Duct Tape Marketing

SEPTEMBER 18, 2024

Simplify Your Marketing: How the Marketing Snapshot Can Transform Your Business written by John Jantsch read more at Duct Tape Marketing Marketing is a word that can stir up a lot of emotions for business owners. What if you had a clear, concise plan that guided every marketing decision you made?

Transform 82

Transform Marketers Marketing Marketing Strategy 82

Hubspot Marketing

OCTOBER 17, 2024

In a recent Marketing Against the Grain episode , Kieran and I break down what AI CRO is, key areas where it’s transforming marketing, and advice for integrating it into your marketing strategy. A faster, smarter way to turn curious visitors into loyal customers. Now that’s what Kieran and I call a game changer.

Transform 119

Transform User-Generated CMO Energy 119

Hubspot Marketing

JULY 25, 2024

Differentiation will rely heavily on the unique 10-20% of creative input, putting increased pressure on marketers to continually produce new and distinctive ideas. Experiment. Experiment. Experiment. Test different AI video tools to understand their benefits and limitations, helping you find the best fit for your campaign needs and goals.

Transform 134

Transform Logistics CMO Marketers 134

Aspiration Marketing

AUGUST 13, 2024

In this digital arena, every marketer craves a secret weapon–an edge that sets them apart and propels their brand to the forefront. Enter Artificial Intelligence (AI), the transformative technology rapidly reshaping industries, including marketing.

Transform 263

Transform Marketers Marketing Branding 263

Aspiration Marketing

SEPTEMBER 18, 2024

These advanced entities, capable of independent action and decision-making, are set to fundamentally reshape marketing. Join us as we look into how AI agents transform how marketing teams operate and connect with their audiences. We explore the exciting shift from conversational AI, like chatbots to the rise of AI agents.

Transform 264

Transform Customer Marketers Marketing 264

Martech

DECEMBER 16, 2024

These insights completely reshaped Dropboxs marketing strategy. Dig deeper: How to augment market research and glean customer insights with AI Why do we fall into the assumption trap and how to get out Dropboxs transformation was powerful, but they arent alone. They wanted to understand their ideal customers journey.

Marketing Strategy 107

Marketing Strategy Customer Transform Marketing Mix 107

The LeadG2 Blog

OCTOBER 17, 2024

Podcasts have transformed from a niche medium into a mainstream marketing tool. Over the past few years, B2B companies have increasingly embraced podcasting as part of their marketing strategy.

Marketing Strategy 110

Marketing Strategy Transform Marketers Marketing 110

Trade Press Services Newsletter

JULY 11, 2024

According to a poll conducted by InvespCro , 94 percent of marketers believe influencer marketing is a successful strategy for B2B businesses. Nevertheless, only 24 percent of B2B businesses include influencer marketing in their marketing strategy.

Influencer Marketing 230

Influencer Marketing Thought Leadership B2C Transform 230

Marketing Insider Group

JULY 16, 2025

In this article, we’ll explore how these tools are transforming the way companies approach social media marketing. Why Instagram Templates Are Crucial for Modern Marketers Instagram has become one of the most popular social media platforms, with over 1 billion active users worldwide.

Transform 57

Transform Social Media Marketing User-Generated Marketers 57

Sprout Social

SEPTEMBER 24, 2024

While we’ve structured this influencer marketing plan template into weeks, the actual timing may vary depending on factors like influencer availability and contract negotiations. What is an influencer marketing strategy template? The post 7-week influencer marketing strategy template appeared first on Sprout Social.

Influencer Marketing 97

Influencer Marketing Marketing Strategy Marketers Marketing 97

Use Insider

SEPTEMBER 13, 2024

Whether you’re a seasoned marketer or new to the field, understanding AI in email marketing is essential for staying competitive and maximizing ROI. What is AI Email Marketing? AI email marketing leverages artificial intelligence algorithms to transform how businesses create, deliver, and optimize email campaigns.

Transform 52

Transform Email Marketing User-Generated Key Performance Indicator 52

ConsumerTalk

OCTOBER 30, 2024

Ice Cream and Novelties Marketing Strategies for 2025 As we approach 2025, the ice cream and novelties industry is poised for exciting transformations. With evolving consumer preferences and technological advancements, businesses in this sector must adapt their marketing strategies to stay competitive.

