SMEI

DECEMBER 20, 2022

As we approach the end of 2022 and look towards 2023, it’s clear that the world of marketing is constantly evolving. Here are a few significant aspects of marketing that will be advancing in 2023. Digital Transformation and its Importance in 2023. CMO and CTO Partnerships in 2023.

Transform 61

Transform Marketing Marketers Manufacturing 61

Duct Tape Marketing

SEPTEMBER 18, 2024

Simplify Your Marketing: How the Marketing Snapshot Can Transform Your Business written by John Jantsch read more at Duct Tape Marketing Marketing is a word that can stir up a lot of emotions for business owners. What if you had a clear, concise plan that guided every marketing decision you made?

Transform 90

Transform Marketers Marketing Marketing Strategy 90

Hubspot Marketing

JULY 25, 2024

Differentiation will rely heavily on the unique 10-20% of creative input, putting increased pressure on marketers to continually produce new and distinctive ideas. Experiment. Experiment. Experiment. Test different AI video tools to understand their benefits and limitations, helping you find the best fit for your campaign needs and goals.

Transform 132

Transform Logistics CMO Marketing 132

Aspiration Marketing

AUGUST 13, 2024

In this digital arena, every marketer craves a secret weapon–an edge that sets them apart and propels their brand to the forefront. Enter Artificial Intelligence (AI), the transformative technology rapidly reshaping industries, including marketing.

Transform 264

Transform Marketing Marketers Branding 264

Aspiration Marketing

SEPTEMBER 18, 2024

These advanced entities, capable of independent action and decision-making, are set to fundamentally reshape marketing. Join us as we look into how AI agents transform how marketing teams operate and connect with their audiences. We explore the exciting shift from conversational AI, like chatbots to the rise of AI agents.

Transform 264

Transform Customer Marketing Marketers 264

The LeadG2 Blog

OCTOBER 17, 2024

Podcasts have transformed from a niche medium into a mainstream marketing tool. Over the past few years, B2B companies have increasingly embraced podcasting as part of their marketing strategy.

Marketing Strategy 110

Marketing Strategy Transform Marketing Marketers 110

Trade Press Services Newsletter

JULY 11, 2024

According to a poll conducted by InvespCro , 94 percent of marketers believe influencer marketing is a successful strategy for B2B businesses. Nevertheless, only 24 percent of B2B businesses include influencer marketing in their marketing strategy.

Influencer Marketing 232

Influencer Marketing Thought Leadership Transform B2C 232

Martech

DECEMBER 16, 2024

These insights completely reshaped Dropboxs marketing strategy. Dig deeper: How to augment market research and glean customer insights with AI Why do we fall into the assumption trap and how to get out Dropboxs transformation was powerful, but they arent alone. They wanted to understand their ideal customers journey.

Marketing Strategy 106

Marketing Strategy Customer Transform Marketing Mix 106

ConsumerTalk

OCTOBER 30, 2024

Ice Cream and Novelties Marketing Strategies for 2025 As we approach 2025, the ice cream and novelties industry is poised for exciting transformations. With evolving consumer preferences and technological advancements, businesses in this sector must adapt their marketing strategies to stay competitive.

Marketing Strategy 85

Marketing Strategy Transform Manufacturing Marketing 85

Duct Tape Marketing

DECEMBER 12, 2024

As a co-founder of TACK and author of B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing , Bennett reveals the transformative power of authentic creator partnerships in today’s competitive business landscape. He's also the author of a book we're going to talk about today.

Transform 74

Transform B2C Influencer Marketing Marketing 74

MarketingOps

APRIL 24, 2025

Jess Kao, Director and B2B GTM Digital Transformation Advisor at Adobe, recently graced the MarketingOps.com webinar stage to discuss the dynamics of navigating change management in the turbulent era of consolidation. The spotlight was on aligning three key componentspeople, processes and technologyin managing transformative changes.

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Transform Management CMO New Technology 130

Set Up

OCTOBER 8, 2024

As technology gets smarter, so do marketers. The amount of information accessible to shape marketing strategies and campaigns makes marketing efforts more effective, targeted, and personalized. Here is how Brands and Agencies can turn data into actionable marketing strategies: 1.

