The CMO Survey

JUNE 16, 2020

Optimism among marketers plummets to levels last witnessed during the Great Recession. Against this backdrop, The CMO Survey conducted a Special Covid-19 Edition survey, asking marketing leaders at U.S. for-profit companies to share their survival strategies, KPIs, and predictions about the future. Here are the top results.

CMO 130

CMO Transform Customer Acquisition B2C 130

Marketing Insider Group

JULY 27, 2021

The pandemic has reinvigorated the adoption of AR and VR technologies. Content marketers can use AR and VR to jump from simply telling a brand story to putting customers right in the middle of it. That all changed with the onset of the pandemic in early 2020. and AR and VR content was all around us. Quick Takeaways.

Real Estate 140

Real Estate Transform Retail Shoppers 140

Marketing Insider Group

JULY 26, 2021

Marketers are now looking to come out of the pandemic with more innovative approaches and flexible business models to acquire more customers. Delivering on what consumers want (which, spoiler alert , is what content marketing is all about) has become the new business battle ground. Quick Takeaways. Image Source.

Customer loyalty 145

Customer loyalty Retail Marketing Marketers 145

Martech

OCTOBER 3, 2023

Citizens Bank is a regional business with approximately 1,200 branches in major northeast markets. To build trust and authority with customers they transformed their content strategy, broke ground on new channels like TikTok and backed everything with data. Dillon discussed the new sales and marketing approach. “On

Transform 93

Transform Customer Education Management 93

Martech

NOVEMBER 30, 2021

Implementing an ABM strategy can provide many benefits to the organization – but you first need to understand what you want to achieve. Or do you want to expand into a new segment, territory or vertical market? Or do you want to expand into a new segment, territory or vertical market? Have we identified our ABM goals?

Marketing 114

Marketing Marketers Management Place 114

Martech

MAY 13, 2024

Implementing a user community strategy offers myriad benefits, supported by industry data and real-world examples from companies like Gainsight, HubSpot and Rocketlane. There was also a desire internally from our product management and marketing teams who seek customer feedback in an efficient yet organic way.

Customer 97

Customer Product Management Communications 97

Search Engine Land

OCTOBER 16, 2023

17 – including the first winner of our all-new category, Best use of AI technology in search marketing. All the winners of the 2023 Search Engine Land Awards will be revealed Monday, Oct. Meet Search Engine Land 2023 award winners at SMX Next We will be inviting some of the winners of this year’s awards to join us on Day 1 of SMX Next (Nov.

Transform 135

Transform Non-Profit Health SEO 135

Martech

NOVEMBER 14, 2023

At this time of year, we’re all crazy, working on campaigns, tightening our final strategy and getting ready to run the last big race. This is the smallest gain since the first pandemic year. AI, in its many forms, has been around longer than that and has been misleadingly marketed for even longer. Fast-forward to October 2023.

Marketing Plan 122

Marketing Plan Retail Email Marketing User-Generated 122

Hubspot Marketing

JULY 29, 2022

In this post, we’ll dive into key personalization trends you should know in 2022. This uptick in a need for personalization didn’t just start recently, it grew in part due to the pandemic in 2020. The Mckinsey & Company report reported that 75% of consumers tried a new shopping behavior during the pandemic. Image Source.

Law 142

Law Marketing Marketers eCommerce 142

Use Insider

FEBRUARY 16, 2022

Electronics marketing has changed. The pandemic has placed marketers into a precarious position, where in addition to all the regular complexities of marketing, marketers must also balance volatile shifts in consumer supply and demand. Additionally, the long-term effects of the pandemic are unknown.

Marketing Strategy 97

Marketing Strategy Shoppers Shipping Health 97

Martech

APRIL 20, 2022

“The past two years have wreaked havoc on [marketing] pipelines and exacerbation around getting clean, intelligent data, and passing that data to sales,” said Stephanie Swinyer, head of revenue marketing at Integrate, in her presentation at The MarTech Conference. “I think this shifted marketing organizations. .

Target Market 131

Target Market Digital Marketing Branding Customer 131

Martech

FEBRUARY 4, 2022

Auseh Britt, vp of growth marketing at account-based marketing platform Terminus, recently hosted a webinar that discussed her organization’s 2021 State of Modern Marketing Report. The study polled over 1000 go-to-Market (GTM) teams — groups tasked with identifying the best ways to reach specific marketing. “It

Direct Mail 113

Direct Mail Customer Journey Customer Acquisition User-Generated 113

Search Engine Land

OCTOBER 9, 2023

Their traffic levels were significant among online retailers, making the merger such a big deal for search marketers. Overstock’s organic traffic peaked during the pandemic when everyone was forced to shop online. Still, they couldn’t sustain their growth, losing market share to Amazon and other online retailers.

