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Influencer marketing is the practice of collaborating with recognized experts or popular social-media users to drive brand awareness, engagement, and revenue. From viral tooth whitening products to the latest fitness gadgets, influencer marketing is a staple in the B2C marketplace. Establish clear objectives.
75% of marketers surveyed say AI and automation help them spend less time on manual tasks, which means more time on the creative parts of their jobs they enjoy most. Artificial intelligence (especially generative AI) is plagued with concerns about plagiarism , bias , and data security. How to Use AI in B2B Marketing 1.
2023 is just around the corner and now is the perfect time to prepare your strategic marketingplan for the coming year. Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan. Need help reimagining your 2023 marketingplan?
If you do it inconsistently or without purpose, you won’t generate the ROI (return on investment) you expect. But how do you start a content marketingplan? Not exactly, but there are certain steps you should follow that will give you the best chance at succeeding with content marketing. Is there a magic formula?
AI is better at guessing at scale than humans — but how do you integrate it into your growth marketingplan while maintaining a personal touch? AI personalization can lead to higher user engagement, smarter segmentation, and increased campaign efficiency.
If you can’t answer these questions, then you need a content marketingplan. According to one recent study , only 40% of B2B marketers have a documented content marketing strategy. Whether or not you are in that 40%, it’s a good idea to establish or revisit an existing content marketingplan.
We live in a world where 72% of potential travelers use social media to research and plan their vacations before they even pack a bag, which is why simply having a presence on social media isn’t enough. Many of our users have enjoyed immense bookings by prompting their travel agencies on social media the right way.
Content marketing costs 62% less than other marketing methods for SaaS companies. It generates three times more leads than outbound marketing. With these numbers in mind, it’s clear that content marketing is a powerful lead generation method. Identify customer pain points. Identify the keywords.
Q: What are five simple marketing apps generative AI apps can help build, and what are the prompts to get them started? Here are five basic applications that a GPT (Generative Pre-trained Transformer) can create to assist marketers in their daily tasks. Generate a report based on the following content: [insert content].”
Many of their capabilities were still rules based and relied on users to know how to configure them. The barriers to entry for better customer-driven marketing experiences will continue to drop, and we’ll see a spectrum of capabilities that marketing leaders can leverage: Upskilling of “lower martech adoption” users.
The evolving landscape: Privacy regulations and technological advancements Privacy has become a growing concern in the global marketing landscape. European regulations continue to set precedents for increasing restrictions on user data collection. In the U.S.,
Instead of generating valuable opportunities, you waste time educating, pitching and following up with leads who either disappear or arent qualified. Your marketing could do some of this heavy lifting, reducing the hours needed to chase poor leads. Initial planning and setup are vital, so account for the time and resources needed.
As you do, let’s think about some events that shaped decision-making and will likely factor into your planning for 2024. AI: The shiny object became a genuine business tool Artificial intelligence (AI), and more specifically generative AI for creating copy and images, was the hot discussion topic of the year. That’s exciting.
Marketingplans provide a framework to funnel customers from awareness to decision to purchase. When it comes to software-as-a-service (SaaS) offerings, these plans must account for the recurring nature of SaaS solutions. Table of Contents What is a SaaS marketingplan? SaaS plans prioritize revenue over time.
Generate leads? For example, heres how Headspace uses Pinterest boards and has a curated feed to drive traffic: Ultimately, Pinterest is a platform where users come with the intent to discover and save ideas. Instagram Caption GeneratorGenerate scroll-halting Instagram captions with our AI-powered Instagram Caption Generator.
Read: How to Create an SEO Strategy for 2025 [Template Included] User-generated Content (UGC) UGC is content your buyers create about your brand, product, or services. Glossier: UGC A lot of brands invest in user-generated content these days. Paid and inorganic marketing strategies include: Paid Search Ads (i.e.
The uniform brand presence a la Apple can help you generate more revenue. How to Apply a Holistic Marketing Approach Whether you’re a one-person marketing team or run marketing for a global enterprise, you can benefit from adopting a more holistic approach. How do you get started? Set your goals and high-level strategy.
These posts and campaigns are generating so much more than awareness, with a clear influence on the bottom line and tangible ROI. Chili’s triple dips into user-generated content Bloomberg found that 2024 had the highest number of restaurant bankruptcies since the pandemic. But what does it mean to be bold?
You could gain a better understanding about search volume, competition, and user intent for example. People use these platforms to find answers to their questions, and the algorithms are getting specialized to deliver the content a user is looking for. Use keyword research tools to make an analysis of these intentions.
The market’s saturated forehead-deep with social media publishing tools. Read more : The Beginner's Guide to Creating a Social Media MarketingPlan From Scratch 7: Use templates to create content and answer FAQs Templates have a wide variety of use cases. Use the one that gets you the most bang for your buck.
Here's my hot take: Influencer marketing will always be among the top strategies for marketers. They're the new generation of celebrities but are more relatable and accessible than their predecessors. Our survey shows that 77% of marketers say influencer marketing delivers better ROI than other channels.
I am the first generative AI chatbot for marketing technology professionals. Technology integration: Oversee the integration of various marketing technologies (e.g., CRM, email marketing, event management software) to streamline event planning, registration, and attendee engagement.