Transform 59

Transform Energy Market Trends Marketing Strategy 59

Lynton Web

FEBRUARY 7, 2025

When sales teams can't quickly access product specifications during customer calls, or marketing teams lack visibility into how prospects engage with technical content, the entire organization operates at a fraction of its potential. Comprehensive data integration transforms marketing operations from a cost center into a revenue driver.

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Transform Manufacturing Copywriting CRM 52

Set Up

APRIL 8, 2025

How financial brands should respond: Learn from fintech: Simplify user experiences and prioritize ease of access in your digital marketing strategy. Some of those success stories have been: Market Expansion for a Fintech Brand : A financial services company successfully expanded into new markets using a targeted, data-driven strategy.

Transform 59

Transform Finance Marketing Marketers 59

Set Up

APRIL 7, 2025

How financial brands should respond: Learn from fintech: Simplify user experiences and prioritize ease of access in your digital marketing strategy. Some of those success stories have been: Market Expansion for a Fintech Brand : A financial services company successfully expanded into new markets using a targeted, data-driven strategy.

Transform 59

Transform Finance Marketing Marketers 59

Sprout Social

SEPTEMBER 24, 2024

While we’ve structured this influencer marketing plan template into weeks, the actual timing may vary depending on factors like influencer availability and contract negotiations. What is an influencer marketing strategy template? The post 7-week influencer marketing strategy template appeared first on Sprout Social.

Influencer Marketing 99

Influencer Marketing Marketing Strategy Marketing Marketers 99

Use Insider

SEPTEMBER 13, 2024

Whether you’re a seasoned marketer or new to the field, understanding AI in email marketing is essential for staying competitive and maximizing ROI. What is AI Email Marketing? AI email marketing leverages artificial intelligence algorithms to transform how businesses create, deliver, and optimize email campaigns.

Transform 52

Transform Email Marketing User-Generated Key Performance Indicator 52

Vertical Response

AUGUST 25, 2024

This article outlines effective marketing strategies for holidays that you can implement right away. Learn about early planning, multi-channel campaigns, personalized marketing, and more to ensure a successful festive season. Transform your store with festive decorations and eye-catching displays.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

Buffer Marketing

MARCH 5, 2025

But what’s the difference between a social media calendar and a social media marketing strategy? A social media marketing strategy is the driving force behind why you post what you post and choose the social media platforms you’ve selected. Why do you need a social media marketing strategy?

Social Media Marketing 115

Social Media Marketing Marketing Strategy Marketing Marketers 115

The Marketing Operations Leader

MAY 7, 2025

🔺 Roles Poised to Thrive: AI Implementation Experts : Professionals who can integrate AI tools into marketing strategies. Product/Customer Marketers : Individuals with deep customer empathy and strategic insight. Report-Pulling Analysts : Standard reporting tasks are being streamlined through AI tools. Higher win rates.

Transform 130

Transform Customer Acquisition Customer Journey User-Generated 130

Vertical Response

OCTOBER 6, 2024

This simple yet powerful tool can transform a passive reader into an eager buyer ready to snag your Black Friday deals. Regularly testing subject lines enhances email marketing strategies and improves campaign performance. Higher conversion rates lead to increased sales and improved ROI for your email marketing campaigns.

Email Marketing 105

Email Marketing Marketing Strategy Shoppers Marketing 105

Duct Tape Marketing

AUGUST 8, 2024

The Ultimate Guide to Integrated Marketing Strategy: The Pyramid Framework written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show. 01:34] The essence of marketing strategy.

Marketing Strategy 92

Marketing Strategy Customer Journey Marketing Marketers 92

The CMO Survey

APRIL 1, 2025

Based on insights from 281 marketing leaders (99% at VP-level or higher) at for-profit U.S. companies, findings highlight critical trends shaping marketings strategic direction in 2025. AI Transforms Marketing Operations with Measurable Returns Marketings AI revolution continues, with artificial intelligence now powering 17.2%

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Transform CMO Key Performance Indicator Customer Acquisition 130

Hubspot Marketing

APRIL 21, 2025

Prior to launching my own marketing business, I worked at athletic apparel company Gymshark, driving our marketing strategy around community. So, when I launched my community marketing agency, Butterfly Effect, I took a new approach. Transform your LinkedIn into a hub for your ecosystem. How hard could it be?

