Martech

OCTOBER 2, 2024

To do this well, you need predictive analytics tools to continually assess the effectiveness of various campaigns and marketing channels and ensure resources are invested where they deliver the highest ROI. Dig deeper: Why you should add predictive modeling to your marketing mix 3.

Analytics 94

Analytics Transform Customer Acquisition Customer loyalty 94

Hubspot Marketing

JULY 22, 2024

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don't have a plan. You should. Conduct a situation analysis.

Marketing Plan 108

Marketing Plan Marketers Marketing Social Media Marketing 108

Marketing Insider Group

NOVEMBER 4, 2024

Artificial intelligence (AI) and automation have emerged as transformative tools, allowing businesses to streamline operations, enhance customer interactions, and optimize their marketing strategies with unprecedented efficiency. As Sagefrog’s 2025 B2B Marketing Mix Report notes, AI and automation are critical.

Transform 52

Transform Marketing Mix User-Generated eBook 52

Hubspot Marketing

MAY 9, 2025

If you arent investing in updating your marketing strategies to be more inclusive, I suggest making this the year that you start. Then work to infuse your insights throughout your marketing mix. Then, workshop how to make each component of your marketing mix appeal to a broader base of consumers.

Market Trends 115

Market Trends Marketing Mix Key Performance Indicator Marketers 115

Sprout Social

JUNE 13, 2025

Calculating YouTube marketing ROI across paid and organic content offers a complete performance picture. You can use this insight to compare YouTube performance to other digital marketing efforts and your overall social media ROI to guide future marketing strategy decisions.

Analytics 107

Analytics Marketers Marketing Customer Journey 107

Sprout Social

JUNE 11, 2025

The team made sure to build a robust measurement strategy with deep insights into impact. A combo of in-house Marketing Mix Modeling (MMM) and sales lift studies helped them gauge performance and see which tactics performed best. Then, they used those insights to refine, iterate and continuously improve performance over time.

Branding 109

Branding Transform Food Education 109

Martech

JULY 8, 2025

Causal AI is GPS for your go-to-market strategy. Why traditional models break down Legacy models — whether they’re marketing mix models, multi-touch attribution tools or machine learning engines trained on static data — struggle in today’s environment because they assume: The future will resemble the past.

Transform 70

Transform Analytics Marketing Mix Traditional Marketing 70

Hubspot Marketing

OCTOBER 14, 2024

A good marketing framework doesn’t just give you clarity: it turns your entire strategy into a well-oiled machine, helping you run campaigns confidently and get real, measurable results. Table of Contents What is a marketing strategy framework? Traditional Marketing Models 1.

Marketers 121

Marketers Marketing Price User-Generated 121

Search Engine Land

AUGUST 29, 2024

While new marketing strategies may seem promising, ensure these channels align with your customer’s journey. Consider factors like channel maturity, potential ROI and customer and market trends. Analyze competitor activity : Evaluate competitor performance across different channels.

Digital Marketing 85

Digital Marketing Transform Key Performance Indicator Customer Journey 85

Hubspot Marketing

APRIL 22, 2025

Your Black Panther should fit comfortably within your multiverse that is, the specific identities you serve should be an integral part of your marketing ensemble. And they should show up across your full marketing mix your Instagram feed, your website, your commercials. Wakanda forever.

Energy 85

Energy Marketing Mix Marketers Marketing 85

Hubspot Marketing

APRIL 15, 2025

Hone Your TikTok Strategy for 2025 and Beyond As we look toward 2025, TikTok's importance in the marketing mix continues to grow. This has created opportunities for more authentic partnerships that feel less like advertisements and more like valuable contentwhich, in my experience, is precisely why they perform so well.

Social Media Marketing 95

Social Media Marketing Marketers Marketing Influencer Marketing 95

illumin

OCTOBER 3, 2024

By leveraging the right approach, marketers can get the best possible picture of their campaign’s impact. Media mix modeling (MMM), also called marketing mix modeling, is a measuring and analytics strategy that lets marketers measure impact. What is MMM?

Marketing Mix 59

Marketing Mix Advertisers Advertising Marketers 59

Sprout Social

DECEMBER 20, 2024

Sprout Influencer Marketing empowers you to go beyond surface-level metrics like follower count and dive deep into the data to understand the true impact of your influencer collaborations. Go beyond vanity metrics and prove the value of your influencer marketing strategy with detailed reports and actionable insights.

