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Rethinking the marketing planning process for an agile world

Martech

The whole premise of agile marketing is exactly that: To be agile in our delivery of marketing assets, campaigns, educational content and product launches. The traditional annual marketing plan is a waterfall approach that does not support fast experiments. Old habits, bad habits. And that’s okay.

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How to Build a Product Marketing Strategy in 2023

Rock Content

With thousands of products to compete with, it’s vital for companies to understand how to market their products to boost sales, improve branding, and gain a loyal customer following. Product marketing is just one of the many ways marketers can influence the buyer’s journey and turn leads into sales.

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Why A Content Marketer Needs to Buddy Up with their Company’s Product Marketer(s)

Rock Content

A content marketer and a product marketer can do really great work together when they make a concerted effort to integrate their specialized talents. A well-executed joint product/content marketing plan can build more awareness and interest in a product than both counterparts could accomplish without the help of the other.

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17 marketing job descriptions for hiring managers to attract ideal candidates

Hubspot Marketing

Here’s how Lemlist approaches a listing of job responsibilities for a product marketing role: The company bolds the jobs to be done and gives a succinct description. Skyrocket your email marketing performance and drive revenue fast. Measure and optimize the buyer journey as it relates to product feature adoption and usage.

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Urban digital transformation: Insights for marketers from global smart cities

Martech

Infrastructure modernization: A city’s new story Just as a product marketer plans a campaign around a new feature or function, cities are using infrastructure improvements to modernize their brands. These efforts become powerful marketing tools, reshaping public perception and stimulating growth.

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How Does Product Marketing Management Work?

OnPassive Marketing

Product marketing management is one of the most exciting and challenging industries today, but it’s also one of the least understood. This blog article breaks down how product marketing managers can help users find and purchase products they need while keeping the company’s overall business goals in mind.

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Your GTM strategy needs a buyer-centric redesign

Martech

Dig deeper: 7 steps to creating an audience-based B2B marketing plan Proactive role as trusted advisors Sellers and marketers must become trusted advisors, offering expertise and guidance beyond the immediate sale. Finding a new “playbook” or defining a new “motion” misses the point.