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Transform Branding Place Marketing Strategy 96

Martech

DECEMBER 10, 2024

The digital landscape is evolving rapidly, and marketers are feeling the shift. Generative AI is redefining how people search and engage with content, reshaping traditional marketing strategies. This transformation poses both challenges and opportunities for marketers. At its core, GEO is about connection.

Transform 136

Transform Whitepaper User-Generated CMO 136

Martech

JANUARY 23, 2024

This is where data visualization comes in — the key to transforming raw analytics data into clear, actionable insights. The role of digital analytics For over 25 years, a successful digital marketing strategy has relied on the marketer’s ability to measure success or failure. Data visualization is the solution.

Transform 135

Transform Analytics Key Performance Indicator User-Generated 135

Martech

DECEMBER 18, 2024

In two decades of guiding B2B enterprises through digital trends and transformations, I’ve witnessed seismic shifts in consumer behavior. As they do, their impact is fundamentally transforming what we market and why. Companies like TARA Mind are transforming workplace wellness.

Gen Z 107

Gen Z Transform Health Entertainment 107

Martech

JULY 24, 2024

Join Unlocking Customer Lifetime Value: Data Strategies and Technologies where our experts explore how to transform your marketing strategy from acquisition-focused to customer-centric. This world is within reach by harnessing the power of Customer Lifetime Value (CLV).

Transform 115

Transform Customer Marketing Strategy Whitepaper 115

Martech

APRIL 9, 2025

Beyond single-step tasks: The potential of full-process orchestration While many AI applications today focus on single-step tasks, the real transformation lies in full-process orchestration, which AI agents (in the future) will manage autonomously. Human insight and ingenuity still matter most in these areas.

Transform 129

Transform Marketing Marketers Copywriting 129

ConsumerTalk

OCTOBER 21, 2024

Nut Butters Marketing Strategies for 2025 As we look towards 2025, the nut butters industry is poised for significant growth and transformation. This presents a unique opportunity for brands to innovate and capture market share. This presents a unique opportunity for brands to innovate and capture market share.

Marketing Strategy 52

Marketing Strategy Transform Food Marketing 52

Social Media Examiner

DECEMBER 12, 2024

Are you neglecting LinkedIn in your video marketing strategy? A Story of Transformation: Social Media Marketing Success Through LinkedIn Video Strategy Before becoming a LinkedIn video […] The post Mastering LinkedIn Video: Attracting the Right Audience appeared first on Social Media Examiner.

Transform 119

Transform Social Media Marketing Video Marketing Marketing Strategy 119

Martech

MARCH 24, 2025

Is AI truly revolutionizing email marketing, or is it just another overhyped technology? If youve been wondering how AI can (or should) fit into your email marketing strategy, youre not alone. Its clear that AI is transforming how email campaigns are created, optimized, and delivered but is it delivering measurable ROI?

Email Marketing 114

Email Marketing Transform User-Generated eCommerce 114

Martech

AUGUST 13, 2024

This new era of skeptical consumers requires a radical shift in marketing strategy. Marketers must adapt to a world where survival requires a deep understanding of consumer needs; innovation; and a relentless focus on delivering value. He transformed a challenging situation into an opportunity for connection and growth.

Transform 134

Transform Marketing Marketers Traditional Marketing 134

Martech

MARCH 12, 2025

Marketing budgets are doing two things right now tightening and transforming. With consumer spending power squeezed and C-suites scrutinizing every expense, businesses and the marketers who support them have come to a critical inflection point: adapt to inflation or watch your ROI evaporate. over five years compared to 4.9%

Transform 113

Transform Finance Marketing Marketers 113

ConsumerTalk

OCTOBER 22, 2024

Spices and Seasonings Marketing Strategies for 2025 As we look towards 2025, the spices and seasonings industry is poised for significant growth and transformation.

Marketing Strategy 52

Marketing Strategy Transform Marketing Marketers 52

Martech

DECEMBER 18, 2024

Dig deeper: The data analytics hierarchy: Where generative AI fits in AI-powered solutions: Transforming challenges into opportunities The answer to this complexity is AI-powered systems. This allows marketers to allocate resources where they will have the greatest impact, Durraze affirms.

Transform 104

Transform CRM Analytics eCommerce 104