Branding 124

Branding Influencer Marketing User-Generated Key Performance Indicator 124

Sachs Marketing Group

JULY 18, 2025

Multi-touch attribution, marketing mix modeling, and incrementality testing all become essential tools for understanding true impact. Third, content strategies need to adapt to AI search behavior. Contact us today to future-proof your Google Ads strategy.

Digital Marketing 52

Digital Marketing Marketing Strategy Transform User-Generated 52

Search Engine Land

SEPTEMBER 16, 2024

Expand the marketing mix Don’t put all your eggs in one basket. For B2C marketers, evaluate your influencer marketing strategy. This can reveal unexpected marketing opportunities or undervalued channels. Many advertisers still rely on outdated metrics, like call duration, to measure success.

User-Generated 76

User-Generated Advertisers Advertising Law 76

Marketing Insider Group

JUNE 17, 2025

So marketers are getting louder—or at least more creative. Voice search, short-form video, and even virtual reality are sliding into the marketing mix. Voice, Video, and Virtual Spaces Are the New Email People are tuning out traditional messages. And it’s not just for Gen Z influencers in neon hoodies.

CRM 112

CRM Management Gen Z Marketers 112

Martech

MAY 8, 2025

To understand engagement, you need a connected, 360-degree view that links every touchpoint, letting you map the nonlinear paths customers take and optimize marketing strategies accordingly.

Customer Journey 83

Customer Journey Marketers Marketing Marketing Mix 83

Vertical Response

JULY 21, 2025

SEO engine optimization is also a core component of a comprehensive marketing strategy, helping businesses achieve their digital marketing objectives. Monthly search volume (MSV) indicates how often a keyword is searched, helping to balance short-term and long-term SEO strategies.

SEO 52

SEO User-Generated Email Marketing Digital Marketing 52

Sprout Social

JUNE 16, 2025

To gain a more complete picture of your LinkedIn ROI, you’ll need to apply one or more measurement strategies, like attribution modeling, marketing mix modeling (MMM) or incrementality testing. The post What is LinkedIn marketing ROI (and why does it matter)? appeared first on Sprout Social.

CRM 78

CRM Key Performance Indicator Transform Marketers 78

illumin

MAY 6, 2025

Looking more into changing consumer trends can give you key insights and intel on how to adjust your marketing strategy. Change up your marketing mix As advertisers continue to test and seek out different options, and behaviors of buyers are shifting, this is the perfect storm and opportunity to switch things up on your marketing mix.

Advertisers 70

Advertisers Advertising Marketing Mix Price 70

Power Digital Marketing

JUNE 6, 2025

For today’s performance-driven marketing teams, organic reach alone is no longer enough to meet aggressive growth targets. To achieve measurable results, paid social media advertising has become a critical lever in the modern digital marketing mix.

Advertisers 52

Advertisers Advertising Gen Z User-Generated 52

Sprout Social

JUNE 24, 2025

Explore these Snapchat statistics to get answers on whether Snapchat should be part of your marketing mix. With Sprout Social, you can track influencer campaigns, measure ad performance and uncover engagement insights to optimize your Snapchat marketing strategy. Start your free 30-day trial today.

Gen Z 69

Gen Z Millennials User-Generated Advertisers 69

Customers.ai

NOVEMBER 14, 2024

How Klaviyo Benefits Different Types of Businesses Criteria for Selecting the Best Klaviyo Tools 20 Klaviyo Tools to Add to Your Tech Stack Right Now How to Integrate Klaviyo Tools into Your Marketing Strategy Your Klaviyo Tools Questions Answered See Who Is On Your Site Right Now! Get names, emails, phone numbers & more.

Email Marketing 85

Email Marketing eCommerce Shipping Analytics 85

Martech

MARCH 10, 2025

Consumers are far more likely to share their data with companies they trust, giving you better signals to optimize your marketing strategies. A solid marketing measurement strategy isnt just about overcoming the limitations of cookie-based tracking its about predicting the optimal media mix for maximum impact.

Transform 122

Transform Marketing Mix Retail User-Generated 122

Vertical Response

JULY 14, 2025

This article explores their roles, types, tax-exempt status, annual reporting requirements, funding sources, and marketing strategies. Effective marketing strategies, including content, social media , and event marketing , are essential for nonprofits to engage supporters and secure ongoing funding.