Marketing Strategy 85

Marketing Strategy Transform Manufacturing Marketers 85

Set Up

APRIL 8, 2025

How financial brands should respond: Learn from fintech: Simplify user experiences and prioritize ease of access in your digital marketing strategy. Some of those success stories have been: Market Expansion for a Fintech Brand : A financial services company successfully expanded into new markets using a targeted, data-driven strategy.

Transform 59

Transform Finance Marketers Marketing 59

Set Up

APRIL 7, 2025

How financial brands should respond: Learn from fintech: Simplify user experiences and prioritize ease of access in your digital marketing strategy. Some of those success stories have been: Market Expansion for a Fintech Brand : A financial services company successfully expanded into new markets using a targeted, data-driven strategy.

Transform 59

Transform Finance Marketers Marketing 59

Lynton Web

FEBRUARY 7, 2025

When sales teams can't quickly access product specifications during customer calls, or marketing teams lack visibility into how prospects engage with technical content, the entire organization operates at a fraction of its potential. Comprehensive data integration transforms marketing operations from a cost center into a revenue driver.

Transform 52

Transform Manufacturing Copywriting CRM 52

Buffer Marketing

MARCH 5, 2025

But what’s the difference between a social media calendar and a social media marketing strategy? A social media marketing strategy is the driving force behind why you post what you post and choose the social media platforms you’ve selected. Why do you need a social media marketing strategy?

Social Media Marketing 117

Social Media Marketing Marketing Strategy Marketers Marketing 117

Martech

SEPTEMBER 4, 2024

The CDP classified them as an “Awareness” stage lead, and we sent a personalized email offering a short demo video: Subject: How [Your SaaS Product] Can Help Transform Healthcare Operations Content: “Hi [Name], I saw you recently downloaded our whitepaper on healthcare operations. Email: Business email address Sign me up! Processing.

Marketing Strategy 122

Marketing Strategy Whitepaper Finance Transform 122

Aspiration Marketing

MAY 20, 2025

This disconnect often stems from a misalignment between your marketing strategy and the customer's natural journey. When integrated with inbound marketing, AIDA provides a structured approach to capturing and guiding potential customers. Let's explore how this synchronization can transform your marketing outcomes.

Inbound Marketing 153

Inbound Marketing Transform Customer Marketers 153

verse.ai

MARCH 25, 2025

Regardless of the industry, lead generation is undergoing a massive transformation. It’s a major reason why, for 61% of marketers, lead generation is the biggest marketing challenge. Unleash the Power of AI-Driven Lead Generation Make no mistake: AI has transformed the possibilities of lead generation in every industry.

Transform 52

Transform User-Generated New Technology Customer 52

Set Up

OCTOBER 8, 2024

As technology gets smarter, so do marketers. The amount of information accessible to shape marketing strategies and campaigns makes marketing efforts more effective, targeted, and personalized. Here is how Brands and Agencies can turn data into actionable marketing strategies: 1.

Transform 59

Transform Energy Market Trends Marketing Strategy 59

Vertical Response

AUGUST 25, 2024

This article outlines effective marketing strategies for holidays that you can implement right away. Learn about early planning, multi-channel campaigns, personalized marketing, and more to ensure a successful festive season. Transform your store with festive decorations and eye-catching displays.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

Duct Tape Marketing

DECEMBER 12, 2024

As a co-founder of TACK and author of B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing , Bennett reveals the transformative power of authentic creator partnerships in today’s competitive business landscape. He's also the author of a book we're going to talk about today.

Transform 67

Transform B2C Influencer Marketing Marketers 67

The Drum

JUNE 12, 2025

Marketing leaders across some of the world’s biggest brands are seeing their budgets, campaigns and long-term strategies pulled into tighter focus as executives respond to a growing sense of instability across global markets, according to new research from the World Federation of Advertisers (WFA) and transformation consultancy The Intangibles.

Transform 92

Transform Marketing Strategy Global Marketing Marketers 92

Hubspot Marketing

APRIL 21, 2025

Prior to launching my own marketing business, I worked at athletic apparel company Gymshark, driving our marketing strategy around community. So, when I launched my community marketing agency, Butterfly Effect, I took a new approach. Transform your LinkedIn into a hub for your ecosystem. How hard could it be?