SEO 106

SEO Retail Product Search Marketers 106

Martech

FEBRUARY 10, 2022

“The pandemic has made customer journeys more digital than ever before,” said Tom Bianchi, VP of marketing EMEA at Acquia, in a recent webinar. “We We believe marketing technology can help improve those digital experiences – helping your brand grow and increase revenue.”. Use marketing technology to help build customer trust.

Transform 111

Transform Marketing Marketers Customer Journey 111

Digital Marketer

OCTOBER 9, 2023

As we gear up for 2024, the marketing and sales landscape is evolving at breakneck speed, with Artificial Intelligence (AI) at its core. We’ll also explore real-world case studies of how other digital marketers are leveraging these concepts for unparalleled success.

Customer Journey 99

Customer Journey CRM Marketing Marketers 99

Search Engine Land

NOVEMBER 14, 2022

It makes sense that the industries listed above are affected, since during and post-pandemic, people are looking for things to do outside the home, are traveling more often, and continuing to see supply shortages affecting furniture delivery. Get the daily newsletter search marketers rely on. Conversion rate decline.

Entertainment 97

Entertainment Finance Education Search Marketers 97

Martech

JULY 14, 2022

B2B marketers have employed account-based marketing (ABM) for well over a decade, of course, but the space has evolved rapidly over the past two to three years. Additionally, the COVID pandemic accelerated fundamental shifts in the B2B buying cycle by forcing events and in-person meetings to go virtual. The vendors respond.

Direct Mail 111

Direct Mail Customer Acquisition Marketing Marketers 111

Marketing Insider Group

AUGUST 2, 2021

We’ve all learned over the past year that uncertainty can arrive at any time and make massive impacts on markets, companies, and consumer behaviors. Setting business and marketing goals can be one of the most challenging parts of navigating an organization through an uncertain time. Setting Effective Business and Marketing Goals.

Marketing 139

Marketing Marketers Communications Market Trends 139

Martech

NOVEMBER 1, 2022

To add to the usual list of challenges marketers and their technology counterparts deal with regularly, we’ve been saddled with: A pandemic. While 61% of CMOs report they lack the in-house capabilities to deliver their strategy, spending on in-house labor remained static, per Gartner’s 2022 CMO Spend survey. .

CMO 106

CMO Transform Management Customer 106

Marketing Insider Group

APRIL 26, 2021

The challenges we are facing have changed how we communicate with consumers and market our products and services. The importance of marketing has increased for most businesses. Marketers are more optimistic than ever before. More marketers are beginning to implement AI and machine learning. Key Takeaways.

Marketing 136

Marketing Marketers Customer Journey Communications 136

Martech

OCTOBER 28, 2021

“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. 3 ways marketing and sales teams can generate buyer interest.

User-Generated 107

User-Generated CMO Marketing Marketers 107

Martech

DECEMBER 2, 2021

Drew Neisser, the founder of B2B brand strategy boutique Renegade, discussed the findings from the company’s 2021 State of Account-Based Marketing (ABM) Report in a recent webinar on MarTech. The survey brought together salespeople and marketers to understand how ABM could address some of their interdepartmental challenges.

Marketing 136

Marketing Marketers Communications Digital Marketing 136

Martech

DECEMBER 10, 2021

Good morning, Marketers, and we knew this supply chain problem was coming. Mumford pivoted a few months earlier from working to rationalize and localize elements of the supply chain to supporting the supply of items essential during the pandemic, like PPE. The implementation of marketing is the great equalizer … not strategy.

Logistics 102

Logistics Shoppers Product Customer 102

Martech

DECEMBER 7, 2021

The rise in marketing technology platform offerings, coupled with consumer behavior shifts, has created a need for strategic transformation. Courtney Trudeau, Senior Director of Technology Strategy at Merkle, recently worked with Dick’s Sporting Goods to build out a marketing tech roadmap for the brand to address these issues.

Transform 114

Transform Shipping Marketing Marketers 114

Martech

MARCH 18, 2022

All strategy – if it’s worth anything – is data-based, and technologies ingest and create data at a growing scale and speed. Over those two days, we looked at the myriad ways marketers are managing and making decisions based on data. Marketing operations. That list is featured below. .” ” We hope to see you there.