Non-Profit 52

Non-Profit Event Marketing Marketing Mix Education 52

Hubspot Marketing

MARCH 18, 2025

This step is needed for your overall marketing strategy, not just for your case studies. This component of your marketing mix will prove more effective as a result, as well. It allows you to focus your efforts. For instance, online marketplace Bol made a decision that it wanted to serve neurodivergent consumers.

Marketers 88

Marketers Marketing Marketing Mix Branding 88

SocialPilot

JUNE 26, 2025

If your product or service can be seen, styled, explained visually, or told through a story, Instagram can play a central role in your marketing mix. Ideal Use Cases (with Built-in Marketing Insights) Instagram shines when used for building brand affinity, visual storytelling, and community growth. billion monthly users.

Gen Z 40

Gen Z Thought Leadership User-Generated Education 40

Businesses Grow

APRIL 7, 2025

The same goes for marketing. To be original, you have to add your human story to the marketing mix. But we will always hold on to the music, the stories, the paintings that are an irreplaceable part of a human story. To stand out, you have to be original. Your voice, perspective, and wisdom are the only things AI cannot copy.

Marketers 89

Marketers Marketing Marketing Mix Education 89

Vertical Response

JANUARY 18, 2025

Marketing strategies have also played a significant role in perpetuating FOMO. Companies use tactics like limited-time offers, scarcity marketing, and exclusive deals to create a sense of urgency and encourage customers to make purchases. What are some tools to enhance FOMO in marketing strategies?

Millennials 52

Millennials User-Generated Customer loyalty Price 52

Martech

SEPTEMBER 26, 2024

Unlike digital marketing strategies that can be somewhat standardized, PR campaigns need to be customized to connect with various audiences worldwide. It’s thriving in today’s global marketing mix, where authenticity, credibility and meaningful connections reign supreme. Processing.

Marketing Mix 135

Marketing Mix Global Marketing PR Thought Leadership 135

DirectMail2.0

MARCH 26, 2025

Transcript: 0:01 all right well let’s go ahead and get started welcome everyone to our webinar we are thrilled you have chosen to spend 0:07 some time with us today and we will not disappoint in today’s marketing ecosystem there are common struggles in 0:13 the pursuit of effective strategy and use of the direct mail marketing channels (..)

Whitepaper 52

Whitepaper Direct Mail Marketers Marketing 52

Martech

JANUARY 31, 2024

By tapping into agency expertise across many brands, you can develop your skills and get guidance as you integrate predictive modeling into your overall marketing strategy. Here are other self-driven ways for you and your marketing teams to learn more about predictive modeling. Get MarTech! In your inbox.

Marketing Mix 135

Marketing Mix Transform Analytics Customer Acquisition 135

Search Engine Land

MARCH 27, 2024

Meridian , Google’s new open-source Marketing Mix Model (MMM), has entered the rapidly evolving market for advanced marketing analytics and forecasting tools. In navigating a complex market, the precision and insights marketing mix models provide are essential for strategic planning.

Marketing Mix 101

Marketing Mix Marketers Marketing Price 101

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Have a Formal Marketing Plan.

Marketing Strategy 145

Marketing Strategy Finance Marketers Marketing 145

Adobe Experience Cloud Blog

JUNE 13, 2012

That means it’s more important than ever to include custom content in your overall marketing mix. What sources do you use to fuel your content ideas and overall content marketing strategy? Stay tuned for part 2 with 5 more fantastic tactics coming next week.

Marketing Strategy 131

Marketing Strategy Content Marketing Marketing Mix Marketers 131

Duct Tape Marketing

JUNE 19, 2015

3 Effective Ways to Use Video in Your Marketing Mix written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. With consumers viewing more than 8 billion videos per day on Facebook and YouTube, it’s increasingly critical that businesses include video in their marketing strategy.

Marketing Mix 77

Marketing Mix Retail Marketers Marketing 77

Marketing Insider Group

NOVEMBER 8, 2012

It’s that time of year again and I have to ask the only question that matters for those of us involved in marketing strategy and planning: Do you know which marketing programs have worked and which ones didn’t? So get ready to take a new approach to planning… What Is A Marketing Strategy?

Marketing Strategy 105

Marketing Strategy Inbound Marketing Fashion Marketers 105