Transform 108

Transform Branding Place Marketing Strategy 108

Martech

DECEMBER 18, 2024

In two decades of guiding B2B enterprises through digital trends and transformations, I’ve witnessed seismic shifts in consumer behavior. As they do, their impact is fundamentally transforming what we market and why. Companies like TARA Mind are transforming workplace wellness.

Gen Z 108

Gen Z Transform Health Entertainment 108

Vertical Response

OCTOBER 6, 2024

This simple yet powerful tool can transform a passive reader into an eager buyer ready to snag your Black Friday deals. Regularly testing subject lines enhances email marketing strategies and improves campaign performance. Higher conversion rates lead to increased sales and improved ROI for your email marketing campaigns.

Email Marketing 105

Email Marketing Marketing Strategy Shoppers Marketers 105

The CMO Survey

APRIL 1, 2025

Based on insights from 281 marketing leaders (99% at VP-level or higher) at for-profit U.S. companies, findings highlight critical trends shaping marketings strategic direction in 2025. AI Transforms Marketing Operations with Measurable Returns Marketings AI revolution continues, with artificial intelligence now powering 17.2%

Transform 130

Transform CMO Key Performance Indicator Customer Acquisition 130

MarketingOps

APRIL 24, 2025

Jess Kao, Director and B2B GTM Digital Transformation Advisor at Adobe, recently graced the MarketingOps.com webinar stage to discuss the dynamics of navigating change management in the turbulent era of consolidation. The spotlight was on aligning three key componentspeople, processes and technologyin managing transformative changes.

Transform 130

Transform Management CMO New Technology 130

ConsumerTalk

OCTOBER 21, 2024

Nut Butters Marketing Strategies for 2025 As we look towards 2025, the nut butters industry is poised for significant growth and transformation. This presents a unique opportunity for brands to innovate and capture market share. This presents a unique opportunity for brands to innovate and capture market share.

Marketing Strategy 52

Marketing Strategy Transform Food Marketers 52

Martech

JANUARY 9, 2025

Dig deeper: 7 marketing strategies to conquer decision paralysis How AI is helping to narrow choices AI is helping ecommerce brands simplify and personalize shopping. With the rise of generative AI, businesses are using innovative strategies to attract and retain customers. Feeling less happy with purchases.

Customer 117

Customer Transform Shoppers eCommerce 117

Martech

DECEMBER 10, 2024

The digital landscape is evolving rapidly, and marketers are feeling the shift. Generative AI is redefining how people search and engage with content, reshaping traditional marketing strategies. This transformation poses both challenges and opportunities for marketers. At its core, GEO is about connection.

Transform 137

Transform Whitepaper User-Generated CMO 137

Search Engine Land

JULY 29, 2024

SEO: Similarities and differences Both GEO and SEO are cornerstones of modern digital marketing. While SEO has traditionally helped brands increase visibility on search engines like Google and Microsoft Bing, GEO is transforming how brands appear on AI-driven platforms. For example, ChatGPT has over 180.5

Transform 131

Transform User-Generated SEO Law 131

Vertical Response

DECEMBER 21, 2024

Our email marketing strategy benefited greatly from incorporating strong, clear, and urgent CTAs. Segment Your Email List Segmentation is key to successful email marketing campaigns. It allows marketers to group consumers with similar needs, enabling tailored strategies that resonate with different segments.

Email Marketing 115

Email Marketing Transform Marketers Marketing 115

Duct Tape Marketing

AUGUST 8, 2024

The Ultimate Guide to Integrated Marketing Strategy: The Pyramid Framework written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show. 01:34] The essence of marketing strategy.

Marketing Strategy 87

Marketing Strategy Marketers Marketing Customer Journey 87

The Marketing Operations Leader

MAY 7, 2025

🔺 Roles Poised to Thrive: AI Implementation Experts : Professionals who can integrate AI tools into marketing strategies. Product/Customer Marketers : Individuals with deep customer empathy and strategic insight. Report-Pulling Analysts : Standard reporting tasks are being streamlined through AI tools. Higher win rates.

Transform 130

Transform Customer Acquisition Customer Journey User-Generated 130