In modern marketing parlance, I’d say below the line marketing is a spiritual cousin to demand generation. However, BTL marketing in practice feels more like a subset of demand gen — enabling demand gen’s strategy through tactical details and execution. Pro tip : I wouldn’t use generative AI to write full drafts.
However, businesses, entrepreneurs, and marketers like me usually create digital content to drive traffic and awareness, generate new leads, and convert new customers. In other words, digital content could also be defined as online media created for content marketing. This is all a part of a greater content marketingplan.)
Many companies are generating more search impressions through strong content, yet average CTR continues to fall. A growing number of keywords that trigger AIO results and capture user attention before they ever reach the organic listings. And that figure is only expected to grow. At Animalz, weve seen this trend firsthand.
Not only is it one of the best organic marketing tools you have at your disposal, but it’s also an invaluable way to generate evergreen assets. From boosting awareness to building trust to converting prospects, content marketing is a powerful business strategy no brand can afford to ignore. That’s it for today. To your success!
Instead, you'll likely spend days, weeks, and even months identifying your target audience, where they spend time, determining the perfect way to reach them, and communicating the benefits of your product or service in a marketingplan. For “Retention,” I’d engage users with regular tips or updates to keep them coming back.
Influencers for a Facebook campaign Facebook influencers can help brands market to huge audiences; 83% of social users have a Facebook profile, and almost half (44%) of them have interacted with brand content through Facebook at least once a day. Refine your strategy using Sprout’s influencer marketingplan template.
These platforms are now acting as discovery engines summarising, referencing, and recommending content, products, services, or brands directly within AI-generated responses. With 400 million weekly users in February 2025 , it’s quickly becoming a go-to source for product and service recommendations. Take ChatGPT, for example.
The algorithms that rank the feeds of every social media site use audience engagement as signals to predict how much their users want to see it. Facebook posts published on weekday mornings get more engagement than the rest of the day, as Facebook users (primarily adults between 25 and 44) arrive at work.
That’s where this flexible seven-week influencer marketingplan comes in. While we’ve structured this influencer marketingplan template into weeks, the actual timing may vary depending on factors like influencer availability and contract negotiations. Monitor any potential issues.
Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. Social media goals should align with your overall marketing objectives. Start developing a successful social media marketingplan by writing down at least three goals for social media.
We could only be talking about one generation: Millennials. After dominating the headlines for over a decade, the generation—born between 1981-1996—took a step back as Gen Z sauntered into the limelight. In this guide, we explain how Millennials want brands to show up on social media and how to market to them the right way.
How Social Media Marketers Are Leveraging TikTok Marketers have a knack for understanding and using social media in more ways than one, let me share the different ways we leverage TikTok for marketing objectives. Platform-Specific Strategies TikTok isn't just another box to check in your social media marketingplan.
Campaign automation If you want to run large-scale direct mail marketing campaigns, AI can help you with it. It can automate everything from sorting audiences into segments based on their behavior and preferences to generating personalized creative and scheduling print runs. Or send a catalog when someone moves to a new neighborhood?
The numbers matter : Over half of marketing decisions are influenced by marketing analytics. 87% of marketers reported that data was their companys most underutilized asset. With a few standard plugins, WordPress users can customize their dashboard to include a number of important scoring metrics.
Siloed Planning Siloed planning = Missed opportunities. When you isolate social from your broader marketingplan, it creates a disconnect. As a result, your marketing channels compete against each other. Since Notion is free for up to 10 users in a workspace, its a good option for lean teams.
Create Helpful Website and Blog Content Effort Impact Budget Moderate to high High Free to high Attract your ideal customer with content on your website and blog that answers users’ questions. ChatGPT, Gemini, Claude, and other tools can generate briefs, outlines, and content of all kinds. Ask your customers to share their experience.
It acts as a grouping tool that helps users discover posts related to specific topics, like using #travelDiaries to find vacation stories. Creating Brand Exclusivity Using brand hashtags will filter out more user-generated content (UGC), which can boost a brands credibility when reshared.
When I worked in-house at a SaaS company, marketing felt like an endless challenge. We covered all the basics: paid campaigns, blog content, and email marketing. But users werent converting, and growth stalled. For example, many trial users hit a wall right after signing up. Table of Contents What is B2B SaaS marketing?
Pricing starts at $119 a month when paid annually and with a 14 day free trial and includes the following features: 3 products 3 funnels Unlimited landing pages Unlimited marketing emails 10,000 contacts 1,000 customers 1 website 1 admin user. #2 Thinkific offers a free plan but again it doesn’t provide a custom domain.
There's a whole lot of research out there about Instagram — everything from the demographics of its users and its reach, to how negative space affects the performance of your posts (hint, hint: #68). billion users by 2025. The Instagram app has over 78 million monthly active users. Only 7% of Instagram users in the U.S.
Social media marketing has become a cornerstone of business success, offering unprecedented opportunities to connect with audiences, build brand awareness, and drive growth. Prioritizing your customers’ needs and feedback can drive your social strategies, ensuring your marketing efforts resonate with your audience.
For example, maybe you’re using LinkedIn to source talent and TikTok for lead generation. This doesn’t mean you switch your social strategy every quarter, but you take a more holistic approach to move your social media marketingplans in tandem with your business growth.
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