as more and more brands lean into having third parties vouch for them. billion on affiliate marketing in the U.S. Well, you can.

Affiliate Marketing 52

Affiliate Marketing Marketing Strategy Marketing Marketers 52

Search Engine Land

MAY 15, 2023

Your website is the center of your digital marketing world. It’s where you have the most control and where all digital marketing rivers run toward. Generally, the largest of those traffic sources is organic search. This is a problem. Usability : Confuse them and lose them. This all makes sense.

SEO 103

SEO User-Generated Digital Marketing Copywriting 103

AWeber

APRIL 6, 2023

Whether you want to improve your current newsletter or are researching ideas for your first one, these tried and true email marketing practices are sure to help. You want to build a relationship with your subscribers with great content — rather than pushing for a sale every single time. Well, yes, but there’s more to it than that.

Non-Profit 102

Non-Profit eCommerce User-Generated Education 102

Welcome Software

JANUARY 24, 2024

Even if you’ve never seen It’s Always Sunny, you probably know exactly what I’m talking about: it’s Charlie Day standing in front of a deranged true crime-esque bulletin board, waving his hands frantically while trying to find his way back to the truth. As content marketers, we feel this scene in our bones.

Transform 40

Transform Whitepaper Management SEO 40

Welcome Software

MARCH 31, 2022

Marketing Resource Management (MRM): An Expert’s Guide. In our recent study, State of Content 2022 , we found that 23% of marketers surveyed intend to spend between $100K and $500K on content in the coming year — with 16% planning to spend up to $5M. . A marketing-first approach. What is marketing resource management (MRM)?

Management 52

Management CRM Marketing Marketers 52

Search Engine Land

NOVEMBER 17, 2023

So, predictably, the article did what it seemed designed to do: The Verge made many search marketers angry, including me. Marketers, journalists, and users – it’s time for us to have a crucial conversation about the web, why it broke, and how we can fix it. I’ve only been in marketing for four years.

SEO 124

SEO Advertising Advertisers Promotion 124

Rock Content

OCTOBER 27, 2020

With a better understanding of loyalty and knowing who that reader really is, companies can optimize their Content Marketing to offer value and engage people towards the buying decision. In other words, they read more, always come back, and stay on articles for longer in a single visit. So let’s start with a study.

User-Generated 74

User-Generated Copywriting Energy eBook 74

Unbounce

JUNE 23, 2023

Here’s a question that pretty much every marketer is pondering (and maybe losing some sleep over): What does the future hold for marketing in a world of AI tools ? Will AI ever be able to replace marketers—or even an entire marketing team (gulp)? 00:00:00] Pete: Hey marketers. Oh wait, that’s already happening.)

Marketing 110

Marketing Marketers Customer Journey Non-Profit 110

Unbounce

SEPTEMBER 21, 2023

/ Email marketing 6 eye-catchy email subject line strategies that will increase your open rates By Steve Young and Banafshe Salehi. 15 Your prospects’ inboxes are crowded with marketing messages — so here’s a little inspiration for crafting subject lines that disrupt patterns and really reach out and grab the reader.

Email Marketing 52

Email Marketing Customer Product eBook 52

Welcome Software

MARCH 28, 2022

Those living in the DAM Stone Age might not skip a beat, but enlightened marketers (who know a better way) would likely shake their heads in disappointment. If you recognize any of these issues (even a single one), there’s a good chance you need to ditch your current storage solution and upgrade to a modern-day integrated DAM platform.

Management 40

Management Branding Place Analytics 40

Rock Content

SEPTEMBER 14, 2020

Not to focus on a single purchase, but rather on building a long-term relationship. The shopping experience is the complete set of perceptions that customers receive while purchasing a product or service, and even what they feel after the deal is closed. The shopping experience is about feelings, emotions, and sensations. Environment.

Customer 75

Customer User-Generated Inbound Marketing Shoppers 75

Rock Content

AUGUST 31, 2017

Content marketing strategy is certainly an ongoing and evolving project. The best content marketing strategies are high level and then broken out into tactical pieces for a specified time period. For example, a new year might prompt a content marketing leader to decide on the following priorities: focus more on email marketing.

Marketing Strategy 55

Marketing Strategy Content Marketing Marketing Marketers 55

Rock Content

MARCH 31, 2020

With Digital Marketing , even small companies have the tools and the means to reach bigger audiences, generate leads and sell more. The answer lies on a broader variety of Digital Marketing channels , all of them with different demands and benefits that can fit any budget or strategy. How is this possible? Organic Search.

Digital Marketing 61

Digital Marketing User-Generated Marketing Marketers 61