Hootsuite

JANUARY 13, 2022

Whether you know it or not, both of these examples are user-generated content (UGC). Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. What is user-generated content? An example of user-generated content from Calvin Klein.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Scoop.it!

JULY 18, 2024

This optimizes your content for conversions and generates engagement like click-throughs, comments, likes, and shares. How to use content segmentation to tailor marketing campaigns Use this step-by-step guide to tailor your marketing strategy using content segmentation.

Gen Z 111

Gen Z Millennials Fashion Marketers 111

Hubspot Marketing

NOVEMBER 5, 2024

But, when it comes to B2C marketing, the audience persona is likely just one individual. Instead of appealing to a broad group of people, B2C marketers can get oddly specific in their personalized marketing strategies. That’s why text-based marketing, like chatbots, works so well in B2B marketing and sales.

B2C 128

B2C Millennials Customer Journey User-Generated 128

Litmus

NOVEMBER 20, 2024

This data suggests companies should carefully calibrate their email marketing strategies based on age. Generational differences are also clear with Gen Z showing stronger enthusiasm—nearly 50% place promotional emails at the top of their inbox preferences. Yet, less than half of Gen X share the same concern.

Gen Z 78

Gen Z Millennials Shipping User-Generated 78

Hubspot Marketing

NOVEMBER 1, 2024

With D2C business sales predicted to reach nearly $230 billion by 2025, here’s what you need to know about the model and marketing within it. Table of Contents What is D2C marketing? If you’re running a D2C business or considering it, familiarize yourself with D2C marketing strategy. Lean into your mission.

Manufacturing 126

Manufacturing B2C Non-Profit eCommerce 126

Buffer Marketing

JULY 22, 2024

How does social media advertising fit into social media marketing? Social media advertising is a part of your social media marketing strategy. But you can also incorporate social media advertising into your social media marketing strategy regularly when you have the budget and resources for it.

Advertising 103

Advertising Advertisers Gen Z Social Media Marketing 103

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. Inspire new marketing ideas.

Gen Z 101

Gen Z User-Generated Marketers Marketing 101

Neil Patel

FEBRUARY 4, 2022

User-generated content (UGC) is a marketing goldmine and knowing how to use it properly can create a snowball effect of higher engagement and more social media followers. Taking advantage of the right opportunities will let users do most of the work for you—generating product interest, conversation, and even revenue.

User-Generated 130

User-Generated Gen Z Transform Promotion 130

Search Engine Land

AUGUST 25, 2023

“Gen Z Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows,” proclaims a press release I recently read. What types of content do Gen Z, younger millennials, and older millennials prefer? Older millennials (ages 35-44) enjoy TV the most.

Gen Z 88

Gen Z User-Generated Millennials Transform 88

Neil Patel

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. All that’s to say: digital marketing must be a key part of a luxury brand’s strategy going forward.

Marketing Strategy 145

Marketing Strategy Gen Z Marketers Marketing 145

Vertical Response

JULY 7, 2024

Selecting the right social media platforms depends on understanding your target audience, aligning with marketing goals, and conducting competitive analysis to identify effective channels for maximizing reach and engagement. With over 2 billion monthly active users, it’s particularly popular among younger adults, especially those under 35.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Hootsuite

APRIL 23, 2025

What the data tells us LinkedIns user base is professional, affluent, and global. With over half of US users in high-income brackets and a significant presence outside the US, the platform is uniquely positioned for brands targeting decision-makers and executive audiences worldwide. users on LinkedIn, with 35.8% 32% of U.S.

Gen Z 69

Gen Z Millennials User-Generated Analytics 69

Hootsuite

APRIL 9, 2025

With nearly 139 million Instagram Reels watched every minute and TikTok turning almost half its users into buyers, short videos arent just populartheyre powerful. Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact.

Gen Z 110

Gen Z Social Media Marketing Millennials User-Generated 110

Sprout Social

FEBRUARY 24, 2025

As a result, it can be hard to know how to tailor your digital marketing strategy accordingly. But heres the thing: social media marketing isnt just about trends and hashtags. A 2024 FIS study found that less than 25% of Gen Z and Millennial respondents are learning from their financial institutions.

Marketing Strategy 85

Marketing Strategy Gen Z Finance Social Media Marketing 85

Sprout Social

FEBRUARY 28, 2025

For social media professionals in the UK or targeting its highly engaged user base, staying ahead of the game requires a solid grasp of the latest stats and trends to make smart decisions. This suggests a growing intentionality among users about how they spend their time online. social media advertising market is projected to reach 9.95

Gen Z 82

Gen Z Millennials Social Media Marketing User-Generated 82

Duct Tape Marketing

SEPTEMBER 29, 2016

Two Ways User-Generated Content Can Keep Your Brand Relevant written by Guest Post read more at Duct Tape Marketing. In today’s digital age of marketing, brands are focusing on User-Generated Content (UGC) campaigns to improve their web performance and increase organic responses.

User-Generated 78

User-Generated Branding Millennials Retail 78

Sprout Social

APRIL 28, 2025

But unlike other social platforms, where engagement might be more straightforward, Reddit’s community-first culture requires brands to earn users’ trust by providing real value. Lets dive into Reddit statistics youll want to know to inform your Reddit marketing efforts to be even more effective.

Branding 84

Branding Gen Z Pharmaceutical Health 84

Rock Content

JANUARY 8, 2016

Marketing to the four different active generations in America can be tricky. This infographic is part of four-part series of cheat sheets to help marketers understand the basic characteristics of Millennials, Gen X, Baby Boomers, and Traditionalists.

Millennials 68

Millennials Inbound Marketing eBook User-Generated 68

Litmus

OCTOBER 16, 2024

For example, a clothing retailer might segment customers into “trendy teens,” “eco-conscious millennials,” and “luxury-seeking boomers.” ” Understanding these groups lets you create marketing campaigns that speak to each segment’s needs and boost conversions.