Transform 117

Transform Customer Journey Analytics Entertainment 117

Martech

MARCH 10, 2022

E-commerce has been on the rise for years but has had explosive growth during the pandemic. Because of this it’s essential to have an Account-based marketing (ABM) strategy. While the rapid growth across global e-commerce markets and categories is projected to even out to pre-pandemic numbers, that time is still far off.

Inbound Marketing 99

Inbound Marketing Marketing Marketers Direct Mail 99

Martech

OCTOBER 6, 2021

Journey Events will map marketing and sales activities to account progression or regression, indicating those activities which are having positive (or negative) impact on moving accounts closer to revenue. RollWorks is a division of machine learning marketing technology platform NextRoll. Snapshot: Account-based marketing.

Customer Journey 93

Customer Journey Customer Promotion Place 93

Martech

APRIL 10, 2024

The market is saturated with me-too products, copies of copies with little to differentiate them. The market is saturated with me-too products, copies of copies with little to differentiate them. Marketing this then becomes a conversation, not a sales pitch. We need a revolution, an injection of genuine creativity.

Product 98

Product Transform User-Generated Management 98

Martech

OCTOBER 8, 2021

The intent data informs B2B marketers about where accounts are at in their purchase journeys, while the integrations serve to automatically push the data into the ABM platforms for activation. Snapshot: Account-based marketing. B2B marketers have used account-based marketing , or ABM, for years. Why we care.

Place 89

Place Branding Customer Marketing 89

Martech

JULY 20, 2021

Frédéric Collard, Weber’s Ecommerce and CRM Manager for their EMEA Hub South division was setting the scene for Weber’s implementation of Teester, a platform that enables clients to scale user-generated video production and distribution via automation. Weber’s marketing team understood the need for authenticity and connection.

User-Generated 113

User-Generated Customer CRM eCommerce 113

Marketing Insider Group

MARCH 1, 2021

It’s not only the global pandemic that has made people turn to the Internet for news and entertainment. With businesses conducting more of their communication online even before the pandemic’s onset, content marketing has taken on a greater role. Then the pandemic hit. percent) and conversions (24.7 The reason?

Content Marketing 144

Content Marketing Transform Entertainment Marketing 144

Martech

MARCH 18, 2022

All strategy – if it’s worth anything – is data-based, and technologies ingest and create data at a growing scale and speed. Over those two days, we looked at the myriad ways marketers are managing and making decisions based on data. Marketing operations. That list is featured below. .” ” We hope to see you there.

Transform 103

Transform Customer Journey Analytics Entertainment 103

Martech

OCTOBER 4, 2023

First, “After the pandemic, they had to change a lot of flight routes because of border rules,” said Anjlee Majmudar, VP of programmatic, for the airline’s digital marketing partner Brainlabs North America. Icelandair had two problems. As a result “they had difficulty making sure that all of the seats were filled.

CMO 106

CMO Advertising Advertisers Digital Marketing 106

Sprout Social

MAY 8, 2023

And with more and more businesses joining the platform, it’s important to know when is the best time to post on TikTok. It’s important to understand how posting on TikTok at the right times can be a huge benefit to your TikTok marketing strategy. What are the best times to post on TikTok? Users on average spend 23.5

Entertainment 104

Entertainment Gen Z Education Food 104

Hubspot Marketing

AUGUST 4, 2022

How can I easily implement these while keeping life simple? Let's explore the best types of business automation so you can start implementing a strategy in your own organization. When you think of automation, email marketing automation might come to mind first. Implement a lead scoring system.

CRM 142

CRM Shipping Logistics Email Marketing 142

Martech

JANUARY 13, 2022

New technologies and the 2020 pandemic have led to a “greater focus on the need to drive optimal digital experiences for our customers,” says Dunham. Here are some strategic actions he recommends marketers take to ensure their online properties are optimized for the search-first age. Source: Craig Dunham and Scott Brinker.

Marketing Strategy 144

Marketing Strategy Transform SEO Education 144

Martech

JULY 29, 2022

Most B2B marketing organizations today practice some kind of account-based marketing (ABM) strategy. At its most basic, that means investing marketing and sales resources in guiding high value accounts through the journey to conversion. Speak to your marketing peers to find out who is using which ABM tool and why.

Direct Mail 95

Direct Mail Customer Acquisition Marketing Automation Platform CRM 95