Health 97

Health Customer Journey User-Generated Marketers 97

Hubspot Marketing

OCTOBER 30, 2022

Our Consumer Trends survey also found that over 1 in 5 Gen Zers and nearly 25% of Millennials have contacted a brand on social media for customer service in the past three months. As we discussed above, we believe that data-driven marketers will win in 2023. What are the Top Challenges Marketers Face?

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Hootsuite

OCTOBER 22, 2024

Fifty-six percent of millennial and Gen Z consumers trust influencers more than brands. PS: Armanino also used Hootsuite Amplify , our employee advocacy tool, to help equip their 595 active users with plenty of content to reshare and make their own. Which advocates are generating the most engagement? Not too shabby!

PR 113

PR Gen Z Thought Leadership Communications 113

Sprout Social

MARCH 27, 2025

A creator and influencer marketing strategy is no longer a nice to have, its an absolute necessity. As marketers craft their creator marketing strategies, theyre trying to meet their audience where they are, while delivering the content types that resonate most on each distinct platform.

Gen Z 99

Gen Z Affiliate Marketing Influencer Marketing User-Generated 99

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Sprout Social

MAY 29, 2025

Arming yourself with clearer benchmarks and industry statistics isnt just helpfulits the key to confidently explaining whats working, defending your social media marketing strategy and making smarter decisions that drive future success. But even robust data can fall flat without the right story to tie it to business goals.

Gen Z 85

Gen Z Social Media Marketing Transform Marketers 85

Scoop.it!

DECEMBER 19, 2023

Either way, you can take advantage of this opportunity with the right B2B holiday marketing strategies. Reasons Why B2B Companies Should Invest in Holiday Marketing You may think slowing down your B2B marketing efforts during the holidays is necessary. Consider the strategies below. So, what will?

Marketing Strategy 118

Marketing Strategy Gen Z Whitepaper Marketers 118

Sprout Social

MAY 10, 2019

By 2010, YouTube was generating more than two billion views each day. As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. billion active users on YouTube. billion active monthly users logging into YouTube. 1. There are 1.9

Marketing Strategy 112

Marketing Strategy B2C User-Generated Millennials 112

Hubspot Marketing

SEPTEMBER 21, 2022

Which of the seemingly infinite metaverses are worth including in your marketing strategy? And how can the metaverse help marketers navigate data privacy regulations? At the moment, Gen Z and Millennials are the most excited about exploring the metaverse, with around 15% of them having visited a metaverse at some point.

Gen Z 138

Gen Z Millennials Branding User-Generated 138

Sprout Social

MAY 12, 2025

According to The 2025 Sprout Social Index , 39% of Australian social users turn to TikTok to keep up with trends in many areas, from finance to fashion, technology to travel. For businesses, this level of engagement represents a major marketing opportunitybut only if they know exactly how and why Australians are using the app.

Gen Z 67

Gen Z Fashion Transform Food 67

Neil Patel

MARCH 17, 2021

Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. The ages of those considered to be in Generation Z vary by source. What Is Unique About Generation Z? Generation Z isn’t just unique because they’re digital natives.

Gen Z 145

Gen Z Millennials User-Generated Fashion 145

Hubspot Marketing

JULY 28, 2020

Unsurprisingly, video content's current popularity is due in part to millennial and Gen Z consumers. At this point, marketers know that they should be leveraging video in their marketing strategy. Half of Gen Z and Millennials "don't know how they'd get through life without video.".

Gen Z 145

Gen Z Millennials Entertainment Video Marketing 145

Marketing Insider Group

JULY 21, 2020

This is true for life and one of my favorite things to do for marketing. Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Keep an eye out for new trends and technologies that can streamline your marketing strategy.

Millennials 277

Millennials Whitepaper Gen Z Transform 277

Sprout Social

MARCH 13, 2025

In 2025, the number of active internet users is forecast to exceed 23.3 million active internet users by 2029. million social media users in Australia, equating to roughly 76% of the population. The average Australian internet user has 7.2 By 2029, Australian social media users are projected to grow by 2.1

Gen Z 61

Gen Z User-Generated Influencer Marketing Law 61

Girl Power Marketing

FEBRUARY 1, 2023

Content marketing has come a long way since the early days of cranking out dozens of poorly written blog posts stuffed with keywords, links to irrelevant websites, and reaching out to anyone and everyone for backlinks as part of a consumer marketing strategy. The result? Increased revenue.

Whitepaper 98

Whitepaper Marketing Strategy Gen Z eBook 98

Marketing Insider Group

MAY 1, 2023

Key Video Marketing Stats The video marketing stats below will help you craft a content marketing strategy that drives growth for your business. 91% of businesses use video as a marketing tool in 2023 Image Source: Wyzowl This comes as no surprise, since there are 244.4 Benefits of Video Marketing 6.

Video Marketing 136

Video Marketing Millennials User-Generated Education 136

Hubspot Marketing

JANUARY 16, 2023

Influencer marketing harnesses the power of word-of-mouth — and scales it via social media. As a result, it's become a leading marketing strategy in 2023. For all the reasons above, influencer marketing has become one of the fastest-growing marketing strategies today. Influencer Marketing Effectiveness.

Influencer Marketing 144

Influencer Marketing Gen Z Millennials Price 144

Spiralytics

JANUARY 31, 2023

Of course, every emerging technology is a new growth opportunity for marketers, regardless of the format or accessibility, but the channel that reigns supreme in the age of convenience has to be podcasts. The growing number of listeners paves the way for podcasting to become one of the most effective marketing tools.

Gen Z 133

Gen Z Millennials Marketers Marketing 133